Introducing Our Company:
We are Pune, INDIA based company works in Mobile Application Development on Latest available platforms. MobiMedia develops Mobility Products and Solutions. We mobilize enterprise information for your internal and external customers and provide Rich Mobile Media applications to help you reach and engage your customers better! Our extensive expertise in addressing the mobile applications eco-system – from multi-platform mobile application development, comprehensive testing and integration with the wireless data eco-system - helps our customers quickly benefit from the advantages of rich mobile media.
We provide services for bespoke mobile application development and a set of pre-built products and solutions to rapidly help you mobilize enterprise information and engage with your consumers on their mobile devices.
We are having expert team in Mobile Application Development. We are expert in Digital Media and Mobile Marketing Services. We are working on Following technologies.
1. iPhone Mobile Application Development
2. Android Mobile Application Development
3. BlackBerry Mobile Application Development
4. HTML 5 (PhoneGap, Sencha Touch, Titanium)
Some of highlights:
1. Quality work.
2. On time Delivery.
3. Features enhancement help.
4. Separate QA division which looks after quality of the apps.
If any of you're looking for development of projects on any of the above technologies, Please contact us at somashekhar@mobimedia.in for more details.
Mixpo provides an ad serving solution and analytics platform specifically designed for video ad campaigns. The platform allows users to easily create, manage, and optimize interactive video ad campaigns across desktop and mobile devices. It provides detailed and unified reporting on campaign performance metrics such as views, clicks, and engagement.
This document summarizes Contentzo, a contextual content widget that provides the following:
- Dynamic content widgets and basic monetization tools to help content creators and publishers generate revenue.
- The ability to improve user experience on e-commerce portals by including relevant reviews, demos, and discussions with no hassle implementation.
- Powerful content classification and curation to adapt various UI templates and integrate seamlessly with servers and clients. It also allows collection of visitor metrics, SEO compatibility, and improved portal metrics.
- Two business models - increasing publishers' social rank and revenue through high-traffic site placements, and providing relevant contextual content to improve product pages for portals and e-commerce
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm
This document describes a mobile advertising platform called Hypercon that pays users small amounts of money to view targeted and contextual ads. It allows brands to purchase access to specific user groups. Hypercon keeps 33% of advertising fees and distributes the rest to users based on their level of engagement. The platform gives users control over what ads they see. It uses gamification and micro-incentives to encourage ad viewing. Charts show Hypercon's projections to rapidly grow its user base, brand customers, revenue and profits over the next few years by offering highly targeted and low-cost mobile advertising.
Wireless advertising has become one of the fastest growing industries and refers to advertising delivered to mobile devices over wireless networks. It creates new media channels for business advertising and marketing through mobile devices like phones, PDAs, and pocket PCs. Mobile marketing has three main advantages over other platforms: accessibility, personalization, and location awareness. The document then discusses various business models, revenue sources, and technologies used for wireless advertising like SMS, WAP, i-mode, and mobile apps/sites. It concludes by predicting continued importance of SMS, experimenting with rich media, evaluating mobile sites vs apps, interest in geo-location data, and growth of mobile video.
Introducing Our Company:
We are Pune, INDIA based company works in Mobile Application Development on Latest available platforms. MobiMedia develops Mobility Products and Solutions. We mobilize enterprise information for your internal and external customers and provide Rich Mobile Media applications to help you reach and engage your customers better! Our extensive expertise in addressing the mobile applications eco-system – from multi-platform mobile application development, comprehensive testing and integration with the wireless data eco-system - helps our customers quickly benefit from the advantages of rich mobile media.
We provide services for bespoke mobile application development and a set of pre-built products and solutions to rapidly help you mobilize enterprise information and engage with your consumers on their mobile devices.
We are having expert team in Mobile Application Development. We are expert in Digital Media and Mobile Marketing Services. We are working on Following technologies.
1. iPhone Mobile Application Development
2. Android Mobile Application Development
3. BlackBerry Mobile Application Development
4. HTML 5 (PhoneGap, Sencha Touch, Titanium)
Some of highlights:
1. Quality work.
2. On time Delivery.
3. Features enhancement help.
4. Separate QA division which looks after quality of the apps.
If any of you're looking for development of projects on any of the above technologies, Please contact us at somashekhar@mobimedia.in for more details.
Mixpo provides an ad serving solution and analytics platform specifically designed for video ad campaigns. The platform allows users to easily create, manage, and optimize interactive video ad campaigns across desktop and mobile devices. It provides detailed and unified reporting on campaign performance metrics such as views, clicks, and engagement.
