Destination management: Experience is the end-game.Rodney Payne
My keynote at Outdooractive 2018, in Immenstadt, Germany. #oac18
More information on Tourism Sentiment Index, here: https://destinationthink.com/tsi-announcement/
This document summarizes an invitation to partner with Travel Ticker, a travel marketing company. They have millions of newsletter subscribers and website visitors who are looking for travel deals. Advertising with Travel Ticker provides access to their affluent, travel-seeking audience. Partners have experienced increased sales, exposure to new customers, and the ability to fill dates and locations that may otherwise be hard to sell. The document highlights Travel Ticker's targeting and customized advertising solutions to help partners maximize results.
Final IMC Power Point campaign presentation for Dream City ChurchDenisse Leon
This is the final Power Point campaign presentation proposal for Dream City Church integrated marketing campaign. This was done to fulfill the final capstone project requirement at West Virginia University.
Why Today famous hotels are opting out of OTA's, expedia, booking.com etc. ?
The presentation explains why and what are those big guns doing now. What strategies are they implementing.
We have tried explaining it in a term that a non technical person can also understand and benefit from the content.
we speak about increasing brand awareness and improving sales in terms of room nights and other revenue generation methodology, we at ima-appweb.com are focused on creating digital marketing strategies, brand awareness programs, graphics, creatives, booking engines and payment gateway, which can be used together as one product.
This document outlines an educational presentation about building an integrated marketing machine. It discusses the importance of focusing on modern consumer behaviors and their increasing control over media. It provides four commandments for tourism marketing, including focusing on consumer behaviors, embracing mobile empowerment, empowering consumer self-discovery, and promoting a seamless experience. The presentation recommends taking action to define metrics, know audiences, tell stories, use content to drive conversions, and demand meaningful reporting.
Destination management: Experience is the end-game.Rodney Payne
My keynote at Outdooractive 2018, in Immenstadt, Germany. #oac18
More information on Tourism Sentiment Index, here: https://destinationthink.com/tsi-announcement/
This document summarizes an invitation to partner with Travel Ticker, a travel marketing company. They have millions of newsletter subscribers and website visitors who are looking for travel deals. Advertising with Travel Ticker provides access to their affluent, travel-seeking audience. Partners have experienced increased sales, exposure to new customers, and the ability to fill dates and locations that may otherwise be hard to sell. The document highlights Travel Ticker's targeting and customized advertising solutions to help partners maximize results.
Final IMC Power Point campaign presentation for Dream City ChurchDenisse Leon
This is the final Power Point campaign presentation proposal for Dream City Church integrated marketing campaign. This was done to fulfill the final capstone project requirement at West Virginia University.
Why Today famous hotels are opting out of OTA's, expedia, booking.com etc. ?
The presentation explains why and what are those big guns doing now. What strategies are they implementing.
We have tried explaining it in a term that a non technical person can also understand and benefit from the content.
we speak about increasing brand awareness and improving sales in terms of room nights and other revenue generation methodology, we at ima-appweb.com are focused on creating digital marketing strategies, brand awareness programs, graphics, creatives, booking engines and payment gateway, which can be used together as one product.
This document outlines an educational presentation about building an integrated marketing machine. It discusses the importance of focusing on modern consumer behaviors and their increasing control over media. It provides four commandments for tourism marketing, including focusing on consumer behaviors, embracing mobile empowerment, empowering consumer self-discovery, and promoting a seamless experience. The presentation recommends taking action to define metrics, know audiences, tell stories, use content to drive conversions, and demand meaningful reporting.
Leveraging Digital Best Practices to Grow RevenueJames Windrow
This practical guide shows online publishers how to generate more revenue through subscriber growth, improved ad revenue, and the creation of new revenue streams.
How To Prepare Your 2014 Hotel Marketing BudgetKen Jones
Adrian Caruso, James Hacon and Ken Jones from Fastrack Group share their tips for planning your marketing budget for 2014. Together they cover the best ways to leverage your brand, build your reputation on social media and how to make the most of SEO and PPC Marketing in the year ahead.
Influence marketing - Actions Plan for K West HotelDeborah Bomstein
The K West Hotel's influencer marketing action plan involves four main strategies:
1. Host monthly theme parties at the hotel's spa, kitchen, etc. and invite influential bloggers and press to gain visibility through their posts and reviews.
