This report summarizes findings from a survey of 986 Millennials between the ages of 15-30 on their employment, finances, spending habits, and outlook. Key findings include: 1) Only 38% would accept a job they felt overqualified for, preferring to keep looking, create their own job, or go back to school. 2) Despite 92% working or studying and few receiving assistance, this generation is more economically independent than predecessors. 3) While few invest in stocks or bonds, most are aware of spending and saving, shopping online at sites like Amazon and Ebay to get the best deals.

1. Buzz on Employment
& Finance
Study 7.0
Th e se ve n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p
a nd c o m i n g Mille n n ia ls.

2. Who was
Involved?
9000
This network is used as a resource for
123* ethnographies, focus groups, personal
-./*0123 interviews, immersion
+",(&
986 members of our experiences, surveys, and polls.
24562*" $$.7'$)* Overall, this panel is composed of
buzzSpotter® trend influencers, and represent all of
the “tribes” we have identified, which
network 8 %. 9/./*:
(9%(.*
include: independents, preppies,
techies and alternatives. buzzSpotters®
participated in this ;9:)./*012<123*
survey.
65% /35%
female male
986 !"# $%& %'" ( $) *
buzzmg.com

3. location
CA
15% FL
Rest of USA
5%
22%
The majority of GA
PA
participants are 3% 6%
from these states. IL
10%
NY
25% MD
STATS BY STATE AND PERCENTAGE >>> NJ
4% MA 2%
MN MI
3%
2% 3% buzzmg.com

4. AGE
28-30 32%
24-27 33%
The respondents
ranged in age from 27%
19-23
15 – 30 years old.
14-18 8%
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5. ethnicity American Indian Other
1% 4%
Hispanic
12%
Asian American
6%
White
Black 58%
19%
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6. Marital
Status
Married
16%
Single
47%
In a
relationship
29%
Dating
8%
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7. Education
Ph.D None of the
Masters Degree
1% above
12%
3%
High school
diploma
26%
Associates
Bachelors Degree
Degree 10%
48%
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8. g
s are e ith e r wo r kin
employment 92% o f our stude n t
or a tte nding sc h o
o l.
in so me capac ity
o yed.
Only 8 % are u ne mpl
a student / Unemployed Working part-
worker 8% time
8% 11%
a freelancer a student
1% 12%
Self-employed
4%
Working full-
time
56%
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9. Household
income
be twee n
47% o f our stude n ts fall
h o ld
th e na tio nal ave rage h ouse
82,000
in c o me o f $33,000 and $
47%
24%
19%
5%
3% 1% 1%
Less than $8,000 - $33,000- $82,000 - $170,000 - More than I don't
$8,000 $33,000 $82,000 $170,000 $370,000 $370,000 want to
specify buzzmg.com

10. How old were you
t jo b a t
po nde n ts go t th e ir firs when you got your
7 1% o f our res
age six tee n o r you
nge r! first job?
32%
18%
13%
8% 8%
5%
3% 3% 4% 3%
1% 2% 1%
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11. Which field do you
currently work
in?
Education 12%
10%
Health Care 9%
7%
Retail / Fashion 6%
Technology / Internet 5%
4%
Sales
Government
Legal 3%
Travel / Transportation
Film, Television, Theatre
2%
Human Resources
Communications
Call Center
Insurance 1%
Research
Science buzzmg.com

12. p y with How happy are you
respo nde n ts are u nh ap
On ly 22% o f our h o we ve r 78%
are a t in your current
itua tio ns,
th e ir c urre n t jo b s r y h app y with th e irs. job situation?
if no t ve
least c o n te n t
Very unhappy Extremely happy
7% 10%
Unhappy
15%
Very happy
29%
Content
39%
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13. Are you more
ng to
r respo n de n ts are willi likely to …
nly 38% o f ou d fo r.
O
t th e y fee l o ve r-q ualifie
ac c e p t a jo b th a
38% 37%
16%
9%
accept a job which keep looking for a create a job for go back to school
you feel over- job until I find one myself until the job
qualified for that matches my market improves
competencies buzzmg.com

14. Do you receive any type
of monetary assistance
for living from any
source besides your own
job or scholarships/
grants?
Yes
16%
No
84%
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15. th a t a t
spo nde n ts said th e r
Ne
, o f our re
arly h alf, 49% c o me was disposable . A no What percentage
th e ir in
least 20% o f o f th e ir in c o m
e was
26% said th a t
10-20% of your income is
disposable .
More than 50%
disposable?
40% - 50% 8%
5%
30% - 40% 0% - 10 %
9% 25%
20%-30%
27% 10- 20%
26%
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16. o f our respo n
de n ts h av e a t least $10
,000
ave less
How much money
2 1%
ac c ou n t, h o we ve r 31% h wh e re
sa ved in a ban k
th an $5 00, w
ith th e o th e r 48% fall
ing so me do you have in a
in th e middle . savings
account?
More than
$10,000
21%
Less than $500
31%
$5,000 - $10,000
11%
$500 -
$2,000 -
$1,000
$5,000
12%
14%
$1,000 - $2,000
11% buzzmg.com