This document summarizes Contentzo, a contextual content widget that provides the following:
- Dynamic content widgets and basic monetization tools to help content creators and publishers generate revenue.
- The ability to improve user experience on e-commerce portals by including relevant reviews, demos, and discussions with no hassle implementation.
- Powerful content classification and curation to adapt various UI templates and integrate seamlessly with servers and clients. It also allows collection of visitor metrics, SEO compatibility, and improved portal metrics.
- Two business models - increasing publishers' social rank and revenue through high-traffic site placements, and providing relevant contextual content to improve product pages for portals and e-commerce
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm
This document describes a mobile advertising platform called Hypercon that pays users small amounts of money to view targeted and contextual ads. It allows brands to purchase access to specific user groups. Hypercon keeps 33% of advertising fees and distributes the rest to users based on their level of engagement. The platform gives users control over what ads they see. It uses gamification and micro-incentives to encourage ad viewing. Charts show Hypercon's projections to rapidly grow its user base, brand customers, revenue and profits over the next few years by offering highly targeted and low-cost mobile advertising.
Wireless advertising has become one of the fastest growing industries and refers to advertising delivered to mobile devices over wireless networks. It creates new media channels for business advertising and marketing through mobile devices like phones, PDAs, and pocket PCs. Mobile marketing has three main advantages over other platforms: accessibility, personalization, and location awareness. The document then discusses various business models, revenue sources, and technologies used for wireless advertising like SMS, WAP, i-mode, and mobile apps/sites. It concludes by predicting continued importance of SMS, experimenting with rich media, evaluating mobile sites vs apps, interest in geo-location data, and growth of mobile video.
Overview of the RTB landscape and impact this has on the current display markt. The possibilities there are to target your audience realtime, with the right message ad the right moment. Price, Message, user are needed to target realtime. Event of IAB may 2012
Fresh Digital Group provides mobile analytics and measurement services. They help organizations understand mobile usage trends, measure the impact of mobile marketing campaigns, and optimize mobile experiences. Their services include collecting data on mobile traffic, apps, websites and ads. They analyze this data to provide insights into customer behavior and preferences. This allows clients to increase customer engagement, conversions and ROI. Fresh Digital Group uses predictive analytics to turn data into actionable insights that improve user retention, engagement and revenue.
This document discusses mobile advertising in Vietnam. It outlines the key players in the mobile advertising ecosystem, including carriers, aggregators, developers, manufacturers, publishers, and advertising networks. It then describes several types of mobile advertising services available in Vietnam, focusing on SMS, MMS, mobile sites, and mobile applications. The document also provides examples of SMS marketing campaigns and discusses emerging formats like mobile display advertising, QR codes, Bluetooth, and mobile application downloads.
Mobile is forcing enterprises to make information assets available to app developers in a consistent, easily consumable, mobile-optimized manner. However, mobile also introduces special security and management challenges that complicate app development and app governance in BYOD scenarios. These slides are from a Webinar, featuring Forrester Research Mobile Analyst Jeff Hammond, Eli Lilly Mobile Architect Tom Nienhaus and Layer 7 VP of Products Phil Walston, will examine some of these challenges and introduce how specialized backend mobile middleware can be used to make enterprise apps mobile-ready in a way that is secure and manageable.
The document discusses proximity marketing and mobile marketing services offered by Tailored Marketing Inc. Proximity marketing uses geo-fencing to push targeted messages to customers' smartphones based on their location. The company also offers loyalty programs, mobile websites, apps, SMS services, and analytics to help clients engage customers via mobile. Headquartered in Pittsburgh, Tailored Marketing provides strategic marketing, design, and other services to help businesses and non-profits achieve their goals.
Mobile Marketing & Advertising Strategies To Deliver On Your Key ObjectivesLucy James
James Connelly provides a summary of Fetch, a mobile marketing agency launched in 2009. Fetch focuses on strategy, media, reporting and analytics services. The document then provides guidance on planning a mobile campaign, including being clear on objectives, using research to inform strategy, setting up tracking before media buys, and optimizing based on key metrics. The summary emphasizes understanding campaign goals, using research to drive the strategy, and setting up analytics solutions in advance to optimize performance.
Webinar Deck: Mobile Enabled CRM MarketingArcher Inc.
