This document summarizes the services provided by ResortsandLodges.com, a digital marketing agency focused on the hospitality industry. It provides services including search engine optimization, pay-per-click advertising, display and retargeting ads, social media marketing, online reputation management, email marketing, referral listings, and consulting and reporting to help drive more online conversions and direct bookings for hospitality clients. The agency manages all aspects of clients' digital marketing through customized packages designed for small, essential, and pro-level needs.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
11 Things to Look For in a Hotel Booking Engine ProviderNet Affinity
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without?
From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings.
You can always simply drop your paid traffic onto your website’s homepage, but you’ll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so they’ve focused on converting the traffic that lands there.
Landing pages allow you to send the right message to the right person at the right time.
However, there are a few do’s and don’ts to cover with your landing pages.
Today, we’re going to take you through a few Do’s for your landing pages, and a couple Don’ts.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
11 Things to Look For in a Hotel Booking Engine ProviderNet Affinity
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without?
From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings.
You can always simply drop your paid traffic onto your website’s homepage, but you’ll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so they’ve focused on converting the traffic that lands there.
Landing pages allow you to send the right message to the right person at the right time.
However, there are a few do’s and don’ts to cover with your landing pages.
Today, we’re going to take you through a few Do’s for your landing pages, and a couple Don’ts.
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?RateGain®
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?
Your hotel's direct booking strategy: Targeting the guests of the futureSiteMinder
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
Unbreak the Fragmentation: The hotelier movement toward the single screenSiteMinder
Much is said today about the hotel guest experience. But what about the hotelier experience?
With its uniquely-central position in the hospitality industry, SiteMinder today enables the masses with user-led experiences that sit at the root of all functional requirements, as well as actionable data that drives both yield and occupancy for properties of all types and sizes.
What effect does fragmented distribution, user content and dynamic pricing have on a hotel’s holistic merchandising efforts? And on guest satisfaction? How can digital marketing and sales be executed at lower costs and in a fraction of the time often spent now, with fewer mistakes? Time is money!
As SiteMinder marks its 10th year in the travel scene, David Chestler looks at the evolved, complex needs of the modern hotelier and the unstoppable movement toward: The simple. The end-to-end solution. The single screen.
During this presentation, David will touch on the personalisation and localisation of products and service, the consolidation of big data and the industry, the first step of the journey for the hotel of 2020, and much more.
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others?
We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why they’re valuable and how to use them.
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...HotelMarketingNews
The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.
There is a lot happening now, the industry seems to be on a threshold shifting from the big disruption of the last decade into a new disruptive trend in the coming decade.
Will hotels be at the forefront of that shift? These are questions we always ask ourselves. After so many changes in the last few years it is time to get ahead of change rather than just following what has happened in the past.
We hope you enjoy the read.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
The Art & Science of Converting Hotel Guests on Your Website Nancy Huang
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Cross-Channel Digital Strategies Every IT Executive Should KnowDaniel Russell
Go Fish Digital's Daniel Russell breaks down the top cross-channel digital strategies every IT executive should know, impacting local web presence, online reviews, and customer feedback.
6 Ways to Use Your Booking Engine Data to Boost Direct BookingsNet Affinity
The data in your booking engine data should be used to build confidence in your property.
Your booking engine is just one piece of the puzzle.
However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guest’s patterns and as a strategic tool in your sales strategy.
If you’re looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.
Mastering the Hotel Marketing Ecosystem at the Property LeveleCornell
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ hotel expectations have shifted.
Long gone are the days when the hotel marketing tactics were all deployed pre-stay and offline. Today, easier access to guest preference data, past purchase behavior and social media profiles has made the hotel marketing discipline a multi-phase and multi-channel practice that requires involvement from many different key stakeholders at the brand and hotel-property level.
In this webinar, Greg Bodenlos, social media and digital marketing hospitality consultant, walks us through this complex hotel marketing ecosystem. In the process, Greg reveals strategies and tactics for mastering the innumerable amount of hotel marketing priorities. The following are just a few of the questions that will be addressed:
- What are the most important marketing focus areas at the property level?
- How has the definition of hotel marketing evolved in the hospitality industry?
- Where should hotel marketing live in the overall hotel operation ecosystem?
- Who are the various key stakeholders to involve in hotel marketing initiatives?
- What new hotel marketing challenges are on the horizon?
