This document describes a solution for mobile operators to generate recurring revenue from prepaid SIM cards sold to inbound travelers. The solution involves converting local SIM cards into global SIM cards using a mobile app. This allows travelers to purchase data plans from local mobile operators in each country they visit using their existing SIM card. This recurring revenue model increases the lifetime value of travelers for mobile operators over ten times compared to the current one-time revenue model. Key benefits for mobile operators include recurring revenue streams from travelers, additional revenue when travelers use partner networks in other countries, and a competitive advantage over local operators.

1. DISTRIBUTION OF THE OPERATOR
SERVICES FOR INBOUND TRAVELERS
a new multi-million sales channel for the
Mobile Operator. A traveler buys a data bundle
of the Operator in one click via ComfortWay
mobile app.
HOW IT WORKS:
1. A customer buys the ComfortWay SIM card
and inserts it into any mobile device
(smartphone, tablet, router and so on).
2. The customer chooses a data plan of the
Operator via ComfortWay mobile app.
3. The selected plan is downloaded onto the
-the- .
4.
network upon arrival.
KEY INNOVATIONS:
1. -the-
mobile subscriptions according to GSMA
.
2. Easy integration to the Operator with keeping
all their business processes.
3. Tariff management, traffic control and
payment for telecom services via native-
language mobile app.
BENEFITS FOR THE OPERATOR:
1. Ability to expand sales of pre-paid SIM plans:
Direct sales to underserved customer categories
Higher ARPU via innovative business models
(integrated with travel providers, etc.)
Access to global .
2. No customer acquisition costs.
3. Better customer experience:
The plans are purchased and
managed via a mobile application in the
native language.
Ease of discovery and purchase the right timing.
SALES CHANNELS:
1. 100+ Resellers of SIM cards for travelers
2. Electronic goods shops at airports
3. Mobile Virtual Network Operators
4. Manufacturers of mobile devices
5. Corporate customers
6. Travel agencies for private and business clients.
THE 4 YEARS FINANCIAL FORECAST:
The Operator Country (example for China) 2016 2017 2018 2019
Total amount of inbound travelers (M) 60.0 62.0 64.0 65.0
Travelers who buy the Operator tariff plan (M) 0.5 1.0 3.0 7.0
Average Revenue Per User ($) 10.0 12.0 15.0 20.0
Additional Revenue for the Operator (M$) 5.0 12.0 45.0 140.0

2. MOBILE DEVICE
(new competitive a
revenue sou
GENERATE RECURRING REVENUE
ON PREPAID SIM CARDS FOR TRAVELERS
PROBLEM:
Every year mobile operators sell millions of
prepaid SIM cards to incoming travelers. But
they generate only one-time revenue.
SOLUTION:
Convert a local SIM card to a Global SIM card.
It allows a traveler using the Operator SIM card
during multiple trips around the world.
Each trip = additional revenue for the Operator.
HOW IT WORKS:
1. A customer buys the Operator SIM card on
arrival and uses it during the current trip as
usual.
2. When the customer travels to another
country, she chooses a data plan of a local
mobile operator via ComfortWay mobile app.
3. The selected plan is downloaded onto the
Operator -the-
the .
4.
local mobile network directly with local prices
on mobile data.
5. The Operator gets additional revenue on each
recurring revenue
on incoming travelers.
COMPETITIVE ADVANTAGES:
Comfort: select a mobile operator with one
click without purchasing a physical SIM card.
Quality: direct high-speed LTE connection to
the best local mobile operator.
Price: our rates on mobile data are 10+ times
lower than travel SIM cards ($10 per GB vs
$100+ per GB).
BENEFITS FOR THE OPERATOR:
1. Recurring revenue stream on incoming travelers. It
increases life-time value 10+ times.
2. Additional revenue for the Operator subsidiaries and
partners in other countries, because the SIM card could
be connected to their networks only.
3. Significant competitive advantage (global vs local)
attracts millions of new customers.
4. Very easy to start: just add a ComfortWay applet to the
Operator prepaid SIM card.
CONTACTS:
ComfortWay http://www.comfortway.com
Oleg Pravdin (CEO) op@comfortway.com
0
2016 2017 2018 2019
Current
Revenue ($)
Recurring
Revenue ($)