This document introduces Tribe China, a digital marketing and PR agency. It summarizes Tribe China's services which include brand strategy, content marketing, public relations, social media, influencer marketing, and paid media. It describes how Tribe China focuses on collaboration, quality work, superior service, and honest reporting. The agency aims to build brand tribes through digital strategies and measures success through analytics and mutually agreed upon KPIs.

1. Tribe China
Digital | PR | Social

2. Hello.
We are Tribe China – a digital marketing and PR
agency committed to building tribes for brand through
digital, social and PR.

3. Our Philosophy
Collaboration with our
clients is at the core of
everything we do. We
lean on each other’s
experience to
generate the best
possible outcome.
We believe keeping
our clients informed
and educated is the
foundation for
building trust with
our clients.
Our work is not only
driven by our passion
but the impact we
bring to client’s
business and its target
audience.
We never stop learning
and getting better at
what we do in order to
constantly add value to
our clients’ businesses.

4. Our Values
Quality First
We strive to deliver the
highest-quality of works
on time, on budget, as
always.
Superior Service
We provide superior
service to our clients with
responsiveness, efficiency
and empathy.
Honest Reporting
You hired an agency to
drive results not fake data.
We are committed to
honest reporting and total
transparency.
Dare to Take Risks
We are not your cookie-
cutter agency. We thrive on
bringing new ideas to you
that will lead to greater
results.

5. Our Services
Content
Marketing
Paid Media
Public
Relations
Brand Strategy
Social
Communications
KOL
Marketing

6. Happy Clients

7. Brand Strategy
Brand strategy is the fundamental building block to your marketing in China, it determines how you tell
your brand story and differentiate you from the competition. We dive deep to understand your business
and core value proposition; gather the latest consumer insights and industry trends; analyze your
competitors and their positionings. Then we develop a custom, unique and relevant brand strategy and
executional plan.
• Market research
• Competitor monitoring
• Consumer insights
• Buyer persona
• Positioning
• Key messages

8. Content Marketing
There is a key distinction between translation and localization. It’s important
that your marketing content speak to your brand and is locally relevant using
the language modern consumers understand. We develop marketing content
within the relevant context that will engage your customers at every stage of
the buyers’ journey.
• Blog
• Whitepaper
• Brochures
• Case studies
• Videos
• Infographics
• Website/landing page

9. Public Relations
Media Examples:
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10. Social
Communications
Social media is the most effective channel to engage with Chinese
consumers and build your tribe. We grow your social communities on
WeChat, Weibo, LinkedIn and other niche platforms with engaging
content, result-driven campaigns and relevant KOL partnerships.
• Content planning & creation
• Account management &reporting
• Campaign management
• WeChat mini-program/H5
• Live-stream planning
• KOL seeding
Social platforms we manage:

11. KOL Marketing
Distracted with too many choices, today’s consumers rely on KOLs (key opinion
leaders) to tell them what to buy and why to buy from you. With the popularity of
livestreaming and short video apps, influencer marketing has never been so
important in China. Without struggling to find the right KOLs, we tap into our
influencer database to find the best advocates for your business.
Reach KOLs on:

12. Paid Media
Paid media allows business to reach beyond their existing network and acquire new customers and
leads within short period of time. Our digital marketers utilize a keen understanding of modern
digital channels and data-driven decision to help business reaching target audience with search,
social and display ads.
• Search engine ads
• Social ad campaign
• Ad content production
• Campaign management & monitoring
• Analytics & reporting
Major paid digital media we work with:

13. Who We Serve
We serve both B2B and B2C brands across various industries. Our current experiences focus on below
industries and we’re continuously expanding:
Technology Retail
Education Professional services
Consumer

14. Measure Our Success
We report on a monthly basis with weekly email updates to show tracked,
correlated, and attributed KPIs based on mutually agreed metrics, making
sure we are always on the right track to achieving your marketing goal.
Our KPI setting principles:
We use both quantitative and qualitative metrics to measure
our performance, with a focus on the overall impact to the
business. Some common metrics we use include:
• Press coverage
• Media sentiment
• Social followers& engagement
• Website Traffic
• Impression
• Conversion rate
• Cost per conversion
Specific
Timebound
Measurable
Realistic

15. The Outcome
Build
Trust
• Build community and lead
conversations
• Influence customers and
opinion leaders
• Increase traffic
• Convert more sales
• Generate more leads for sales • Increase customer
loyalty
• Increase sales
• Rapid business growth
and increased market
share
• Build brand awareness and
brand trust among target
audience
• Strengthen relationship with
various stakeholders:
investors, partners, and
suppliers.
Engage
Customers
Supercharge
Sales
Business
Success

16. thetribechina.com