This is a short profile showcasing our approach to Content & Digital Marketing in Kenya. These slides also include case studies from previous employment and currently. We love digital, we live for epic native content.

1. Profile & Case
studies
We digital

2. Our Business Purpose
We seek to work with businesses, organizations and brands that have woken up
to the power that is Digital & Content Marketing, and their ability to
consistently attract and retain a well defined target audience.
We digital

3. Our Vision
Conceptual Greys’ vision is to make practical digital & content marketing services available
and affordable to different scales of business.
We are focused on helping businesses bridge the gap between traditional marketing and
the brave new world - digital brand building (DBB).
We want our customers to love us and find us irreplaceable.We strive to provide the sort of
insight, marketing smarts and execution that make us the stand out choice for your
organization.
We achieve this by consistently demonstrating our commitment to our values.
We digital

4. Our Mission
Our mission is industry disruption for our clients’ and digital domination in their market place.
We seek partnerships with brands along our niche areas for whom we will work towards market
leadership in their respective industry.
- Microfinance Organizations
- Non Governmental Organizations
- Real Estate Developers
- Franchise & Retail
To achieve this mission we are constantly improving our people, process and technology.
We digital

5. Our Culture
• We are small and audacious
• We are nimble and brilliant
• We believe in our people
• We are fun, artistic and eclectic in our creative expressions
• We are a powerful gathering of creative and strategic thinkers
• We are all about breaking out of norms and challenging convention
• We have customer satisfaction at the core of everything we do
We digital

6. Our Values
Our values describe who we are and how we go about business, both as a startup, and as a group of high
performing individuals.We encourage and develop these values in our people and through the relationships
we build.
• Authenticity - Being honest, genuine and transparent in our quest to deliver the best
digital marketing solutions for our clients.
• Passion - Being driven by a yarning to be the very best collectively and
individually.
• Innovation - Keeping abreast of current digital marketing solutions and identifying
the most impactful and suitable marketing technologies for our
clients.
• Creativity / Mastermind - Freedom to rethink and create new approaches to deliver
wins for our clients without fear of being different .
We digital

7. Management team
• Copywriting
• Brand Strategy
• Content Strategy
• Business Management
• Team Management
• Client Service
C.E.O / Creative
director
• Company Books
• Taxes
• Margins
• Business management
• HR Manager
CFO & HR
• Photography
• Art Direction
• Managing Design Team
• Business Management
• Culture Custodian
Art direction &
Photography
• Social Team Management
• Community management
• Culture Custodian
• Content Strategy
• Video Editing
• Business Management
Head Of Social
• Project Management
• Client / Creative Team
Liaison
• PR
• Business Management
Client Service
manager
• Motion Graphic Design
• 3D Design
• After Effects
• Shoot logistics
• Business Management
Head of
production
Ian Jege Joy Kathambi Collins Kiarie
Jeremie banembe Eva Wangui Patrick Riako

8. Current organogram
Silo 1
1. Digital Copywriter
2. Designer
3. Videographer
4. Programmer
Management cell
1. CEO & Creative Director
2. CFO & HR
3. Head Of Design & Art Direction
4. Head of Social
5. production Manager
6. Client Services Manager

9. Our skillset
• Creating compelling brand stories
• Leveraging brand image to gain new
customers
• Content Strategy
• Targeting & Boosting
• Insights, stats & Data
• Blogging
• Community Management
• Digital Advertising
• Social Marketing
• Search Engine Optimization
• Inbound Marketing
• Photography
• Videography
• Motion Graphic Design
• UX,UI
• E-Design
• Copywriting
• Web & App L&F
• Digital Branding

10. Why digital
Affordability
- Digital advertising can accommodate almost any budget
- It costs a fraction of traditional advertising
Reach
- There are more people online at any one time than there are on traditional media
Targeting & Tracking
- Digital infrastructure tells us what countries | Cities | communities are consuming specific content, how much time they are
spending online and other individual internet habits
- We are able to micro target segments of population by age, gender, location, interests and lifestyle
Interaction & Engagement
- People are already engaging each other online
- We can get them to interact and engage on specific brands and topics with the right strategy
We digital

11. Content & Digital marketing
Content Marketing
The marketing and business process of creating and distributing relevant and valuable brand content to attract,
acquire and engage a clearly defined and understood target audience – with the objective of driving profitable
consumer action.
Digital Marketing
The marketing of products and services using digital channels to reach a clearly defined audience, digital marketing
extends beyond internet marketing to include SMS & MMS, social media marketing, display advertising and search
engine marketing, email marketing and many more.
We digital

12. Digital Kenya 2016
Facebook
twitter
YouTube
mobile
internet
population
5.02 million users
700,000 active
monthly users
8 million hours
Watched monthly
18.6 million mobile
Data subscriptions
monthly
29.1 million active
Internet users monthly
64% of Kenyans are under
25 years while 49% are
25 – 34 years old
We digital

13. Digital Africa 2016
mobileinternet
Mobile social
986 million mobile
subscriptions
349 million active
Internet users
102 million active usersSocial media 129 Million Active users
Page 12We digital