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
Qustodian is a permission-based mobile marketing service that allows brands to communicate with consumers via their mobile phones. It works across different mobile operating systems and devices by using apps and a mobile web version. Consumers sign up and create a profile called a "Yoad" that stores their preferences. Brands can then send targeted messages, offers, surveys and more to engaged consumers. Advertisers pay only for measurable actions like messages read or coupons redeemed. The service aims to provide interactive and personalized campaigns while respecting user privacy and rewarding them for their participation.
North America. They are using
Gold Mobile is a mobile marketing and loyalty firm that provides mobile GoMo Directory to:
solutions to help large companies engage customers through their mobile
devices. It offers several proprietary mobile tools including GoMo
Campaign for mobile advertising, GoMo Chat for customer service text
messaging, GoMo Promo for mobile coupons, and GoMo Directory for - Drive traffic to concessions
mobile websites and apps. These tools have driven increased sales, - Provide location based content
customer loyalty, and other business benefits for Fortune 1000 clients. - Distribute mobile coupons
- Capture consumer data
This document discusses 5 essentials for getting more app downloads:
1. Having effective app landing pages on both desktop and mobile that promote downloads
2. Tracking conversions from ads and campaigns to optimize performance
3. Using different ad formats like banners, interstitials, and rich media to engage users
4. Publishing your app on appropriate app stores and channels to reach large audiences
5. Implementing guerrilla marketing and PR tactics like unconventional events to generate buzz
ForkFly is a self-service platform that allows media partners to monetize digital advertising in new ways and engage advertisers and audiences through their mobile and web apps. It provides geo-targeted deals and incentives to local audiences while giving advertisers tools to build their brand and customer base. Advertisers pay monthly subscriptions for unlimited offers and analytics to understand customer behavior. Media partners can generate revenue through the subscriptions, daily deals programs, and banner ads on their sites.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
The document discusses how to maximize the value of users through the InMobi Lifetime Value Platform (LTVP). The LTVP allows developers to:
1. Gain insights into user behavior and attributes through integrated event tracking.
2. Segment users based on collected insights for targeted actions.
3. Take actions like ads, rewards, or cross-promotion tailored to specific user segments to increase engagement and monetization.
A demo shows how the LTVP can be used to implement actions like promotions for certain user types to boost retention, engagement, and monetization. The document concludes by explaining how developers can get started with the LTVP in three simple steps.
SMX West 2013 Presentation - Retargeting Best PracticesLijo Joseph
The document discusses 5 considerations for successful remarketing campaigns: 1) Build a large audience on your website before remarketing, 2) Define customer behaviors to segment your audience, 3) Deliver targeted messages to audiences using dynamic creative, 4) Manage ad frequency to prevent fatigue, and 5) Measure incremental lift from remarketing using control-exposed studies. Proper audience segmentation and targeted, relevant messaging can significantly increase online sales, clicks, and conversions from remarketing campaigns.
State of the market location-based power mobile advertising report for 2012...Tommy Toy
The document is Verve's 2012 annual report on location powered mobile advertising. It summarizes key findings from analyzing over 2,500 mobile ad campaigns. Location targeting performed 2x better than non-location ads. Geo-aware and geo-fencing strategies increased from 17% to 36% of campaigns and had the highest click-through rates. Retail and restaurant advertisers most heavily used location targeting. The report provides examples of successful location-based campaigns and discusses emerging mobile user engagement trends beyond clicks.
This document summarizes Tribal Fusion's ad serving solution for premium publishers. It discusses publisher pain points around cost and control that the TF solution addresses. The solution provides an enterprise-level ad server at no cost, allowing publishers to better manage inventory, reduce costs, and increase revenue. The document reviews features like real-time reporting, support for all ad formats/networks, and reliability. It outlines the simple setup process and provides tutorials on key functions like campaign management.
Recent industry developments pose questions about the operators rolexmendel
Mobile operators hold key advantages in mobile advertising over companies like Apple and Google due to their direct relationships with subscribers and access to multiple advertising channels. Operators understand their subscribers' usage and can better target ads, offering incentives in return. While recent acquisitions expand the reach of mobile advertising networks, operators' assets covering all mobile services remain untapped. Operators are well positioned to benefit from the growing mobile advertising market by leveraging their unique subscriber insights and diverse advertising opportunities.
0815 omma mobile sponsored breakfast exact targetMediaPost
Matt Compton is a business consultant at Studio Orange. His contact information is provided. The document then summarizes the evolution of marketing channels over time, from direct mail and telephone in the early 1990s to today's emphasis on mobile/social media. It provides examples of clients that have successfully used various digital marketing tactics, such as email/mobile for Ally Bank, customer service solutions for OCTA, and event management for the 2012 Super Bowl. Key facts about ExactTarget are outlined, including its focus on client success, capital raised, public offering, investment in R&D, and marketing channels.
