4. Twistbox Overview
• A global leader in mobile entertainment
• Exclusive portfolio of world class brands and services
• Distribution
– 100+ direct mobile operator agreements; over 1.1 Billion handsets
– Deployed in 42 countries
– 16 languages
– 450 WAP sites, 150 games, 42 mobile TV channels
• Offices in US, UK, France, Germany, Sweden, Poland,
Russia
5. Business Units
™
Corporate
General Entertainment Games Late Night
™ ™
- Hollywood, Fashion, Latin/Hispanic - Award Winning Branded, Casual & Casino Games - Glamour, Erotic and Adult
- Images, Video, MobileTV, RingTones - Single Player, Multi-Player, For Prizes - Exclusive Agreements with Leading Brands
- Unique Advertising and Porting Technology - Images, Video, MobileTV, Games
- Games, Applications, SMS Campaigns
- License, Publish and Aggregate - Chat and Search Applications
- M-Sites and Portal Management
- Vodafone Global Aggregator - Leading Global Distributor and Aggregator
- Leading Mobile Games Company in German Market - M-Sites and Portal Management
- Globally Accepted Content Standards IP
6. Twistbox Services
Twistbox offers an end-to-end roadmap for maximizing revenue
across the entire mobile data ecosystem
Mobile Operators Media Partners Portals
Twistbox Services
Content Licensing / Core Technology Mobile Marketing and Partner Management /
Rights Management Advertising Distribution Experience
Deep understanding of Support for WML, i-Mode, XHTML Web to mobile marketing Leverage years of experience and
brand management - Premium SMS direct relationships with 90+ mobile
including: Content publishing and mobile - Interactive TV operators
platform
Mobile content production Mobile search: Practical experience deploying
Game and application development - Contextual and recommendation branded mobile applications and
Mobile content (J2ME, DOJA, BREW, SYMBIAN) algorithms services globally
programming - Search history
Hosting and delivery for 2.5 and 3G Experience establishing in-region
Localization support for networks Performance marketing account managers to provide local
16+ languages - Maximizing revenue opportunities market knowledge of programming,
Game and application download competition and policies
platforms
Rights Holders 3rd Party Developers Advertising Agencies Content Providers
7. Technology Platform
• Carrier-class platform Twistbox Content Management Platform
– Rapid Content Ingestion
– Handset Portability
– Language Localization
– Direct Billing Integration
– Millions of Transactions Monthly
• Comprehensive Services
– Content Management
– Intelligent Delivery
– Dynamic Publishing
– Dynamic Promotions
– Reporting
• Scalable Product Delivery
– Alerts and Interactive Campaigns
– Wallpapers
– Ringtones
– Games
– Video and MobileTV
9. Product Overview
M-Portals i-mode Wallpapers MMS Alerts Video
Java Games Applications Mobile TV Text Chat Video Chat
10. Game Publishing and Aggregation
• Twistbox Games provides mobile operators with end-to-end TM
solutions for game aggregation including:
– Full support for the widest range of handsets
– Game Partner Management system educates and assists game
developers with adhering to local requirements and content
standards
– Comprehensive experience with Java and BREW certification
(Java Verified, UTC 2.0)
– Robust platform for game packaging and delivery
– Comprehensive QA outsourcing capabilities
– Award winning game development
– Value added services such as in-game advertising viral marketing
capabilities
11. Twistbox Games
• Twistbox Games represents the upper echelon of game development,
porting and QA houses with tier 1 carrier and content partner
relationships
• Robust platform for game development, packaging and delivery
• World-class, robust development and porting platform with support for
J2ME, DoJa and BREW
12. News and Information
• Card Player Mobile is the ultimate poker news
and information destination on mobile, cross
promoted in Card Player Magazine and website
(www.cardplayer.com)
• Card Player Mobile features:
– Monthly subscription of content sent to handset
– Poker Odds Calculator (application download)
– Real-time Tournament Updates
– Upcoming Tournament Reminders
13. Celebrity / Entertainment
Celebrity News TV
(powered by E.L. Woody)
• Real-time celebrity coverage with over 3,000
hours of celebrity video footage and over 1M
photos
• International celebrity news and the hottest
stories from your local market
• Access to clips of every imaginable star or
celebrity category
• Language support for English, French, Spanish,
German and Italian (other languages available
upon request)
14. Hispanic Content
• Twistbox offers mobile operators a
diverse selection of Hispanic
features and content including:
– Premium entertainment, news, &
sports content
– Advertiser-supported programming &
promotions
– Dynamic games
– Interactive, community applications
• Twistbox works closely with Latin
World Entertainment Agency to
mobilize the most popular content
for the Hispanic marketplace
including mega-brands like
TVyNovelas and supermodels Sofia
Vergara and Danna Garcia
15. Hispanic Brands & Content
Latin Twist Raúl de Molina Sofia Vergara Danna Garcia TV Notas Fernando Fiore
Latest Video Latest Video
Featured Video & Wallpaper
Sofia Vergara Video: Latest Video El novio de Ninel Conde Latest Video
Jaime Camil at premier Latest Video
Calendar shoot behind- Danna signed as the new ¡estuvo en la cárcel!