2. Create partnerships with green associations and communicate the hotel's involvement to encourage "eco-friendly" guests to talk about the hotel.
3. Organize a contest for guests to design a future guest room, with the winner receiving a weekend stay after their video submission is posted online.
4. Develop the hotel's own blog featuring employee videos and articles about the spa, chef's recipes, and more to position the staff as influencers themselves.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
This document promotes a "Buy Local" program for businesses in Kosciusko, Indiana. It summarizes the program as follows:
1) The program offers businesses an affordable way to advertise and promote loyalty by offering customers who sign up a "Buy Local" card for 10% off purchases.
2) The supporting website provides information on local businesses, events, and bi-weekly drawings for gift certificates for customers who submit testimonials.
3) The goal is to encourage local spending and support local businesses while offering customers incentives to shop locally.
This document discusses emerging trends in hotel marketing that properties need to be aware of to be ready for the future. It highlights the importance of [1] using stunning visual content, clear website architecture and optimizing speed; [2] optimizing the hotel's presence on Google through search and local visibility; [3] leveraging social media like Facebook and reviews; [4] analyzing current marketing efforts; and [5] developing a fully integrated 360 degree marketing strategy across channels rather than focusing on individual tactics. The key is having a cohesive brand identity and shareable content distributed across connected marketing channels.
Jim covered the following to help promote luxury listings:
Creating Buzz by Seeding Affluent Networks
Unique Signage
Luxury Listing Flyers
The Secret System for Creating “Can’t Miss” Marketing Accredited Luxury Home Specialist
The Myth of Print Marketing
Tapping into Emotion
Targeting Multiple Buyer Groups
Location, Location, Location: Placing Ads Where Affluent Buyers Find Them
Four Ways to Take Picture-Perfect HD Quality Photos
Qualified Open Houses
Luxury Home Marketing Online
Web Pages and Domains: Making It Easy to Find Your Luxury Listing Online
Advertising Your Luxury Listing Online
Video and Virtual Tours
Responding to an Email Inquiry
Email Marketing to Other Luxury Home Specialists
Tracking the Results
Emerging Trends in Real Estate - Canada and United States 2015Darren Shaw, SIOR
As we look forward to 2015, the Canadian real estate market appears poised for another steady year. Canada’s economy continues to deliver stable, modest growth, creating an ideal low-risk environment for real estate developers and investors.
Urbanization has become one of the key forces shaping Canada’s real estate markets. Once viewed as an emerging trend, urbanization today is simply the “new normal.” People are flooding into city cores to live close to both work and the lifestyle they crave. Now, companies and retailers are following them, and this is driving new office and commercial developments in the core. In turn, urbanization is blurring industry lines, as commercial and residential developers explore the opportunities that mixed-use properties bring.
#wihpacademy at Hotel Bel Ami
Popularize, Capture, Convert and Share
Undestands how guests book
How do you advertise your hotel?
It's all about reputation!
The Vertical Search Paradox
Brandprotection on search engines and metasearch
Design basics
How to stay competitive in a Big Data Market
How you should rethink your strategies in a post-rate parity world.
Rate Strategy
Inventory Control
Distribution Mix
Marketing Actions
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Gain an understanding of how graphics and better organizing information can have a positive impact on target audiences. Hear case studies from your own backyard about marketing challenges organizations faced and how they were solved in a creative manner with the use of re-purposing content.
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
How Newspapers Can Capitalize on Explosive Online Promotions: 2014 AAN DigitalUpland Second Street
This document discusses 5 proven online promotion opportunities for newspapers: 1) running sponsored contests, 2) running advertiser contests on Facebook, 3) running deals promotions, 4) expanding reader's choice ballots, and 5) running niche ballots. It provides examples of each type of promotion and discusses how they can drive revenue, build email databases, and grow audiences. The document emphasizes that online promotions and email are key opportunities for newspapers to engage readers and boost revenue in the changing media landscape.
Final capstone project. The following is an integrated marketing communication proposal for South Carolina-based non-profit Arm-in-Arm by an agency created for the purpose of the course/project.
A real company in a fictitious situations with no online media. Relying on traditional only advertising, they must move into digital and mobile media to stay current with their customers.
Vision:
To duplicate our business model through communications and commitment to quality in a global market and become convenient, remain trusted and engage shoppers.
