The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
How will technology adoption change the way in which marketers reach and influence consumers in Asia-Pacific over the next decade? How is Microsoft evolving its marketing strategy to reflect these changes?
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
Gartner predicted that 2013 will be the year that mobile phones overtake PCs as the most common Web access device worldwide. Savvy marketers know that to attract and engage audiences today, they need to come to grips with mobile. But many struggle creating and executing a mobile strategy, focusing on mobile-only tactics that can be challenging, resource intensive, and costly. But there is a better way. In these slides, you will learn some key tips and best practices for creating effective marketing campaigns that work regardless of device – helping you attract and engage prospects and customers whether they be on desktop, tablet, or mobile devices.
These slides are from Natalia Dykyj, Director of Product Management at Vocus and were presented at the MoDevEast Conference.
Learn more about mobile marketing in this free Vocus webinar: http://bit.ly/1a2x4Qf
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
We held our first event of the year: The 2011 Marketing Trends Breakfast at the Hilton Garden Inn on Jan. 18, 2011.
Sixty professionals gathered to learn about the emerging marketing trends that thunder::tech predicts will flourish this year.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Cord Cutting — the act of canceling cable TV subscriptions in favor of directly delivered video options such as Netflix and Sling — is an increasingly popular trend. There is no doubt we will start seeing waves of people who hit their twenties who haven’t experienced cable or broadcast television and whose media preferences are more driven by YouTube and Snapchat than traditional music labels, TV stations, or movie studios.
What are the media experiences that make most sense as consumption patterns change? What are the UX and product challenges facing these services whose users increasingly live in a multi-screen world? Join Andrew Smith, L4 Digital’s Director of Product Management, to talk about the issues, challenges, and opportunities in the changing field of media experience.
How will technology adoption change the way in which marketers reach and influence consumers in Asia-Pacific over the next decade? How is Microsoft evolving its marketing strategy to reflect these changes?
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
Gartner predicted that 2013 will be the year that mobile phones overtake PCs as the most common Web access device worldwide. Savvy marketers know that to attract and engage audiences today, they need to come to grips with mobile. But many struggle creating and executing a mobile strategy, focusing on mobile-only tactics that can be challenging, resource intensive, and costly. But there is a better way. In these slides, you will learn some key tips and best practices for creating effective marketing campaigns that work regardless of device – helping you attract and engage prospects and customers whether they be on desktop, tablet, or mobile devices.
These slides are from Natalia Dykyj, Director of Product Management at Vocus and were presented at the MoDevEast Conference.
Learn more about mobile marketing in this free Vocus webinar: http://bit.ly/1a2x4Qf
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
We held our first event of the year: The 2011 Marketing Trends Breakfast at the Hilton Garden Inn on Jan. 18, 2011.
Sixty professionals gathered to learn about the emerging marketing trends that thunder::tech predicts will flourish this year.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Cord Cutting — the act of canceling cable TV subscriptions in favor of directly delivered video options such as Netflix and Sling — is an increasingly popular trend. There is no doubt we will start seeing waves of people who hit their twenties who haven’t experienced cable or broadcast television and whose media preferences are more driven by YouTube and Snapchat than traditional music labels, TV stations, or movie studios.
What are the media experiences that make most sense as consumption patterns change? What are the UX and product challenges facing these services whose users increasingly live in a multi-screen world? Join Andrew Smith, L4 Digital’s Director of Product Management, to talk about the issues, challenges, and opportunities in the changing field of media experience.
Scott Stocker shares the best practices you can follow while upgrading your Sitecore environment to its latest version. He also shares handy solutions for common challenges you may face.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
The mobile revolution has challenged us to find new ways to engage with our customers who can use their smart-phones and tablets to interact with our business and messages from anywhere 24/7 – at home, at work, on a plane, train or automobile.
