model of communication
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The document outlines three models of communication: 1) The linear model involves a one-way transmission of messages from a sender to a receiver with no feedback. It is used in mass communication like television and newspapers. 2) The interactive model allows for feedback as the receiver can encode and send a response to the original sender. It describes interactions like text messages and phone calls. 3) The transactional model depicts face-to-face interactions where senders and receivers can take on both roles simultaneously, resulting in messages being exchanged back and forth. It is a more dynamic process where the success of communication is unclear.
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Communication
Communication is defined as a dynamic, ongoing, circular process between a sender and receiver whereby a message is transmitted through a selected channel. Key elements of communication include the sender, message, channel, receiver, and feedback. Communication can occur between individuals, within groups or organizations, or on a mass scale. Models of communication describe the process from different perspectives, such as identifying the who, what, where, when of a message (Lasswell model) or conceptualizing communication mathematically in terms of information sources, transmitters, signals, and destinations (Shannon & Weaver model). Barriers to effective communication can arise from issues like vocabulary, relationships between words, selective observation, lack of feedback, biased thinking, and judgment.
Communication model
The document discusses three common communication models: the linear model, interactive model, and transactional model. The linear model involves a one-way message from sender to receiver with no feedback. The interactive model allows for feedback as the receiver can respond. The transactional model involves a simultaneous exchange between communicators who take turns sending and receiving messages.
Shannon and weaver model of communication
The Shannon-Weaver model of communication identifies the key components of the communication process: an information source, transmitter, receiver, and destination. It was originally developed to improve technical communication but is now widely applied to communication studies. The model illustrates how a message is encoded by the sender, transmitted through a channel where it can be impacted by noise, then decoded by the receiver. An example is provided of a phone call between Evonne and Felista that is disrupted by transmission noise.
Communication theory
This document discusses the evolution of communication theory models from Aristotle's original linear model to more modern conceptualizations. Aristotle's model proposed a straightforward, one-way transmission of information from speaker to audience. Later models, like those developed by Shannon and Weaver, incorporated the concept of "noise" or interference. Structural models accounted for the relationship between sender and receiver, and how their interaction results in a cyclical communication process. The most influential current model focuses on how messages are encoded as "representations" of reality, and how understanding the cultural context helps the receiver connect with the message.
Communication Models Presentation
The document discusses three models of communication:
1) The Continuous Loop Model is the earliest and simplest model, showing the basic parts of the communication process including sender, message, channels, receiver, and feedback. However, it assumes continuous communication.
2) The Shannon and Weaver Model was developed in 1949 based on a study of telephone conversations. It includes a sender, transmitter, receiver, noise, and how noise can alter the message.
3) Berlo's model was intended to be all-inclusive but was never tested. It is therefore considered a theory rather than a true model, showing elements like content, code, and characteristics of both the sender and receiver.
Communication skills
This document discusses models of communication, including Lasswell's transmission model. It describes Lasswell's model, which proposes that communication can be understood by answering who says what through which channel to whom with what effect. The document also discusses strengths and weaknesses of this model, such as its simplicity but lack of accounting for feedback. Braddock's adjustments to add circumstances and purpose are presented. In summary, the key models of communication discussed are Lasswell's transmission model and its focus on the linear process of communication from sender to receiver.
Models of Communication
This document discusses several models of communication:
- Aristotle's model from 300 BC focused on oratory and effective delivery.
- Laswell's 1948 model examined who communicates what through which channel to whom with what effect.
- Shannon and Weaver's 1949 model focused on information theory and the transmission and reception of messages.
- Schramm's 1954 model stated communication requires common experiences between sender and receiver.
- Berlo's 1960 model identified factors controlling the elements of communication like source, message, channel and receiver.
- Dance's 1967 model viewed communication as evolving over time based on past experiences.
Models of Communication
This document discusses several models of communication:
- Linear models include Aristotle's model, Lasswell's model, and Berlo's SMCR model which view communication as one-way.
- Transactional models like Shannon and Weaver's model see communication as an exchange between sender and receiver.
- Interactive models such as Schramm's model and Dance's helical model view communication as a circular process between two or more parties. Each model type is described along with their components and criticisms.
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Communication
Communication is defined as a dynamic, ongoing, circular process between a sender and receiver whereby a message is transmitted through a selected channel. Key elements of communication include the sender, message, channel, receiver, and feedback. Communication can occur between individuals, within groups or organizations, or on a mass scale. Models of communication describe the process from different perspectives, such as identifying the who, what, where, when of a message (Lasswell model) or conceptualizing communication mathematically in terms of information sources, transmitters, signals, and destinations (Shannon & Weaver model). Barriers to effective communication can arise from issues like vocabulary, relationships between words, selective observation, lack of feedback, biased thinking, and judgment.