Marketing Communication Plan for a fictional small home based business who has opened their first retail store.
IMCP Mission:
We are committed to dynamically integrate our communications and market positions in order to solve business issues and create a distinct brand that delighted customers can trust.
Leveraging Digital Best Practices to Grow RevenueJames Windrow
This practical guide shows online publishers how to generate more revenue through subscriber growth, improved ad revenue, and the creation of new revenue streams.
How To Prepare Your 2014 Hotel Marketing BudgetKen Jones
Adrian Caruso, James Hacon and Ken Jones from Fastrack Group share their tips for planning your marketing budget for 2014. Together they cover the best ways to leverage your brand, build your reputation on social media and how to make the most of SEO and PPC Marketing in the year ahead.
Influence marketing - Actions Plan for K West HotelDeborah Bomstein
The K West Hotel's influencer marketing action plan involves four main strategies:
1. Host monthly theme parties at the hotel's spa, kitchen, etc. and invite influential bloggers and press to gain visibility through their posts and reviews.
2. Create partnerships with green associations and communicate the hotel's involvement to encourage "eco-friendly" guests to talk about the hotel.
3. Organize a contest for guests to design a future guest room, with the winner receiving a weekend stay after their video submission is posted online.
4. Develop the hotel's own blog featuring employee videos and articles about the spa, chef's recipes, and more to position the staff as influencers themselves.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
This document promotes a "Buy Local" program for businesses in Kosciusko, Indiana. It summarizes the program as follows:
1) The program offers businesses an affordable way to advertise and promote loyalty by offering customers who sign up a "Buy Local" card for 10% off purchases.
2) The supporting website provides information on local businesses, events, and bi-weekly drawings for gift certificates for customers who submit testimonials.
3) The goal is to encourage local spending and support local businesses while offering customers incentives to shop locally.
This document discusses emerging trends in hotel marketing that properties need to be aware of to be ready for the future. It highlights the importance of [1] using stunning visual content, clear website architecture and optimizing speed; [2] optimizing the hotel's presence on Google through search and local visibility; [3] leveraging social media like Facebook and reviews; [4] analyzing current marketing efforts; and [5] developing a fully integrated 360 degree marketing strategy across channels rather than focusing on individual tactics. The key is having a cohesive brand identity and shareable content distributed across connected marketing channels.
Jim covered the following to help promote luxury listings:
Creating Buzz by Seeding Affluent Networks
Unique Signage
Luxury Listing Flyers
The Secret System for Creating “Can’t Miss” Marketing Accredited Luxury Home Specialist
The Myth of Print Marketing
Tapping into Emotion
Targeting Multiple Buyer Groups
Location, Location, Location: Placing Ads Where Affluent Buyers Find Them
Four Ways to Take Picture-Perfect HD Quality Photos
Qualified Open Houses
Luxury Home Marketing Online
Web Pages and Domains: Making It Easy to Find Your Luxury Listing Online
Advertising Your Luxury Listing Online
Video and Virtual Tours
Responding to an Email Inquiry
Email Marketing to Other Luxury Home Specialists
Tracking the Results
Emerging Trends in Real Estate - Canada and United States 2015Darren Shaw, SIOR
As we look forward to 2015, the Canadian real estate market appears poised for another steady year. Canada’s economy continues to deliver stable, modest growth, creating an ideal low-risk environment for real estate developers and investors.
Urbanization has become one of the key forces shaping Canada’s real estate markets. Once viewed as an emerging trend, urbanization today is simply the “new normal.” People are flooding into city cores to live close to both work and the lifestyle they crave. Now, companies and retailers are following them, and this is driving new office and commercial developments in the core. In turn, urbanization is blurring industry lines, as commercial and residential developers explore the opportunities that mixed-use properties bring.
#wihpacademy at Hotel Bel Ami
Popularize, Capture, Convert and Share
Undestands how guests book
How do you advertise your hotel?
It's all about reputation!
The Vertical Search Paradox
Brandprotection on search engines and metasearch
Design basics
How to stay competitive in a Big Data Market
How you should rethink your strategies in a post-rate parity world.
Rate Strategy
Inventory Control
Distribution Mix
Marketing Actions
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Gain an understanding of how graphics and better organizing information can have a positive impact on target audiences. Hear case studies from your own backyard about marketing challenges organizations faced and how they were solved in a creative manner with the use of re-purposing content.