Here are some practical tips for:
1. Making your email campaigns mobile-friendly
2. Optimizing your website for mobile
3. Optimizing your Search Marketing for mobile
4. And more…
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Orchestrating Your Global CMS; a planning frameworkBarbara Holmes
When it comes to a content management system (CMS) it’s tempting to jump into execution; to get that website or sites set up quickly. That’s how a CMS is sold, right? There’s a promise that the gnarly inter-departmental problems will melt away, that content will create itself, that with a flip of a switch your enterprise will be a global market leader.
The truth is that the magic of a CMS doesn’t happen without a lot of thinking and planning beforehand. Like a symphony orchestra, there are a lot of parts to coordinate and all must work in harmony to produce the desired results. This publication shares some of the things ISITE has learned through helping clients with CMS implementations, migrations, global rollouts, website redesigns, and content strategy.
This is an ebook that I wrote as my last thought leadership piece and content contribution to ISITE Design, December 2014.
As the future becomes progressively more mobile, how might we create products that adapt to the user's needs, not the screen's needs? This talk explores the boundaries of mobile-first design from a forward-looking perspective.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Decipher Inc., a comprehensive market research services firm, is constantly innovating through mobile research best practices: what works and what doesn’t when meeting respondents who are on the fly. Connect, engage and deliver actionable results. www,decipherinc.com
www.facebook.com/decipherinc
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Law Firm Websites in 2018: Bottlenecks & Recommendationsedynamic
The legal industry is facing significant headwinds due to flat growth, increased competition, and increased client demands. In order to compete in a crowded marketplace, firms must evolve and differentiate themselves to win new business and grow
Progressive Web Apps, also known as Installable Web Apps or Hybrid Web Apps, is the latest industry trend helping businesses create more engaged and loyal customers by presenting regular web pages or websites as traditional applications or native mobile applications to the users.
A Revenue Engine increases revenue for organizations by seamlessly aligning demand gen strategies with business processes and the customer journey, providing a single view of the customer and integrating an optimized CX tech stack.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Mid-market marketers’ task is lot tougher compared to large enterprise marketers due to limited budget, lean resources, and complex client needs. For mid-market businesses, it’s vital to be able to compete on a level playing field with industry giants.
Learn how a winning combination of a best-in-class digital experience platform in combination with an award-winning agency with a full Marketing Operations model can drive business success and measurable marketing ROI.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Crossing Paths: Meet Customers Wherever They Are on Their Journeyedynamic
Caroline Schmid, edynamic’s Vice President for Demand Generation Services will help you to encounter your customers and prospects one-to-one in her session – combining marketing technologies for omni-channel communication.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GridMate - End to end testing is a critical piece to ensure quality and avoid...
Mobile Strategies for Demand Generation
1. A Digital Solutions Firm delivering
Marketing and Technology Solutions
New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi
Mobile Strategies for Demand Generation
2. 1
Empowers the marketer
Our capabilities center around empowering the marketer during
the entire customer lifecycle, from acquisition to engagement
8. 7
Who are the mobile subscribers in the US?
Nielsen Research
Females:Offemalemobile
subscribers,50.9%owned
smartphonescomparedto
50.1%ofmalemobile
subscribers.
Asians:67.3%ofmobile
subscribersofthisethnicity
ownsmartphones,followed
byHispanics(57.3%),
AfricanAmericans(54.4%),
andCaucasians(44.7%).
25to34yearolds:66%of
mobilesubscribersinthis
agegroupown
smartphones.
13. 12
"...those that aren’t tracking which device
their subscribers are reading their emails on,
or optimizing their emails or websites for
mobile devices stand to lose out.
