This document discusses trends in digital technology over the past 50 years and predictions for the next 25 years. Some key points discussed include: - The first 25 years brought digital technology to enterprises while the next 25 years will bring digital to the masses. - Mobility has increased with phones and tablets surpassing PCs and devices becoming "smarter". The smartphone now drives micro-experiences and acts as the central control device. - Emerging technologies like visual computing using cameras and sensors will enable new depth of interactions. The cloud is evolving from a personal to a communal platform enabling synchronization, collaboration and device management.

1. Creative Strategies, IncCreative Strategies, Inc
Trends and Insights
Ben and Tim Bajarin
Creative Strategies, Inc
Columnists TIME,Tech.pinions

2. Creative Strategies, Inc
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❖ First 25 years was
bringing digital to
enterprise
❖ Next 25 years will be
bringing digital to the
masses
The Journey from Analog to Digital
50 Year Journey
You
Are
Here
Business Consumer

3. Creative Strategies, Inc
Mobility
❖
From stationary to mobility
❖
Phones and Tablets have usurped PCs
❖
Smart devices to smarter devices
❖
Anticipation engines

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• Phone enables micro experiences
• Devices are connected to:
• Internet
• Each Other
• Smart Phone
• Smart Phone contains the intelligence
!
• Docks, interacts and or authenticates
!
• Smart Phone is the “Control”

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The Phone @ The Center
❖
Smart Phone drives micro experiences with
other devices
❖
Smart Phone contains the storage, access
to cloud services, software and
intelligence
❖
Can communicate directly with device or
indirectly through the Internet

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Is the Smartphone the new
Laptop
❖
Smartphone provides core CPU to laptop
shell
❖
Made possible by:
❖
Quad core mobile processors
❖
Low voltage CPUs
❖
Low cost shells

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Console in our Pocket
❖
Smartphones support for game
controllers
❖
Modular approach to gaming
❖
The missing link
❖
60 ghz

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Visual Computing
!
❖
What happens when devices can see
and hear you?
❖
New depth of interactions
❖
More personal and more useful
computers

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The Cloud Evolution
❖
Currently Cloud is developing as a
personal platform
❖
The personal cloud will evolve into the
communal cloud

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The Cloud Evolution

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The Cloud Evolution
❖
Synchronization
❖
Collaboration
❖
Device Management
❖
Eventually true cloud computing

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True Cloud Computing
❖
Chromebooks
❖
Driven from native
❖
Apps in the cloud
❖
Software built on web standards
❖
Opportunity for aggregation, app stores,
more SaaS, etc.

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Future TV
❖
The Platform
❖
Communal vs. Personal
❖
Apps will drive connected TV
❖
Just another screen

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“Cloud”
“Ser vices”

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Quantified Self / Wearables
❖
Just maturing as a market
❖
Actionable data
❖
Sharing of data securely
❖
Specialized products are key
❖
Products become more general purpose
over time

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Quantified Life
❖
Quantified Car
❖
Diagnostics, better driving habits,
❖
Quantified Home
❖
Quantified Cities
❖
etc.

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Hardware Renaissance
❖
Hardware is the new software
❖
Hardware must come with a side of
software and services
❖
The Maker revolution
❖
Local small scale manufacturing

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Evolution of Retail
❖
Will Amazon disrupt everyone
❖
Curated products
❖
Smart phone tablets as POS
❖
Retail must evolve to embrace
community
❖
Beacons

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Big Challenges to Solve
❖
Infrastructure
❖
Wired and Wireless
❖
Global spectrum issues
❖
Hardware innovation
❖
affordable premium
❖
Technology breakthroughs ahead