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
How Newspapers Can Capitalize on Explosive Online Promotions: 2014 AAN DigitalUpland Second Street
This document discusses 5 proven online promotion opportunities for newspapers: 1) running sponsored contests, 2) running advertiser contests on Facebook, 3) running deals promotions, 4) expanding reader's choice ballots, and 5) running niche ballots. It provides examples of each type of promotion and discusses how they can drive revenue, build email databases, and grow audiences. The document emphasizes that online promotions and email are key opportunities for newspapers to engage readers and boost revenue in the changing media landscape.
Final capstone project. The following is an integrated marketing communication proposal for South Carolina-based non-profit Arm-in-Arm by an agency created for the purpose of the course/project.
A real company in a fictitious situations with no online media. Relying on traditional only advertising, they must move into digital and mobile media to stay current with their customers.
Vision:
To duplicate our business model through communications and commitment to quality in a global market and become convenient, remain trusted and engage shoppers.
Marketing Communication Plan for a fictional small home based business who has opened their first retail store.
IMCP Mission:
We are committed to dynamically integrate our communications and market positions in order to solve business issues and create a distinct brand that delighted customers can trust.
Marketing Communications Plan for a fictional non-profit organizations who belief is: To guide our clients through their personal dilemmas and provide resources that will help them resolve conflict in all circumstances of their life so they can see the Hero that lives within them
The document outlines a marketing plan for launching a new fitness app called FitNitWit. It discusses targeting active professionals aged 23-55 by segmenting an existing customer database. Goals are to reach the same sales level as the company's fitness band within 12 months. Key performance indicators like sales, ROI, and social media engagement will be used to measure success. The plan includes email campaigns, A/B testing, and integrating digital and traditional advertising.
Boost Energy Drinks engaged ThinkDapper to launch a new flavor called Nitros using social media marketing. ThinkDapper proposed a 9-part strategy including identifying opportunities on social media, choosing Facebook and Twitter as partners, setting goals to increase sales and brand preference, targeting loyal customers and similar audiences, testing different creatives and targeting approaches, and optimizing the campaign over time to maximize performance. Testing showed that urgent calls to action, reaching fans of any Boost flavor, and targeting those interested in fitness increased sales.
La estrategia didáctica grupal (taller), para resolver la problemática de la falta de conocimientos previos de los elementos contables adquiridos en las asignaturas de contabilidad I y II, que limitan el aprendizaje, se desarrollara con el tema de aplicación de herramientas financieras, de esta manera los estudiantes podrán aplicar y fortalecer los conocimientos previos.
Este documento describe las principales herramientas de la barra de herramientas de Microsoft Word, incluyendo botones para abrir, guardar y imprimir documentos, así como herramientas para copiar, cortar y pegar texto, deshacer acciones, y cambiar la fuente y apariencia de los documentos.
This document outlines ideas for three video projects: a documentary about preserving the Le Genereux flag at Norwich Castle Museum; a narrative video following three people with sleep disorders to raise awareness from the nonprofit NANSA; and a documentary about the vision and plans for a new youth film club at Cinema City. It provides details on the concept, client, target audience, platforms, visual elements, locations, crew and equipment needed for each project.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
This document provides information about purchasing a 3Com TC1000-4E1-120-AC/DC device from Launch 3 Telecom. It describes the product, lists contact information for purchasing, and details payment and shipping options. It also outlines the warranty and additional services provided by Launch 3 Telecom such as repairs, maintenance contracts, and equipment de-installation.
El documento presenta varios problemas matemáticos y sus soluciones. El primer problema involucra calcular la distancia máxima que un hombre puede recorrer en auto y a caballo en 12 horas. El segundo problema resuelve cuántos gatos comerán 10 ratones en 10 minutos basado en la información dada. El tercer problema identifica el número que falta en una serie numérica dada su patrón.
The document summarizes the steps taken to design a double page magazine spread for a documentary. Key steps included inserting an article and questions, changing fonts and layouts, adding downloaded logos and images with captions, using conventions like drop caps, and moving elements around to fill space and achieve a professional look conforming to magazine conventions.
Este documento describe el proceso de creación de una figura de arcilla de una lagartija con características inusuales como patas delanteras más largas, una espalda con picos y una lengua y cola en espiral. El autor comenzó con una idea que cambió a medida que trabajaba y utilizó palitos, alambre y periódico para dar forma y luego reforzar la figura antes de aplicarle color.