Greg Bodenlos is a passionate hospitality marketing consultant and HSMAI leader based in Boston, Massachusetts. With a passion for digital trends, social media and innovation – and over five years of hotel and technology work experience – Greg possesses a unique perspective on the hospitality digital marketing landscape. Playing digitally-focused marketing roles at the destination resort, luxury independent property, and now city center hotel has allowed Greg to play an active role in shaping hotel marketing best practices at the property-level as well as help bring hoteliers closer to creating more meaningful, personalized travel experiences for their guests. It was in his marketing role at Revinate – a SaaS start-up in Silicon Valley that designs and develops technology to improve the guest experience – where Greg was able to help hoteliers and academics better understand the power of leveraging consumer intelligence to drive better service and maximize revenue streams across the entire guest lifecycle.
Greg is a proud graduate of Cornell University’s School of Hotel Administration and has been featured as a hotel marketing expert on National Public Radio. Greg has been featured as a contributor in Crowdcentric Media’s Social Media Week New York blog, eCornell’s Blog and HotelMarketing.com, as well as played a co-authored role in an award-winning piece for Cornell University’s Center for Hospitality Research with Chris Anderson entitled Best Practices in Search Engine Marketing and Optimization.
Greg can be reached by phone at +1 781 686 2177, email at gr
How to stay competitive in a Big Data Market
How you should rethink your strategies in a post-rate parity world.
Rate Strategy
Inventory Control
Distribution Mix
Marketing Actions
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
Adrian Caruso & James Hacon from Fastrack Group share their must do tactics for Hotel Marketing in 2013 & 2014.
The tactics discussed include:
How to cash in on the increase in mobile & tablet bookings.
Using your website to target Chinese travelers.
The do's & don'ts of hotel distribution.
Attracting more direct bookings with paid advertising.
Pre- and Post-stay contact for marketing & customer service.
Social media marketing.
Where are other hotels spending their marketing dollars?
www.fastrackg.com
SoCap Agency Services for Industries PromotionEric Sutfin
In today’s marketplace of booming industries promoting their products or services through multiple media outlets, it has become vital to find a way to stand out among the masses. However, the old school advertising methods are not the way to differentiate yourself.
Website URL:-https://socapads.com/resource/socap-agency-services-overview/
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?RateGain®
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?
Your hotel's direct booking strategy: Targeting the guests of the futureSiteMinder
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
Unbreak the Fragmentation: The hotelier movement toward the single screenSiteMinder
Much is said today about the hotel guest experience. But what about the hotelier experience?
With its uniquely-central position in the hospitality industry, SiteMinder today enables the masses with user-led experiences that sit at the root of all functional requirements, as well as actionable data that drives both yield and occupancy for properties of all types and sizes.
What effect does fragmented distribution, user content and dynamic pricing have on a hotel’s holistic merchandising efforts? And on guest satisfaction? How can digital marketing and sales be executed at lower costs and in a fraction of the time often spent now, with fewer mistakes? Time is money!
As SiteMinder marks its 10th year in the travel scene, David Chestler looks at the evolved, complex needs of the modern hotelier and the unstoppable movement toward: The simple. The end-to-end solution. The single screen.
During this presentation, David will touch on the personalisation and localisation of products and service, the consolidation of big data and the industry, the first step of the journey for the hotel of 2020, and much more.
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others?
We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why they’re valuable and how to use them.
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...HotelMarketingNews
The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.
There is a lot happening now, the industry seems to be on a threshold shifting from the big disruption of the last decade into a new disruptive trend in the coming decade.
Will hotels be at the forefront of that shift? These are questions we always ask ourselves. After so many changes in the last few years it is time to get ahead of change rather than just following what has happened in the past.
We hope you enjoy the read.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
The Art & Science of Converting Hotel Guests on Your Website Nancy Huang
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Cross-Channel Digital Strategies Every IT Executive Should KnowDaniel Russell
Go Fish Digital's Daniel Russell breaks down the top cross-channel digital strategies every IT executive should know, impacting local web presence, online reviews, and customer feedback.
6 Ways to Use Your Booking Engine Data to Boost Direct BookingsNet Affinity
The data in your booking engine data should be used to build confidence in your property.
Your booking engine is just one piece of the puzzle.
However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guest’s patterns and as a strategic tool in your sales strategy.
If you’re looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.
Mastering the Hotel Marketing Ecosystem at the Property LeveleCornell
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ hotel expectations have shifted.
