Less, But Better - Dieter Rams' Principles of Good Design

1. Less, but better.Ten principles for good design by dieter rams DAVID RHYNE Senior UX Designer david.rhyne@3pillarglobal.com http://dazid.net @dazidrhyne

2. whydodesignprinciples matter?

3. flexibility & availability power & specificity

4. user testing flexibility & availability power & specificity

5. user testing user research flexibility & availability power & specificity

6. user testing user research design principles flexibility & availability power & specificity

7. designprinciplesarereadilyavailable andextremelyflexible

8. Dieter Rams Industrial designer and design thought leader Born May 20th, 1932 Employed by Braun, and Vitsœ

9. jony ive on dieter rams

10. “Surfaces that were without apology, bold, pure, perfectly-proportioned, coherent and effortless.” jony ive on dieter rams

11. “No part appeared to be either hidden or celebrated, just perfectly considered and completely appropriate in the hierarchy of the product’s details and features. At a glance, you knew exactly what it was and exactly how to use it.” jony ive on dieter rams

12. Weniger, aber besser.

13. Less, but better.

14. Less, when better.

15. Now, the ten principles.

16. Now, the ten principles. (with some real world and digital examples)

17. Now, the ten principles. (I’m going to read a lot)

18. 1 Good design is innovative The possibilities for innovation are not, by any means, exhausted.Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

19. 1Good design is innovative

20. 1Good design is innovative technology

21. 1Good design is innovative technology good design

22. 1Good design is innovative  technology innovation good design

23. 2 Good design makes a product useful A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

24. 2 Good design makes a product useful

25. 2Good design makes a product useful Level

26. 2Good design makes a product useful Emphasizes the usefulness of a product Level

27. 2Good design makes a product useful Emphasizes the usefulness of a product Disregards anything that could possibly detract from it   Level

28. 3 Good design is aesthetic The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

29. 3Good design is aesthetic

33. 4 Good design makes a product understandable It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

34. 4 Good design makes a product understandable

35. 4Good design makes a product understandable The iPhone 4Good design makes a product understandable

36. 4Good design makes a product understandable  Clarifies its own structure The iPhone 4Good design makes a product understandable

37. 4Good design makes a product understandable   Clarifies its own structure Is self-explanatory The iPhone

38. 5 Good design is unobtrusive Products fulfilling a purpose are like tools.They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

39. 5 Good design is unobtrusive

40. 5Good design is unobtrusive

41. 5Good design is unobtrusive Pinterest

42. 5Good design is unobtrusive Is neutral and restrained Pinterest

43. 5Good design is unobtrusive Is neutral and restrained Leaves room for the user’s self-expression   Pinterest

44. 6 Good design is honest It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

45. 6Good design is honest

46. 6Good design is honest Windows Phone

47. 6Good design is honest “Authentically digital” Windows Phone

48. 6Good design is honest “Authentically digital” Does not attempt to manipulate the consumer with promises that cannot be kept.   Windows Phone

49. 7 Good design is long-lasting It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

50. 7 Good design is long-lasting

51. 7Good design is long-lasting

52. 7Good design is long-lasting Horizontal navigation

53. 7Good design is long-lasting Avoids being fashionable Horizontal navigation

54. 7Good design is long-lasting Avoids being fashionable Doesn’t appear antiquated  Horizontal navigation

55. 8 Good design is thorough down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

56. 8 Good design is thorough down to the last detail

59. 8Good design is thorough down to the last detail Allows username modification Suggests an autogenerated name to get you started quickly Tumblr  

60. 8Good design is thorough down to the last detail Shows appropriately-colored boxes next to hex codes Slack 

61. 8Good design is thorough down to the last detail Detects high-resolution files Works with @2x convention to automatically scale high-DPI images InVision  

62. 9 Good design is environmentally-friendly Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

63. 9 Good design is environmentally-friendly

64. 9Good design is environmentally-friendly Cargo Collective

65. 9Good design is environmentally-friendly Is sensitive to its environment Cargo Collective 

66. 9Good design is environmentally-friendly Is sensitive to its environment Minimizes visual polution Cargo Collective  

67. Good design is as little design as possible Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. 10

68. 10 Good design is as little design as possible

69. 10Good design is as little design as possible

70. 10  Good design is as little design as possible

71. 10Good design is as little design as possible Amazon Echo

72. Presents clear navigation and pertinent,high level details Amazon Echo  10Good design is as little design as possible

73. Presents clear navigation and pertinent,high level details Provides a call to action Amazon Echo   10Good design is as little design as possible

74. Presents clear navigation and pertinent,high level details Provides a call to action Is as little design as possible Amazon Echo    10Good design is as little design as possible

75. whathavewelearned?

76. Be helpful.

77. Be helpful. gooddesignisuseful,innovative,honest,long-lasting, andconsciousof itsenvironment

78. Be thoughtful.

79. Be thoughtful. gooddesignisaesthetic,understandable,unobtrusive, thorough,andaslittledesignaspossible

80. Stop thinking of yourself as a UX designer.

81. Stop thinking of yourself as a visual designer.

82. Stop thinking of yourself as a web designer.

83. Think of yourself as someone who is helpful and thoughtful.

84. Think of yourself as a designer.

85. “Back to purity, back to simplicity.” dieter rams

86. Thank you. DAVID RHYNE Senior UX Designer david.rhyne@3pillarglobal.com http://dazid.net @dazidrhyne

Less, But Better - Dieter Rams' Principles of Good Design

You are reading a preview.

Check these out next

Less, But Better - Dieter Rams' Principles of Good Design

More Related Content

Slideshows for you (20)

Viewers also liked (20)

Similar to Less, But Better - Dieter Rams' Principles of Good Design (20)

More from 3Pillar Global (16)

Recently uploaded (20)

Less, But Better - Dieter Rams' Principles of Good Design