A Ecoville foi fundada em 2007 em Joinville por três sócios e consolidou seu processo produtivo nos primeiros 4 anos. Em 2011 expandiu sua base de representantes e em 2017 tornou-se franqueadora de sucesso, abrindo mais de 230 lojas. Atualmente possui dois parques fabris, oferece mais de 250 produtos de qualidade a preços mais baixos que a concorrência e continua crescendo com o reconhecimento de clientes e parceiros.
The document provides an overview of digital media planning procedures. It discusses defining campaign parameters, analyzing the target market and objectives, and strategically matching these to online and mobile media. The document also outlines researching the audience, choosing appropriate channels, developing messaging, estimating costs, and measuring results. The goal is to connect brands to consumers through social influence rather than traditional advertising.
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
The Enlightened Vision platform enables brands to increase revenue and customer engagement by integrating philanthropic giving into their business model. The software-as-a-service allows companies to seamlessly donate a portion of sales to charities, boosting conversion rates and social sharing. Enlightened's tools help businesses better communicate their impact and connect with conscious customers who prefer to support brands that make a positive difference.
Schifino Lee presented a proposal and budget for a 10 month advertising campaign for Keycode. The proposal included developing a creative strategy and branding platform, creating advertising concepts and materials, and implementing a strategic media plan across television, radio, online, and social media for test markets and a national launch. The total proposed budget was $760,000, covering agency services, production, social media management, and paid media placement. The next steps outlined engaging Schifino Lee, setting a kickoff meeting, beginning research and planning, and measuring initial test phases to refine the campaign.
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...Kerry Rego
The 2013 Community Action Partnership Annual Convention presentation "Making Your Agency Sustainable Through Fundraising & New Revenue Streams". Presented by Lannie Medina Chief Development Officer at Community Action Partnership of Sonoma County and Kerry Rego of Kerry Rego Consulting, Social Media consultant, at Chicago Marriott Downtown Magnificent Mile on August 28, 2013.
Additional resources:
http://rhdblog.rhd.org/nonprofit-crowdfunding-platforms-2013-fundraising-campaign/
http://www.slideshare.net/volunteermatch/nonprofit-insights-the-secret-sauce-for-nonprofit-crowdfunding
This document discusses measuring return on investment (ROI) for social media marketing. It defines social media ROI as a measure of efficiency comparing returns to investments. Returns include sales, leads, brand awareness, while investments are campaign costs. The document provides examples of quantifying returns and relating them to monetary values to calculate ROI percentages. It emphasizes starting by benchmarking metrics before campaigns and testing variables through continuous improvement.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1
7 steps to attract foreign direct investment ebook - seminarXavier Hurtado
This ebook will show economic developers how to attract foreign investors to their regions through a step-by-step sequence.
To learn more go to www.FDIAttraction.com
Many PPC and SEO professionals spend their days justifying their work by using tracking information that is, at best, misleading and, at worst, completely wrong. In this session, Bart Burggraaf, Partner at MediaGroup Worldwide, discusses the pitfalls of digital marketing tracking, how we got into this mess and what to do about it (hint: it involves statistical analysis!).
Three key takeaways: 1. Understanding what the tracking data REALLY tells you. 2. Understanding how we got to the point that we are tracking all the wrong things. 3. Understanding how to get reliable, accurate data that measures actual incremental business.
Introducing Annie Melnic: A Strategic Analytics and Insights Leader
Annie Melnic is an accomplished analytics and insights leader, renowned for her expertise in driving transformative change within organizations. With a focus on developing Voice of Customer (VOC) programs, she has a proven track record of establishing innovative analytics practices and spearheading the transition from product-centric to customer-centric strategies.
As a seasoned product owner, Annie brings a wealth of experience in leveraging data-driven insights to inform strategic decision-making and optimize business outcomes. Her visionary approach to analytics empowers teams to uncover actionable intelligence, driving meaningful improvements in customer satisfaction, engagement, and loyalty.
With a passion for driving business transformation, Annie excels in bridging the gap between data and strategy, ensuring alignment with organizational objectives and delivering tangible results. Her collaborative leadership style, combined with her dedication to continuous improvement, makes her a valuable asset in any analytics-driven initiative.
