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Moms 9.0: Presidential Election
The report highlights insights from a survey of 532 female participants about their perspectives on the 2012 presidential election, revealing that 95% plan to vote and 66% believe Obama supports entrepreneurship. Key issues facing the country were identified, with the economy being the most significant concern. The report also notes differences in political party affiliation and engagement among respondents.
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Moms 9.0: Presidential Election
- 1. The Buzz on Moms Report Presidential Election 9.0 Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
- 2. Who was Involved? 7000 12 h ed 09.24. Launc These panelists . 532 members from our buzzSpotter® network 978 a ttempts participated in this survey about Moms to learn how F ie lded o n line Panelists they re raising the Millennial Generation. Closed 09.28.12 100% female 532 Par tic ipa n ts buzzmg.com
- 3. location NY 15% IL Rest of USA 9% 35% The majority of participants are CA 11% from these states. FL 6% MA OH TX 4% 7% MI 5% STATS BY STATE AND PERCENTAGE >>> PA 4% 4% buzzmg.com
- 4. AGE 21-‐28 9% 29-‐36 29% The respondents 37-‐42 27% ranged in age from 21 – 55 years old. 43-‐48 19% 49-‐55 16% buzzmg.com
- 5. Hispanic American Indian Asian American 7% 1% ethnicity 2% Black 18% White 72% buzzmg.com
- 6. Relationship status Divorced Single 8% 16% DaQng 2% In a relaQonship 12% Married 62% buzzmg.com
- 7. Education Masters Degree 12% High school diploma 24% Bachelors Associates Degree Degree 44% 20% buzzmg.com
- 8. ll- re wo r king fu employment 5 1% o f our Mo ms a 18% are wo r ki ng th e r time and ano par t-time . Homemaker Unemployed A student 8% 12% 3% Self-‐employed 8% Working part-‐ Qme 18% Working full-‐ Qme 51% buzzmg.com
- 9. Household stude n ts fall be twee n income 45% o f our h o ld th e na tio nal ave rage h ouse 33,000 and $ 82,000 in c o me o f $ 45% 35% 3% 12% 5% 0% 0% Less than $8,000 -‐ $33,000-‐ $82,000 -‐ $170,000 -‐ More than I don't want $8,000 $33,000 $82,000 $170,000 $370,000 $370,000 to specify buzzmg.com
- 10. Party Affiliation Independent Republican 24% 24% Democrat 52% buzzmg.com
- 11. Political Very views Very liberal conservaQve 9% 4% ConservaQve Liberal 19% 24% Moderate 44% buzzmg.com
- 12. Are you currently active in a political group? Yes 22% No 78% buzzmg.com
- 13. If so, how often? 4-‐5 days Everyday 2-‐3 days 3% 2% 9% 1 day 5% A few hours 14% Only when I have Qme 67% buzzmg.com
- 14. Will you votein the 2012 presidential election? No 5% Yes 95% buzzmg.com
- 15. If not, why? The process is very confusing 3% The lines are too long 0% I will be out of town 28% I don't like the candidates 43% I am not legally authorized to vote 1% I can't physically get to the polls to vote 0% I am not interested in voQng or poliQcs 9% I am too busy with work or school 0% I don't feel that my vote will count 16% buzzmg.com
- 16. Do you thinkobama is in favor of entrepreneurship in the u.s.? No 34% Yes 66% buzzmg.com
- 17. Do you think programs like social security and medicare will be available when you retire? Not Sure 9% Yes 31% No 60% buzzmg.com
- 18. Presidential Presidential Report card Report card April 2012 September 2012 How would you rate How would you rate Report Card PRESIDENT OBAMA’S Report Card PRESIDENT OBAMA’S performance? performance? 11% 9% A A B 37% B 34% C 28% C 29% D 14% D 14% F 10% F 13% buzzmg.com
- 19. What is themost important problem facing our country? Social Programs (I.e. Social Security, Medicare) 4% Marijuna LegalizaQon 0% Foreign Policy 2% Budget Deficit 5% Energy 0% EducaQon 3% Illegal ImmigraQon 2% Health Care 10% 74% Economy buzzmg.com
- 20. Where have you been getting most of your news about the election? Television newspapers Friends & family 55% 5% 2% internet radio 35% 3% buzzmg.com
- 21. Which of the following influences your vote the most? Television newspapers Friends & family 44% 7% 21% internet radio 25% 3% buzzmg.com
- 22. Do you feel comfortable discussing your political beliefs? No, its private 4% Yes 96% buzzmg.com
- 23. How many ofyour friends share things about politics on social networking sites? Friends & family internet None of them All of them 4% 8% Some of them 29% Most of them 35% Half of them 24% buzzmg.com
- 24. Did you watch Did you watch the democratic the republican national national convention? convention? Television No 17% No Yes Yes 22% 33% 45% Some of it Some of it 38% 45% buzzmg.com
- 25. Who is betterat communicating their messages? Romney 27% Obama 73% buzzmg.com
- 26. How does paulryan affect romney’s chance of becoming president? Helps Doesn't have an 28% affect 36% Hurts 36% buzzmg.com
- 27. Whose responsibility is it to resolve the problems in the middle east? United NaQons The countries 38% involved in the conflict 51% European Union United States 1% Arab League 6% 4% buzzmg.com
- 28. Who do youthink Who do you think SHOULD win the WILL win the 2012 presidential 2012 presidential election? election? Romney Romney 21% 36% Obama Obama 79% 64% buzzmg.com
- 29. Co n tact Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com