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Gaming is on-the-go
1. Gaming
is
on-the-go
Anywhere, anytime and whenever
inspiration strikes
2. Vasco Elvas
• Senior Telecom Executive at Vodafone Portugal
since 2001
• Teacher at Lusófona University
• Father of two
• Mobile evangelist
• Gamer since Sinclair 16k
5. Mobile Terminals
“Os portugueses
compram menos
eletrodomésticos e
produtos tecnológicos,
no entanto o segmento
das telecomunicações,
principalmente devido
aos smartphones,
continua a ser o sector
que regista melhores
resultados no último
trimestre de 2011.”!
6. Mobile Terminals
Gartner: SmartPhone sales decrease by 2% in 2012!
Total 419M. Samsung #1 , Apple #3. Android+iOS = 80%
7. Mobile Internet
• Cisco VNI forecasts 18x mobile
data growth from 2011 to 2016 !
• Data Traffic - Mobile 3x Fixed!
• Trends !
- Mobile Content: Streaming,
Video, Gaming!
- Mobile connections and
increased speeds!
- Advanced mobile computing *VNI - Visual Networking Index
devices
9. Mobile 1.0
• Evolutionary Step Forward that
brought wireless phones closer to
internet!
• Golden age of Mobile Operators !
• Umbrella portals, with personalized
and “device adapted experience”!
• Content management control
(pricing, navigation, discovery)!
• Off-portal discovery was expensive!
• Gaming already TOP sales category Java Games
10. Mobile 2.0
• 2007 changed “things”!
• OTT players entering mobile!
• New Era for mobile gaming!
• Mobile Devices w/ increased
HW & SW capabilities!
• New value chain to everyone
w/ improved content
discovery - AppStores
Apple’s built-in apps arrived and set a standard that inspired third-party devs
to create something amazing, and they did, just as soon as the platform
12. Thinking Mobile First
• Mobile Input has been
difficult!
• Complex devices and
capabilities!
• Capable devices have a
disproportionate share
of mobile internet
But still, there are a lot of opportunities
14. Design and Usability
• Mobile gaming is mobile!
• Context is king!
• The devices are (very)
different!
• Forget your “dotcom”
thinking!
• You need unique content
and design
“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs
15. “Smart€r Phones”
• Smartphones becoming more
user friendly!
• It’s all about features. Users
take advantage of devices
capabilities!
• Loyalty, increased
satisfaction and less churn!
• Majority have distribution
and development ecosystem!
• Games = TOP Smartphone
Business
(2011)!
EU 22% smartphones penetration US 1 in 10 citizens have an iPhone !
16. Tablets
• Two year old device category!
• “The new iPad”, 3rd generation,
with 3M pre-orders in 3 days!
• Google and Apple dominance!
• Nokia, HP and RIM in a struggle!
• Apple Rules, decline estimated
by 2015, but analysts predictions
change everyday!
Tablet sales to hit 119 million units in 2012 (Gartner) !
New iPad Accounts for 10% of all iPad Traffic in Only Three Weeks (Chikita)!
27. Make money w/ Freemium
In-app Purchase!
• Free but w/ Ads!
• Free and i pay to remove ads!!
• Free but Content Locked!
• Free but “we have in-house
economy” (virtual goods)!
• Paid for download!
• Paid w/ subscription model
Tiny Tower : 3M in first year with in-app model!
Angry Birds: 6M for monthly Ads businessdegree.net
28. Emerging Categories
• Time killer: JetPack Joyride!
• Birds and Ropes!
• Retro is Back (Wolfenstein, Monkey
Island, Doom, Duke Nukem, Atari )!
• Towers!!! !
• MMO’s & Action RPG: Infinity Blade!
• Family & Kids!
• Faster...please : In-game digital
shopping to increase game leveling,
speed and progression
29. Get Promoted & Social
• 3rd party Promotion Ecosystems:
App-o-day, AppZap, FreeAppaDay,
AppsGoneFree, chomp!
• Go viral w/ SNs. Promote game
economy, announce your
achievements!