Long gone are the days when the hotel marketing tactics were all deployed pre-stay and offline. Today, easier access to guest preference data, past purchase behavior and social media profiles has made the hotel marketing discipline a multi-phase and multi-channel practice that requires involvement from many different key stakeholders at the brand and hotel-property level.
In this webinar, Greg Bodenlos, social media and digital marketing hospitality consultant, walks us through this complex hotel marketing ecosystem. In the process, Greg reveals strategies and tactics for mastering the innumerable amount of hotel marketing priorities. The following are just a few of the questions that will be addressed:
- What are the most important marketing focus areas at the property level?
- How has the definition of hotel marketing evolved in the hospitality industry?
- Where should hotel marketing live in the overall hotel operation ecosystem?
- Who are the various key stakeholders to involve in hotel marketing initiatives?
- What new hotel marketing challenges are on the horizon?
Greg Bodenlos is a passionate hospitality marketing consultant and HSMAI leader based in Boston, Massachusetts. With a passion for digital trends, social media and innovation – and over five years of hotel and technology work experience – Greg possesses a unique perspective on the hospitality digital marketing landscape. Playing digitally-focused marketing roles at the destination resort, luxury independent property, and now city center hotel has allowed Greg to play an active role in shaping hotel marketing best practices at the property-level as well as help bring hoteliers closer to creating more meaningful, personalized travel experiences for their guests. It was in his marketing role at Revinate – a SaaS start-up in Silicon Valley that designs and develops technology to improve the guest experience – where Greg was able to help hoteliers and academics better understand the power of leveraging consumer intelligence to drive better service and maximize revenue streams across the entire guest lifecycle.
Greg is a proud graduate of Cornell University’s School of Hotel Administration and has been featured as a hotel marketing expert on National Public Radio. Greg has been featured as a contributor in Crowdcentric Media’s Social Media Week New York blog, eCornell’s Blog and HotelMarketing.com, as well as played a co-authored role in an award-winning piece for Cornell University’s Center for Hospitality Research with Chris Anderson entitled Best Practices in Search Engine Marketing and Optimization.
Greg can be reached by phone at +1 781 686 2177, email at gr
How to stay competitive in a Big Data Market
How you should rethink your strategies in a post-rate parity world.
Rate Strategy
Inventory Control
Distribution Mix
Marketing Actions
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
Adrian Caruso & James Hacon from Fastrack Group share their must do tactics for Hotel Marketing in 2013 & 2014.
The tactics discussed include:
How to cash in on the increase in mobile & tablet bookings.
Using your website to target Chinese travelers.
The do's & don'ts of hotel distribution.
Attracting more direct bookings with paid advertising.
Pre- and Post-stay contact for marketing & customer service.
Social media marketing.
Where are other hotels spending their marketing dollars?
www.fastrackg.com
SoCap Agency Services for Industries PromotionEric Sutfin
In today’s marketplace of booming industries promoting their products or services through multiple media outlets, it has become vital to find a way to stand out among the masses. However, the old school advertising methods are not the way to differentiate yourself.
Website URL:-https://socapads.com/resource/socap-agency-services-overview/
The Digital Marketing Framework (Digital Marketing Strategy Template for 2020)trust nhokovedzo
This is a simple 5 pillar Digital Marketing Strategy (DMF) Template. The DMF helps business leaders figure out what they need to do to get enough traffic, leads and conversions. This business-oriented framework keeps everyone in-check with regards to the core of the business - sales and conversions.
Trust Nhokovedzo, the author, simplified this framework so that even non-technical leaders can make sense of it.
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
The digital marketing playbook for the hotel industry in 2021Jeremy Mays
Since the hotel and hospitality industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, hotels, small-boutiques and resorts and scrambling to fill rooms and cut their vacancy rates as much as possible.
We’ve built a digital marketing strategy playbook for the hotel industry to give you the tools and techniques to grow your brand.
Datatrics Solutions for the Travel and Leisure IndustryDatatrics
Boost bookings by personalizing the customer journey.
Your guests want to feel special. Datatrics helps you to make them feel that way. By taking personalization to the next level for your company, your guests will get exactly the most relevant content served to them that fits like a glove.
Implement a Sucessfull E-Distribution Strategy by HopineoFlorie Thielin
How to Implement a Sucessful E-Distribution Strategy at Villa Marina Lodge ?