Rich media ads encourage higher interaction and engagement than static display ads. They drive higher brand awareness and site engagement. A study by Yahoo! found that rich media ads on their site had a 1.5x higher click-through rate and 7.4% interaction rate compared to static ads. Rich media also increased brand awareness metrics like unaided and aided awareness more than other ad formats. Site engagement, as measured by page views on the advertiser's site, increased by 90% during campaigns and 45% after campaigns when rich media ads were used versus other ad formats. Purchase intent was also higher for rich media campaigns on Yahoo! compared to banner/flash campaigns.
Centuropean Group Software and Mobile Marketing Services Burak Özsuna
Centuropean Group is a software development company founded in 2011 based in Vienna, Austria. They offer mobile applications development, e-commerce solutions, and database management systems. Their services include mobile marketing platforms, corporate mobile applications, location-based services, and interactive mobile services such as games and contests. They provide customized software solutions to meet clients' needs.
This document summarizes an integrated mobile marketing solution called AdFresca that helps mobile app publishers increase user retention more easily and effectively. It tracks user behavior across acquisition, retention, and monetization and allows targeted messaging. Key features include free user analysis, user targeting, conversion tracking, and localized assets. It is a software-as-a-service model that complements ad networks and removes the need for developers or operations teams. Pricing is on a pay-per-transaction basis with free and enterprise plans also available.
1) The document discusses how companies can leverage mobile marketing and cross-channel customer service strategies to drive loyalty.
2) It provides examples of using social media, location-based marketing, and personalized mobile apps and messages to better service customers.
3) The key recommendations are to put customers at the center, define engagement rules for each channel, measure and optimize ongoing performance.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
Overview of the RTB landscape and impact this has on the current display markt. The possibilities there are to target your audience realtime, with the right message ad the right moment. Price, Message, user are needed to target realtime. Event of IAB may 2012
Fresh Digital Group provides mobile analytics and measurement services. They help organizations understand mobile usage trends, measure the impact of mobile marketing campaigns, and optimize mobile experiences. Their services include collecting data on mobile traffic, apps, websites and ads. They analyze this data to provide insights into customer behavior and preferences. This allows clients to increase customer engagement, conversions and ROI. Fresh Digital Group uses predictive analytics to turn data into actionable insights that improve user retention, engagement and revenue.
This document discusses mobile advertising in Vietnam. It outlines the key players in the mobile advertising ecosystem, including carriers, aggregators, developers, manufacturers, publishers, and advertising networks. It then describes several types of mobile advertising services available in Vietnam, focusing on SMS, MMS, mobile sites, and mobile applications. The document also provides examples of SMS marketing campaigns and discusses emerging formats like mobile display advertising, QR codes, Bluetooth, and mobile application downloads.
Mobile is forcing enterprises to make information assets available to app developers in a consistent, easily consumable, mobile-optimized manner. However, mobile also introduces special security and management challenges that complicate app development and app governance in BYOD scenarios. These slides are from a Webinar, featuring Forrester Research Mobile Analyst Jeff Hammond, Eli Lilly Mobile Architect Tom Nienhaus and Layer 7 VP of Products Phil Walston, will examine some of these challenges and introduce how specialized backend mobile middleware can be used to make enterprise apps mobile-ready in a way that is secure and manageable.
The document discusses proximity marketing and mobile marketing services offered by Tailored Marketing Inc. Proximity marketing uses geo-fencing to push targeted messages to customers' smartphones based on their location. The company also offers loyalty programs, mobile websites, apps, SMS services, and analytics to help clients engage customers via mobile. Headquartered in Pittsburgh, Tailored Marketing provides strategic marketing, design, and other services to help businesses and non-profits achieve their goals.
Mobile Marketing & Advertising Strategies To Deliver On Your Key ObjectivesLucy James
James Connelly provides a summary of Fetch, a mobile marketing agency launched in 2009. Fetch focuses on strategy, media, reporting and analytics services. The document then provides guidance on planning a mobile campaign, including being clear on objectives, using research to inform strategy, setting up tracking before media buys, and optimizing based on key metrics. The summary emphasizes understanding campaign goals, using research to drive the strategy, and setting up analytics solutions in advance to optimize performance.
Webinar Deck: Mobile Enabled CRM MarketingArcher Inc.