14. Case Study – FSI Capital (On going)

15. FSI Capital
The Opportunity
• A former market leader in the microfinance landscape was crushing under the pressure of competition and negative
brand perception.
What we are doing
• We set out to re-energize brand perception by talking to the target market’s need for financial solutions / financial
partner.
Outcome
• The branches are experiencing a foot traffic increase of 30-34% week on week.
• The target audience through FSI social pages have been able to verbalize what they wish was different about the brand
and/ or it’s product offering, this information is helping our client better understand and serve his customers
• FSI’s clear cut communication is helping the brand gain awareness with the target audience.
• We project FSI will be back to top tier microfinance in the next 6 – 9 months
Website Build : http://bit.ly/2ehp4gW
Social Media Videos : http://bit.ly/2fhIyVl
Facebook : http://bit.ly/2fyh6WL
Twitter : http://bit.ly/2fhPkun
LinkedIn: http://bit.ly/2e4YkoH

16. Case Study 5 – Mamu Travel
International (On going)

17. Mamu Travel
The Opportunity
• Our client is looking to make moves in the travel and tours industry at a time when others are closing shop, we saw an
opportunity to do something different at a time when her brand was likely to shine over big tour operators
What we are doing
• We have constructed a purely digital campaign aimed at distinguishing the brand from the competition and the noise
• We are selling uniquely packaged destinations both locally and internationally by leveraging on social media impressions.
Outcome
• The brand has begun to attract a more specific clientele
• Sales have already jumped by 20%
• Our client is experiencing a new wave of enquires and bookings
• The brand has just begun on a new phase of growth
Content Posting Style : http://bit.ly/2fcsmmK
Website: http://bit.ly/2fCbR8n
Facebook: http://bit.ly/2eGFiRS
Twitter: http://bit.ly/2ev9Isz

18. Case Study 1 – river’s edge (Red hill)

19. river’s edge
The Opportunity
• The client was looking to sell new high end homes & conventional methods were not creating sufficient leads to meet
the time frame our client was working with
What We Did
• We developed a purely digital campaign that utilized the properties’ unique features on Facebook & YouTube as a way
of driving awareness & traffic to the show house open day(s)
• We created a series of Videos Commercials that struck at the aspirational and emotive chords of our target audience
Outcome
• We brought in 90% more leads than a leading realtor firm
• We generated sales valued at 160 million shillings in the first 8 weeks of the campaign
• We sold a total of 34 out of 37 houses valued at between 27 & 30 million shilling in a span of 4 months
• This was the project that made us realize that digital and content marketing was very viable in Kenya
http://riversedge.co.ke/
https://www.facebook.com/RiversEdgeKE/videos/1683699211902204/

20. Case Study 2 – Space hunter Africa

21. Space Hunter
The Opportunity
• Owing to the success of the River’s Edge project we decided to conceptualize a digital platform that would help sell
spaces (both residential and commercial)
• The concept also made it possible to drive traffic to service based spaces like restaurants, bistros and high end hotels
What We Did
• This was our last engagement as a creative team before we left employment to startup Conceptual Grey but not
before making this concept a success.
• We invited Caroline Mutoko to be the host of the show which she obliged.
Outcome
• The Facebook page grew to north of 10,000 followers in 14 days
• We got The Bedelle in Runda fully booked on Thursdays, Fridays & The Weekends for 3 months
• We got an interior decorator with some pretty amazing ideas to become one of the most visible interior designers in
the market
All within the first 4 weeks of the asset going live
http://spacehunterafrica.com/
https://www.facebook.com/961445793950492/videos/980722068689531/

22. Case Study 3 – Chase bank

23. Chase Bank
The Opportunity
• Chase Bank introduced a new savings account in December 2015
• The client needed the product to have visibility in a market that has many similar products
• We committed to delivering 5,000 leads/possible account openings in 10 weeks
What we did
• We created a digital campaign that spoke to the target audience in their language
• We also spoke to the aspirational nature of the target audience while emphasizing the need to ‘chase’ a good habit
like saving for the things that matter to them
• The campaign comprised of a social Videos , Online Infomercials and the use of influencers on Social Media
Outcome
• We generated slightly more than 7,000 leads in 10 weeks through social media, surpassing the set goal considerably
• Origins Savings Plan was experiencing account openings at a time when most banks were experiencing withdrawals
(December)
https://www.facebook.com/ChaseBankKenya/videos/1052958208069093/
https://www.facebook.com/ChaseBankKenya/videos/1033737233324524/

24. Our Production work
Click on the link to view - http://bit.ly/2g55kT7

25. Your d.b.b.
We wish to be of service as your Digital Brand Builder.
We believe that your robust brand can, and should find it’s digital
voice, and we believe our passion, expertise and digital brands a
make us a great fit for your digital engagement.
We look forward to sharing great ideas and delivering actual ROI on
your digital marketing budget.

26. 0706-277890, 020-5296695
hallo@conceptualgrey.co.ke
www.conceptualgrey.co.ke