7 Winning Strategies For Personalizing Your Guest Experience
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7 winning strategies for personalizing your guest experience - An overview of 7 best practice tips for personalization within the Hospitality industry.
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2. Mobile usage is growing rapidly and becoming mandatory for hotels. Google is prioritizing mobile-friendly content and usability.
3. Paid search effectiveness may be declining while search engine optimization grows in importance. Quality content wins over keyword stuffing.
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Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to a single customer view. Hotels are no exception.
Even though 70 percent of consumers expect more personalized services from brands, most hotels today have a limited ability to deliver on this expectation.
Guest information is siloed in different technology platforms, and there’s no easy way to find and leverage meaningful data points.
But, when guest data is combined with a marketing automation platform, hoteliers have a way to look at their data, understand their guests, and deliver the personalized experience that each guest expects.
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Niki Gross, managing director, Whitney Peak Hotel
Carrie Murphy, marketing specialist, Revinate
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This free webinar took place on Thursday September 24, 2015.
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How to track the guest's happiness quotient, from booking to check out
How to identify opportunities to grow RevPAR and ADR
How to target and attract the right audience based on guest persona
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Business travel represented 15% of the global tourism economy in 2015 with 1,18 trillion dollars U.S*. The choice of accommodation is made early in the business travel organisation and corresponds to the second spending item.
Even though companies tend to chose hotels (in 98,2% of the cases** as their preferred accommodation, business travel is a real opportunity for vacation rentals too. Business travellers are on the rise and online distribution can be an answer to capture the demand. Airbnb and MagicStay have understood the interest of such a target and propose special services dedicated to business travellers.
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Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to a single customer view. Hotels are no exception.
Even though 70 percent of consumers expect more personalized services from brands, most hotels today have a limited ability to deliver on this expectation.
Guest information is siloed in different technology platforms, and there’s no easy way to find and leverage meaningful data points.
But, when guest data is combined with a marketing automation platform, hoteliers have a way to look at their data, understand their guests, and deliver the personalized experience that each guest expects.
In this FREE webinar, Revinate and hospitality professionals from Whitney Peak Hotel will discuss:
the importance of marketing automation in hospitality
how to segment guest databases to deliver relevant messages
energizing your email marketing through best practices
Panelists for this FREE webinar are:
Niki Gross, managing director, Whitney Peak Hotel
Carrie Murphy, marketing specialist, Revinate
Sean O'Neill, Editor-in-Chief & Moderator, Tnooz
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In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
Business Solutions Overview Sales Deck
This document summarizes the services provided by ResortsandLodges.com, a digital marketing agency focused on the hospitality industry. It provides services including search engine optimization, pay-per-click advertising, display and retargeting ads, social media marketing, online reputation management, email marketing, referral listings, and consulting and reporting to help drive more online conversions and direct bookings for hospitality clients. The agency manages all aspects of clients' digital marketing through customized packages designed for small, essential, and pro-level needs.
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Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
Tap OTA conversion secrets for direct hotel bookings
The webinar discussed how hotels can increase direct bookings by learning from the strategies used by online travel agencies (OTAs). It emphasized the importance of optimizing the hotel website for usability, social proof from reviews and awards, and a fast checkout process. A case study of the Stratosphere Hotel showed how redesigning its website to focus on these areas led to a 24% increase in revenue and 20% more direct bookings within four months. The webinar also proposed an automated best rate guarantee to simplify rate matching for hotels and customers.
TINT for HOTELS NEW
TINT is a social media curation tool that hotels can use to display positive guest reviews, photos, videos and other content from multiple sources on digital screens in their properties. It allows hotels to pull in social media posts, approve or reject content, and filter it by location. Hotels can engage guests by showing relevant content on screens in lobbies, guest rooms and websites. TINT also enables hotels to generate extra revenue by offering ad space to local businesses to promote attractions, restaurants and other partners.
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What you will learn
How to track the guest's happiness quotient, from booking to check out
How to identify opportunities to grow RevPAR and ADR
How to target and attract the right audience based on guest persona
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The document discusses strategies for marketing at the property level for hotels. It begins by defining marketing in the hospitality industry as solving customer problems through giving them what they want or need at a price they are willing to pay. It then outlines the key areas of focus for hotel marketing and discusses the marketing ecosystem at properties. This includes different stakeholders and considerations for property types. It also addresses challenges like the decline of organic social media reach and the rise of data-driven personalized marketing across channels.
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This webinar discusses how hotels can tap into authentic travel experiences for marketing by inspiring new audiences during planning and booking stages. Speakers discuss how hotels can be relevant by anticipating travelers' needs, be inspiring through visual content and storytelling, and make their websites easy to use on mobile. Translating local concierge knowledge into digital guides and empowering travelers to share their experiences can help hotels inspire new audiences organically. Storytellers who share their authentic experiences can build trust and spark new relationships with future travelers.
Xotelia - How to attract business travelers online?
Business travel represented 15% of the global tourism economy in 2015 with 1,18 trillion dollars U.S*. The choice of accommodation is made early in the business travel organisation and corresponds to the second spending item.
