Learn how to market your small business on a small budget.

1. Marketing on a Shoestring

2. Your Marketing Plan
Key Elements
• Target Audience
• Define your customer
• Objectives & Goals
• Specific, measurable, achievable, realistic, timely
• Strategies
• Identify how you can reach them
• Messaging
• What makes your product or service unique

3. Marketing your organizations is not
all about spending money. What you
need is creative ideas and a can-do
approach in order to promote your
organization — not loads of cash.

4. Social Media
• 15-20 minutes per day on social media
#1
900,000,000
#2
310,000,000
#3
255,000,000
#4
250,000,000
#5
120,000,000
www.ebizmba.com/articles/social-networking-websites
Unique monthly visitors

5. Data by the Minute

6. YouTube
• More than 1 billion unique users visit
YouTube each month
• Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth
• Creativity = Viral

7. Blogs
• Humanize your business
• Give your target market information
• Drive traffic to your website
• Build your organizations credibility and
become a expert resource
• Benjamin Franklin Plumbing
• Wordpress

8. Website
• Simple design
• Easy to use
• Link to blog and
social media
• Wordpress
• Go Daddy

9. Email Marketing
• Develop a database and continue to build it
• Always provide opportunity to opt-in on
website
• Mail Chimp
• Constant Contact

10. Media
• Radio
• TV
• Print
• Other
• Billboard, Indoor, Web, etc.
• Don’t buy it just because it’s cheap!

11. Billboards
• Atomic Billboards
Andover, Chanute, Dodge City,
Great Bend, Larnerd, Liberal,
McPherson, Mulvane, Pittsburg,
Wichita
• Flip Hound
• Fliphound Tour

12. Print Collateral
Business Cards & Brochures
• Professional appearance
• Consistent look
Postcards
• Have a specific purpose
• Be eye-catching

13. Public Relations
• News releases
• Media relations

14. Other Public Awareness
Look for opportunities that are affordable and
reach your target audience
• Submit your organization info to directories
Craigslist
Pinterest
• Driveways
• Landscaping

15. Events
Presentations
Host free seminars
Tradeshows
Job Fairs
Health Fairs
Parades
Festivals

16. Community Calendars
• TV Stations
• Radio Stations
• Newspapers
• Chamber of Commerce
• Travel & Tourism
• Online Calendars

17. Networking
• Rotary
• Toastmasters
• Lions Club
• Chambers of Commerce
• Business Associations
• And more……

18. Questions?
Thanks for Attending!
Cindy Miles
onashoestringmarketing@gmail.com