The document discusses the ongoing relevance of print in a digital world, highlighting the growing desire for mobile printing solutions among users of smartphones and tablets. Despite barriers such as lack of compatible printers and complex processes, there is a push towards simplifying mobile printing experiences through standards like those promoted by the Mopria Alliance. The document emphasizes the strategic opportunity for innovators to integrate printing into digital workflows to enhance productivity and differentiate applications.

1. Enhance your apps
add print
Emily Ketchen
Vice Chair, Mopria Alliance
Vice President, HP WW Integrated Marketing, LaserJet & Enterprise
Solutions
February 24, 2014
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2. Is print still relevant in a digital world?
International New York Times
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3. Key Market & Customer Trends
Unprecedented growth in
smartphone & tablets in use for
business applications
driving need for PC-like (print)
capabilities
Explosion in digital content
driving need to print
Complicated set of mobile print
solutions in market today
driving need for simplicity
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4. People want to print from their mobile device
• 50% of smartphone users to 75% tablet
users want to print from their devices in
the future
• Over 50% of smartphone users and over
35% of tablet users do not know how to
print from their device
• Only slightly more than 25% of smart
phone users and 50% of tablet users
say they are able to print within their
company
IDC: Mobile Device Users/Non-Users: Print, Scan, Document Management, March 2013
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5. The brain prefers paper
Why paper will still be part of the equation as processes turn digital
Reading on paper still has its advantages
“People still prefer paper – especially when they
need to concentrate for a long time.”
“screens impair comprehension precisely
because they distort people’s sense of place in a
text.”
“People consistently report that when they
really want to focus on a text, they read it on
paper.”
November 2013, ScientificAmerican.com
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6. Which activities may include hardcopy documents?
Top activities performed on mobile devices in general business
• E-mail
• Scheduling and calendars
• Reviewing documents or content
• Editing documents or content
• Search and retrieval of content
• Capture images of documents
• Collaboration
• Capture of pictures
• Capture information on e-forms
• Capturing of digital signatures
• Print from mobile devices
• Approval of workflows
November 2013, InfoTrends Mobile Solutions & Services: Strategies Driving Market Adoption and Transformation
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7. What do people want to print in business?
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8. Historical barriers to mobile printing
In 2011, 50% of mobile device
users said they don’t print
because they don’t have a printer
that connects to their device.
Additional reasons:
• Device doesn’t support printing
• I only view on a mobile device
• I don’t understand the process
• Takes too much time to print
• The process is too slow
• Pages are not formatted to print
Why did these barriers exist?
• Scattered technologies – too
many choices – no standards
• Proprietary 1-to-1 solutions
• High memory requirements for
handset providers and app
developers
• IT security concerns and policies
limiting personal mobile devices
on the company network
Why Aren't Users Printing From their Mobile Device? – InfoTrends, 2011
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9. The barriers are coming down
All major OSs have embedded print
Mopria Alliance enhancing the print
experience
• Driving selected standards to connect
and print to “all” printer brands
• Simple user experience
• Adding functionality from scanning to
enterprise security
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10. “If a window of opportunity appears,
don’t pull down the shade.”
Tom Peters
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11. Time is now for innovators to establish the future!
Add print
• To use printers as on-ramps and off-ramps
for content
• To further digitize business processes for
greater productivity
• To differentiate your applications
www.mopria.org
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12. Thank you
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.