Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014

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David Hicks, founder and CEO of agil8, introduced the concept of Impact Mapping to support effective Product Backlog creation at agil8's recent informal Agile evening Community Event on 30th October 2014.

Agile Analysis & Story Writing
- Impact Mapping :
David Hicks
Agil8 Community Event : 30th October 2014
©agil8 2014 0

David Hicks
• Agile Consultant, Coach & Trainer
• Agile Alliance Founder in 2002
• Agile since 1994: British Airways
• Scrum since 1998: Heathrow T5
• Kanban and SAFe since 2008
• World’s only multi-Certified Trainer:
– Scrum
– Kanban
– SAFe
– AgilePM
david.hicks@agil8.com
@AgileDave
©agil8 2014 1

Agile Analysis and Story Writing
• Two day training course towards CSP (Certified
Scrum Professional)
– Writing good User Stories
– Identifying & collecting User Stories
– How to refine & groom User Stories
– Prioritisation techniques
– Estimating techniques
– Non-functional requirements and technical stories
• 14 SEUs (Scrum Education Units) towards CSP
©agil8 2014 2

with
Gojko Adzic’s
Impact
Mapping
From Idea
to product Backlog
David Hicks
It is more important to do the right thing than it is to do things right
©agil8 2014 3

Agenda
• Introduction
• What is Impact Mapping?
• Elements of an Impact Map
• The Impact Mapping Process
• Practical Example
• Proper Preparation
• Further Reading & References
©agil8 2014 4

Impact Mapping: Gojko Adzic
(pronounced Goyko Ajich)
“User Stories are a great way to build what could be the
wrong product”
• Strategic planning mind-mapping technique to ensure
that products/projects stay focused on business goals
• Helps preventing scope creep and over-engineering
• Puts features in context of impacts they should achieve
• Identifies underlying assumptions that should be tested
• Promotes biz/tech collaboration through a shared view
• Ongoing roadmap management as results are observed
©agil8 2014 5

Elements of an Impact Map
• Why …
Actor Actor
– we are doing this, our goal
• Who …
– could help us achieve our goal
• How …
GOAL
– we want to impact their behaviour
• What …
Actor
Desired Behaviour
Feature/
Deliverable
Feature/
Deliverable
Desired Behaviour
– we could do/deliver to create the desired impact
©agil8 2014 6

Impact Mapping Process
• Draw the map skeleton
– Use some existing ideas of who, how, what?
• Find alternatives
– To who and how
• Identify key priorities
– Maybe using voting or Kano
• Earn or learn
– Add deliverables, features and experiments
©agil8 2014 7

Proper Preparation
• Discover real business goals (5 whys)
• Define good measures for the goals
– What What should should we we measure?
measure?
– Where Where and and how how will we will measure we measure it?
it?
– Current Current value?
value?
– Minimum Minimum or or maximum maximum acceptable?
acceptable?
– Target?
Target?
• Define your next milestone goal
– Ideally one per major release
©agil8 2014 8

Further Reading and References
• www.impactmapping.org
• Infographic: http://getlit.me/impact-mapping/
• Impact Mapping: Making a Big Impact with
Software Products and Projects, Gojko Adzic,
Provoking Thoughts 2012,
ISBN: 978-0-9556836-4-0
Read it !
©agil8 2014 9

Have a go with an Example
• 15m people over 50
using internet in UK
• 6m of them use
Facebook
• Get 1m new ‘Silver
Surfers’ to sign-up to
Facebook in 2015
Actor Actor
Actor
Desired Behaviour
Feature/
Deliverable
Feature/
Deliverable
Desired Behaviour
GOAL
©agil8 2014 10

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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

Connector Corner: Automate dynamic content and events by pushing a button

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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

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Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014

2. David Hicks • Agile Consultant, Coach & Trainer • Agile Alliance Founder in 2002 • Agile since 1994: British Airways • Scrum since 1998: Heathrow T5 • Kanban and SAFe since 2008 • World’s only multi-Certified Trainer: – Scrum – Kanban – SAFe – AgilePM david.hicks@agil8.com @AgileDave ©agil8 2014 1

3. Agile Analysis and Story Writing • Two day training course towards CSP (Certified Scrum Professional) – Writing good User Stories – Identifying & collecting User Stories – How to refine & groom User Stories – Prioritisation techniques – Estimating techniques – Non-functional requirements and technical stories • 14 SEUs (Scrum Education Units) towards CSP ©agil8 2014 2

4. with Gojko Adzic’s Impact Mapping From Idea to product Backlog David Hicks It is more important to do the right thing than it is to do things right ©agil8 2014 3

5. Agenda • Introduction • What is Impact Mapping? • Elements of an Impact Map • The Impact Mapping Process • Practical Example • Proper Preparation • Further Reading & References ©agil8 2014 4

6. Impact Mapping: Gojko Adzic (pronounced Goyko Ajich) “User Stories are a great way to build what could be the wrong product” • Strategic planning mind-mapping technique to ensure that products/projects stay focused on business goals • Helps preventing scope creep and over-engineering • Puts features in context of impacts they should achieve • Identifies underlying assumptions that should be tested • Promotes biz/tech collaboration through a shared view • Ongoing roadmap management as results are observed ©agil8 2014 5

7. Elements of an Impact Map • Why … Actor Actor – we are doing this, our goal • Who … – could help us achieve our goal • How … GOAL – we want to impact their behaviour • What … Actor Desired Behaviour Feature/ Deliverable Feature/ Deliverable Desired Behaviour – we could do/deliver to create the desired impact ©agil8 2014 6

8. Impact Mapping Process • Draw the map skeleton – Use some existing ideas of who, how, what? • Find alternatives – To who and how • Identify key priorities – Maybe using voting or Kano • Earn or learn – Add deliverables, features and experiments ©agil8 2014 7

9. Proper Preparation • Discover real business goals (5 whys) • Define good measures for the goals – What What should should we we measure? measure? – Where Where and and how how will we will measure we measure it? it? – Current Current value? value? – Minimum Minimum or or maximum maximum acceptable? acceptable? – Target? Target? • Define your next milestone goal – Ideally one per major release ©agil8 2014 8

10. Further Reading and References • www.impactmapping.org • Infographic: http://getlit.me/impact-mapping/ • Impact Mapping: Making a Big Impact with Software Products and Projects, Gojko Adzic, Provoking Thoughts 2012, ISBN: 978-0-9556836-4-0 Read it ! ©agil8 2014 9

11. Have a go with an Example • 15m people over 50 using internet in UK • 6m of them use Facebook • Get 1m new ‘Silver Surfers’ to sign-up to Facebook in 2015 Actor Actor Actor Desired Behaviour Feature/ Deliverable Feature/ Deliverable Desired Behaviour GOAL ©agil8 2014 10

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