Advertiser Information

2. 104.1 KRBE is Houston’s #1 Hit Music Station
104.1 KRBE – home of The Roula & Ryan Show, live and local,
featuring Roula & Ryan’s Roses every Thursday morning &
Houston’s Heroes (our ongoing community/charitable initiative)
104.1 KRBE emphasizes variety in music...blending pop, modern
rock, rhythmic hits, popular alternative, & dance music! KRBE’s
music is determined by extensive music research including
Soundscan music sales information, daily phone research, accurate
request logs, focus groups & perceptual listener studies
104.1 KRBE has personality & heritage in Houston. KRBE has
dominated radio in Houston since the 1970’s, keeping the same
format over the past 30+ years
104.1 KRBE has 100,000 watts of power, with a signal covering 12
counties in the Houston total survey area
104.1 KRBE reaches more than a million potential customers each
week with 1,307,400 listeners (Arbitron, Aug ’09, M-Su 6a-12a P12+
Cume)
104.1 KRBE listeners mirror the ethnic diversity of the Houston
marketplace
104.1 KRBE successfully combines on-air promotional excitement
with on-going aggressive & ambitious marketing campaigns IE:
Shoesday! Free Gas Friday!
104.1 KRBE offers you a multi-media marketing strategy including
radio advertising, direct mail/e-mail, database marketing, a loyalty
program (104 Card/KRBE Insider), an interactive website
(www.104krbe.com), Internet Radio/Streaming Audio, podcasting,
text messaging campaigns, My Video and event marketing (ie: Jingle
Jam, Marriage Madness, Summer Beach Series, Friday Night Hook
Ups, Studio 104 performances, Darke Pavilion, Moscow Ballet &
more.)

3. KRBE Top Plays Week of 1/5/10-1/11/10
Rank Artist Title
1 Iyaz Replay
2 Owl City Fireflies
3 Ke$ha Tik Tok
4 Jason Derulo Whatcha Say
5 Lady GaGa Bad Romance
6 Jay Sean ft. Lil Wayne Down
7 Britney Spears 3
8 Kelly Clarkson Already Gone
9 Shinedown If You Only Knew
10 Orianthi According To You
11 Kings of Leon Use Somebody
12 Miley Cyrus Party In The USA
13 Beyonce Sweet Dreams
14 Boys Like Girls Two Is Better Than One
15 Justin Bieber One Time
16 Taylor Swift You Belong With Me
17 Jay Sean Do You Remember
18 Daughtry Lift After You
19 Lady GaGa Paparazzi
20 Boys Like Girls Love Drunk
21 Kris Allen Live Like We’re Dying
22 All American Rejects Gives You Hell
23 Gavin DeGraw In Love With A Girl
24 Jesse McCartney Leavin
25 Jordin Sparks Battlefield
26 Coldplay Viva La Vida
27 Cobra Starship ft. Meester Good Girls Go Bad
28 Colbie Caillat Fallin For You
29 Fray Never Say Never
30 Jesse McCartney How Do You Sleep
31 Katy Perry Walking Up In Vegas
32 Nickleback If Today Was Your Last Day
33 Justin Bieber One Less Lonely Girl
34 NeYo Mad
35 Shinedown Second Chance
36 Kelly Clarkson My Life Would Suck Without You
37 OAR Shattered (Turn The Car Around)
38 Saving Abel Addicted
39 Daughtry No Surprise
40 Fray You Found Me

6. 2009 104.1 KRBE Website Stats
Unique
Month Visitors Pageviews
Jan 60,423 330,659
Feb 77,117 431,972
March 52,042 411,309
April 52,462 422,883
May 50,860 389,769
June 51397 400129
July 41655 312830
August 50133 403193

8. When looking at the ethnic break out of the Houston
Market people ages 18+, Vs. KRBE’s ethnic breakout, they
are nearly identical!
How to read: 30% of the Houston market are of Hispanic decent,
whereas 34% of KRBE’s listeners are of Hispanic decent.
Other
2%
Hispanic
34%
W hite
48%
Other
2%
Asian
6%
Black Hispanic
10% 30%
W hite
52%
Asian
3%
Source: Scarborough Mar ’08 – Feb ‘09 Black
M-Sun 6A-12M 13%
Metro Cume Persons 18+

9. KRBE-FM Listener Profile
KRBE-FM Target Persons Adults 12+
KRBE Cume Persons – 1,356,500
Gender Composition Age Composition
55% 24%
45% 21%
15% 16%
14%
10%
Male Female 12-17 18-24 25-34 35-44 45-54 55+
Education Composition Ethnic Composition
36%
48%
26% 25%
34%
13%
10%
6%
2%
<HS Grad HS Grad Some College
College Grad+ White Black Asian Hispanic Other
Household Income Composition # of Children Composition
38%
44%
31% 24% 24%
15%
14%
10%
<$25K $25K-$50K $50K-75K $75K+ None One T wo T hree+
Source: Arbitron Mar ‘09, Metro, Mon-Sun 6A-12M, P12+ • Scarborough Mar ’08 – Feb ’09 P18+

10. Do you want to know what the typical 104.1 KRBE listener
looks like? 44% make $75K+, 24% have 1 child, 25% have a
college degree & 64% own their own home!
Household Income
44%
20%
15%
10% 10%
<$25K $25K-$35K $35K-$50K $50K-75K >75K
Number of Children
under 17 in Household
38%
24% 24%
14%
None 1 2 3+ Education
36%
26% 25%
13%
Home Ownership
64%
Less than High Some College
12th Grade School College Degree +
Graduate
25%
11%
Source: Scarborough Mar ’08 – Feb ‘09
M-Sun 6A-12M
Own Rent Other Metro Cume Persons 18+

11. Event Attended # of KRBE listeners
Art Museum 188,646
Circus 66,311
Comedy Clubs 120,399
Country Music Concert 122,235
Dance or Ballet Performance 103,577
Galveston Beaches 412,474
Houston Astros Baseball Game 274,802
Houston Livestock Show & Rodeo 311,571
Kemah Boardwalk 311,271
Live Theater 203,270
Moody Gardens 161,261
Museum of Natural Science/IMAX 296,479
Rock Concert 133,850
Space Center Houston 124,529
The Strand 131,804
Zoo 425,880
Any Professional Sporting Event 580,882
Nightclubs 189,882
Source: Scarborough Mar ’08 – Feb ‘09
M-Sun 6A-12M
Metro Cume Persons 18+