Communication model
The document discusses three common communication models: the linear model, interactive model, and transactional model. The linear model involves a one-way message from sender to receiver with no feedback. The interactive model allows for feedback as the receiver can respond. The transactional model involves a simultaneous exchange between communicators who take turns sending and receiving messages.
Shannon and weaver model of communication
The Shannon-Weaver model of communication identifies the key components of the communication process: an information source, transmitter, receiver, and destination. It was originally developed to improve technical communication but is now widely applied to communication studies. The model illustrates how a message is encoded by the sender, transmitted through a channel where it can be impacted by noise, then decoded by the receiver. An example is provided of a phone call between Evonne and Felista that is disrupted by transmission noise.
Communication theory
This document discusses the evolution of communication theory models from Aristotle's original linear model to more modern conceptualizations. Aristotle's model proposed a straightforward, one-way transmission of information from speaker to audience. Later models, like those developed by Shannon and Weaver, incorporated the concept of "noise" or interference. Structural models accounted for the relationship between sender and receiver, and how their interaction results in a cyclical communication process. The most influential current model focuses on how messages are encoded as "representations" of reality, and how understanding the cultural context helps the receiver connect with the message.
Communication Models Presentation
The document discusses three models of communication:
1) The Continuous Loop Model is the earliest and simplest model, showing the basic parts of the communication process including sender, message, channels, receiver, and feedback. However, it assumes continuous communication.
2) The Shannon and Weaver Model was developed in 1949 based on a study of telephone conversations. It includes a sender, transmitter, receiver, noise, and how noise can alter the message.
3) Berlo's model was intended to be all-inclusive but was never tested. It is therefore considered a theory rather than a true model, showing elements like content, code, and characteristics of both the sender and receiver.
Communication skills
This document discusses models of communication, including Lasswell's transmission model. It describes Lasswell's model, which proposes that communication can be understood by answering who says what through which channel to whom with what effect. The document also discusses strengths and weaknesses of this model, such as its simplicity but lack of accounting for feedback. Braddock's adjustments to add circumstances and purpose are presented. In summary, the key models of communication discussed are Lasswell's transmission model and its focus on the linear process of communication from sender to receiver.
Models of Communication
This document discusses several models of communication:
- Aristotle's model from 300 BC focused on oratory and effective delivery.
- Laswell's 1948 model examined who communicates what through which channel to whom with what effect.
- Shannon and Weaver's 1949 model focused on information theory and the transmission and reception of messages.
- Schramm's 1954 model stated communication requires common experiences between sender and receiver.
- Berlo's 1960 model identified factors controlling the elements of communication like source, message, channel and receiver.
- Dance's 1967 model viewed communication as evolving over time based on past experiences.
Models of Communication
This document discusses several models of communication:
- Linear models include Aristotle's model, Lasswell's model, and Berlo's SMCR model which view communication as one-way.
- Transactional models like Shannon and Weaver's model see communication as an exchange between sender and receiver.
- Interactive models such as Schramm's model and Dance's helical model view communication as a circular process between two or more parties. Each model type is described along with their components and criticisms.
Models of communication18.08.2018
the PPT discusses about the types of models, Western models of Communication and its pros and cons...
Shannon and Weaver Model of Communication
Claude Shannon and Warren Weaver developed a model of communication intended to develop a mathematical theory of communication. Their model includes an information source, encoder, channel, decoder, receiver, and noise. The information source creates a message that is encoded by the encoder and sent through the channel. Noise can interfere with the message as it travels through the channel. The decoder receives the message from the channel and decodes it for the receiver. This model provides a framework for understanding the process of communication and factors that can disrupt it.
Shannon and weaver model
It explains the Shannon and Weaver model which is also called the mathematical model of communication. The ppt explains the criticism and strengths of the model too
Barnlund Transactional Model
Barnlund's transactional model of communication was proposed in 1970 and presents a multi-layered feedback system where anyone can be a sender and receiver. It includes both verbal and non-verbal layers of feedback and is considered the most systematic of the functional models. The model accounts for public cues, private cues, behavioral cues, filters, noise and feedback in the communication process between sender and receiver.
