Annual volume of smartphone app downloads will reach 56 billion this year. Mobile apps are the way ahead! Mobile Apps vs. Mobile Websites - which side are you on?

1. The App Effect
By MobStac

2. Mobile App Industry
• 2013 – The mobile app
economy continues to show
impressive growth all round
– Annual volume of smartphone
app downloads will reach 56
billion this year, says ABI market
research
– Google’s Android will account for
58% of the total app share, with
Apple’s iOS commanding 33%
annually
– Microsoft’s Windows Phone at a
little less than 4% and BlackBerry
trailing with 3%

3. Types of Apps
• Games/Social Networking
– 79% of the time on mobile apps is spent on social media and gaming apps
• Videos/Movies
– Video sharing occurs mainly (56 %) through social media, but also (44 %) by
physically sharing their device with people nearby. Texting, emailing and
YouTube are also significant sharing channels.
• News
– Mobile business apps were worth $25 billion last year; will double by 2017
• Maps/Navigation
• Shopping
– From 2010 to 2011, the number of mobile retail apps increased by 350%
– 25 percent of consumers engage in online shopping only via mobile
• Banking/Finance
• Weather

4. Mobile Apps vs. Mobile Websites
• Mobile apps are convenient, faster and easier to navigate
• Mobile apps offer personal discounts and vouchers based on consumer’s
interest
• Mobile apps allow easy access to product and store information
• Creating a mobile website can grow your mobile user base and lead them
to download your application
• Mobile websites deliver the entire brand experience
Mobile app is the game changer here but not without mobile websites.

5. App Usage Across the Globe

6. Adoption Rate of Mobile Apps
* A survey across these
countries showed that
consumers want to use
more or the same number
of apps that they are
currently using but not
less.

7. Mobile Apps Market Analysis - Top 4 App
Publishers (iPhone India)
08.01.2013 – 09.02.2013
Country Downloads of
Global Rank Publisher Apps Published
Rank Apps
Imangi Studios
1 7 LLC (Temple 13 479,000
Run etc.)
Kiloo (Subway
2 17 4 331,000
Surfer etc.)
3 9 Facebook Inc. 4 186,000
Supercell (Clash
4 8 of Clans & Hay 2 154,000
Day) Source: XYO data
*Downloads indicate an app's popularity among consumers and are an indicator of it’s
market success

8. Building a Successful Mobile App
• Solve a problem
• Interactive functionality
• Effective usage
• User experience
• Deliver quality with value
• Single point focus
• Pick one thing and do it well
• Mix n’ Match
• Integrate existing resources – Social media/location
• Update
• Keep things fresh with regular updates and new features

9. MobStac and App Development
Building Native mobile app for iOS-powered devices such as iPhone & iPod
Touch (iOS version > 4.0)
Also, Native tablet app for the iOS-powered iPad (iOS version > 4.0)
And Native mobile app for Android-powered devices (Android version > 2.1)

10. Delivering ‘The App Effect’
Mobstac’s cloud allows publishers and businesses to easily
manage and track their mobile sites and apps from any Internet-
enabled device while the professionals at Mobstac keep it up-to-
date and running efficiently for you and your customers.
– Mobile websites
– Touchsite – Tablet website
– Customized apps
– 24/7 engineering support

11. Mobile is the new web
• MobStac converts your existing online content into mobile &
tablet websites that can be accessed across every available
device
• Key features of MobStac
– Unified dashboard to easily manage your mobile sites and
apps
– HTML5 enabled assets
– Seamless integration with your existing CMS / Website
Try MobStac NOW
(It’s free)

12. Wondering if you need a mobile presence?
Call us for a FREE consultation
Isis Singh | Content Marketing
Email us: isis@mobstac.com
Call us: +1 (408) 413 3613

13. Thank You!