Design your ideal app
•Download as PPTX, PDF•
0 likes•127 views
What features and functionality would you like in your ideal App? How could you use this to engage students more effectively in the learning environment? This session gives you the space to explore some creative ideas, and examine how some of these ideas could be implemented. Presenters: Farzana Latif & Simon Warwick (TEL Team), Andy Taylor campusM
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Design your ideal app
Similar to Design your ideal app (20)
More from telshef
More from telshef (20)
Recently uploaded
Recently uploaded (20)
Design your ideal app
- 1. Design your Ideal App Farzana Latif - TEL Team Manager Simon Warwick - Learning Technologist Andrew Taylor - campusM
- 2. Session Outline • Explore apps currently available • Introduce you to good app design • Design an App for Learning and Teaching • Pitch Idea - potential of Computer Science Students implementing it
- 3. Thirty 30 Apps Media Creation Innovative Presentation Interactive / Collaborative Group Work Productivity Personal Development Others…? http://tel.group.shef.ac. uk/thirty30/
- 4. Google and Forrester Research into Mobile Behavior 2015 4 Micro Moments A micro moment is a mobile moment that requires only a glance to identify and delivers quick information that you can either consume immediately, or act on immediately. Mobile Moment A mobile moment is a point in which a person pulls out a mobile to get what he or she wants, immediately and in context.
- 5. Google and Forrester Research into Mobile Behavior 2015 5 Mobile Moments provide the ability to get users to interact more frequently and to develop a deeper personal relationship. “Mobile Moments are Mandatory for Mobile Success” Source: 2015 Google and Forrester Research
- 6. Usability of the app • Learnability • Efficiency • Memorability • Errors • Satisfaction
- 7. Learnability
- 8. Efficiency
- 9. Memorability
- 10. Errors
- 11. A customer walks into a Starbucks coffee shop, her Starbucks app knows that she is inside and brings to the screen a selection of her most- often purchased products, allowing her to order while standing in line. Examples of Mobile Moments 11 1 in 10 purchases are mobile. Mobile payment volume up by 73% in 2014.
- 12. Examples of Mobile Moments 12 Krispy Kreme sends a push notification any time hot doughnuts have just come off the line at a store near you. App generated 500,000 app downloads followed by a double-digit increase in same- store sales. Krispy Kreme no longer buys traditional media advertising. Sales Advertising Costs
- 13. What are the problems with this app?
- 14. Aim of your App What do you want your app to do? How will it engage students in their learning?
- 15. Research See if your app exists already? • Ask other people • Look at Thirty30 • Online
- 16. Agree a Concept / Aim
- 17. Time to get creative
- 18. Your Wireframe
- 19. Example
- 20. The pitch 5 minutes Concept, aim and use Possibility of computer science students taking this as an active brief
Editor's Notes
- https://www.ama.org/publications/MarketingNews/Pages/your-mobile-moments-are-shrinking.aspx You can alert students that they ought to take action. You can even alert students that no action is required. (e.g. Attendance has been recorded).
- In June 2015, Google commissioned Forrester Consulting to research mobile behavior these is some of the feedback. Google/Forrester Study : https://storage.googleapis.com/think/docs/forrester-moments-that-matter-research-study.pdf
- pivo
- Ghost radar
- The coffee shop group has identified three mobile moments when they target shoppers. When a coffee fan is looking for a Starbucks the app will pinpoint their location and direct them to the nearest cafe. For when they are waiting in line it has teamed up with iTunes – at first the app provided one free music download a week, and now it pushes out offer codes for music and movies. This content-driven engagement led to mobile interactions growing from 2 million per week in January 2013 to nearly 4 million per week in June the same year. And when the customer gets to the front of the queue, Starbucks has developed its own payment app to speed up the process http://pages.yottaa.com/rs/101-YPN-728/images/Mobile-Moments-Whitepaper.pdf page 7. A mobile user walks into a local Starbucks coffee shop, and her Starbucks app notices that she is inside, connects to the Starbucks Wi-Fi, and brings to the screen a selection of her most-often purchased products, allowing her to order while standing in line. This event transforms the act of passively standing in line into an active sales and brand enjoyment event. The app updates the balance of her loyalty card, adds a few more loyalty points, and offers suggestions for an upsell future purchase. Then, it gives her an opportunity to leave the barista a review or a tip. She has just experienced another mobile moment. http://www.retail-week.com/multichannel/mobile-commerce/analysis-the-top-seven-examples-of-mobile-technology/5061785.article http://blog.appliedsystems.com/index.php/the-mobile-revolution-qa-with-ed-higgins/
- So-called mobile moments can be ones the company takes advantage of – as Starbucks as done – or they can be manufactured. Krispy Kreme has done that with its ‘Hot Donuts’ notification service. Its stores have neon signs outside saying ‘Hot Light’, and when they are on, customers know that fresh donuts have just come out of the oven. The group set up a system that means the same switch in stores that turns the light on also sends out alerts to customers in that vicinity who have downloaded the app. Krispy Kreme chief marketing officer Dwayne Chambers cancelled his traditional media marketing because the app was so effective – it led to double-digit increases in same-store sales.