A poor user experience could mean no
response, no action, or plainly put, no ROI.“
— Email in Motion: How Mobile is Leading the
Email Revolution - Return Path
Importance of tracking behavior
21. 20
80%increase of Email Opens on Mobile devices
in the first 6 months of 2012
Email is a primary mobile activity
http://litmus.com/blog/email-client-market-share-stats-
infographic-june-2012
22. 21
48% of marketers still do
not know how many
mobile subscribers they
have
Email is a primary mobile activity
— Email in Motion: How Mobile is Leading the Email Revolution
- Return Path
31. 30
1. Small screen
2. The finger is the new mouse.
3. Context
4. User Environment
5. Clear Call-to-action
Top 5 Considerations
Communicate for the small screen
32. 31
Mobile-friendly email best practices
1. Use Large Fonts
2. Scale for the device
3. Clear Large CTAs
4. Reduce Clutter
5. Use Images sparingly
6. Get to the point
7. Consider Single Columns
8. Make Actions obvious
9. Create for tapping not
typing
10.Create for one-hand
usage
Courtesy: Litmus and Campaign Monitor
34. 33
Responsive Email Design
Responsive Design and Media Query
Actual CSS Code:
@media only screen and (max-
device-width: 480px)
If your screen width is 480
pixels or less
Then load a different set of
styles
39. 38
Adaptive vs Responsive
What is your mobile strategy?
Trying to make an existing website work passably
well on mobile devices
Or Building a mobile experience from the ground up.
45. 44
1. Search formats:
Text Ads
Click-to-download
Click-to-call
Location Extensions
Ads with offers
Mobile Ad Sitelinks
Mobile Search
Mobile-specific formats extend your reach and help optimize
your campaigns
55. 54
Optimizing Video for Mobile
1. No fine print
2. Use HD Audio at
the highest
volume
3. Volume possible
4. Use light
5. Link to stuff
6. Close-up on
things you are
pointing to
We work with marketing to understand their needs—translate that into technology
Just as the web changed the way we interact and market to our customers, mobile is forcing us to re-look at what we are doing in a whole new way.
Consumers can now use smart-phones and tablets to interact with businesses 24/7, from anywhere - at home, at work, on a bus. And companies that embrace this always-on behavior - the taxi service Uber with mobile pickups, GrubHub and Seamless for food delivery, and Hotel Tonight’s app for last-minute bookings - can disrupt entire industries. For this session we will be focusing on extending your demand generation efforts and exploring new frontiers
Females: Of female mobile subscribers, 50.9% owned smartphones compared to 50.1% of male mobile subscribers.Asians: 67.3% of mobile subscribers of this ethnicity own smartphones, followed by Hispanics (57.3%), African Americans (54.4%), and Caucasians (44.7%).25 to 34 year olds: 66% of mobile subscribers in this age group own smartphones.
Those with the highest incomes are more likely to own smartphones
Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as "mobile" in the chart below.This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.Mobile phones play a role both inside and outside the home. Within the home, users recorded the most activities on their phones when in their living room (78 percent). Sixty-five percent used them outside the home or while in transit, and 66 per cent used them at work. This aligns with Gartner's scenario for screen usage in the living rooms of today and tomorrow: even though the TV remains the largest screen in the living room, it shares users' attention with other devices with smaller screens, often used simultaneously, as people access complementary or distinctively different services. Across all activities conducted on the Internet, checking email (74 percent) and social networking (57 percent) are the most common activities on mobile phones. Gaming is in fourth place (42 percent), and appears more popular than checking the news (40 percent) and listening to music (40 percent). Watching live TV remains a very limited activity for mobile phone users (5 percent), but on-demand content has a slightly broader reach (15 percent). The survey also found that both male and female adopters show similar attitudes toward the use of mobile devices. Both groups use the Internet more at home than elsewhere, and they use it for research, shopping, learning and socialising. However, the women in the study connect significantly less than the men when outside the home, and the difference in location might be partly linked to gender-specific usage patterns. While men seem to prefer to gather information, women use their devices more for personalised entertainment activities like gaming and socialising via Facebook or Twitter.
