Mobile User Acquisition on Android

Mobile User Acquisition on Android
Ad:tech New York 2012

© MobPartner 2012 – All rights reserved

About MobPartner
Launched in 2007, MobPartner is a global mobile affiliate network.

Our platform acts as the link
between advertisers’ and publishers’
mobile inventory. We operate on a
CPA basis, more commonly known
as affiliate marketing.

Risk
For the last three years,
MobPartner has generated over 10
million actions through risk-free
performance based solutions on
our worldwide affiliate network.

© MobPartner 2012 – All rights reserved 2

Why focus on Android?
Good conversion rate
High quality traffic: more than 100,000 Publishers
Long term advertising campaigns
(as opposed to iOS pushes)
Possibility of reaching a huge number of users
(particularly in USA)
100%

80%

60% Blackberry OS
iOS
40% Android

20%
Source: IDC
0%
2011Q3 2011Q4 2012Q1 2012Q2 2012Q3

Worldwide Smartphone OS Market Share


How we can help?
MOBILE
WEBSITE

With MobPartner, the Advertiser is at the
iOS & SHOOT
ANDROID SMS heart of the global mobile eco-system
APPS Advertiser

MEDIA AD Mobile banner
BUYERS NETWORK Interstitial Banner or/and Text link

Video

5

How we can help?
Worldwide Network:
Potential reach 100+ Million

EMEA
AMERICAS Over 50 Million APAC
Over 60 Million Visitors / month Over 40 Million
Visitors / month Visitors / month

6

How we can help?
Dedicated
account
manager

Connection Targeting
to major tools by OS
publishers and Carriers

Easy integration

7

Alternative Android Marketplaces
Google Play Store is not the only market where users browse for apps.
Your app needs to be on alternative channels!


Innovative App Promotion

Ads are displayed in the notification tray of an opted-in user's
device.

CTR's and conversion rates are sky high with this format, since
there are no accidental clicks like with in-app ads.


Reward Format on Android
Step 1 Step 2 Step 3
Choose! Engage! Receive!

I want premium Which App I run my new app and get
features! I am interested in? my freemium features 
user user user

Unlock Mobile Content for Consumers through your Ad
Users engage in targeted advertising campaigns to receive
premium rewards


Mobile Video Advertising


Case Studies
Android Application Campaigns

NQ Mobile Badoo

NQ Mobile campaign aims MobPartner supported the launch of
to generate new users. the Badoo app generating a huge
number of downloads.
14 targeted countries
Campaign available in ES, US and UK.
MobPartner generated more than
400 000 installs in the past 3 More than 50 000 installs in less
months. than 3 months.

Average CR : 3.81% Average CR : 3.07%


Urban Rivals
Urban Rivals is the number one Multiplayer
Strategy Card Game Online .
Last week the Android app was ranked in the
TOP 15 Trending Apps on Google Play.
In the last 30 days the number of download has
exponentially increased also thanks to
MobPartner’s promotional power.
13 targeted countries across Europe,
Australia, North America and Russia.

Urban Rivals campaign generated more
than 25 000$ in revenues since its
launch.

Average CR : 3.93%


Android App campaigns distributed on MobPartner

Urban Rivals NQ Security Badoo ParcelGenie Blood Brothers
13 countries 14 countries USA – UK - ES UK USA - UK

Live Holdem Poker Yuilop Be Naughty Europcar Kingdoms at War
11 countries DE US - UK – ES - FR FR 5 Countries

Snap Secure Tiny Tribe DarkSummoner Galaxy - Chat Vonage
5 countries US, CA, UK, AU, NZ US, JP RU 10 Countries


Ours clients

Dating
Mobile
Social
Contents Networks

Mobile Mobile
Commerce Games

16

Mobile User Acquisition on Android

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