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Social media has, over the past several years, developed into one of the most cost effective advertising channels, both online and offline. And plentiful eye-catching imagery and compelling experiences mean that travel and tourism businesses are well-positioned to take full advantage of all social media advertising has to offer. Having said that, many in the travel and tourism industry aren’t yet making the most of social media advertising. Whether this is a result of logistical challenges or a lack of communication on behalf of agencies isn’t clear, but an industry to which clear and targeted messaging through advertising is so vital should be considering social media advertising as the next big marketing step. Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the floor at World Travel Market (WTM) in London, delivering a seminar about the benefits and future of advertising on social media, with a particular focus on the travel and tourism industry. Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of: Social media advertising and its background The targeting options offered by social media advertising Practical examples of how it can be and is used The future of social media advertising Key Presentation Learnings: Social Advertising continues to evolve: Granular targeting Inspirational; images and video Direct sales More cost effective Facebook leads, others follow: Accelerating improvements Know your audience, and use social to target with pinpoint accuracy

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Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords. Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy. Bruce’s best practice tips were warmly received by the audience: • Think Context Marketing, not Content Marketing • Interaction beats one-way broadcast messaging • Listen and react to your customers in a public setting • Think Human to Human or ‘H2H’ – not B2C and B2B • Be funny, helpful and an expert in your field • Be brief, with simple call-to-actions • Create ‘scroll-stoppers’ with pictures/graphics

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Many hotels have had to make urgent changes in their strategies to shore up their bottom-line profits. At the same time, they are finding it hard to know where to make those changes without jeopardizing top-line revenue. Join our webinar for expert advice on how to address your short-term and long-term needs as you look to rebound from COVID-19. Learn about: --- The changes in travel trends --- Tips on how to reach new travelers --- What your vendor should be doing to help you rebound

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The full 'Influencer Marketing for the Hotel Industry' keynote seminar, first given at the National Hotel Marketing Conference in Burton-upon-Trent, UK (12th May 2016). Attendee Outcomes: - A comprehensive understanding of influencer marketing - Best practice for working with influencers effectively - Why hotels should work with influencers and what they can achieve/deliver Key Presentation Takeaways: - Influencer marketing is a way of engaging your target market in a deeper, more immersive and trustworthy way - Influencers are among the most trusted ways of reaching an audience primarily interested in recommendations and consumer opinions - Offers relatively low cost coverage and can potentially have a huge impact with consumers, resulting in compelling ROI - Identify the right bloggers for your brand and build relationships; ongoing engagement and influencer activity has the biggest impact - Influencer marketing can drive reach, data capture, content views, event attendees and, ultimately, sales Contact information: info@digitalvisitor.com +44 (0)1179 111 420

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The question is are your product and services easy to find where it matters most ? Do your message connect and inspire action in a meaningful way You can count in Creative Sonic’s Digital and creative capabilities and experience for your marketing consulting services. OUR SERVICES: 1: Digital Marketing 2: Interactive Technology * OUTDOOR LED * INDOOR LED * INTERACTIVE KIOSK * VIDEO WALL * HOLO BOX * DIGITAL NAME TAG * VIDEO BROCHURE 3: Web Solutions * Design * Develop * Hosting * E-Commerce * Mobile App 4: Printing Services Starting from your logo corporate identity until you receive the final printed hard copy we are with you

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