Models of communication
This document summarizes several models of communication, including:
- Aristotle's model involving a speaker, speech, and audience
- Shannon-Weaver's model adding a transmitter and receiver to Aristotle's model
- Berlo's model involving a source, encoder, message, channel, decoder, and receiver
- Schramm's model focusing on encoding and decoding signals
- Leagans' model involving a communicator, message, channel, treatment, audience, and response
- Rogers and Shoemaker's S-M-C-R-E model involving a source, message, channel, receiver, and effects
- Litterer's model involving selection, encoding, transmission, detection, decoding, and
Shannon and weaver model of communication
The Shannon-Weaver model of communication outlines the basic elements of the communication process, including an information source, transmitter, receiver, and destination. It also identifies potential sources of noise that can interfere during message transmission via a channel. Originally developed by Claude Shannon in 1948 to improve technical communication, the model is now widely used in communication studies. It provides a framework for understanding how a message is encoded by a sender, transmitted through a medium, potentially distorted by noise, and then decoded by the receiver.
ITFT- MEDIA, Models of communication
Aristotle's classical model of communication focused on the roles of the speaker and audience in public speaking. Lasswell proposed a model to describe communication acts by answering who says what through which channel to whom with what effect. Shannon and Weaver's model illustrated communication as a linear process involving an information source, transmitter, receiver and destination. Berlo's SMCR model accounted for human variables like the source, message, channel and receiver. Newcomb's triangular model introduced the role of communication in maintaining equilibrium within a social system. Westley and McLean's model considered communication as beginning when a person responds selectively to their surroundings. Gerbner's model stressed the dynamic and selective nature of the communication process. Media dependency theory views audience
ELEMENTS OF COMMUNICATION
Communication involves a sender, receiver, and message. The sender encodes a message using symbols like words or gestures and transmits it through a channel to the receiver. The receiver then decodes and interprets the message. There are several potential sources of noise that can interfere with the message being received clearly, such as environmental distractions, physiological factors, or social/cultural differences between the sender and receiver. Feedback from the receiver in response to the message is also part of the communication process. The overall context surrounding the communication influences how the message is received and interpreted.
shannon and Weaver Communication Model
The document discusses the Shannon and Weaver model of communication. [1] It was developed by engineers Claude Shannon and Warren Weaver to maximize efficiency of communication channels like telephone cables. [2] The model views communication as a linear process involving an information source, transmitter, receiver, and destination with a message being sent through a channel. [3] While simple, it neglects feedback, the active role of receivers in interpreting meaning, and how context shapes communication.
Schramm Model of Communication 1954 (Model1)
Schramm's 1954 model of communication describes the basic elements and process of communication. The model includes a message, encoder, decoder, and interpreter. It depicts communication as a circular process where the sender encodes a message, the receiver decodes it, and each person then interprets the message. An advantage is that it shows how the communication situation can change through feedback between the encoder and decoder.
Models of communication
types & essential features,Models of communication,Barlo's Model of Communication,transaction Model of Communication,Lasswell's Model,Schramm's Interactive Model,Sawtooth model of communication,Foulger's
Basic Linear Communication Models: Lasswell, Shannon and Weaver
Earl Guzman holds a Bachelor's Degree in Political Science and has 5 years of professional experience. His notable roles include Legislative Staff Officer at the Senate Electoral Tribunal and Catalog Writer for ABS-CBN. He currently works as an Online Content Writer for a tech merchandising company.
Communication models-presentation2154
This document discusses three models of communication:
1. The Continuous Loop Model, which is the earliest and simplest model showing the basic parts of the communication process, but assumes continuous communication.
2. The Shannon and Weaver Model, which was designed to be more practical based on a study of telephone calls, showing the sender, transmitter, receiver, noise, and potential message alteration.
3. Berlo's Listening Theory, which aimed to be all-inclusive but was never tested - it is therefore considered a theory rather than a true model. It considers elements like the emotions, knowledge, backgrounds, and abilities of both the sender and receiver.
Communication Models.pptx
The document discusses three communication models:
1) The linear model presents a one-way flow of information from sender to receiver with no feedback. The Shannon-Weaver model is an example.
2) The interactive model shows a two-way process with feedback. The Schramm model added feedback to the Shannon-Weaver model.
3) The transactional model presents communication as a simultaneous two-way process where senders and receivers can exchange messages anytime. The helical model similarly shows communication as an evolving process that depends on past experiences.