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
Qustodian is a permission-based mobile marketing service that allows brands to communicate with consumers via their mobile phones. It works across different mobile operating systems and devices by using apps and a mobile web version. Consumers sign up and create a profile called a "Yoad" that stores their preferences. Brands can then send targeted messages, offers, surveys and more to engaged consumers. Advertisers pay only for measurable actions like messages read or coupons redeemed. The service aims to provide interactive and personalized campaigns while respecting user privacy and rewarding them for their participation.
North America. They are using
Gold Mobile is a mobile marketing and loyalty firm that provides mobile GoMo Directory to:
solutions to help large companies engage customers through their mobile
devices. It offers several proprietary mobile tools including GoMo
Campaign for mobile advertising, GoMo Chat for customer service text
messaging, GoMo Promo for mobile coupons, and GoMo Directory for - Drive traffic to concessions
mobile websites and apps. These tools have driven increased sales, - Provide location based content
customer loyalty, and other business benefits for Fortune 1000 clients. - Distribute mobile coupons
- Capture consumer data
This document discusses 5 essentials for getting more app downloads:
1. Having effective app landing pages on both desktop and mobile that promote downloads
2. Tracking conversions from ads and campaigns to optimize performance
3. Using different ad formats like banners, interstitials, and rich media to engage users
4. Publishing your app on appropriate app stores and channels to reach large audiences
5. Implementing guerrilla marketing and PR tactics like unconventional events to generate buzz
ForkFly is a self-service platform that allows media partners to monetize digital advertising in new ways and engage advertisers and audiences through their mobile and web apps. It provides geo-targeted deals and incentives to local audiences while giving advertisers tools to build their brand and customer base. Advertisers pay monthly subscriptions for unlimited offers and analytics to understand customer behavior. Media partners can generate revenue through the subscriptions, daily deals programs, and banner ads on their sites.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
The document discusses how to maximize the value of users through the InMobi Lifetime Value Platform (LTVP). The LTVP allows developers to:
1. Gain insights into user behavior and attributes through integrated event tracking.
2. Segment users based on collected insights for targeted actions.
3. Take actions like ads, rewards, or cross-promotion tailored to specific user segments to increase engagement and monetization.
A demo shows how the LTVP can be used to implement actions like promotions for certain user types to boost retention, engagement, and monetization. The document concludes by explaining how developers can get started with the LTVP in three simple steps.
SMX West 2013 Presentation - Retargeting Best PracticesLijo Joseph
The document discusses 5 considerations for successful remarketing campaigns: 1) Build a large audience on your website before remarketing, 2) Define customer behaviors to segment your audience, 3) Deliver targeted messages to audiences using dynamic creative, 4) Manage ad frequency to prevent fatigue, and 5) Measure incremental lift from remarketing using control-exposed studies. Proper audience segmentation and targeted, relevant messaging can significantly increase online sales, clicks, and conversions from remarketing campaigns.
State of the market location-based power mobile advertising report for 2012...Tommy Toy
The document is Verve's 2012 annual report on location powered mobile advertising. It summarizes key findings from analyzing over 2,500 mobile ad campaigns. Location targeting performed 2x better than non-location ads. Geo-aware and geo-fencing strategies increased from 17% to 36% of campaigns and had the highest click-through rates. Retail and restaurant advertisers most heavily used location targeting. The report provides examples of successful location-based campaigns and discusses emerging mobile user engagement trends beyond clicks.
This document summarizes Tribal Fusion's ad serving solution for premium publishers. It discusses publisher pain points around cost and control that the TF solution addresses. The solution provides an enterprise-level ad server at no cost, allowing publishers to better manage inventory, reduce costs, and increase revenue. The document reviews features like real-time reporting, support for all ad formats/networks, and reliability. It outlines the simple setup process and provides tutorials on key functions like campaign management.
Recent industry developments pose questions about the operators rolexmendel
Mobile operators hold key advantages in mobile advertising over companies like Apple and Google due to their direct relationships with subscribers and access to multiple advertising channels. Operators understand their subscribers' usage and can better target ads, offering incentives in return. While recent acquisitions expand the reach of mobile advertising networks, operators' assets covering all mobile services remain untapped. Operators are well positioned to benefit from the growing mobile advertising market by leveraging their unique subscriber insights and diverse advertising opportunities.
