This document discusses two models of communication: the linear model and the transactional model. The linear model, developed by Shannon and Weaver in 1948, describes communication as a one-way process where a sender transmits a message through a channel to a receiver. The transactional model views communication as an interactive two-way process with feedback between communicators who aim to understand each other. Learners are asked to identify the unique features of each model and which model best describes typical communication.

2. Prepared by: Charielyn D. Baquilta
Models of Communication

3. Think Pair Share
With your pair differentiate linear
model from transational model of
communication, based on the
picture given.

4. 1. Shannon-Weaver’s Model/
Linear Model
Originally developed by Shannon & Weaver in 1948,
this model describes communication as a linear
process. (See Figure 1.) This model describes how a
sender, or speaker, transmits a message to a
receiver, or listener. More specifically, the sender is
the source of the message.

5. 1. Shannon-Weaver’s Model/
Linear Model
A message may consist of the sounds, words, or behaviors in a
communication interaction. The message itself is transmitted through
a channel, the pathway or route for communication, to a receiver,
who is the target or recipient of the message. There may be obstacles
in the communication process, or noise. Noise refers to any
interference in the channel or distortion of the message. This is a
fairly simple model in which a message is simply passed from sender
to receiver.

6. Transactional Models
Fundamentally, this model views communication as a
transaction. Unlike the Linear Model, which is one-way process, the
Transaction Model is a two-way process with the inclusion of feedback
as one element. As shown in Figure 2, this model is more interactive.
There is a collaborative exchange of messages between communicators
with the aim of understanding each other. It also shows that a barrier
such as noise, may interfere with the flow of communication.

7. Work with Pair
Explain at least three unique features of each model. Your report must
follow the format provided.
Models of communication Unique Features
Linear Model 1.
2.
3.
Transactional Model 1.
2.
3

8. Answer the following questions.
1. What are the different models of communication?
2. Can you identify what model of communication we often
used? Defend your answer

9. MULTIPLE CHOICE:
Choose the letter of the correct answer.
1. This model of communication was developed by Shannon and Weaver
in 1948.
a. Linear Model b. Interactional Model c. Transactional Model
2. This model of communication assumes that communication only goes in one
direction.
a. Linear Model b. Interactional Model c. Transactional Model
3. A model of communication which views that communication is an ongoing
process.
a. Linear Model b. Interactional Model c. Transactional Model

10. 4. A model of communication which gives emphasis on the field of
experience in each communicator.
a. Linear Model b. Interactional Model c. Transactional Model
5. This model also recognizes that messages will influence the responses,
or subsequent messages produced in the communication interaction
a. Linear Model b. Interactional Model c. Transactional Model.
6. It consists of the sounds, words or behaviors in a communication interaction.
a. Feedback b. Channel c. Message
7. It is known as the pathway or route for communication.
a. Feedback b. Channel c. Message

11. 8. He/she is the recipient of the message.
a. Receiver b. Channel c. Sender
9. This refers to a response that a receiver gives to a sender whether the
message is received or understood.
a. Feedback b. Channel c. Message
10. The Linear Model recognizes this feature as it influences how a sender constructs a
message.
a. Feedback b. Field of experience c. Message

12. Answer Key
1. A
2. A
3. C
4. C
5. C
6. C
7. B
8. A
9. A
10. B