Unleashing the Personal Data Economy


Published on

This is the deck for my Plenary Presentation at the Sustainable Brands conference, 2013, or #SB13.

Published in: Technology, Business, Sports
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • John will shed light on an unfolding cultural paradigm shift at the intersection of re-evaluated personal happiness, the Quantified Self movement and Big Data, spelling out a societal transition from passive consumers of stuff to active creators of data re-shaping relationships and business values across many industries.Unleashing The Personal Data EconomyJCH bio, brief description of the H(app)athon Project Introduction to Personal Data Economy idea Trends Explained in the context of Big Data EconomyQuantified Self (measuring our own data) Internet of Things (machines measuring other machines/us)The exponentially increasing Virtual Identity our actions are creatingHow We'll See/Visualize the Personal Data EconomyAugmented Reality / Google GlassApple Augmented Reality The Rise of Virtual Advertising"Glass" half-empty - The Future we Need to AvoidSelling consumer data - this Web 2.0 Advertising Model is dying (lack of trust/transparency)The antiquated idea of "consumer" in a highly creative worldHow facial recognition linked to data piracy could lead to massive human rights violations"Glass" half-full - The Future we Need to EncourageLeveraging Quantified Self / IOT in conjunction with consumers (verticals - health, insurance, etc) Why Virtual Currency is Not just for Gaming anymore - the Personal Data Economy in specieThe Future of Social Networking - personal broadcasting/advertising plus permissions-based avatarsThe call for sustainable marketing - move from "path to purchase" to "path to purpose" Build trust through transparency and help consumers become creators - help them achieve their PURPOSEEnd.
  • Mention Somerville
  • Quantifying happiness idea here – go on three dates and check your heart rate in the bathroom. My data said she just wan’t doing anything for me.
  • Cardiio on datesCardiio at the office
  • They’re the data brokers. They record their own lives, and what they make available you can have access to. Our lives may be product placements but it will get a lot easier. Three times when you walked up that hill your perspiration spiked. You’d probably like to drink some health water at the top of the hill. There’s a store on your route home that has it. *Person talking about a TV show or product can ask their friends – “I’m doing some research for Coke about women. Do you mind if I record this conversation? If Coke ends up doing anything with the data they’ve agreed to pay me and if you want to talk with me about this they’ll pay you to. Happathon – people broadcasting their needs (dating) or how they can help (their skills) Walk around helping others. Brands can also insert themselves here. “I see you’re focused on issues around women. Our foundation is doing X in your neighborhood. Is that something you’d like to be a part of?” This is how people are going to sell their data in the near future. Segue to Consumer idea here – they’re not only consumers any longer.
  • Mention the connection to happiness – how brands can collaborate directly with consumers and increase their path to purpose versus path to purchase, etc.
  • Unleashing the Personal Data Economy

    1. 1. John C. Havens@johnchavensFounder, The H(app)athon Project@happathon / #happathonUnleashing the Personal Data Economy
    2. 2. HackingH(app)iness
    3. 3. • Founder, the H(app)athon Project• Author, Tactical Transparency• Professional Actor in NYC for 15 years• Been in New/Social Media since 2005• EVP of Social Media for a Global PR Firm• Worked with Gillette, HP, P&G, Merck• Contributing Writer for Mashable• Play Blues Harmonica
    4. 4. Connecting Happiness to Action
    5. 5. PHIPersonal Happiness Indicator+ + =
    6. 6. H(app)athon WorkshopsNew York City (2) CincinnatiIndianapolis San FranciscoTokyo BogotaLondon LisbonOslo BhutanDubai (Sibos) San Diego
    7. 7. H(app)athon WorkshopHappiness Economics in ActionTuesday, June 4th, 7:30-9:00Lagoon Pool
    8. 8. How Data’s Getting Personal
    9. 9. Opportunity: People use Technology How They Want
    10. 10. Opportunity: #QS will Mature Faster than Social Media
    11. 11. Opportunity: People Will be Their Own Data Brokers
    12. 12. Consumerism and its Antisocial Effects Can be Turned On – or OffNorthwestern University, April 2012The last experiment presented participants with a hypotheticalwater shortage in a well shared by four people, includingthemselves. The water users were identified either asconsumers or individuals. The “consumers” rated themselvesas less trusting of others to conserve water, less personallyresponsible and less in partnership with the others in dealingwith the crisis. The consumer status, “did not unite; it divided.”
    13. 13. From Consumer to Creator
    14. 14. Opportunity: Define Your Personal Data Economy
    15. 15. What’s Your Word?
    16. 16. Get H(app)y
    17. 17. Thank You.john@happathon.comwww.happathon.com