Mobile Strategies for Recuitement and Onboarding - Webinar by JWT INSIDE & Mirum
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Mobile has changed the way we connect – altering what we expect from communications. In a fast-paced digital world, instant access to information is the new standard. With mobile devices dominating online interaction, it is imperative that we manage new and potential hires on the go with in a convenient, fluid, and efficient manner. In this webinar, we will showcase companies that have skillfully translated their culture into a mobile experience that meets user needs and differentiates their brand through the recruitment and onboarding processes. We’ll take a guided tour of several apps, gleaning strategies to optimize employee interaction and tips to foster a unique online community.
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Mobile Strategies for Recuitement and Onboarding - Webinar by JWT INSIDE & Mirum
- 2. Presenting Today: Pete Price Experience Planner Lorenzo Vallone SVP/CTO
- 3. •Mobile is exploding •People are spending time on mobile •People prefer mobile apps to mobile web •Mobile is still an emerging space where organizations can establish a competitive advantage •People are more distracted than ever The Mobile Landscape @JWTINSIDE #INSIDEinsights
- 4. Explosion of Mobile Devices Number of Global Users (Millions)
- 5. People Spend Time on Mobile Time Spent per Adult User per Day with Digital Media, USA, 2008 -2015YTD @ Internet Usage (Engagement) Growth Solid + 11%Y/Y= Mobile @ 3 Hours/Day per Users vs. <1 Five Years Ago, USA
- 6. Apps Continue to Dominate the Mobile Web
- 7. Remain Optimistic About Mobile Ad Spend Growth… Print Remains Way Over-Indexed Relative to Time Spent @
- 8. We are all distracted by media and devices, but this is staggering, the average millenial switches their attention 27x per hour to various media platforms. @JWTINSIDE #INSIDEinsights
- 9. •Create a new level of engagement with prospect and new employees •Differentiate and create competitive advantage Strategic Opportunities in HR @JWTINSIDE #INSIDEinsights
- 10. •Information has to be relevant, consolidated and interesting •Be mobile •User Experience and design are imperative •Experience has to be interactive •Measurement is critical Strategic Requirements @JWTINSIDE #INSIDEinsights
- 11. 1. A flawless offline experience 2. High quality images, video, animations and interactions 3. Take advantage of mobile devices capabilities 4. Update content regularly 5. Stay connected with users 6. High quality experience Mobile Engagement Drivers @JWTINSIDE #INSIDEinsights
- 12. Adobe DPS •Rapid publishing of interactive mobile content •Can integrate web based content html5 and JS Native Development with Appcelerator, Xamarin or pure native • Ideal for complex transactional apps that need full access to the native device • longer development time Technology @JWTINSIDE #INSIDEinsights
- 13. Marketing for Moments @JWTINSIDE #INSIDEinsights
- 15. @JWTINSIDE #INSIDEinsights •Search •Apply •Connect •Express/Inquire •Register •Proximity related information in (physical and digital realm) DRIVING ACTION:
- 16. @JWTINSIDE #INSIDEinsights •Education & Instruction •Training •Motivation / Insights SHOW ME HOW:
- 17. Moments Intersect @JWTINSIDE #INSIDEinsights • These moments often intersect. • How can you uniquely deliver content that aligns with numerous moments? • Design your experience for a specific task/event – but also think about how an app can evolve over time – continuing to deliver value. • By nature apps have a higher engagement and commitment level (download as a permanent feature versus a single visit). While this initially can be a barrier – it becomes a communication strength.
- 18. Guided Tours: Moments Illustrated j. wALTER tHOMPSON cOMPANY
- 19. fINAL tHOUGHTS @JWTINSIDE #INSIDEinsights •A preliminary idea or vision •A challenge to solve ALL WE WOULD NEED FROM YOU TO GET STARTED: •Strategic Guidance •Ease of Development •A Proven Process WHAT WE BRING TO THE TABLE:
- 20. “Building the Onboarding app with the team has been an absolute pleasure. In addition to being very easy, the process was incredibly organized and really broke down the whole project into very digestible workloads.” fINAL tHOUGHTS @JWTINSIDE #INSIDEinsights Julia Janovic Global Special Projects Director, J. Walter Thompson Company
- 22. Lorenzo Vallone SVP/CTO 305 684 0910 lorenzo.vallone@mirumagency.com Pete Price Experience Planner 206 505 7901 pete.price@jwt.com Send us a note, share with us what you found most surprising or valuable, or schedule time for a conversation. @JWTINSIDE #INSIDEinsights