L1 models of communication. edited2020
The document discusses several models of communication including linear, transactional, and interactive models. The linear model involves a one-way process from sender to receiver. Transactional models view communication as an exchange between parties who take turns sending and receiving messages. Interactive models depict a dynamic process where parties provide feedback and ideas are exchanged back and forth between sender and receiver. Key aspects of different models like feedback, encoding, decoding, noise, and roles of sender and receiver are compared. Examples are provided to illustrate concepts from various models including Shannon-Weaver, Barnlund's transactional, and Schramm's interactive models.
4.-Communication-Models.powwerpoint presentation
The document discusses three models of communication:
1) Linear communication is one-way with no feedback from the receiver to sender. Examples given are a presentation or speech.
2) Interactive communication is two-way with feedback from the receiver to sender. The Schramm model depicts this with encoding, decoding, and feedback between sender and receiver.
3) Transactional communication is circular with all participants actively exchanging roles as sender and receiver. Feedback is given freely between all members to clarify the message and address any barriers to understanding.
Models of communication
There are several models that describe the communication process:
- Linear models (like Lasswell's and Aristotle's) describe a one-way process from sender to receiver but lack feedback.
- Interactive models (like Schramm's) involve two-way communication between sender and receiver with feedback; overlap in their "fields of experience" facilitates understanding.
- Transactional models (like Barlund's) view communication as a simultaneous, circular process with sender and receiver exchanging roles; noise and interpretation affect the message exchange.
- Shannon-Weaver focused on quantifying communication and introduced the concept of "noise" disrupting the message transmission from sender to receiver.
Communication skills
Models of communication are conceptual models used to explain the human communication process.
The basic concept of communication is the process of sending and receiving messages or transferring information from one (sender) to another (receiver).
Sender (Information source) – Sender is the person who makes the message, chooses the channel and sends the message.
Encoder (Transmitter) –Encoder is the sender who uses machine, which converts message into signals or binary data. It might also directly refer to the machine.
Channel –Channel is the medium used to send message.
Decoder (Receiver) – Decoder is the machine used to convert signals or binary data into message or the receiver who translates the message from signals.
Receiver (Destination) –Receiver is the person who gets the message or the place where the message must reach. The receiver provides feedback according to the message.
Noise –Noise is the physical disturbances like environment, people, etc. which does not let the message get to the receiver as what is sent.
Schramm's Model of Communication was postulated by Wilbur Schramm in 1954, where he suggested that communication is a two way process where both sender and receiver take turns to send and receive a message.
This model was adapted from the theories of another theorist Osgood, so is also known as Osgood and Schramm Model of Communication or Encode-Decode Model of Communication.
This is model is also known as Dual Approcah or Circular Communication
3 models of communication
The document discusses several models of communication that were developed over time:
1) The earliest model was the "Continuous Loop Model" which depicted communication as a machine with feedback loops. It had flaws in assuming communication is always continuous.
2) Shannon and Weaver's 1949 model was more practical, studying phone conversations over 2 years. It depicted information sources, transmitters, receivers, noise sources, and feedback.
3) Berlo's late 1970s/early 1980s model tried to be all-inclusive but was never tested, so it is considered a "theory" rather than a true model. It depicted the roles of senders and receivers.
Communication Models
This document discusses several models of communication:
1) The linear model depicts a one-way process from sender to receiver with no feedback. It is used in mass media.
2) The interactive model involves two-way communication between humans or machines through verbal or non-verbal exchanges.
3) The transactional model features an exchange of messages where the roles of sender and receiver alternate as they communicate.
4) The gatekeeper model represents how media outlets control the flow of information to audiences as gatekeepers.
5) The ecological model portrays a complex system of mediated communication between individuals, groups, messages, and language within different media environments.
Models of Communication.pptx
The document discusses several models of communication that have been developed since 300 BC to explain and improve communication, including linear, transactional, and interactive models. It describes key components and theorists associated with different models, such as Lasswell's model, Aristotle's model, Berlo's SMRC model, Shannon and Weaver's model, and Schramm's model. It also discusses concepts like feedback, noise, roles of sender and receiver, and how models have become increasingly complex over time to represent the dynamic and interactive nature of human communication.
Presentation2.pptx
Linear communication is a one-way type of communication where the sender sends a message without receiving feedback from the receiver. It allows for messages to be quickly disseminated to a wide audience but does not allow for interaction. Examples include a presidential candidate delivering a televised speech or a shoe company sending text messages about sales to customers.
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Models of communication18.08.2018
the PPT discusses about the types of models, Western models of Communication and its pros and cons...