Even though companies tend to chose hotels (in 98,2% of the cases** as their preferred accommodation, business travel is a real opportunity for vacation rentals too. Business travellers are on the rise and online distribution can be an answer to capture the demand. Airbnb and MagicStay have understood the interest of such a target and propose special services dedicated to business travellers.
Business travellers search to answer various needs while organising their stay, such as travel motivation, destination, length of stay, travel frequency... and Internet has become the first tool to be used for business travel organisation. The various criteria can be used as a leverage by vacation rental owners/managers to attract professionals. This webinar aims to give you some tips on how to combine them with a sharp online distribution strategy.
1/ "Business e-tourism"
2/ Adapt your offer to Business travellers' needs
3/ Capture the demand on the online distribution platforms
Audience : vacation rentals, smal and medium capacity hotels.
Sources
* statista.com
** economie.gouv.fr
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This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
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Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000.
The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time.
The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide.
The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5.
Capital will be used in the following manner:
Development of future versions of mobile and wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...
This document summarizes a webinar about driving loyalty through personalized guest experiences. The webinar discussed how guest expectations have changed and personalization now shapes hospitality. It also discussed how Hersha Hotels uses behavioral mapping and integrations between its CRM, booking engine and property systems to recognize repeat guests and provide personalized perks. Travel Tripper and Pegasus discussed how their expertise in integrating loyalty programs with booking engines allows for personalized online loyalty experiences, such as welcoming guests by name and showing tiered rates. The webinar emphasized that a seamless, personalized experience throughout the entire guest journey is key to driving loyalty.
360° Cross-border Tourist Mobile Advertising Solutions - The Ultimate Mobile...
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AdCellerant Travel Case Study
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
BSN420 (2015, Jul) - Team 4
This document proposes the Xiao Yao You ecosystem, an exclusive luxury travel experience for wealthy Chinese travelers. It will provide curated shopping, adventure, and wellness programs through a digital platform, physical stores, and travel partners. The target customer segment is high net worth individuals who spend heavily on overseas travel and luxury goods. Projections estimate $360 million in total transaction value by year five, with a gross profit margin of 34%. Risks include increased costs, lack of customer loyalty, small market penetration, and difficulties hiring multilingual staff.
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Baynote Hospitality Overview
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留信网认证的作用:
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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7 Winning Strategies For Personalizing Your Guest Experience
- 1. T A R G E T I N G H O T E L G U E S T S U S I N G W E B S I T E P E R S O N A L I Z A T I O N 7 WINNING STRATEGIES FOR PERSONALIZING YOUR GUEST EXPERIENCE
- 2. Personalization is simple, give the traveler more of what they care about and less of what they don't. It's about surfacing value for visitors and hoteliers alike T A K E A W A Y : Put each customer at the center of their digital experience and deliver the cross- device, personalization experience that engages travelers, delivers increased bookings and creates long-term, loyal relationships -Bill Hustad, CEO, Baynote
- 3. Dynamic Hero Image Optimized Offer A major hotel brand saw travelers that engaged with recommended offers and content were 50% more likely to convert with Baynote T A K E A W A Y : Match the visitor’s current intent with engaging and relevant content, offers, and hero images to reduce bounce and increase conversion
- 4. "Just 8% of travelers surveyed in October say they're loyal to the same hotel brand" -Deloite Trending Destinations Makesuretoshowrelevant destinationsandaccommodationsfor eachtravelerbyunderstandingtheir preferences,segmentsorpastpurchase history T A K E A W A Y :
- 5. Allowvisitorstopickupwhere theyleftoffbyshowcasingrelevant, relatedpropertiesandrecommended alternativestodriveamorepersonal experience T A K E A W A Y : Recently Viewed Alternatives STATISTIC BRAIN Over 148.3 million travel bookings are made on the internet each year... 69% of travelers begin their search online
- 6. Personalization is simple, give the traveler more of what they care about and less of what they don't. It's about surfacing value for visitors and hoteliers alike Showcasethebestcontentbasedon whatyourknowaboutthetraveler's preferences. Thiscaninclude dynamicallyrecommended destinations,links,contentand offersdisplayedinrealtime throughoutthesiteexperience Dynamic Content Dynamic, relevant content is proven to increase engagement and conversions by as much as 6 times when compared to static content T A K E A W A Y :
- 7. Use Customer Data to Personalize Customerdataaboundsinthetravelindustry,butverylittleofthisdatais usedinreal-timeinteractions.TheBaynoteONECustomerExperience Profile(CXP)isanonlinecustomerdatahubpurposebuilttodrive relevant,personalizedexperiencesfornewcustomersandbrandloyalists nomatterhoworwhentheychoosetointeract -Forrester T A K E A W A Y : "Innovative use of data will be a key to unlocking value in next-generation loyalty programs...many companies lack the talent and technology to get to this next level" -McKinsey & Company "41% of leisure hotel travelers belong to a hotel loyalty program"