0815 omma mobile sponsored breakfast exact targetMediaPost
Matt Compton is a business consultant at Studio Orange. His contact information is provided. The document then summarizes the evolution of marketing channels over time, from direct mail and telephone in the early 1990s to today's emphasis on mobile/social media. It provides examples of clients that have successfully used various digital marketing tactics, such as email/mobile for Ally Bank, customer service solutions for OCTA, and event management for the 2012 Super Bowl. Key facts about ExactTarget are outlined, including its focus on client success, capital raised, public offering, investment in R&D, and marketing channels.
Rich media ads encourage higher interaction and engagement than static display ads. They drive higher brand awareness and site engagement. A study by Yahoo! found that rich media ads on their site had a 1.5x higher click-through rate and 7.4% interaction rate compared to static ads. Rich media also increased brand awareness metrics like unaided and aided awareness more than other ad formats. Site engagement, as measured by page views on the advertiser's site, increased by 90% during campaigns and 45% after campaigns when rich media ads were used versus other ad formats. Purchase intent was also higher for rich media campaigns on Yahoo! compared to banner/flash campaigns.
Centuropean Group Software and Mobile Marketing Services Burak Özsuna
Centuropean Group is a software development company founded in 2011 based in Vienna, Austria. They offer mobile applications development, e-commerce solutions, and database management systems. Their services include mobile marketing platforms, corporate mobile applications, location-based services, and interactive mobile services such as games and contests. They provide customized software solutions to meet clients' needs.
This document summarizes an integrated mobile marketing solution called AdFresca that helps mobile app publishers increase user retention more easily and effectively. It tracks user behavior across acquisition, retention, and monetization and allows targeted messaging. Key features include free user analysis, user targeting, conversion tracking, and localized assets. It is a software-as-a-service model that complements ad networks and removes the need for developers or operations teams. Pricing is on a pay-per-transaction basis with free and enterprise plans also available.
1) The document discusses how companies can leverage mobile marketing and cross-channel customer service strategies to drive loyalty.
2) It provides examples of using social media, location-based marketing, and personalized mobile apps and messages to better service customers.
3) The key recommendations are to put customers at the center, define engagement rules for each channel, measure and optimize ongoing performance.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
This document provides an executive summary for a mobile advertising strategy presented by Team Daily Maar-Cutting at IIM Kozhikode. It discusses key drivers in the mobile advertising market like increasing smartphone adoption and lower data costs. The objectives are to develop an attractive, appealing, and scalable mobile advertising model. It analyzes the market opportunity in India and outlines Airtel's strengths in analytics and platforms. The proposed strategy leverages Airtel's subscriber data and targeting capabilities. Financial projections estimate growing ad revenues and profits through 2016 with a 17% internal rate of return.
This document summarizes the founding team, business model, and funding requirements of Vitoto, a video sharing mobile app. The founding team includes the CEO, CTO, and CMO who have relevant experience in software, development, and marketing. The business model involves premium subscriptions, advertising, alliances with media companies, and competitions to drive user acquisition and engagement. Vitoto is seeking $500k in angel funding for initial operations and feedback, and a $3M Series A to fund scaling in the first year.
Mobile strategies should focus on achieving business objectives by engaging audiences in relevant ways. It is important to consider the entire customer journey across channels and how mobile can interconnect. To maximize success, brands should pick the right platforms for their audiences, focus on usability, leverage ubiquity, offer uniquely personal experiences, embrace social aspects of mobile, and ensure their mobile presence is easy to find. Effective planning, tracking, creativity and testing are also critical to leveraging the mobile channel.
Mobile strategies should focus on achieving business objectives by engaging audiences in relevant ways. It is important to consider the entire customer journey across channels and how mobile can interconnect. Effective mobile apps and sites are usable, ubiquitous, personal, social, and easy to find. They provide value to the user and are tailored for the platform. Tracking performance allows optimization to maximize success.
iStrategy Chicago 2010 - Effectively Integrating Mobile MarketingPunchkick Interactive
1. Punchkick Interactive is a mobile marketing agency headquartered in Chicago that helps brands use personalized communication through mobile to inspire trust.
2. The presentation discusses why integrating mobile marketing at the start of campaigns is important given there are over 4.6 billion mobile phones globally and mobile is a highly personal device.
3. The speaker will cover understanding the scope of mobile marketing, creating consumer engagement, using mobile analytics, identifying good partners, and basic steps to strengthen future mobile efforts.
The document discusses launch strategies for mobile propositions. It recommends:
1) Testing a mobile app with staff before launching to all customers.
2) Releasing features incrementally and responding to feedback.
3) Creating a multi-channel marketing campaign that targets the right users and engages influencers.
4) Monitoring customer feedback through social media, surveys, and the app store and responding quickly.
