This document summarizes a proposal for a global SIM card solution for international travelers. It notes that over 600 million tourists currently switch off mobile internet due to high roaming costs, while 100 million purchase local SIM cards. The proposed solution is a global SIM card that allows travelers to access mobile internet across 100+ countries at local prices of €10 per GB through remote SIM provisioning technology. It provides financial projections estimating the solution will reach profitability in 3 years with 3000 customers generating €120 million in annual revenue by 2019.

1. Mobile Internet
in 100+ countries
at local prices

2. OUR MARKET: 1+B international tourists a year
2
* Starhome Mach “Silent Roamers”.
** Deloitte investigation: “What is the
next roaming strategy for EU operators”.
1.1 B
tourists
€1200 B
Underserved categories:
60%* (600+ M) switch the Mobile
Internet off.
10%** (100+ M) of inbound travelers
purchase local SIM cards.
Reason: high cost of roaming data:
€100 .. €1000 per GB

3. Проблема 1: Сложно купить местную SIM
Spending 1+ hours
to find a shop
Difficulties to
setup a SIM
Waiting for
your turn
Language barrier
with sales persons
PROBLEM: Hard to purchase and manage a local SIM
3

4. Solution: Global SIM card for worldwide travelers
1
2
3
Solution: Global SIM card for worldwide travelersSolution: Global SIM card for worldwide travelersРешение: Глобальная сим-карт для туристов
SOLUTION: Global SIM card with worldwide coverage
4
Easy mobile app to
manage tariff plans
Hundreds of
operators in one SIM
Mobile Internet
€10 per GB

5. OUR TECHNOLOGY: Remote SIM Provisioning
5
1. Connecting to a local operator
in roaming mode.
Sending details about selected tariff plan.
2. Confirmation for downloading
of selected tariff plan
“over-the-air”
3. Secure downloading of the local
subscription “over-the-air” via
encrypted SMS and https channels
4. Direct connection
to the local operator
ComfortWay Billing Platform
(SIM management)
ComfortWay OTA Platform
(storage and downloading of local subscriptions)
Approved by

6. 6
BUSINESS MODELS:
Our client books
a hotel at any popular
booking system
(Expedia, Booking, …)
The booking system
pays commission fee
to ComfortWay
(5% - 10%)
ComfortWay provides
Free Internet access
to the client
during booked days.
Revenue on Mobile
Internet
(margin 40+ %)
Revenue on value
added services
(int’l calls, NFC
payments, etc.)
Revenue on booking
local travel services.
PLUS INNOVATIVE BONUS SYSTEM:

7. 7
MAIN DISTRIBUTION CHANNELS:
Online
Booking
Systems
Mobile
Virtual
Operators
Manufacturers
of Mobile
Devices
Direct
Online
Sales
White
Label
Distributors
ComfortWay
Platform
Airlines
&
Airports

8. Roaming from
Mobile Carriers
Local
SIM-card
Travel
SIM-card
Easy-to-start with “one click”
High Quality (the best operator
is being selected)
Mobile Internet at local prices
Free Internet after booking a
hotel or a ticket
Low cost international voice calls
Online control over consumed
data traffic
Easy adding credits by bank card
or e-money
Booking of local services at the
starting page
8
OUR COMPETITORS:

9. 9
ABOUT COMFORTWAY:
Previous version of the travel product with limited coverage.
High Quality Mobile Internet in Europe at €29 per GB.
CUSTOMERS: 2500+ (starting from Mar’14)
ARPU: €50+ per year
GROSS MARGIN: 40%
SALES OFFICES:
The Czech Republic, The Russian Federation.
Points of sales in major airports in Europe.
Online sales via Internet shops.
DEVELOPMENT TEAM
8 engineers with 10+ years experience in development of
Telecom products (VoIP, Video communications, Text
messaging, billing systems, firmware).
Major customers: Samsung, Nokia, Motorola, Kazakh Telecom.
Skolkovo grant has been approved (€70K)

10. 10
CURRENT PILOTS WITH TOP COMPANIES:
PARTNER: TOP-50 World Bank (100+ M customers).
PRODUCT: Global SIM card with NFC applet.
SERVICE: Contactless payments integrated with online-banking.
Mobile Internet around the world at €10 per GB.
SHIPMENT: 10K pcs till Mar’16.
PARTNER: TOP-10 Device Vendor in the Eastern Europe.
PRODUCT: Travel Tablet with built-in Global SIM card.
SERVICE: Mobile Internet for €10 a month in 100+ countries.
SHIPMENT: 10K pcs till Feb’16.

11. 11
INVESTMENT STRATEGY:
2015 2016 2017 2018 2019
Number of Clients (K) 20 200 500 1200 3000
Annual Revenue (M) 0.5 8.0 20.0 48.0 120.0
Annual Expenses (M) 0.7 6.0 12.0 29.0 72.0
Annual Profit (M) -0.2 2.0 8.0 19.0 48.0
Five-Year Financial Projection (M€)
Breakeven
Valuation: €3,000,000
Required investments: €300,000
Purposes:
a. Purchasing mobile traffic from local mobile operators.
b. Issue 20K of global SIM cards.

12. DISRUPT
TELECOM
MARKET
TRUSTED SERVICE MANAGER
FOR MOBILE CARRIERS.
ARPU & QUALITY GROWTH
GLOBAL SIM CHIP
FOR MOBILE DEVICE VENDORS.
NEW REVENUE SOURCES
MOBILE INTERNET
WITHOUT ROAMING CHARGES
AROUND THE WORLD
EASY SWITCHING TO
ANY LOCAL OPERATOR
IN ONE CLICK
12
TELECOM MARKET REQUIRES DISRUPTIVE SOLUTIONS:

13. CEO Oleg Pravdin
op@comfortway.com
+7 925 730 2589
www.comfortway.com www.4tourist.com
https://www.linkedin.com/in/comfortway/
Thanks for your attention!
Welcome to the world of global and unlimited
mobile communications.