Mobile Marketing - CMA Experiential Conference

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Mobile Marketing - CMA Experiential Conference

  1. 1. Mobile Marketing Then and Now<br />Deborah Hall<br />@web2mobile<br />deb@web2mobile.ca<br />
  2. 2. Mobile Marketing Now..<br /><ul><li> Half of all internet connections – NOW – are mobile.. (worldwide)
  3. 3. “World’s fav internet device is NOW …… a phone!
  4. 4. Enabling this technological shift is cloud computing</li></ul>Change for 2010 “Mobile First” – Eric Schmidt, Google<br /> -Developers starting with mobile experience and building out from there<br />
  5. 5. Speed of Access<br /><ul><li> Expectation is websites load as quickly, almost as quickly or faster on their mobile phone compared to their home or work computer
  6. 6. 50% of mobile users are willing to wait only 6-10 seconds before giving up.</li></ul>source: Gomez Inc.<br />
  7. 7. Problems Accessing a Website from a Mobile Phone are Common<br /><ul><li> 60% of mobile web users have had access problems in the past year
  8. 8. Slow load time was the number 1 issue
  9. 9. 51% complained of mis-formatted content
  10. 10. 43% of users complained of actions and links that didn’t work</li></li></ul><li>Case Study: Mobile Optimization<br />
  11. 11. Case Study: Mobile Optimization<br />

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