Annie Melnic: A visionary leader at the forefront of analytics innovation, empowering organizations to unlock the full potential of their data and drive sustainable growth.
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
Here is the information shared to the Douglas Elliman real estate group in Palm Beach Florida. Douglas Elliman has produced $2B in sales over the past 12 months, netting $100M in commissions paid. This group averages $12.7M in sales a day so far in 2021.
Beyond Billboards is a digital consulting and services firm that specializes in creating marketing and sales strategies using disruptive digital solutions. They help clients grow their digital influence through online channels like websites, digital advertising, social media marketing, mobile apps, and more. The document outlines their full range of digital services and how they take a strategic, data-driven approach to digital marketing campaigns, focusing on content, social media, paid advertising, SEO, and emerging technologies.
Showcasing Human Capital: How to Effectively Market a Professional Services FirmAchieve Internet
Effective marketing tactics for professional services firm marketing. In a service firm marketers do not have the luxury of marketing product features. The one key differentiator becomes the quality of your people and your core competencies. This presentation covers the importance of your Human Capital and the people that make up your Professional Services Firm
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
This document provides a summary of Jennifer Nash's PR and communications credentials and experience. She has extensive experience in PR and communications strategies across multiple industries including property, construction, retail, luxury goods, and non-profits. Her skills include strategic planning, media relations, social media management, event planning, and stakeholder engagement. She has worked with a variety of clients in the UK, US, Africa on projects such as residential and commercial real estate developments, business re-launches, and non-profit initiatives.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
Executive briefing and Marketing department action with details of campaign results, A/b Testing and adjustments to under preforming portions of the social media presence.
Digital Marketing Campaign and Strategy presentation for Senior Management to create engagement among stakeholders and buy-in for budget and a new direction away from the core customer who has supported Harley Davidson motorcycle sales.
FDMK 410 Event Integrated Marketing Communication PlanJennifer Dunbar
An integrated marketing communications plan for a fictitious event than includes specific goals, strategies and creative content. Following a timeline, situational analysis, company analysis and event analysis, to present an effective mixed media campaign.
Marketing Brief describes the issue of Wi-Fi use in common household items that are controlled by smart phone, and computer apps. Communicating data security and making consumers aware about the risk of convinice within your smartphone
The document discusses how collecting customer data can help target specific audiences through digital marketing analytics and customer relationship management. It provides tips on sorting, filtering, and analyzing customer data stored in databases and spreadsheets to identify patterns and group customers with similar attributes. The goal is to enhance marketing efforts by targeting the most relevant customers, such as young parents for a new "Dirty Deeds Diaper Sensor" product, to improve sales.
Planning a campaign for a new product, created by the student, and detailing the steps product vision, audience analysis, marketing objectives and activities to optimize product launch.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Importance | Need of Digital Marketing (Online Promotions) :
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3. Latest Technology development vs Business promotions
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With Regards
Gokila digital marketer
Coimbatore
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Fdmk 410 c2 p1 springfield
1.
2. The Integrated Marketing
Communications Plan (IMCP)
directs the actions that create
“flow from the mission,
vision, and values to the
overall business strategy”
(Zoeller, 2017)
Mission:
We are committed to presenting the magic
of small town living by coming together to
promote ourselves and our community as
getaway destination
Small Town Values
Collaboration – Working together to solve problems.
Good Business Practices – Businesses that make good decisions over the long-term.
Reasonable Government – Not big government or small government but good government.
Good Leaders
Security – Local public safety (Morohn, 2008)
Vision:
To create a unified message to our surrounding
urban neighbors, that we offer fun, adventure,
and small town values that can refresh them by
adding magic to their life.
Mission Vision and Values
3. Analysis
•Gather Data
•Sort
•Identify
Customer
•Target
•Select Media
Identity
•Unique
•Positioning
•Offer Value
•Brand
•Logo
•Slogan
Goals
•Specific
•Measureable
•Timing
•Awareness
•Listen
•Communicate
•Sell
Budget
•Amount
•Advertisement
•Promotion
•Media Division
•Unexpected
Measurement
•KPI
•Sales Revenue
•Customer Value
•New Contact
Rate
•Conversion
•ROI
•Cost Per Lead
•Inbound
Marketing
•% of Conversion
•Sales Increase
Integrated Marketing Communications Plan
4. Strategic Planning Process
Strategic Plan
Mission
Statement
Current
Status
SWOT
Destination
Organizational
Strategies
Mission Statement:
We are committed to presenting the
magic of small town living by coming
together to promote ourselves and our
community as getaway destination
Current Market Position:
Analyze data to determine current target
customer and buying habits. Gain a clear
understanding of current successful
strategies.
