The questionnaire received 25 responses about preferences for horror movies. It found that most respondents were 15-19 years old (84%) and male (88%). Most watch horror films monthly (32%) or never (28%). Psychological (32%) and supernatural (28%) were the most popular genres. Respondents preferred films set in isolated locations (28%) and liked the idea of supernatural beings as villains (32%). The most popular film choice was Paranormal Activity (28%).

1. QUESTIONNAIRE
ANALYSIS
JASPREET BHATOA

2. The questionnaire was published on a social network site because as people use the internet more than
ever, we thought that it will be more useful and we’ll get more responses. In total we got 25 responses which is
good but if we had more it would have been better as we could of clearly identified an pattern.
QUESTION ONE AND TWO
How old are you? What gender are you?
8% 0% 4% 8%
4%
4%
15-19
20-30 Female
31-40 Male
41-50 Skipped
51+
84% 88%
The was the first question that we asked our This was the second question that we asked our
audience. The results show that majority of the audience. The results that are shown are very
people are 15-19 (84%). This is what I expected as stereotypical as it is suggesting that more males
the most demographic watch horror films are 15-19 watch horror films than females. From this it tells us
year old, as teenagers have experienced more that we should target the horror trailer to males but
gore, blood, etc, from other movies and evens still think about the female audiences.
some games, so the other generation don’t like to
watch those types of movies. This question
particularly helps our group as know who to target
our horror trailer to.

3. QUESTION THREE AND FOUR
How often do you watch Where would you prefer to
horror films? watch a horror film?
20% Often 20%
28% Cinema
Weekly
4% 44% DVD
Monthly
20% TV
Yearly
16% Online
32% Never
16%
This was the third question that we asked our As the internet has got more recognition than
audience. This questions results will be very helpful ever, this puts a threat to the film industry as
to our group, as we have established that 32% of of audiences can watch movies online without going to
the audience watch horror films monthly, 28% of the the internet, we gave the audience options where
audience never watch horror films even though this they watch films and 20% of our audiences watch
is not relevant to us but it still helps us to know that films online, this means that we have to advertise on
there are few people who don’t watch horror films. the internet to encourage the 20% to watch the film
The majority (72%) of the audience watch horror in the cinema as they don’t have the proper
films so we know that we’ll target the codes and experience. 44% of the responses watch films in the
conventions to them. cinema so when making out trailer we’ll keep the
traditional advertising of advertising on the television.

4. QUESTION FIVE AND SIX
Which horror genre do you Where would you like a horror
prefer? film to be set?
0%
Slasher
8% 12% Woods
Psychological 16%
28% Lake
Sci-Fi 8%
28% In space
Gothic
32% 12% Urban setting
Supernatural
In a house
Postmodern 24%
12% Isolated location
4% 16%
Other
The Psychological (32%) sub genre was the most The results show that most of the audience want
popular followed by the supernatural (28%) and the the setting to be an isolated location (28%) which
third most popular genre was Sci-Fi (18). As our could be appropriate for the sub genre
group are thinking to make a psychological trailer psychological. As the majority like isolated locations
this has even more supported out thinking, as the there are many horror films which follow those
public like psychological as the popular movie conventions (Friday the 13th and The shining).
Paranormal activity was a hit at the cinemas, as
zombies and murders are the traditional codes and
conventions, now psychological is the route that
most directors follow now.

5. QUESTION SEVEN AND EIGHT
What kind of horror villian Out of the following
would you prefer? films, which would you prefer
to watch?
Demon
20% 16%
Paranormal activity
Ghost
16% Saw
Zombie 4% 28%
16% 28 Days later
Clown
16% Dracula
32% Supernatural being 16%
12%
Scream
Murderer 20%
Shaun of the dead
4%
The popular villain that our respondents would like This type of question is very unusual to ask in a
to be included is supernatural being, this could be questionnaire as I was limiting the audiences
because of knowing the unknown as for a murder it answers. This question showed that the most
can be seen when they are coming but a popular film to watch out of the given was
supernatural being is unseen. A supernatural being Paranormal activity (28%) because it is a tense film
was incorporated in the trilogies of Paranormal and so is the trailer, it’s a frightening film and the
activity, as for this including a supernatural found footage aspect of it.
being, this particular film has created a niche for
supernatural beings in films. The clown was the
least popular villa to be included the trailer as they
do create far but not enough.

6. QUESTION NINE AND TEN
Would you like the victim to What type of characters
survive in the end? would you like to watch?
4%
12% Nuclear family
24%
Teens/students
44% Yes 12%
Extended family
56% No
Couple
48% Children
This particular question results were nearly The question was a popular question, as the
equal, but the audience would still like the victim to audience would like to see teens/students because
survive (56%), this could be if the victim is a female of their personal features it adds more tension. For
there is high chance of her surviving due to the example in the trailer Prom Night shows a group of
Final girl theory (which is a structionalist aspect). teenagers getting chased by a killer.
However, if the victim was a male (which is not as
popular). I think that they would like the trailer to
challenge the codes and conventions.