Prototyping for Business Outcomes at ModevUX
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A presentation on early-stage prototyping given at ModevUX titled "Prototyping for Business Outcomes." The presentation was given by Jessica Hall, Director of 3Pillar Global's Innovate Practice, and Erik Isaksen, a Senior UX Engineer at 3Pillar Global. In the talk, Jessica and Erik discuss how to identify business outcomes, what prototypes are and are not, how to scope a prototype, and more.
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Prototyping for Business Outcomes at ModevUX
- 1. Prototyping for Business Outcomes
- 2. GOALS Today you will learn: • How to identify a business outcome • What a prototype is and how to use it • How to scope a prototype • How to effectively engage clients/stakeholders
- 3. 3 WHAT IS A BUSINESS OUTCOME? Examples Secure outside funding Target a new customer segment Increase revenue from existing customers Neutralize a competitor Reduce cost Increase conversion rate Increase customer engagement
- 4. 4 MEET OUR FAKE PROJECT Flickr, vtcookie97
- 6. 6 I HAVE AN IDEA
- 7. 7 I HAVE AN IDEA What does it look like? Do customers want it? Is it right for my business?
- 8. 8 A prototype is a tool for testing ideas, assumptions and customer segments that allows for quick iterations.
- 9. WE NEED TO • Take a user and business outcome driven approach • Release often • Validate early with customers • Show internal stakeholders instead of telling with huge documents • Help developers understand the product quickly
- 10. 10
- 11. 11 WHAT TYPICALLY HAPPENS IN AN INNOVATE WEEK 1 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY WEEK 2 WEEK 3 WEEK 4 Workshop Rapid User Research Idea Exploration Idea Exploration Testing Prototyping Planning/ Prototyping Prototyping/ Client Demo Prototyping Testing Prototyping Planning/ Prototyping Prototyping/ Client Demo Prototyping Testing Refine Prototype Evaluation Refine Prototype/Build Pitch Deck Refine Prototype/Build Pitch Deck Refine Prototype/Build Pitch Deck
- 13. 13 SETTING AND MANAGING EXPECTATIONS Lo Hi Lo Hi Lo Hi FIDELITY FUNCTIONALITY CONTENT/DATA
- 14. 14 DEMO PLANNING What are we trying to validate? Who is driving the demo? What needs to be functional vs static? What role does the data/content play?
- 15. 15 EFFECTIVELY ENGAGING THE CLIENT Photo by Jessica Hall
- 16. 16 KEY TAKEAWAYS Engage early and often Test for business outcomes Start small, but start
- 17. 17 Qand A
- 18. 18 THANKS! Jessica Hall Director, Innovate Practice jessica.hall@3pillarglobal.com @JessHallway Erik Isaksen Senior UX Engineer erik.isaksen@3pillarglobal.com @eisaksen WE’RE HIRING A SENIOR UX DESIGNER