A friendly chat about
of Open Season. Raúl chats with Sofia Buy | Info | More
the-scenes. face of Maybelline. Fernando’s latest book,
Buy | Info | More Vergara in the jacuzzi. Buy | Info | More Buy | Info | More Photo of the Day The World Cup.
Buy | Info | More
Alerts & Voting Photo of the Day Buy | Info | More
Photo of the Day Marlene Favela Debuta
Subscribe and receive Photo of the Day
Sofia Swimsuit Gallery After-party shots from NY en Hollywood Photo of the Day
celebrity news and Raúl, Dorismar y el Enter | Info | More Int’l Latino Film Festival. Enter | Info | More See photos from the
gossip updates! jacuzzi de Múnich. Buy | Info | More Miami Film Festival.
Celebrity Video & Photos
Vote for the hottest celebrities! Enter | Info | More Wallpapers Wallpapers Buy | Info | More
Sofia’s calendar Browse by Celebrity Go
Go Celebrity Video & Photos Exclusive Danna Garcia Trivia Alerts
wallpapers wallpapers. Try to answer the daily
Browse by Celebrity Go Mobile Alerts
Buy | Info | More Buy | Info | More World Cup trivia question!
Celebrity Sites Subscribe and TV Notas Subscribe
Alerts Alerts Alerts
will send you celebrity
Subscribe and Raul will Subscribe and Sofia will Subscribe and Danna will news and gossip!
Ringtones
send you celebrity news send beauty and fashion send updates and tips to Classic El Presidente quotes and
About TV Notas
and gossip! tips to your phone! your phone. catch phrases!
Sofia El Gordo Danna
Ringtones “Amo este juego!” Buy
Vergara Garcia Ringtones Fan Club About | Subscribe
“El fútbol es fantástico!” Buy
Magazines Hello from Raul Hello from Sofia From red_butterfly
Peace & Hope About Fernando
Answer Your Phone! (Philippines): I loved her
Raúl de Molina Theme in "La Revancha!" More More Celebrity Sites Go Biography
About Sofia
Feedback Top 10 Career Highlights
About Raúl About Danna
TvNotas Maxim MAXX Biography | Blog Biography | Blog
Biography | Blog
More Celebrity Sites Go
Games
Feedback
Classic games like More Celebrity Sites Go
Snake and more! More Celebrity Sites Feedback More Celebrity Sites Go
Go
Buy | Info | More Feedback
Feedback
Caliente
Hot Swimsuit Videos,
Photo Galleries, &
Wallpapers
Feedback
16. Brand Partners
• Best of Breed Content • Access to Affiliates, Customers and Behavior
• Strong Brand Focus • Integrated Mobile Strategies
• Exclusive Licenses • Cross Promotional Capabilities
Over 50 leading late night entertainment brands and counting…
19. Mobile TV
• High quality content programmed
and developed specifically for 3G
networks
• Broadcast quality production values
with localized fillers and bumpers
• Modular segments allow content to
be re-purposed and expanded as
individual markets mature
• Top-tier brands with highest quality
content
22. Adult Mobile Content Area Visual
Total Revenues from Adult Mobile Content ($M)
$3,500
$3,000
$2,500
Rest of World
$2,000 South America
North America
$1,500
Asia Pacific
$1,000 Europe
$500
$0
2006 2007 2008 2009 2010 2011
23. Mobile Video and Games Overview
• While text-based mobile content will continue to play a large role in
driving adult revenue, it will not grow as fast as rich media nor will it ever
assume the leadership position in terms of total revenue vis-à-vis rich
media
• On balance, video and games represent more profitable and faster
growing segments of the adult mobile market that should continue to
enjoy the fruits of continued 3G penetration
• Additionally, since adult content is by definition largely a visual
enterprise, both videos and games are better positioned in terms of
consumer habits and preference
24. Adult Video and Games