5) Tracking key metrics like demographics, sales, usage, satisfaction to measure success and make improvements.
Sg retail leisure wi-fi info pack march 2013homefiremattw
The document discusses the opportunity for retailers to provide Wi-Fi access to customers. It notes that customers want constant mobile access while shopping and expect free Wi-Fi. Providing Wi-Fi can transform customer engagement and allow targeted messaging. The ZapFi platform is introduced as a solution that provides a high performance network connected to a marketing platform allowing customer listening, understanding, and engagement. Key features of ZapFi include light-touch infrastructure, high performance customer Wi-Fi, and an intelligent marketing platform.
Monetize You Apps (PlugFest Singapore 2013)Lichi (吳立基) Wu
This document summarizes a presentation about monetizing mobile apps. It discusses having a monetization plan, different monetization strategies like paid downloads, in-app purchases, and mobile advertising. Real-world examples are provided for each strategy. The presentation encourages developers to work with a trusted mobile advertising partner like Millennial Media to maximize fill rates and revenue through banner, rich media, and video ad formats. Developers are advised to integrate ads early and enable all formats.
Brands must constantly adapt to changing consumer behaviors and expectations. With attention spans decreasing and loyalty not as strong, brands must offer novel and customizable communications across multiple platforms to engage consumers. Data analytics allows brands to segment consumers and measure the effectiveness of digital marketing programs to demonstrate return on investment.
Acquire high LTV users working on risk-free CPI mode.
Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment.
For more info visit : www.raftika.com
The document describes kSuite, a user analytics platform. It provides the most powerful app analytics through user-centric data and domain expertise. kSuite helps customers understand their customer economics by tracking key metrics like customer acquisition cost, lifetime value, and retention rates. It offers a more powerful and accessible solution than building analytics in-house, using web analytics, working with networks, or relying on startups. kSuite provides a data science-backed dashboard and data exploration tool to empower organizations with accessible and actionable user data. It helps customers succeed through an investment in their roadmap and customer support.
1) ABC has been developing mobile apps since 2005 starting with kids content and expanding to news and entertainment. Their apps saw commercial success on iOS and Android platforms.
2) Critical factors for success included choosing trusted kids brands, achieving high download and engagement numbers, and implementing in-app purchases. However, development costs were often too high to be profitable.
3) The document provides a checklist for successfully commissioning apps, including having a clear goal, choosing an appropriate business model, controlling costs through partnerships, reserving budget for analytics and optimization, and treating the app as an ongoing product rather than a one-time project.
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...My_Lithia
Mark Conner, Assistant Vice President of Marketing for Lithia Motor Group, shares his experience launching their first mobile app, My Lithia, at the 2012 DrivingSales Executive Summit.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
How Men's Wearhouse is Addressing Commerce in the Age of the Informed ConsumerPerficient, Inc.
The document summarizes a presentation about e-commerce solutions. It discusses Perficient's expertise in e-commerce and the evolution of empowered customers. It then discusses Men's Wearhouse challenges with its existing e-commerce platform and how upgrading to WebSphere Commerce Version 7 will provide benefits like improved personalization, testing, and multichannel integration capabilities. The project plan involves a phased migration approach to reduce risks. Lessons learned include getting a strong implementation partner and considering an upgrade in place.
1. The document discusses how companies can mobilize their enterprise and move from outdated 1990s infrastructure to a more cloud-centric and consumer-friendly mobile environment.
2. It provides examples of how Symbio, a technology services company, has helped other companies like Airbiquity, RF Swedish Sports, and Orbit GMT develop mobile solutions to enhance their businesses and operations.
3. Symbio serves as an outsourced development center for these companies, helping them build cloud-based backends, mobile apps, and video streaming capabilities to enable remote access and monitoring.
The document discusses how mobile app marketers can effectively control the full user lifecycle through acquisition, analysis, and remarketing. It outlines key metrics like DAU/MAU, retention, engagement index, lifetime value, and user acquisition ROI that marketers should track to analyze user behavior. Remarketing tactics like campaigns are described to reactivate past users and promote cross-promotion. The overview of Apsalar's analytics and audience tools is provided, highlighting case studies of clients doubling conversions and delivering high percentages of paying users through its solutions.
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The document summarizes information about the MAX Summit 2015 conference in Seoul, Korea from October 5-6, 2015. The summit will bring together 3,000 attendees per day from industries like gaming, advertising, social media, commerce and startups to discuss mobile business trends. The event will include startup/company booths, seminars, panel discussions, a recruitment fair and pitching sessions. Simultaneous interpretation will be provided. Sponsorship, exhibitor and attendee registration opportunities are described.
