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Final Four Guerilla Marketing

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Final Four Guerilla Marketing

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An overview of marketing tactics and strategies, presented by Twin Cities Gateway. Also shows campaign results from their most recent campaign.

An overview of marketing tactics and strategies, presented by Twin Cities Gateway. Also shows campaign results from their most recent campaign.

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Final Four Guerilla Marketing

  1. 1. NCAA Final Four Guerilla Marketing Campaign Partnership Overview / $20,000 Investment (MediaOne North America Campaign Execution)
  2. 2. THE STRATEGY: Drive website traffic to: • Meet Minneapolis Insider’s Guide to Championships • TCG Hotel Landing Page
  3. 3. THE TACTICS: • Geofencing / Sweet 16 Tourney Sites • Geofencing / Elite 8 University Cities • Regional Display Ads / Drive Markets • Contextual Keyword Search • Native Advertising / Relevant Content • Retargeting Site Visitors
  4. 4. THE CREATIVE:
  5. 5. CAMPAIGN RESULTS: • 60% of ads to Insider’s Guide • 40% of ads to TCG hotel landing page • 2.6 million campaign impressions • 11,954 website clicks • 0.44% click-thru rate • $1.74 cost-per-click **
  6. 6. TCG RESULTS: • 939,989 TCG hotel impressions • 3,386 website clicks for 22 hotels • 0.36% click-thru to landing page • TCG April hotel page views up 110% • 5% YOY increase in April occupancy The partnership was a “win win” for the partners and created an excellent model for future “big event” opportunities

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