The THIRD WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms as a "Maver."

1. The
Buzz on Moms
Report
Meet the Maver
3.0
Our annual report reveals the truth about Moms: they are connected,
inspiring, innovative, and philanthropic.

2. Who was
Involved?
7000
11
h ed 10.22.
Launc These panelists .
449 members from our
1,122 a ttempts
buzzSpotter network
participated in this survey
about Moms to learn how F ie lded o n
line Panelists
they’re raising the
Millennial Generation. Closed 12.23.11
100%
female
449 Par tic ipa n ts
buzzmg.com

3. Where do
you live?
Rural 9%
Suburbs 56%
As you can see, our
respondents are mostly
suburban moms with 56%
City 36%
raising children here. Less
than half live in the City
and only 9% of moms live
in rural areas.

4. ethnicity
Other
2%
American
Hispanic African
Indian
9% American
1%
16%
Asian
American
4%
Caucasian
68%
buzzmg.com

5. s are
Marital Th e majo rity o f ou
r mo m
Status married.
Other 1%
Widowed 1%
Divorced 6%
Married 73%
In relationship 12%
Single 8%
buzzmg.com

6. llo wed
What do you ost impo r tan t fac to r fo
Value is th e m o ms wh e n
e ty fo r our m
look for when c lose ly b y saf duc ts to buy.
p ro
de c iding wh a t
making a
P URC HASE?
#1 Perceived Value 32%
#2 Safety 30%
#3 Reputation 23%
#4 Brand Name 10%
#5 Environmentally Friendly 5%
*The above are percentages for each response.
buzzmg.com

7. Which DISCOUN T Groupo n
o ms ar e me mbe rs o f
SITES DO YOU USE? Most o f our m sites o nly
ial w h ile th e o th e r
o r L iving So c ss o f our m o ms as
o r le
h ave a th ird
me mbe rs.
17% 21% 26% 36% 64% 77%
The outnet jetsetter Gilt city Gilt groupe Living social groupon
*The above are percentages for each response.
buzzmg.com

8. e ith e r
om s use c oupo ns
82% o f our m ly 3%
Meanwh ile, o n
How often do daily o r wee k
ly.
ll.
do n’t use th e m a t a
They use
I do not use
coupons?
coupons.
3%
Monthly Daily
15% 23%
Weekly
59%

9. an y
g c oupo ns fo r
Which Our m o ms ar
e usin
m te c h no logy
to
ng, fro
types do and e ve r y th i
ds.
h ouse h o ld goo
They use? Entertainment
Technology 14%
10% Travel
9%
Dining
Fashion 18%
13%
Beauty Household goods
17% 19%

10. How do they
prefer to
receive
coupons? Other
2%
mo m s are be c o min
g m o re Text
Alth ough our ite way to
e ir least favo r 13%
te c h savvy, th
is b y tex t me
ssage . Newspaper
ns
re c e ive c oupo 24%
Email
31%
Mail
30%

11. I would try a to tr y a
c h m o re like ly
new product Our m o ms ar
e mu
if it is o n sale th an if
it is
ne w p roduc t e free!
only if… free o r bu y o ne, ge t o n
it is buy
one, get it is free
one free 19%
9%
it is on sale
72%

12. Are they more
likely to
purchase for
charity?
e th ing
m o re like ly to buy so m
Th e y are also h arity in so m
e way,
or t a c
if it will supp
.
sh ape o r fo rm
67%
33%
Yes No

13. Which po r t th e ir
e mor e like ly to sup
charities do Our m o ms ar
lo cal c o mmu n
itie s be fo re do na
ting to
h arities.
they prefer? na tio nal o r glo bal c
Other
Global 6%
9%
National
20%
Local
65%

14. What type of h ildre n are th
e m ost
lving c
charities do Ch arities in vo
ed b y Health-Re la es.
ted and
popular fo llo w ou nda tio ns o r caus
they like? Wo me n’s Issu
es f
Other 10%
Children (Make A Wish) 84%
Health-related (breast cancer) 70%
Green (National Wildlife Federation) 47%
Women’s issues (domestic violence) 65%

15. Co n tac t Us!
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com