17. o nde n ts se le c ted food
as o ne o f What do you
% o f our resp e y o n,
93 th e m ost m o n
th e t h ings th a t th
e y spe nd
ing and th e n
bills. spend most of
h opp
fo llo wed b y s
your money on?
Food 93%
Shopping 84%
Bills 67%
Entertainment 65%
Debt 33%
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18. o f ou r If you could have a
c lear fav o rite with 89%
Am azo n was th e t, fo llo wed c lo
se ly b y gift card to any
h oosing i
respo nde n ts c ar t no t far o ff.
Targe t and W
alm store, which store
would you choose?
Amazon 89%
Target 85%
Walmart 74%
Macy's 42%
H&M 30%
Apple / Itunes 13%
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19. Do you shop If so, Where do
online? you shop the
most?
No
2%
Amazon 97%
Ebay 74%
Yes
98%
Itunes 28%
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20. re no t Do you invest in
ity o f our respo nde n ts a
e large majo r r h aps th is stocks?
Th
to c ks o r bo nds, bu t pe
in vesting in s o ve red.
c e th e e c o no my h as re c
will c h ange o n
Yes
36%
Are you currently
holding any
bonds? No
64%
Yes
29%
No
71%
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21. in de bt,
Do you have a
our re spo nde n ts are credit card?
Only 33% o f said th a t th e
y h ad a
o f th e m
alth ough 80%
c redit card.
No
Are you currently in 20%
debt, other than
student loans, a car
note or a mortgage?
Yes Yes
33% 80%
No
67%
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22. Have you had to
o f ou r borrow money from
ring th e last year, 37%
so me po in t du ro m a a friend or relative
At
ad to bo rro w m o ne y f
respo nde n ts h in the last year?
ie nd.
re la tive o r fr
Yes
37%
No
63%
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23. How financially
an c ially,
o nde n ts fee l se c ure fin secure do you
60 % o f our resp l inse c ure, o n
ly 8%
% wh o fee feel?
h o we ve r, o f th e 40 e .
inse c ur
are ex tre me ly
Extremely Extremely
insecure secure
8% 6%
Very secure
15%
Not very secure
32%
Secure
39%
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24. Are you saving any
e ac tually
our re spo nde n ts h av t 38% money for
Only 5 1% o f ne y fo r r e tire me n t, bu
star ted to save m o fu ture . retirement?
saving in th e near
plan to star t
39% 38%
7%
3%
12% 2%
Yes I am Yes, I started I haven't I am still I am not even Other, please
saving plenty saving a started but I undecided considering a specify
of money for little bit of plan to about retirement
retirement money whether I fund
want to save
or not buzzmg.com

25. is be ing When I have extra
o nde n ts ex tra m o ne y
90 % o f our resp is sure ly no t
be ing money I usually…
t, bu t it
saved o r spe n
o na ted.
in vested o r d
Invest it Other
Donate it 4% 5%
1%
Spend it Save it
36% 54%
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26. o w muc h Do you keep a
o nde n ts k no w exac tly h
% o f our resp ge ne ral record of what
96
ding o r a t least h ave a
th e y are spe n you are spending?
idea.
39%
32%
25%
3%
1%
Yes I know Yes, I know more No but I have a No, I don't really No, I have no idea
exactly how or less what I general idea of know how much I about how much
much I am am spending what I am am spending I am spending
spending spending buzzmg.com

27. KEY This generation is used to having
what they want, when they want it,
and how they want it, including
FINDINGS jobs. Only 38% of our respondents
are willing to accept a job they feel
over qualified for, while the other
62% prefer to keep looking, create a
job, or go back to school. *
Although our Millennials are not investing
in stocks and bonds they are still saving
With 92% of our respondents money and well aware of how much they
either working or studying and are spending, and how far a dollar can
only 16% receiving finical stretch . 98% of our respondents are
assistance, this generation is more shopping online and most of them are
visiting sites like Amazon and Ebay to
economically independent than find the best deals and conditions. With
previous generations. For the most the current economic climate, our
part they are earning their own Millennials have learned how to get what
money and paying their own bills. * they want for an affordable price. *
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28. ;: ( $"& $*=)!*
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