The document discusses several models of communication that have been developed since 300 BC to explain and improve communication, including linear, transactional, and interactive models. It describes key components and theorists associated with different models, such as Lasswell's model, Aristotle's model, Berlo's SMRC model, Shannon and Weaver's model, and Schramm's model. It also discusses concepts like feedback, noise, roles of sender and receiver, and how models have become increasingly complex over time to represent the dynamic and interactive nature of human communication.

1. BUSINESS
COMMUNICATION
Ruchika Mehra Jain

2. COMMUNICATION
Since 300BC, theorists have developed communication models in
attempts to explain and understand how to improve communication
and rhetoric. As time has passed, we have developed increasingly
more complex models to explain how we communicate.

3. MODELS OF COMMUNICATION
Linear Communication
 Lasswell’s
 Aristotle
 Berlo’s SMRC Model
Transactional Model
 Barlund’s Model
 Shannon and Weaver Model
Interactive Model
 Schramm’s Model
 White’s Model

4. LINEAR MODEL'S
One way communication
Used for mass communication
Sender sends and receiver only
receives
No feedback
No noise
Pros
Faster
Large audience
Pull marketing
Saves time
Cons
Feedback
Costly

5. COMPONENTS OF LINEAR
COMMUNICATION
oSender
oEncoding
oDecoding
oMessage
oChannel
oReceiver
oNoise

6. LASSWELL’S COMMUNICATION
MODEL (1948)

7. ARISTOTLE’S MODEL OF
COMMUNICATION

9. TRANSACTIONAL MODEL
•Used for interpersonal
communication
•Sender and receiver
interchange the roles
•Simultaneous feedback
•Context of environment and
noise
•Feedback is taken as a new
message

10. SHANNON AND WEAVER MODEL
Introduction of the concept of
“Noise”
Two way communication
Considered as the
comprehensive model
Noise interrupts a message
while it's on the way from the
sender to the receiver.
It's named after the idea that
'noise' could interrupt our
understanding of a message.

11. CRITICISM
Primarily interpersonal communication
Receiver has a passive role
Feedback is considered secondary than the primary message
Mis-representation of human communication- as human
communication is not as mathematical than presented in the model.

12. BARLUND’S MODEL OF
COMMUNICATION
Most systematic model of
communication
Shared field of experience of
the sender and receiver
Talks about simultaneous
message sending, noise and
feedback

13. CRITICISM
More complex
Both sender and receiver must understand the codes sent by others

14. INTERACTIVE MODEL
Exchange of ideas and
messages taking place
both ways from sender
to receiver and vice-
versa.
Concept of field of
experience
Communication process
between humans takes
place both verbally and
non verbally
This includes the
technology based
interaction like the web

15. TRANSACTIONAL MODEL
PROS
Clear message
Target the right audience
Reliable
Economical
CONS
Time consuming
Complex

16. SCHRAMM’S MODEL OF
COMMUNICATION
Circular communication
Gives opportunity to both the sender
and receiver
Dynamic nature of the model gives
application to more general
situations
Semantic noises are included, helps
to understand problem that can
occur during interpretation of
message
Feedback gives the opportunity to
see if the message was interpretated
properly

18. FIELD OF EXPERIENCE
Field of Experience is a communication pattern alteration factor like
culture, social, psychology, situation and channels used. Overlapping
field of experiences initiates conversation and conversation, in turn,
expands the communicator's field of experience. All these factors
also affect the message interpretation.