Lacheers is a Chinese mobile game publisher that can help international developers succeed in the Chinese market. They have published over 30 games in 2013 and have qualified distribution through China's major carriers. Lacheers offers localization, testing, server deployment, store management, and marketing support to help developers optimize games for China and manage operations. Partnering with Lacheers provides access to their Chinese market expertise and relationships with app stores and channels, opening a large new revenue opportunity with minimal costs for developers.
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The document discusses localization as an important but misunderstood tool for building communities around products through a total approach involving localizing content, language, usability testing, customer support and marketing. It emphasizes that localization goes beyond just translation, involving cultural adaptation, and is an investment with returns rather than a cost. The document urges understanding localization better to have more success stories and empower games through localization.
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The document provides 5 mantras for localization (L10N):
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2. Don't bake things in - be careful not to make design choices that cannot be changed for localization.
3. Hire a writer to write - trust the localization resources hired to convey meaning through nuanced translation rather than direct translation.
4. Work with your localizers - treat them as part of your team and communicate regularly for context.
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The document discusses localization as an important but misunderstood tool for building communities around products through a total approach involving localizing content, language, usability testing, customer support and marketing. It emphasizes that localization goes beyond just translation, is an investment rather than a cost, and requires a lot of work to do effectively but can empower games if properly understood and implemented.
2. Megatrends shaping our business
• $ 5 bn+ on M&A
Growth in New • JAPAC will be
and VC funding
smartphone 50% of the Massive Liquidity
• User acquisition
markets smartphone
the key
downloads in
2013
• Quantified Self
Mobile as Multi-modal • Coming soon –
• Social
‘Extended me’ distribution Angry Birds the
• Mid-core
movie ?
segments
3. Megatrend shaping Korea
From Institutionalized
Innovation – ‘Big Boys Club’
Glocal, Viral, Spontaneous,
Ubiquitous , ‘Anyone can be
big’ , Smart to cash in
4. What does it mean to you?
Tough choices – www do you want to be ?
Market focus Business style Investment depth
Creator Marketing / User
Global on day 1 acquisition
Follower
Regional leader Advertising vs User
Optimizer experience
Vertical specialist
Tweaker Systems/ Processes
5. Critical MASS
• Market focus
• User insights Global
Multiply
• Monetization opportunities Expertise
Amplify • Distribution windows Impact during
• Customer segments short time
Best of suite
Simplify • Operations and processes
• Gain access to what the big firms use systems
To
• Thinking big , startup soul
Scale
Faster
6. Inmobi understands ….
1 Leverage insights to execute complex campaigns to gain marketshare
Global
presence • Gree, NHN Line, Wechat, Kakaotalk
• Expertise to win markets – solution sale
Solving the creative problem in 2010
2 • Acquired Sporut – the best HTML 5 Rich Media product
Investing
ahead as a
Series of acquisitions and products to have full developer suite
platform
• App distribution
• Life time value platform for analytics
• Context engine
• Engaging ad formats
400 member strong technology team
3
Partner of
Dedicated teams across 25 offices
choice
Over 100 bn requests a month
7. 1. MONETIZE YOUR USERS NO MATTER WHERE THEY ARE
JAPAN
NORTH AMERICA
North America
EME
119 M 149 M APAC
16 M
246 M
AFRICA
Africa
LATIN AMERICA
Latin America 35 M
22 M
578M mobile consumers 93.4B impressions per month 165 countries
InMobi touches 40% of mobile Internet users globally,
on average 200 times a month through 25,000+ sites and apps
8. Acquire Users
• Performance Advertising
• Comprehensive Ad Tracking across Ad Networks
• Publishing platform for distributing android apps to multiple
app stores
Developer Suite
Monetize Users
to address different
• High performance , Global Ad Network
stages of an
• Powerful & flexible Mediation Platform
App’s life cycle • All in one lightweight SDK
Engage/Retain Users
• Powerful LTV maximization platform
• Detailed In-App analytics , user segmentation & engagement
framework
9. Introducing InMobi LTVP
Insights Segments Actions
Low paying
Ads to low paying
users
users
High paying
users Virtual good sales to
paying users
Deeply
engaged
Reward loyal
loyal users
users
Advanced
users Cross promote to
advanced users
Detailed analytics based
Group users by App Targeted actions to
on User events like
usage and user increase monetization
purchases, level
attributes and engagement
complete etc.
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