1. Plus1 WapStart – the largest Russian
mobile ad network

2. Russian mobile audience
 The number of mobile users will increase from 39 mln. to 43 mln. users in the end of 2011;
 Every day about 32% of smartphone users use the mobile Web;
 The sales volume of smartphones in 2011 increased twicely in Russia compared with the 2010.
(from 3,9 mln. devices in 2010 to 8,6 mln. in 2011);
 About 90% of smartphone users pay attention to the mobile ads;
 Every day about 40% of users use their smartphones for searching through Web;
Depending on J’son and Partners Consulting forecast the mobile web traffic will “double” in next few
years.
Based on the results of “Mobile Web in Russia” report made by J’son and Partners
Consulting specially for Google in September and October 2011. 5
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3. Our audience
Plus1 WapStart – the largest Russian mobile ad network – access to millions of
people, personally to everyone.
Network capacity Network audience
2 bln. 13 mln.
impressions unique visitors
- per month
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4. Mobile audience
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5. How do the mobile ads look like?
Banner Text Text+Banner
120x20px max size 6KB; gif, jpg 2 lines
168x28px max size 10KB; gif, jpg 35 symbols for each line
216x36px max size 16KB; gif, jpg
300x50px max size 20KB; gif, jpg
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6. Why is mobile advertising?
Personally Interactively Notably Available
Individual access to the Ability to click, get discounts, The size of the Low ”entry threshold”, the
consumer. find on a map, and many mobile banner is up price is determined by the
other types of interaction. to 30% of the phone advertiser.
screen.
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7. Our publishers
Mobile web sites Mobile applications Web sites with mobile
visitors
Scaling technology for ad banner, depending on screen size, will effectively
monetize mobile traffic at any web-site.
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8. Targeting options
An important advantage of the advertising network to individual sites is the
opportunity to gather information about each user from multiple sources.
Reach your target audience through Plus1 WapStart:
By location By device/OS By carrier
Behavioral model of our targeting helps to reach your consumers more accurately.
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9. Our partners
and thousands of mobile web sites and apps
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10. Local network with a global reach!
Plus1 WapStart integrated into the world's largest mobile ad network: Smaato,
inneractive, MobFox, AdIQuity, NexAge and AdWhirl.
700 mln. ad requests per day Over 14 mln. ad requests per month
5 bln. ad requests per month Over 100 ad networks and ad agencies
Over 100 ad networks … and rapidly growing!
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11. Ad sites categories
You can also choose from different categories, in which our partner's
sites divided.
News, information, sports, Commerce
Portals Services
Download, software, music Entertainment
Communication, dating Adult content
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12. Mobile web site for free
Examples: garnier.wapzone.ru svyaznoy.wapzone.ru tiguan.wapzone.ru
Mobile promo-site – 3-5 pages 13

13. Rich-Media
The first in Russian mobile web
You can click on the banner to open the full
screen banner.
you can open the banner over the texts;
you can customize the color;
you can rotate the image;
you can do some actions in the banner and
you; will stay on the same mobile Web page;
you can write a feedback;
you can go to the main promotional page.
high CTR;
attractive to the user;
a lot of time to discover the product.
With the new mobile ad format we are trying to reach our aims in another way! Rich Media is
absolutely amazing!
Media presentation: http://wapstart.ru/company/news/473/
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14. Promotion of the iPhone application
The examples of ad campaigns — The examples of ad campaigns — The examples of ad campaigns
Beliy Veter Digital – one of the largest digital retailers in Russia.
Goals of advertising campaign
Promotion of the iPhone application which allows to purchase the digital products.
The main goal – 11 000 app downloads.
Mechanics
Promotion in the Plus1 WapStart ad network of the mobile banners which redirected to Apple AppStore,
where you were able to download the application.
CPC based graphical banners (MMA standards).
Targeting: Russia, iPhone.
Results
The campaign’s goal was reached in 2,5 months.
33 000 clicks and 11 000 downloads.
Conversion rate – 33%.
Average CTR – 0,45%.
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15. The examples of ad campaigns — The examples of ad campaigns — The examples of ad campaigns
Tinkoff Bank
The banking segment
connects with the
consumers through
mobile banking systems
and mobile payments! To
be in this channel – to be
in the trend!
• Tinkoff Bank
• VTB24
• UniCredit Bank
• Alfa-Bank
“Tinkoff Platinum” credit card
Conversion rate – 10-13%
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16. Promotion of the offline products in the mobile web
The examples of ad campaigns — The examples of ad campaigns — The examples of ad campaigns
Garnier – global cosmetics company.
Goals of advertising campaign
Promotion of the “Pure Active” product on the Russian market.
The main goal - 6,000,000 ad impressions with the 0,2% CTR rate.
Mechanics
Development of the mobile promotion page.
CPC based banners, both text and graphical (MMA standards),
which redirect to mobile promo page.
Targeting: Russia, no adult.
Results
Banners were shown 6,000,000 times with the 0,25% CTR rate.
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17. The examples of ad campaigns — The examples of ad campaigns — The examples of ad campaigns
Volkswagen Auto
Make your day with Volkswagen Scirocco and Volkswagen Golf GTI!
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18. When shall we start?
WapStart is the largest mobile ad network in Russia and CIS!
Sales department
T.: +7 (495) 223-06-14
E-mail: sales@co.wapstart.ru
http://www.wapstart.ru/en/
http://www.plus1.wapstart.ru
Follow us on:
Always glad to cooperate!
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