Mobile Adult Video and Games Market: 2006- 2011 ($M)
$2,411
$2,500
$2,072
$2,000
$1,684
$1,500 $1,302
$980
$1,000 $701
$500
$0
2006 2007 2008 2009 2010 2011
25. Adult Video and Games Area Visual
Total Revenues from Mobile Adult Video and Games ($M)
$2,500
$2,000
Rest of World
$1,500 South America
North America
$1,000 Asia Pacific
Europe
$500
$0
2006 2007 2008 2009 2010 2011
26. Adult Video & Games European Breakdown
European Mobile Adult Video and Games Market: 2006- 2011
($M)
$900 $834
$763
$800
$663
$700
$600 $523
$500 $407
$400 $293
$300
$200
$100
$0
2006 2007 2008 2009 2010 2011
28. Adult Content Policy
• Age verification
– Establish a policy for which adults can gain access to 18+ services
• Content classification
– Establish objective reference frame to subjective content
• Local market / social policy
– Establish and approval process and content provisioning requirements reflective of the
community
• Carrier policy
– Establish a comprehensive policy encompassing both content and marketing
• Policy evolution for emerging services
– Establish a mechanism by which the policy for both existing platforms and future
platforms can be easily addressed.
29. Age Verification
• Most operators have adopted a strategy around age
verification and access control for adult content
• Acceptable methods of age verification include:
– Point of sale (Drivers license, Citizen Card etc.)
– Use of 3rd party agencies (Experian or Dun & Bradstreet etc.)
– Carrier or User Generated Opt In/Out process for contract customers
• UK has been the role model for implementing a Process for
deploying 18+ content including WAP, Games, Chat, SMS,
MobileTV, etc.
30. Age Verification - Mechanics
• Access Control - methods of preventing unrestricted access
to content by:
– Barring (complete restriction, must verify)
– PIN controlled access (similar to Parental Control)
– Subscription only services (similar to Conditional Access)
• Filtering - a technical way of reducing the likelihood of
unwanted material being accessed via the Internet by:
– Filter applied at the network level, not the mobile device level
– Blocking sites with certain key words or sites that appear on ‘black
lists’
33. CS Matrix 1.0 - Example
• 1.0 Glamour and Topless
– 1.1 Lingerie
– 1.2 Glamour
– 1.3 Medium Shot Female – Nude Rear
– 1.4 Topless
– 1.5 Topless with Sexual Suggestion
– 1.6 Female Female Topless
• Don'ts
– Multiple models in background
– Necklaces and Choker Collars
– Penis can not be erect under clothing
34. Content Provisioning
• Best practice • Content Standards • Content Validation
measures for consumer Rating Matrix for System to manage and
and operator protection accurately classifying and control all aspects of
• Two forms of ID identifying explicitness content delivery and
available for every levels of adult content approval
model • Establish objective • Approval process
reference frame to • Ability to alter level of
subjective content explicitness
• Establish the appropriate
level for the market
36. Next Steps
• Content policy description and approval
• Age verification procedures development
• C.S. level determination
• 18+ portal wireframes development and approval
• Product definition: Video, Galleries, Wallpapers, Games, TV
• Content validation
• Billing integration
• Deployment and launch
37. Contact
Twistbox (Russia)
Smolensky Passage
3 Smolenskaya sq. 7th floor
Moscow 121099 Russia
Los Angeles ● London ● Paris ● Dortmund ● Moscow
P. + 7.910.405.5050
F. + 7.495.937.8290
Valery Novick
Vice President, Eastern Europe and CIS
vnovick@waat.com
