Lean Software Development: Validated Learning

Introduction to the Lean principles for Sofware Development.

Software

VALIDATED LEARNING
Òscar Vilaplana
dev@oscarvilaplana.cat
Paylogic
August 2014

VALIDATED LEARNING
A Tale of Business, Vanity
and Medieval Torture
Òscar Vilaplana
dev@oscarvilaplana.cat
Paylogic
August 2014

we failed
but at least we learned something

What works?
What do customers want?
Right path?

Demonstrate progress
Discover truths
Prevent failure

According to plan
High quality
Expected costs

If nobody wants it,
High quality, done in budget

Experiment: product
Solve real problems
When ready, it has already customers

Do customers have this problem?
Would they buy a solution?

Do customers have this problem?
Would they buy a solution?
From us?

Do customers have this problem?
Would they buy a solution?
From us?
Can we build it?

What should we test?
What are the riskiest parts of the plan?

What should we test?
What are the leaps of faith?

Min product for a loop turn.
Min effort and dev time.

Min product for a loop turn.
Min effort and dev time.
Lacks essential features.

Min product for a loop turn.
Min effort and dev time.
Lacks essential features.
Measurable impact.

3rd party Apps?
Carrier choice?
3G?
iChat?
Calendar?
WiFi sync?
Word/Excel docs?

Any additional work
beyond what was
required to start learning
is waste.
No matter how important
it might have seemed at the time.

Changes
Increase of sales
More Changes
More increase of sales

Include validation: more productive
Why build feature not part of test?

Include validation: more productive
Why build feature not part of test?
Why build story unless well understood?

Jared Ranere, a Growth Partner at thrv, talked about how Jobs-to-be-Done answers questions like "what is a customer need?" "Who is your real competition?" and "What does it mean to be "satisfied?" in a way that aligns your development team around your customer. It also gives you precise, measurable customer needs, and helps you know if your feature idea will deliver customer satisfaction before your team writes a line of code.

How to Use Customer Feedback on Your Product by UserVoice CEO

Creating an effective A/B testing strategy can be a real challenge. We joined the App Radar Webinar to answer all the hot-button questions: How to craft your A/B strategy from scratch How to design hypothesis and evaluate results How to get real techniques and strategies to follow You’ll find all the answers you need provided by Natalie Ostapovich, Customer Support & Account Manager at SplitMetrics, and Elisa Mourão, Marketing Manager at App Radar in the short and easy-learn slides and infographics.

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In this talk, the Box Sr. Product Manager talked about how to tackle quick wins, and then develop a longer term strategy for onboarding, sales channels, increasing marketshare for mostly enterprise software (can also dip into a bit of consumer). The key points were: 1) Growth isn't just important for consumer facing software companies - it should be something that every technology company is thinking about from an engagement and revenue perspective. 2) Growth can range from sales channel optimization (both self-serve and enabling reps), marketing campaigns, building experiences for customers to demo your product, onboarding, matching users with the correct tools to get the most value from your company etc. 3) Experiment! Fail fast. Part of finding the best growth strategy is to try things out and A/B test experiences to see what is driving your core metrics.

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Linda Leung, Senipr Product Manager at LinkedIn, talked about product management and online advertising. Whether you like ads or not, online advertising is still the lifeblood of the internet. Every consumer internet business at some point asks itself, should we be putting an ad on this page? Linda discussed the basics of online advertising, what a monetization PM focuses on, and what separates the winners from losers in the industry.

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Businesses turn to intelligent assistants to provide 24/7 support for their customers and to increase efficiency. When intelligent assistants are built well, you can foster customer loyalty and support internal processes by automating simple use cases. It’s a win-win for both customers and businesses. However, when interactions with intelligent assistants become frustrating it can become a liability. The key to delivering an effective intelligent assistant is user testing. Join Inge De Bleecker, Senior Director of UX and Conversational AI for Applause, as she breaks down the role user testing plays in the development and growth of intelligent assistants. Learn how to plan and execute a user testing strategy, and use those results to create a highly-capable intelligent assistant.

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5 Practical Tips to Improve Managing Stakeholders: As a product manager, you have to deal with stakeholders. But how do you do it? How do you persuade those that control your resources (people, budget, and systems) that your idea is worth investing in? What if this skill is the difference between a successful product manager and a mediocre one? Alex McCarthy, Product Manager at Navigate Next, taught how to manage your stakeholders, how to craft your message, how to say “yes” and how to say “no” to senior leaders, and how to get the outcome you want. Influencing stakeholders can change the trajectory of your product – and your career.

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You go to your engineering team with a product plan, and they say "no". The QA team emailed that they won't approve a product launch. The marketing team called: there's nothing captivating about your product and they won't create blog posts to bolster interest. A partner team refuses to build the features you need in order to move forward. What now? As a Product Manager, making new, successful products is your responsibility, but you have absolutely no control over your colleagues. How do the best Product Managers get things done without being the boss? In this event, we discussed which strategies make a Product Manager an invaluable member of the team, and which make them ineffective.

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Adopting a growth mindset requires that product teams become experts in their customers’ behavior. But often legacy technologies simply count clicks and users, and fail to provide insights that product teams need to accelerate growth. Attend this webinar and learn how the modern growth stack can help you: -Overcome obstacles that often prevent enterprises from moving quickly -Use experimentation and product analytics to reduce uncertainty and increase data-driven decisions -Design a Modern Growth Stack built from best of breed solutions to accelerate product innovation This webinar is part of our Change the Game series.

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