Shannon and Weaver Model of Communication
Claude Shannon and Warren Weaver developed a model of communication intended to develop a mathematical theory of communication. Their model includes an information source, encoder, channel, decoder, receiver, and noise. The information source creates a message that is encoded by the encoder and sent through the channel. Noise can interfere with the message as it travels through the channel. The decoder receives the message from the channel and decodes it for the receiver. This model provides a framework for understanding the process of communication and factors that can disrupt it.
Shannon and weaver model
It explains the Shannon and Weaver model which is also called the mathematical model of communication. The ppt explains the criticism and strengths of the model too
Barnlund Transactional Model
Barnlund's transactional model of communication was proposed in 1970 and presents a multi-layered feedback system where anyone can be a sender and receiver. It includes both verbal and non-verbal layers of feedback and is considered the most systematic of the functional models. The model accounts for public cues, private cues, behavioral cues, filters, noise and feedback in the communication process between sender and receiver.
Models of communication
This document summarizes several models of communication, including:
- Aristotle's model involving a speaker, speech, and audience
- Shannon-Weaver's model adding a transmitter and receiver to Aristotle's model
- Berlo's model involving a source, encoder, message, channel, decoder, and receiver
- Schramm's model focusing on encoding and decoding signals
- Leagans' model involving a communicator, message, channel, treatment, audience, and response
- Rogers and Shoemaker's S-M-C-R-E model involving a source, message, channel, receiver, and effects
- Litterer's model involving selection, encoding, transmission, detection, decoding, and
Shannon and weaver model of communication
The Shannon-Weaver model of communication outlines the basic elements of the communication process, including an information source, transmitter, receiver, and destination. It also identifies potential sources of noise that can interfere during message transmission via a channel. Originally developed by Claude Shannon in 1948 to improve technical communication, the model is now widely used in communication studies. It provides a framework for understanding how a message is encoded by a sender, transmitted through a medium, potentially distorted by noise, and then decoded by the receiver.
ITFT- MEDIA, Models of communication
Aristotle's classical model of communication focused on the roles of the speaker and audience in public speaking. Lasswell proposed a model to describe communication acts by answering who says what through which channel to whom with what effect. Shannon and Weaver's model illustrated communication as a linear process involving an information source, transmitter, receiver and destination. Berlo's SMCR model accounted for human variables like the source, message, channel and receiver. Newcomb's triangular model introduced the role of communication in maintaining equilibrium within a social system. Westley and McLean's model considered communication as beginning when a person responds selectively to their surroundings. Gerbner's model stressed the dynamic and selective nature of the communication process. Media dependency theory views audience
ELEMENTS OF COMMUNICATION
Communication involves a sender, receiver, and message. The sender encodes a message using symbols like words or gestures and transmits it through a channel to the receiver. The receiver then decodes and interprets the message. There are several potential sources of noise that can interfere with the message being received clearly, such as environmental distractions, physiological factors, or social/cultural differences between the sender and receiver. Feedback from the receiver in response to the message is also part of the communication process. The overall context surrounding the communication influences how the message is received and interpreted.
shannon and Weaver Communication Model
The document discusses the Shannon and Weaver model of communication. [1] It was developed by engineers Claude Shannon and Warren Weaver to maximize efficiency of communication channels like telephone cables. [2] The model views communication as a linear process involving an information source, transmitter, receiver, and destination with a message being sent through a channel. [3] While simple, it neglects feedback, the active role of receivers in interpreting meaning, and how context shapes communication.
Schramm Model of Communication 1954 (Model1)
Schramm's 1954 model of communication describes the basic elements and process of communication. The model includes a message, encoder, decoder, and interpreter. It depicts communication as a circular process where the sender encodes a message, the receiver decodes it, and each person then interprets the message. An advantage is that it shows how the communication situation can change through feedback between the encoder and decoder.
Models of communication
types & essential features,Models of communication,Barlo's Model of Communication,transaction Model of Communication,Lasswell's Model,Schramm's Interactive Model,Sawtooth model of communication,Foulger's
Basic Linear Communication Models: Lasswell, Shannon and Weaver
Earl Guzman holds a Bachelor's Degree in Political Science and has 5 years of professional experience. His notable roles include Legislative Staff Officer at the Senate Electoral Tribunal and Catalog Writer for ABS-CBN. He currently works as an Online Content Writer for a tech merchandising company.
Communication models-presentation2154
This document discusses three models of communication:
1. The Continuous Loop Model, which is the earliest and simplest model showing the basic parts of the communication process, but assumes continuous communication.