SWOT:
Strength, Weaknesses, Opportunities, Threats
Destination:
Use data to determined the new target
audience and the most effective methods of
communication
Organizational Strategies:
Create calendar that reflects daily, weekly and
monthly tasks required to implement
Strategic Plan. Assigned personnel to
complete tasks to implement Strategic Plan.
5. S.W.O.T.
Developing our partnership
with local, independent
businesses and our near b
attractions will increase our
engagement with the
surrounding cities and towns.
The cross channel marketing
and consistent message
presented by our partners,
attractions and city will
ensure success for the IMC
Plan.
Strength
• Partnership with
Local Business
• Area Attractions
• Cross Channel
Marketing
Weakness
• Lodging Facilities
• Stakeholder Buy-
In
Opportunities
• Local
Communities
• Increase
Awareness
Threats
• Other small towns
• Big City
Attractions
6. Analysis
•Gather Data
•Sort
•Identify
Customer
•Target
•Select Media
Analysis
Gather Data from: Landing page visits,
social media followers, email response,
prior purchases,
Data: Name, address, email address,
purchase history, engagement
Target Audience: Couples and Families
who live in a Concrete Jungle and are
seeking small town values and charm, in
order to experience unique offerings
Secondary Audiences: Urbanites who
desires a personal touch, friendly
atmosphere and less rushed lifestyle:
Travelers looking for a quiet place to stop
along their journey
Media: Landing Page, social media,
mobile web site, event radio, community
bulletin boards, email, outdoor, newspaper
7. Identity
•Unique
•Positioning
•Offer Value
•Brand
•Logo
•Slogan
Small Town Magic
Experience the Magic
Magic in the Making
Moving at the Speed of Grass
Magic at Small Town Speed
S
Identity
Unique: Stand out among competitors,
offer something unusual
Positioning: Delight the customer, meet
their needs, find their desires; be visible be
memorable
Offer Value: create a brand story that
improves lives.
Branding: Simple, recognizable, with
quality, transparency, and fun
Identity: Use the insight from gathered
data to communicate and position the
brand and create value for the customer.
8. Goals
•Specific
•Measureable
•Timing
•Awareness
•Listen
•Communicate
•Sell
Goals S.M.A.R.T. Strategy
Listen: Use data gathered to understand
needs, wants and desires of target audience
Communicate: Let the customer know you
are listening, you are interested and you hear
what they want and need. Present the Brand
Story, through words, pictures and shared
experiences.
Sell: Offer Life Time Value, unique
experiences and quality time
Specific:
Increase revenue
Rise in community awareness
Expansion of customer base
Measurable:
Percent increase in sales
Expanded mailing list/social media
followers/participation in events
Brand recognition
Achievable:
Present unified communication plan
Measure results
Relevant
Focus on revenue increase
Engagement of target audience
Responsible
Time-Bound
Marketing calendar for events
Use current events on social media
Ongoing analysis and adjustments
9. Budget
•Amount
•Advertisement
•Promotion
•Media Division
•Unexpected
Budget Amount: The budget will be
provide a cap of total spending
and flexibility to meet changing
needs as analysis of each media
outlet determines the value of
that outlet
Advertisement/Promotion:
Advertising, promotions, coupon,
discounts will all be included in
the budget plan with a reserve for
unexpected incidents
Social Media
Website
Email
Outdoor
Newspaper
Reserve for
Unexpected
Analysis: Overall budget demands and
limits will determined where each
dollar is spent. Ongoing analysis will
provide insight to Return on Investment
through Key Performance Indicators.
Being prepared to move dollars from
one media to another keeps the message
directly in front of the target audience
10. Measurement
•KPI
•Sales Revenue
•Customer Value
•New Contact
Rate
•Conversion
ROI
•Cost Per Lead
•Inbound
Marketing
•% of Conversion
•Sales Increase
Measurement
Our chart shows that Facebook has the highest
reply rate among our followers, with the landing
page the lowest. With this data, we can
determined the ROI for each digital outlet and
discover ways to improve our landing page and
increase results.