- Use a Channel Manager / PMS
- Sell on OTAs (booking.com, expedia etc...)
- Practice basic revenue management
This document was elaborated by Florie, Hopinoer, for the Villa Marina Lodge, Panama,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
Fine-tune your hotel’s guest marketing communicationstnooz
Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to a single customer view. Hotels are no exception.
Even though 70 percent of consumers expect more personalized services from brands, most hotels today have a limited ability to deliver on this expectation.
Guest information is siloed in different technology platforms, and there’s no easy way to find and leverage meaningful data points.
But, when guest data is combined with a marketing automation platform, hoteliers have a way to look at their data, understand their guests, and deliver the personalized experience that each guest expects.
In this FREE webinar, Revinate and hospitality professionals from Whitney Peak Hotel will discuss:
the importance of marketing automation in hospitality
how to segment guest databases to deliver relevant messages
energizing your email marketing through best practices
Panelists for this FREE webinar are:
Niki Gross, managing director, Whitney Peak Hotel
Carrie Murphy, marketing specialist, Revinate
Sean O'Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Thursday September 24, 2015.
Case proving roi with SharpSpring- Martin Bartels -CloudCapitalMartin Bartels✔
Case (EN) van SharpSpring marketing automation uploaded by Martin Bartels Cloudcapital SharpSpring SIlver Partner in Den Haag Nederland /The Hague, The Netherlands. Specialisation customer data, customer centricity, marketing automation, content.
Visit my Dutch profile http://bit.ly/2tPTOiA
or the CloudCapital website http://bit.ly/2nbxika
Case proving roi with SharpSpring
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
Similar to Business Solutions Overview Sales Deck (20)
2. FASTEST GROWING
HOSPITALITY DIGITAL
AGENCY
16+
YEARS IN BUSINESS ACTIVE CUSTOMERS
65+
EMPLOYEES
2,000+
Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
LEADING HOSPITALITY FULL SERVICE COMPANY
R&L MARKETPLACE + TRACK SOFTWARE + BUSINESS SOLUTIONS
3. FASTEST GROWING
HOSPITALITY DIGITAL
AGENCY
250+
WEBSITES CLIENTS BOOKINGS DELIVERED
100M+
ANNUAL VISITORS
$500M+
Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
FASTEST GROWING HOSPITALITY DIGITAL AGENCY
4. DIGITAL MARKETING IS COMPLEX
2006
1 Screen - Desktop
Google Search
Google Adwords
Hotel Site
OTA’s
Local Sites
Basic Banners
Email Newsletters
2017
Multi-Screen
- Desktop
- Tablet
- Mobile
Voice
- Alexa
- Google Home
- Siri
Google PPC
Bing PPC
Social Media
Portals / Local Sites
Email Automation
CRM
Advanced SEO
Meta Search
Flash Sales
Remarketing
Data Driven Display
Reputation Management
Google Hotel Finder
OTA’s
Peer to Peer (AirBnB)
Cross Channel Analytics
Responsive Hotel Site
Blog / Content Creation
Call Tracking / Analytics
Marketing Automation
Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
5. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
HUMAN RESOURCES ARE EXPENSIVE
6. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
EXPERT
MARKETING
TEAM
MARKETING
SOFTWARE
SUITE
PROVEN
MARKETING
SYSTEM
WE MAKE DIRECT DIGITAL MARKETING SIMPLE
7. Pay Per Click Management Search Engine Optimization Responsive Web Development Email Marketing Automation
Social Media Marketing Consulting & BI Reporting & Analytics Revenue Recovery
Display Remarketing Reputation Management CRM Live Chat
WE MANAGE ALL OF YOUR CRITICAL SERVICES
8. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
SMB
Package
From
$1,800 / Mo
ESSENTIAL
Package
From
$2,300 / Mo
PRO
Package
From
$4,100 / Mo
Equivalent To
$11.25 / Hour
Equivalent To
$17.50 / Hour
Equivalent To
$25.62 / Hour
AT AN AFFORDABLE COST
9. ACQUIRE
ENGAGE
NURTURE
CONVERT
RETAIN
PAY-PER-CLICK, SEARCH ENGINE OPTIMIZATION, EMAIL, SOCIAL, REFERRAL,
LOCAL MARKETING, SOCIAL MEDIA MARKETING
RESPONSIVE WEBSITE, OFFERS, NOTIFICATIONS, LIVE CHAT, OPT-IN,
CONVERSION BAR, RATE MESSAGING, CONSULTING
CRM, DRIP EMAIL NURTURING, SOCIAL MEDIA REMARKETING,
DISPLAY REMARKETING, SEARCH REMARKETING,
BOOKING ENGINE OPTIMIZATION, VOICE CHANNEL OPTIMIZATION,
CRM, REPUTATION MANAGEMENT, RATE CONSULTING
