2. OUR MARKET: 1+B international tourists a year
2
* Starhome Mach “Silent Roamers”.
** Deloitte investigation: “What is the
next roaming strategy for EU operators”.
1.1 B
tourists
€1200 B
Underserved categories:
60%* (600+ M) switch the Mobile
Internet off.
10%** (100+ M) of inbound travelers
purchase local SIM cards.
Reason: high cost of roaming data:
€100 .. €1000 per GB
3. Проблема 1: Сложно купить местную SIM
Spending 1+ hours
to find a shop
Difficulties to
setup a SIM
Waiting for
your turn
Language barrier
with sales persons
PROBLEM: Hard to purchase and manage a local SIM
3
4. Solution: Global SIM card for worldwide travelers
1
2
3
Solution: Global SIM card for worldwide travelersSolution: Global SIM card for worldwide travelersРешение: Глобальная сим-карт для туристов
SOLUTION: Global SIM card with worldwide coverage
4
Easy mobile app to
manage tariff plans
Hundreds of
operators in one SIM
Mobile Internet
€10 per GB
5. OUR TECHNOLOGY: Remote SIM Provisioning
5
1. Connecting to a local operator
in roaming mode.
Sending details about selected tariff plan.
2. Confirmation for downloading
of selected tariff plan
“over-the-air”
3. Secure downloading of the local
subscription “over-the-air” via
encrypted SMS and https channels
4. Direct connection
to the local operator
ComfortWay Billing Platform
(SIM management)
ComfortWay OTA Platform
(storage and downloading of local subscriptions)
Approved by
6. 6
BUSINESS MODELS:
Our client books
a hotel at any popular
booking system
(Expedia, Booking, …)
The booking system
pays commission fee
to ComfortWay
(5% - 10%)
ComfortWay provides
Free Internet access
to the client
during booked days.
Revenue on Mobile
Internet
(margin 40+ %)
Revenue on value
added services
(int’l calls, NFC
payments, etc.)
Revenue on booking
local travel services.
PLUS INNOVATIVE BONUS SYSTEM:
8. Local
SIM-card
Travel
SIM-card
Free Wi-Fi
hotspots
Easy-to-start with “one click”
High Quality (the best operator
is being selected)
Mobile Internet at local prices
Free Internet after booking a
hotel or a ticket
Low cost international voice calls
Online control over consumed
data traffic
Easy adding credits by bank card
or e-money
Booking of local services at the
starting page
8
OUR COMPETITORS:
9. 9
ABOUT COMFORTWAY:
Previous version of the travel product with limited coverage.
High Quality Mobile Internet in Europe at €29 per GB.
CUSTOMERS: 2500+ (starting from Mar’14)
ARPU: €50+ per year
GROSS MARGIN: 40%
SALES OFFICES:
The Czech Republic, The Russian Federation.
Points of sales in major airports in Europe.
Online sales via Internet shops.
DEVELOPMENT TEAM
8 engineers with 10+ years experience in development of
Telecom products (VoIP, Video communications, Text
messaging, billing systems, firmware).
Major customers: Samsung, Nokia, Motorola, Kazakh Telecom.
10. 10
CURRENT PILOTS WITH TOP COMPANIES:
PARTNER: TOP-50 World Bank (100+ M customers).
PRODUCT: Global SIM card with NFC applet.
SERVICE: Contactless payments integrated with online-banking.
Mobile Internet around the world at €10 per GB.
SHIPMENT: 10K pcs till Mar’16.
PARTNER: TOP-10 Device Vendor in the Eastern Europe.
PRODUCT: Travel Tablet with built-in Global SIM card.
SERVICE: Mobile Internet for €10 a month in 100+ countries.
SHIPMENT: 10K pcs till Feb’16.
11. DISRUPT
TELECOM
MARKET
TRUSTED SERVICE MANAGER
FOR MOBILE CARRIERS.
ARPU & QUALITY GROWTH
GLOBAL SIM CHIP
FOR MOBILE DEVICE VENDORS.
NEW REVENUE SOURCES
MOBILE INTERNET
WITHOUT ROAMING CHARGES
AROUND THE WORLD
EASY SWITCHING TO
ANY LOCAL OPERATOR
IN ONE CLICK
11
TELECOM MARKET REQUIRES DISRUPTIVE SOLUTIONS:
12. 12
Risks for MNOs during 2016-2017 years:
1. Growth of churn rate because of easy switching to other MNOs.
2. Competitive wars will decrease retail prices on data to $0.2 - $0.5 per GB.
3. Income on roaming services will be dozen times lower.
“Apple and Samsung are in advanced talks to join the rest of
the telecoms industry to launch electronic SIM cards, in a move
could fundamentally change how consumers sign up to mobile
operators.”
Mobile devices will be equipped with a small SIM chip which
allows connecting to any local MNO with one “click”.
«Xiaomi MIUI 7 users will also get to take advantage of a new
virtual SIM service dubbed Mi Roaming, which operates in 36
regions and costs just 0.1 yuan per MB (about $16 per GB) on
average».
Prices on roaming data will be reduced significantly. Our
forecast is about $15 per GB in 2016 and about $5 per GB in
2017
Mobile revenue of European MNOs is going down by 6% - 8%
a year coupled with CAPEX growth because of new
technologies implementation.
THREATS FOR CLASSIC BUSINESS-MODELS OF MNOS:
13. 1. New features for Premium tariff plans:
• One-click switching to another domestic mobile operator in case of
poor mobile signal quality. Affordable bundle (for example, 1 GB per
month) is included in the option.
• Access to mobile data in 100+ countries. Affordable bundle (for
example, 5 GB per year) is included in the option. Case study:
http://www.iliad.fr/en/presse/2015/CP_240315_Eng.pdf
2. Global SIM chip with pre-installed profile of the
Mobile Operator for M2M device vendors.
3. New online sales channel of prepaid tariff plans to
inbound travelers. The travelers will be able to
connect to the Mobile Operator with one “click”.
13
NEW OPPORTUNITIES FOR THE MOBILE OPERATOR:
14. 1. ARPU growth (25 – 50 %) because of shifting to
more expensive tariff plans with new features.
2. Quality improvement because of easy temporary
connection to another operator with better signal.
3. Shifting subscribers from other MNOs and reducing
of churn rate because of significant competitive
advantage.
4. This proposal is profitable for active travelers with
high income. It provides effective sales of value-
added services.
5. Easy access to foreign customers without expenses
on distribution and marketing. It increases revenue of
the Operator.
14
BENEFITS FOR THE MOBILE OPERATOR:
15. CEO Oleg Pravdin
op@comfortway.com
+7 925 730 2589
www.comfortway.com www.4tourist.com
https://www.linkedin.com/in/comfortway/
Thanks for your attention!
Welcome to the world of global and unlimited
mobile communications.