ROI = Net Profit-cost / Total Investment X100
ROI: By analyzing the cost
per lead, the conversion rate
and the increase revenue, we
can understand the value of
our investment and the
revenue each marketing dollar
returned in sales.
0 1 2 3 4 5 6
Landing Page
Email
Twitter
Facebook
Replys Clickthrough Engagement
KPI: New customers,
conversion rates, sales
revenue will all show the
media outlet that is most
effective for each traditional
and digital ad placement
key performance indicators
11. Partnership
Collaboration:
Working together to
solve problems.
Good Business
Practices:
Businesses that make
good decisions over the
long-term.
Reasonable
Government:
Not big government or
small government but
good government.
Good Leaders:
Security:
Local public safety
(Morohn, 2008)
Create ownership among internal
stakeholders. Show value, quality
and benefit to them for their
participation. Presents simple, clear
plans that are easy to communicate
Internal stakeholders:
Business Leaders/Owners
City Council/Mayor
Land Owners
Buy-In Message:
Increase Sales/Revenue
New and Repeat Visitors
New Businesses
Creating a collaboration between
businesses, community leaders and
residents, cross channel marketing can
present a consistent messaging during
events yet support unique offering from
stores, restaurants and our small town.
12. The Message
Small Town Magic
Experience the Magic
Magic in the Making
Magic at Small town Speed
Moving at the Speed of Grass
Moving at the
Speed of Grass
Annual City FestivalMagic at Small town
Speed
Experience the Magic
13. References
References
Akers, H. (n.d.). The Steps in Developing an Integrated Marketing Communication Plan. Retrieved July
2016, from Chron.com: http://smallbusiness.chron.com/steps-developing-integrated-marketing-
communication-plan-56305.html
alcas. (2012, September 21). What is the meaning of the phrase “small town charm”? Retrieved from
English Language & Usage: http://english.stackexchange.com/questions/83252/what-is-the-
meaning-of-the-phrase-small-town-charm
Cummings, H. (2014, July 14). How To Do Audience Research That Helps Focus Your Content Marketing.
Retrieved from Marketingland.com: http://marketingland.com/research-audience-90118
DeMers, J. (2013, August 27). 6 Steps To Decoding Your Target Audience. Retrieved from Forbes.com:
http://www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to-decoding-your-target-
audience/#1f4f70c61979
Edgecomb, C. (2016, February 3 ). The 10 Marketing KPIs You Should Be Tracking. Retrieved from
Impactbnd.com: https://www.impactbnd.com/the-10-marketing-kpis-you-should-be-tracking
How Google Search Works. (2016). Retrieved from Support.Google.com:
https://support.google.com/webmasters/answer/70897?hl=en
Marketing Metrics and KPIs. (n.d.). Retrieved 2017, from Klipfolio.com:
https://www.klipfolio.com/resources/kpi-examples/marketing
Morohn, C. (2008, December 10). WHAT ARE SMALL TOWN VALUES? Retrieved from Strong Towns:
https://www.strongtowns.org/journal/2008/12/10/what-are-small-town-values.html
Olsen, E. (2012, September 5). Overview of the Strategic Planning Process. Retrieved from YouTube;
Virtualstrategist: https://www.youtube.com/watch?v=sU3FLxnDv_A
SMART Goals How to Make Your Goals Achievable. (n.d.). Retrieved March 9, 2017, from
MindTools.com: https://www.mindtools.com/pages/article/smart-goals.htm#offer-newsletter
Unknown. (2010). 11.3 Factors Influencing the Promotion Mix, Communication Process, and Message
Problems. Retrieved from Open.lib.umn.edu:
https://open.lib.umn.edu/principlesmarketing/chapter/11-3-factors-influencing-the-promotion-
mix-communication-process-and-message-problems/
Vaughan, P. (2011, November 1). 3 Tips for Better Internal Marketing Communication. Retrieved from
HubSpot: https://blog.hubspot.com/blog/tabid/6307/bid/28151/3-Tips-for-Better-Internal-
Marketing-Communication.aspx#sm.0000rk4rg1av7d1fskz1rbjovuhoj
Zoeller, S. (2017, February 10). Why Use an Integrated Marketing Communications Approach? Retrieved
from Stephenzoeller.com: http://www.stephenzoeller.com/integrated-marketing-
communications/