This document provides low-cost marketing strategies for small organizations. It recommends using social media like Facebook, Twitter, and YouTube which have high numbers of monthly users. Blogs can humanize your business and build credibility. A simple website with links to social media can drive traffic. Email marketing builds a contact database. Public relations efforts like news releases can generate media coverage. Networking through local groups and submitting to community calendars are also suggested low-budget options. The overall message is that creative marketing does not require large budgets but rather consistent effort on affordable channels.

1. Marketing on a Shoestring

2. Your Marketing Plan
Key Elements
• Target Audience
• Define your customer
• Objectives & Goals
• Specific, measurable, achievable, realistic, timely
• Strategies
• Identify how you can reach them
• Messaging
• What makes your product or service unique

3. Marketing your organizations is not
all about spending money. What you
need is creative ideas and a can-do
approach in order to promote your
organization — not loads of cash.

4. Social Media
• 15-20 minutes per day on social media
#1
900,000,000
#2
310,000,000
#3
255,000,000
#4
250,000,000
#5
120,000,000
www.ebizmba.com/articles/social-networking-websites
Unique monthly visitors

5. Data by the Minute

6. YouTube
• More than 1 billion unique users visit
YouTube each month
• Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth
• Creativity = Viral

7. Blogs
• Humanize your business
• Give your target market information
• Drive traffic to your website
• Build your organizations credibility and
become a expert resource
• Benjamin Franklin Plumbing
• Wordpress

8. Website
• Simple design
• Easy to use
• Link to blog and
social media
• Wordpress
• Go Daddy

9. Email Marketing
• Develop a database and continue to build it
• Always provide opportunity to opt-in on
website
• Mail Chimp
• Constant Contact

10. Media
• Radio
• TV
• Print
• Other
• Billboard, Indoor, Web, etc.
• Don’t buy it just because it’s cheap!

11. Billboards
• Atomic Billboards
Andover, Chanute, Dodge City,
Great Bend, Larnerd, Liberal,
McPherson, Mulvane, Pittsburg,
Wichita
• Flip Hound
• Fliphound Tour

12. Print Collateral
Business Cards & Brochures
• Professional appearance
• Consistent look
Postcards
• Have a specific purpose
• Be eye-catching

13. Public Relations
• News releases
• Media relations

14. Other Public Awareness
Look for opportunities that are affordable and
reach your target audience
• Submit your organization info to directories
Craigslist
Pinterest
• Driveways
• Landscaping

15. Events
Presentations
Host free seminars
Tradeshows
Job Fairs
Health Fairs
Parades
Festivals

16. Community Calendars
• TV Stations
• Radio Stations
• Newspapers
• Chamber of Commerce
• Travel & Tourism
• Online Calendars

17. Networking
• Rotary
• Toastmasters
• Lions Club
• Chambers of Commerce
• Business Associations
• And more……

18. Questions?
Thanks for Attending!
Cindy Miles
onashoestringmarketing@gmail.com