The document discusses various aspects of online advertising technology, focusing on monetizing mobile websites through methods like contextual advertising, display advertising, and affiliate programs. It also covers app development and monetization models, including pay-per-use and subscription models, while detailing the role of supply-side platforms and ad exchanges in optimizing ad inventory. Additionally, it lists mobile ad networks and analytics tools essential for mobile affiliates to succeed in their marketing efforts.

1. Online Advertising
Technology
Gateway to Maximize Ad revenue
Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
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2. Mobile websites
• The mobile web-sites refers to access to the world wide
web from a handheld mobile device, such as a smartphone
or a feature phone, connected to a mobile network or other
wireless network.
• Features of Mobile website at glance
 Usability
 Responsive/HTML5
 Quick, Compress and limited
 Navigational
 Geo-location based
 Easy data capture/local store cookies

3. Monetising Mobile Website
• Contextual Advertising : Adsense, Kontera
• Display Advertising : Clicksor
• Affiliate Programs : ClickBank, Commission Junction ,PeerFly
• Mobile Advertising(App Specific) : Admob, youAPPi, Admoda
• Sponsored Blog Posts : SocialSparks,PostJoint
• Content Recommendation : Taboola,Outbrain Zemanta

4.  Improvement in Monetising Mobile Website
– Responsive Design and Mobile Sites
– Responsive Ads
– Mobile-Specific Ad Partners
 Challenges in Mobile Website Advertising
– lack of a universal cookie alternative.
– Mobile real time bidding also lacks universal standards.
– Less content and information flow
– External JS/Code may increase time to load the page
– Detail data view not possible

5. App developers
• App Developer are software developer who developed
application program/games for low-power handheld
devices, such as personal digital assistants, enterprise
digital assistants or mobile phones etc.
• iPhone App Development
• iPad app Development
• Android App Development
• HTML5 App Development
• Windows Phone App Development
• Other Phone/Tablet/wearable devices app development

6. App Monetisation Models
• the pay-per-use model, a company makes its
transactional data available to third party apps that, for
example, compare prices or analyze customer behaviour.
• Subscription models are similar, but fees accrue during a
subscription period rather than per use.
• Resource-usage and revenue-sharing models typically
generate sales of a company’s own products (for example, on
an online storefront), from which the app developer too gets
a cut.

7. In app Oppertuniteis
• Social Targeting(3rd party social apps FB,twitter,G+)
• In-app Conversations
• Indirect conversation through behaviour
• Geo Location
Improvement in App development pattern
– Building the app first, and then deciding how to monetize it.
– Not customizing their approach for different platforms:
– Letting advertising interfere with game play
– Customise advertising planning policy

8. SSPs and exchanges
• Supply-Side Platforms (SSPs) – SSPs provide publishers with an effective
way to measure the monetization of mobile and website attention. SSPs
allow publishers to jump into the ad exchange to make their inventory
available and optimize selling of their online media space.
• Ad Exchanges – same as a stock exchange, ad exchanges serve as an open
online advertising market for buyers (publishers) and sellers (advertisers)
to connect.

9. Exchanges and SSP potential
• Increasing yield for publishers
via expertise and scale
• Allowing advertisers to buy
impressions programmatically
• Enabling data and audience
buying

10. Categories of Ad networks
• Mobile Ad Servers, Optimizer along
with SSPs.
• Mobile Demand-side Platforms
• Specialized Mobile Ad Networks
• Local Mobile Ad Networks
• Some Premium Mobile Ad Networks
• Mobile Rewards Programs
• App Promotion Networks
• International Ad Networks
• Asian Traffic focused Ad Networks
• Latin America focused Ad Networks
• European Ad Networks
• Middle East Ad Networks
• American Traffic Ad Networks
• iPhone Ads Network
• Android Ads Network
• Regional Mobile Ad Networks

11. Mobile Ad Network Companies (India)
• Adgoi
• MobiAdz
• AdiQuity
• Mobisolv
• Admagnet
• Spoton.in
• Adrose
• Xapads
• Appucino
• Xius.com
• July Systems
• Yoose
• Komli
• ZestAdz
• Media.net
• Zumobi
• MobHero
• Ybrant Mobile

12. Mobile Affiliates
• An affiliate network acts as an intermediary
between publishers (affiliates) and merchant
affiliate programs. It allows website publishers to
more easily find and participate in affiliate
programs which are suitable for their website.
• Mobile Affiliates opportunities
• In APP advertisement, Advertorials, purchases
• Mobile sites Contextual advertisment,voice ads,
Pop ups ads, Notification Banner etc.
• In Game Advertisement.
• Signup advertisement
• Free ebooks/Goodies/promotions
Advertisement

13. List of mobile affiliate networks
• AppLift - The first mobile affiliate network that deals exclusively with mobile games, allowing mobile
affiliates and media buyers promote game-based offers. Based in Berlin
• KissMyAds - Mobile marketing company based in Germany that offers a range of CPA and CPS campaigns
for affiliates and advertisers.
• SponsorMob - Mobile ad network that offers affiliates unique in house tracking, a range of offers and a
referral program.
• MobXperience - Mobile and online performance network with inventory across online, mobile and tablets.
Offers couponing, tagging and IVR.
• Other Ad Networks
• MobPartner ,Clickky ,MobileLeads ,Admobix,YeahMobi,Avazu Private
Exchange,Matomy,Unicume,Brusmedia,Affil4you,Linking Mobile,Mobile
Cactus,Neverblue Mobile,Moolah Media, OfferMobi,Liquid
Wireless,Apprupt,PlayFon,RevForceCPA,AdPuppies,
EWA,MundoMedia,Wister,MobAff,Mobilda, Impact Mobi

14. Mobile landing page builders & Analytics
• Mobile landing page builders :
• A decent landing page and mobile website builder is essential for mobile affiliates.
• Google Mobile Landing Page Builder –Google’s mobile landing page builder is completely free
to use and boasts Google Analytics integration.
• Wapple –Landing page and mobile website generator that has a focus on mobile marketing.
Other mobile solutions offered, include custom design, mobile marketing and mobile
strategy consultation..
• Some other options are Fiddlefly,PiJnz,MobDis,Atmio,Jaemobi,LiveBall,Landr
• Mobile affiliate tracking and analytics tools :
• If you want to make money from mobile then you’ll need effective tracking and analytics.
• ClickTale,Mob AffTracker, iMobiTracking,MyRT,iMetrix,CoreMetrics,ClickTale mobile
analytics

15. Thank You.
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