CRM, LOYALTY, EMAIL AUTOMATION, NURTURING,
SURVEYS, REPUTATION MANAGEMENT
10. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
Results:
$741,958 Increase In Online Conversion
$1.1 Million Increase In Voice Channel
Conversion
95% Increase in PPC Conversion
46% Increase in Organic Conversion
276% Increase in Direct Conversion
Type: Waterpark, Family, Golf, Spa, Group, Conference, Wedding Run: 6 Months
Services: Google PPC, Bing PPC, SEO, Conversion Optimization, Drip Nurturing, CRM, Consulting,
Reporting, Cart Abandonment, Display Remarketing, R&L Listing
11. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
Results:
$994,184 Increase In Online Conversion
61% Increase in PPC Conversion
50.99% Increase in Organic Conversion
25.66% Increase in Direct Conversion
$116,430 Bing Revenue Conversion
Type: Vacation Rental Manager (Condos and Whole Homes) Run: 6 Months
Services: Google PPC, Bing PPC, Conversion Optimization, Drip Nurturing, CRM, Consulting,
Reporting, Cart Abandonment, Display Remarketing, Reservation Performance Services, LiveChat,
R&L Listing.
12. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
Results:
$334,329 Increase In Online Conversion
$175,046 Added from PPC (6 Months)
$46,639 Added From Conversion Optimization
16.32% Increase In Online Conversion
6,381 Email Subscribers Added
Type: Vacation Rental Manager (Whole Homes) Run: 6 Months
Services: Google PPC, Bing PPC, Conversion Optimization, Drip Nurturing, CRM, Consulting,
Reporting, Cart Abandonment, Display Remarketing,
13. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
SEO.
Who is watching your presence in the
search engines? Who is optimizing your
placement on keywords with the highest
search volume?
The SEO Experts at ResortsandLodges
will help you maximize your rankings
and direct traffic.
14. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
PPC.
Pay Per Click marketing can help you reach
new customers searching higher up the
traveler funnel in the awareness stage.
Our Google Certified PPC Managers specialize
in hospitality and lodging meaning we know
how to drive more visits with less cost,
leading to more direct bookings for you.
15. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
DISPLAY /
REMARKETING.
99% of your website visitors will abandon without taking
an action. We make sure you stay in front of these
travelers with targeted ads across the most highly traffic
websites including Facebook and the General Web.
Each retargeted visitor will see your ad on average 12
times after leaving your site.
16. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
SOCIAL.
Reach new audiences across social media
sites. Facebook and Twitter have over 1.5
Billion users of their social networks. We
can help you target, reach and engage
with social media users to grow your
awareness and direct traffic.
17. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
REPUTATION.
Monitor. Engage. Grow.
Your reputation is everything. 91% of travelers will
consult reviews before converting. But with 100’s of
Review Sites, OTA’s and Search Engines, managing
and maintaining your reputation can be a daunting
task.
We will help you to grow and build positive
review content, respond and engage with happy
travelers and alert you instantly to potentially
damaging reviews.
18. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
EMAIL.
- Conversion Optimization w/Drip
Automation
- Cart Abandonment
- Email Marketing Management
ResortsandLodges.com uses innovation
to build your database, recover lost sales
and engage travelers through email
marketing automation and targeted
e-blasts. We can manage part or all of
your email marketing needs.
19. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
REFERRAL.
Referral / Listing sites are a great way to
drive new direct visitors throughout the
funnel. ResortsandLodges.com can place
you within the RAL marketplace as well
as:
TripAdvisor
Local Sites
Regional Sites
State Sites
20. Resorts l Hotels l VRMC l Inns l Ranches l Adventure / Outfitters l RVBusiness Solutions
CONSULTING
& REPORTING
TRANSPARENCY.
ResortsandLodges.com uses best in class
tools to track and measure the results of
your campaigns, display ROI and show value.
Our #1 priority is transparency with the results
of your campaign.