2. The Shannon and Weaver Model, which was designed to be more practical based on a study of telephone calls, showing the sender, transmitter, receiver, noise, and potential message alteration.
3. Berlo's Listening Theory, which aimed to be all-inclusive but was never tested - it is therefore considered a theory rather than a true model. It considers elements like the emotions, knowledge, backgrounds, and abilities of both the sender and receiver.
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Basic Linear Communication Models: Lasswell, Shannon and Weaver
Basic Linear Communication Models: Lasswell, Shannon and Weaver
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Communication Models.pptx
The document discusses three communication models:
1) The linear model presents a one-way flow of information from sender to receiver with no feedback. The Shannon-Weaver model is an example.
2) The interactive model shows a two-way process with feedback. The Schramm model added feedback to the Shannon-Weaver model.
3) The transactional model presents communication as a simultaneous two-way process where senders and receivers can exchange messages anytime. The helical model similarly shows communication as an evolving process that depends on past experiences.
L1 models of communication. edited2020
The document discusses several models of communication including linear, transactional, and interactive models. The linear model involves a one-way process from sender to receiver. Transactional models view communication as an exchange between parties who take turns sending and receiving messages. Interactive models depict a dynamic process where parties provide feedback and ideas are exchanged back and forth between sender and receiver. Key aspects of different models like feedback, encoding, decoding, noise, and roles of sender and receiver are compared. Examples are provided to illustrate concepts from various models including Shannon-Weaver, Barnlund's transactional, and Schramm's interactive models.
4.-Communication-Models.powwerpoint presentation
The document discusses three models of communication:
1) Linear communication is one-way with no feedback from the receiver to sender. Examples given are a presentation or speech.
2) Interactive communication is two-way with feedback from the receiver to sender. The Schramm model depicts this with encoding, decoding, and feedback between sender and receiver.
3) Transactional communication is circular with all participants actively exchanging roles as sender and receiver. Feedback is given freely between all members to clarify the message and address any barriers to understanding.
Models of communication
There are several models that describe the communication process:
- Linear models (like Lasswell's and Aristotle's) describe a one-way process from sender to receiver but lack feedback.
- Interactive models (like Schramm's) involve two-way communication between sender and receiver with feedback; overlap in their "fields of experience" facilitates understanding.
- Transactional models (like Barlund's) view communication as a simultaneous, circular process with sender and receiver exchanging roles; noise and interpretation affect the message exchange.
- Shannon-Weaver focused on quantifying communication and introduced the concept of "noise" disrupting the message transmission from sender to receiver.
Communication skills
Models of communication are conceptual models used to explain the human communication process.
The basic concept of communication is the process of sending and receiving messages or transferring information from one (sender) to another (receiver).
Sender (Information source) – Sender is the person who makes the message, chooses the channel and sends the message.
Encoder (Transmitter) –Encoder is the sender who uses machine, which converts message into signals or binary data. It might also directly refer to the machine.
Channel –Channel is the medium used to send message.
Decoder (Receiver) – Decoder is the machine used to convert signals or binary data into message or the receiver who translates the message from signals.
Receiver (Destination) –Receiver is the person who gets the message or the place where the message must reach. The receiver provides feedback according to the message.
Noise –Noise is the physical disturbances like environment, people, etc. which does not let the message get to the receiver as what is sent.
Schramm's Model of Communication was postulated by Wilbur Schramm in 1954, where he suggested that communication is a two way process where both sender and receiver take turns to send and receive a message.
This model was adapted from the theories of another theorist Osgood, so is also known as Osgood and Schramm Model of Communication or Encode-Decode Model of Communication.
This is model is also known as Dual Approcah or Circular Communication
3 models of communication
The document discusses several models of communication that were developed over time:
1) The earliest model was the "Continuous Loop Model" which depicted communication as a machine with feedback loops. It had flaws in assuming communication is always continuous.
2) Shannon and Weaver's 1949 model was more practical, studying phone conversations over 2 years. It depicted information sources, transmitters, receivers, noise sources, and feedback.
3) Berlo's late 1970s/early 1980s model tried to be all-inclusive but was never tested, so it is considered a "theory" rather than a true model. It depicted the roles of senders and receivers.
Communication Models
This document discusses several models of communication:
1) The linear model depicts a one-way process from sender to receiver with no feedback. It is used in mass media.
2) The interactive model involves two-way communication between humans or machines through verbal or non-verbal exchanges.
3) The transactional model features an exchange of messages where the roles of sender and receiver alternate as they communicate.
