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Roadmaps - the good, the bad and the ugly!

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Whitney Cali - GM Product, Audience & Experience, REA Group

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Roadmaps - the good, the bad and the ugly!

  1. 1. Whitney Cali – GM Product, Audience & Experience Roadmaps!!! - The good, the bad and the ugly
  2. 2. Strong Opinions, Weakly Held. Personal Philosophy
  3. 3. When roadmaps have NOT worked 1. As a delivery/timeline promise. 2. Too much detail. Just a list of low level features. 3. When we lose focus on what the consumer needs.
  4. 4. We have hundreds of engineers working in dozens of delivery teams all over the world.
  5. 5. 1. Stakeholder Management – keeping our leaders on the same page 2. Multiple teams building into the same experience – keeping our delivery teams on the same page Two of our biggest challenges:
  6. 6. Where roadmaps have worked 1. Major re-platform initiatives 2. For most initiatives, we keep the roadmap view short (90 day view) 3. And when the roadmap is accompanied with a product vision and opportunity & discovery backlog.
  7. 7. Example
  8. 8. 90 day view with discovery & backlog items
  9. 9. 90 day view with discovery & backlog items
  10. 10. What are we currently experimenting with? OKRs (Objectives & Key Results) Trello Roadmunk
  11. 11. I encourage you to seek to understand, with genuine curiosity, the needs of anyone who has a problem and thinks that a roadmap is the solution.

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