The document discusses the mobile application landscape, highlighting significant trends, statistics, and the growth of the app market, particularly focusing on platforms like Mobclix. It emphasizes the demographics of mobile app users and the performance of various app categories, including pricing trends and user engagement metrics. Additionally, it outlines Mobclix's analytics and advertising capabilities aimed at optimizing app performance and targeting users effectively.

1. Transforming Mobile Applica4ons Vishal Gurbuxani
Co‐Founder
Into Businesses June 25th, 2009
1
Proprietary & Confiden4al, Mobclix, Inc., Copyright, Mobclix, Inc.

2. Mobclix – Mobile Applica4on PlaMorm
In just 15 minutes and
15 lines of code!
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3. Mobile Applica4on Trends
• Over 1 Billion iPhone Applica4ons Downloaded
• Over 59,000 Applica<ons in the App Store
• $25+ Billion Marketplace in the next 5 years
App Store is growing at 38% per month; adding ~200 apps/day
Pricing Trends: 23 percent of apps are free; 41 percent cost
$0.99
Buzz Index: 60 percent of all comments made are regarding
free apps; 16 percent of comments are made around $0.99
apps
Device Breakdown: 56% are iPhone; 43% are iPod Touches
Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no
data connection present)
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4. Highly aUrac4ve adver4ser demographics
Nearly 80 million iPhone/iTouch will have been sold by the end of
2009 in over 22 countries.
Core Audience
• 92% have added applica4ons; of those the average person adds 8.6 applica4ons.
• 71% consider themselves a technology expert
• 42% report house hold incomes higher than the US median
• 78% educated individuals between 21‐35 years old
• Over 3500+ reach across top performing App store applica4ons
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5. Mobclix App Trends
www.mobclix.com | sales@mobclix.com 5

6. Category Buzz
Category Buzz Index
70000
60000
50000
40000
30000
20000
10000
0
# of reviews
www.mobclix.com | sales@mobclix.com 6

7. Number of Apps by Price
Number of Apps By Price
16000
14000
12000
10000
8000
Series1
6000
4000
2000
0
0.99 0 1.99 2.99 4.99 3.99 9.99 5.99 14.99 7.99 6.99 19.99 4.99 2.99 1.99 8.99 29.99 5.99 9.99 3.99 5.99 9.99 7.99 6.99 6.99
2 1 1 1 4 1 2 3 1 4 1
www.mobclix.com | sales@mobclix.com 7

8. User engagement levels
Banners on Web Rich Media on Web Banners on Mobile Rich Media on
Web Applica4ons
Less 1.0% Less 1.0% 5‐10%
www.mobclix.com | sales@mobclix.com 8

9. App Usage Stats
Metric Findings
Daily Usage 20‐30% of Downloads Daily; 1M Downloads = 200K uses
ARri<on Rate Across
7 Day ‐ 20‐30%, 30 Day 45‐60%
All Categories
Download Poten<al Top 25 Free = 3,000‐15,000/Day
Free/Paid Top 25 Paid = 2,500‐5,000/Day
Average Session Simple Games: 6‐8 mins
Times Complex Games: 22 mins
Avg Price = .99; 0.69 One 4me
LTV Paid/Free Free Apps = $0.50 – 5.00/user
www.mobclix.com | sales@mobclix.com 9

10. Mobclix Reach
Ad Impressions Analy4c Events % Reach
6,000 80%
70%
5,000
60%
4,000
All Numbers in Millions
50%
3,000 40%
30%
2,000
20%
1,000
10%
0 0%
October November December January February March April May June
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11. Mobclix Apps
Current Applica<on Categories
• Entertainment & Music
• Social Networking
• Games
• Healthcare & Fitness
• News
• Business & Finance
• Sports
• Enterprise
• Women
• Teen
• Autos
3,500+ Mobclix enabled apps on the App Store
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12. Mobclix PlaMorm
Analy4cs Adver4sing Distribu4on Discovery
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13. Mobclix PlaMorm – Business Insights
• Analy<cs
- Crash Reporting
- Application Optimization
- User/Device/Connection
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14. Mobclix PlaMorm – Business Insights
• Analy<cs
- Crash Reporting
- Application Optimization
- User/Device/Connection
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15. Mobclix PlaMorm – Reach the Right Users
Data Leveraged Targeted Adver<sing
• PlaMorm Targe4ng
– Demographic
– Message
– Geographic
– Contextual
• Behavioral Targe4ng
• Custom Targe4ng
Measure Pricing Models Campaign Types
CPM or CPC Click to Web Page
CTR + Conversion Tracking Click to App Store
Click to Video
Click to Call
Text Ads
Interac4ve Ads
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16. Mobclix PlaMorm ‐ Distribu4on Reach & Perspec4ves
- Surveys
- Twitter/Facebook/Open Social
- Sentiment Monitoring (proprietary algorithm)
- Link Exchange
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17. Mobclix
Thank you
info@mobclix.com
www.mobclix.com
www.twiUer.com/mobclix
Presenta4on online at: blog.mobclix.com
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