4) The gatekeeper model represents how media outlets control the flow of information to audiences as gatekeepers.
5) The ecological model portrays a complex system of mediated communication between individuals, groups, messages, and language within different media environments.
Models of Communication.pptx
The document discusses several models of communication that have been developed since 300 BC to explain and improve communication, including linear, transactional, and interactive models. It describes key components and theorists associated with different models, such as Lasswell's model, Aristotle's model, Berlo's SMRC model, Shannon and Weaver's model, and Schramm's model. It also discusses concepts like feedback, noise, roles of sender and receiver, and how models have become increasingly complex over time to represent the dynamic and interactive nature of human communication.
Presentation2.pptx
Linear communication is a one-way type of communication where the sender sends a message without receiving feedback from the receiver. It allows for messages to be quickly disseminated to a wide audience but does not allow for interaction. Examples include a presidential candidate delivering a televised speech or a shoe company sending text messages about sales to customers.
Models and theories
Models and theories of communication aim to represent the complex process of communication in simplified terms. Some key models discussed in the document include the linear model, Lasswell model, Shannon and Weaver model, Berlo's SMCR model, and Gerbner's model. These models visualize elements like sender, message, channel, receiver, feedback and context to explain how communication occurs and can be studied.
Shannon and Weaver Model
In 1948, Shannon was an American mathematician, Electronic engineer, and Weaver was an American scientist both of them joined together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication” also called as “Shannon-Weaver model of communication”.
This model is specially designed to develop effective communication between sender and receiver. Also, they find factors that affect the communication process called “Noise”. At first, the model was developed to improve Technical communication. Later it was widely applied in the field of Communication. The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode, and decode.
*Sender: The originator of the message or the information source selects the desired message. *Encoder: The transmitter which converts the message into signals.
*Decoder: The reception place of the signal which converts signals into messages. A reverse process of encoding.
*Receiver: The destination of the message from the sender.
*Noise: The messages are transferred from encoder to decoder through a channel. During this process the messages may distract or be affected by physical noise like horn sounds, thunder, and crowd noise or encoded signals may distract the channel during the transmission process which affects the communication flow, or the receiver may not receive the correct message.
Practical Example of Shannon-Weaver model of communication : Thomson made a call to his assistant “come here I want to see you”. During his call, noise appeared (transmission error) and his assistant received “I want” only. Again Assistant asked Thomson (feedback) “what do you want Thomson”.
Sender: Thomson
Encoder: Telephone (Thomson)
Channel: Cable
Noise: Distraction in voice
Reception: Telephone (Assistant)
Receiver: Assistant.
Criticism of the Shannon-Weaver model of communication :
1. One of the simplest models and its general application in various communication theories.
2. The model attracts both academics of Human communication and Information theorists to lead their further research in communication.
3. It’s more effective in person-to-person communication than in a group or mass audience.
4. The model is based on “Sender and Receiver”. Here sender plays the primary role and the receiver plays the secondary role (receive the information or passive).
5. Communication is not a one-way process. If it’s behaved like that, it will lose its strength. For example, The audience or receiver who listens to the radio reads books, or watches television is a one-way communication because of the absence of feedback.
6. Understanding Noise will help to solve the various problems in communication.
MODELS OF COMMUNICATION.pdf
This document discusses several models of communication:
- Linear models include Aristotle's model, Lasswell's model, and Berlo's SMCR model which view communication as one-way.
- Transactional models like Shannon and Weaver's model see communication as an exchange between sender and receiver.
- Interactive models such as Schramm's model and Dance's helical model view communication as a circular process between two or more parties. Each model type is described along with their components and criticisms.
models-180821080136 (4).pdf
This document discusses several models of communication:
- Linear models include Aristotle's model, Lasswell's model, and Berlo's SMCR model which view communication as one-way.
- Transactional models like Shannon and Weaver's model see communication as an exchange between sender and receiver.
- Interactive models such as Schramm's model and Dance's helical model view communication as a circular process between two or more parties. Each model type is described along with their components and criticisms.
ORALCOMM_Q1_MELC2.pdf
1) The document discusses three general models of communication: linear, interactive, and transactional.
2) The linear model describes one-way communication from sender to receiver. Examples given are the Shannon-Weaver and Aristotle models.
3) The interactive model incorporates feedback, making communication two-way. Examples are the Schramm and White models.
4) The transactional model views communication as reciprocal with both parties as communicators. Examples include the Barnlund and Helical models.