• Game Centers , OpenFeint Game
Channel, Gameloft Live (Synced
profiles, ratings , achievements,
etc.)
!
“Premium” Entry Point in App Stores
30. Gaming D€v Approach
• HTML 5 Mobile - lacks phone
standards APIs, browsers
interoperability but has a
tremendous momentum!
• Native - AppStores, billing
options and management
lifecycle. !
• J2ME - Getjar, MNOs. Common
with feature phone and
emergent markets.
Fragmentation and APIs
restriction!
• Symbian / Nokia OVI Store.
31. Gaming - D€v SDKs
• Go Native with Java/Android &
Objective-C/iOS!
• Unity Game Engine, Unreal
Game Engine (UDK), open
source engines (MOAI)!
• Mobile Gaming PAAS for
Scoring, virtual goods, ratings!
• openappmkt.com for HTML 5
mobile apps !
• HTML 5 to Native with
PhoneGap.com (or use Adobe
Creative Cloud tools).
32. Profile: Vodafone Apps
World Most Valuable Telecoms Brand (9th overall) !
2012 BrandFinance Global 500 report
34. Nokia, Google, Apple
• Nokia’s profits today and future
revenue prospects are suffering!
- Trying to be all things in all
sectors in a shifting value-
landscape!
- Losing its leadership in core
areas: ease of use, hi-end devices!
- Microsoft the right partner? !
• According to Gartner, Nokia leads
MEA, with 58.5% in 2010, 52.9% in
2011 Nokia Lumia 900!
(Windows Phone)
35. Nokia, Google, Apple
• Google profits 4x in Apple
Ecosystem, with 850k
Android world daily
activations!
• Over 1,400 versions of
Android running on too
many different pieces of
hardware!
• HTML 5 Chrome Web
Store for mobile? !
• Motorola Mobility fully
acquired Fragmentation - 4k unique devices
36. Nokia, Google, Apple
• iPhone #1 smartphone, drives
apps’ usage and data traffic!
• End-2-End Integration!
• Closed Ecosystem !
• Gamers & Devs Paradis€ !
• Nielsen/2011 - 8.7% market
share and 75% of cell phone
profits
37. and Facebook !
• HTML 5 Gaming as a
distribution platform.!
• > 900 M active users!
• Scale could set standards and
lead HTML 5 gaming!
• Web and Mobile distribution!
• Recent IPO with impact on
their partners - Zynga Stock
dropped over 13%!
• Soon launching it’s own
AppStore
38. Gaming Future
Story Telling: como pai, com filhos pequenos e um grande
aficionado de jogos, procuro cada vez mais simplicidade
e rapidez em jogar (sem consolas, sem ligar pcs ou
portáteis) e no seio da família. Procuro algo que me permita
jogar um jogo que está algures na nuvem (sem ter de o
instalar) e que tenha inteligência para guardar estado do
jogo (achievements, saved games, gamecenter). Tem
também de permitir a continuação do jogo onde me apetecer
(em casa, on-the-go), em qualquer dispositivo, com quem
quiser e deve conseguir puxar-me para os jogos a pedido dos
meus amigos ("precisam de um elemento para ping-pong
pares" ou mesmo um "Atari pong" enquanto espero pela
consulta médica).
39. Gaming Future
• 4G Data with increased transfer rates!
• Cloud Ubiquitous Gaming - “play
anywhere”!
• Gaming MVNO’s with dedicated retail
Stores. Smartphones and tablet the
future next generation consoles? !
• xTreme Gaming - same game , several
places, experience alignment!
• Blizzard Mobile (WOW, Diablo 3 or
Starcraft)? Gameloft already did it
(Order&Chaos, Dungen Hunter and
Starfront Colision)
40. ClassRoom Gamification
• Gaming approach to basic schools!
• Intersection: education, gaming
and new technologies!
• Leverage the potential of gaming
problem solving (logic, workflow,
storyboards, algorithm,etc.)!
• New Leaners of 21st century!
• http://vimeo.com/21043303
41. Gaming
is
on-the-go
Anywhere, anytime and whenever
inspiration strikes