Konsep Dasar Komunikasi
Communication is a social process that involves the exchange of symbols to establish meaning between individuals. There are several models of communication:
1) The linear model views communication as a one-way process where a sender transmits a message to a receiver through a channel.
2) The interactional model sees communication as a two-way process between communicators, with the sending and receiving of messages going in both directions.
3) The transactional model emphasizes that communication is a cooperative process, with both the sender and receiver mutually responsible for the effectiveness of the message exchange.
Understanding communication theory helps develop critical thinking, provides context for personal experiences, and fosters self-awareness about how communication works.
MODELS OF COMMUNICATION.pptx
This document discusses several models of communication:
- The linear model presents communication as a one-way process from sender to receiver with passive feedback.
- The interactive model shows communication as two-way with both the sender and receiver able to initiate messages and provide feedback.
- The transactional model presents communication as simultaneous with senders and receivers capable of sending and receiving messages at the same time with nonverbal feedback.
- Other models discussed include Aristotle's model which emphasizes the listener's context, the Shannon-Weaver model which notes noise can interfere with the message, and Schramm's model which says communication requires overlap between the sender and receiver's experiences.
3. MODELS OF OMMUNICATION.pptx
This document discusses two models of communication: the linear model and the transactional model.
The linear model, developed by Shannon and Weaver in 1948, describes communication as a one-way process where a sender transmits a message through a channel to a receiver. The transactional model views communication as an interactive two-way process with feedback between communicators who aim to understand each other. Learners are asked to identify the unique features of each model and which model best describes typical communication.
Models of Communication-1.pptx
The document discusses three models of communication:
1. The Shannon-Weaver model depicts communication as a linear process with five elements: a source, transmitter, channel, receiver, and destination.
2. The transactional communication model illustrates how senders and receivers take turns conveying and receiving messages. Frank Dance's helix model emphasizes how communication is influenced by past experiences and expands one's knowledge base over time.
3. The interactive communication model emphasizes that the source must encode a message and the receiver must decode it, and both are affected by their various life experiences during the communication process.
Cmc overview
This document defines communication and discusses models of communication. It describes Shannon and Weaver's linear model of communication, Schramm's interactional model, and Barnlund's transactional model. It discusses the importance of nonverbal communication, provides a timeline of communication technology, and examines the effects of technology on communication. Specifically, it notes how computer-mediated communication has evolved from text-based to rich virtual interactions and how language adapts to electronic formats. The document aims to explain fundamental concepts about communication and how communication has changed with technology.
Communication process
This document provides an overview of oral communication and the communication process. It discusses key elements like the sender, receiver, message, channel, feedback, and noise. It then examines several models of communication, including:
- The linear model showing a direct path from sender to receiver
- Aristotle's model, an early linear model
- The Shannon-Weaver model accounting for "noise" interference
- Schramm's model of an overlap in the sender and receiver's fields of experience
- White's model of circular communication with no beginning or end
The goal is for students to understand the nature of communication, different models, and how they differ.
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model of communication
- 1. MODEL OF COMMUNICATIONS EDITED AND PREPARED BY USMAN ALI SHAMS (KING SOLOMON)
- 2. MODEL OF COMMUNICATION The purpose of a “model of communication” is to offer a visual representation of a concept with the intent of facilitating the understanding of it.. Traditionally speaking there are three model of communications process:
- 3. Linear Communication Model The linear model’s behavior is belied by its name, where a sender encodes a message via a channel and the message is decoded by the receiver. It is straight-line communication found typically in mass communication; like television,radio,newspaper Generally we can say that according to this model there is no feed-back from the receiver. Shannon and Weaver were the first to present the Linear Model of Communication in 1949′s The Mathematical Theory of Communication.
- 5. Interactive Communication Model It now allows for a feedback element because after a message is encoded and sent to the decoding receiver, the roles then reverse and the receiver encodes and sends a response to the original sender who has now turned to be a receiver. Same like action and reaction phenomenon For example Text messages to each other in which we receive and give response Same phenomenon occur in telephone call and email exchanges.
- 7. Transactional Communication Model This model depicts face-to-face interaction, or “trans- action” as a dynamic and changeable process that is not limited to simple definition. In the Transactional Model, receiver and sender can play the same roles simultaneously, as sometimes happens, as messages can be sent back and forth simultaneously. It appears chaotic (confusable) and ineffective. No one can surely say that the message is conveyed successfully or not……in that environment.
- 9. Thanks a lot for the attention…. Editing and Prepared By KING SOLOMON