Mobile owners are using their smartphones to use downloaded apps more than to browse the web, according to a new study by comScore. The study found that out of the 234 million mobile subscribers in the US in May 2012, 51.1% used downloaded apps compared to the 49.8% who used their phones to browse the web.The most popular activity amongst mobile subscribers in the U.S. is sending text messages (74.8%) ( 90% of them are read within 3 minutes) followed by using downloaded apps (51.1%). The third most popular activity is browsing the web (49.8%). Accessing social networks/blogs and playing games round out the top 5 activities for mobile users with 36.7% and 33.5% respectively.In February 2012, there was little difference between app usage and web browsing – 49.5% and 49.2%, respectively; however, in three months, while web browsing only grew 0.06%, app usage grew 1.6%. This increase can be attributed to the growing popularity of apps, as well as the growing number of smartphone owners. In three months, the number of smartphone owners grew 5% to 110 million people in the U.S. with Google Android the most popular smartphone platform with 50.1% market share.
EmailSMSLink to WebForward EmailClick to Call/DownloadRegisterRespond to a Poll or SurveySocial ShareThe most popular activity amongst mobile subscribers in the U.S. is sending text messages (74.8%) followed by using downloaded apps (51.1%). The third most popular activity is browsing the web (49.8%). Accessing social networks/blogs and playing games round out the top 5 activities for mobile users with 36.7% and 33.5% respectively.
Android: 48.5%iOS: 32.0%BlackberryWin8Others 11.6%While Android leads as the most popular smartphone OS, the most popular smartphone manufacturer is Apple.Universal Design ChallengesMobile Device ConsiderationsDevice UsabilityDiscoverability of applicationAnnoyances imposed on othersPart of a larger system
• Making your emails and website scannable: You want the reader to get the gist in the first screen without having to scroll down two or three screens to find your call to action or key content.• Designing for the tap instead of the click: The fingertip is the new mouse — more portable but less accurate. So, you have to give it more room. Larger font size and bigger CTA buttons facilitate this, but you also have to avoid other potential hazards, such as scrunched-up lists of tappable links.• Making call-to-action buttons more prominent: Along with larger type, this makes your CTA stand out and also increases tapping accuracy. Using a “bulletproof” button that renders even if images don’t will increase your tap potential.• Streamlining your conversion activity: Has your previous strategy involved packing as many conversion opportunities as possible into an email or Web page? If so, consider focusing on a single
Your key content is “above the fold” so recipients can see it without having to scroll.There is ample space between links and/or CTAs so readers can use their fingertips as a mouse.Your call-to-action buttons are prominent to increase tapping accuracy. Your message focuses on a single conversion (or minimum conversion opportunities).The “From” name is readily identifiable, and the most important content is placed at the beginning of the subject line.
An email layout that is elastic - when reduced to half its width and height is still readable.Scalable designs utilize:A single layout for both large and small screensA grid system for alignment and proportionA single-column stacked layout, typicallyIf the container table is 640px wide, you will get a 2-column layout. But any skinnier than this and the right column will wrap under the left column. Make it the same width as the column tables (320px) and you've got a flush, 1-column layout that fits an iPhone display exactly, with no zooming required. One of the golden rules of email design is 'where possible, use HTML attributes instead of CSS'. Whereas CSS support can be fairly flaky across the gamut of email clients, attributes tend to be rock solid. For example, attributes like align="left" andcellpadding="10" are far more reliable than their approximate CSS equivalents,float: left; and padding: 10px;. It's exactly these attributes we'll be using when building our 2-to-1 column layout.<style type="text/css"> @media only screen and (max-device-width: 480px) { table[class=contenttable] { width:320px !important; } } </style> <table width="640" border="0" cellpadding="0" cellspacing="0" class="contenttable">
An email that uses CSS3 @media techniques torender two different layouts depending on where theemail is opened (PC or mobile device).Responsive designs typically:Work mainly on iPhone and some Android inboxes (not the Gmail app)Require two designs and extensive codingDo not work in all mobile environmentsMight impact inbox deliverability
57% of users say they won’t recommend a business with a poorly-designed mobile site, and 40% have turned to a competitor’s site after a bad mobile experience.Your mobile site will differ from your desktop site not just because of the size of the device, but because the mobile context reveals a different mindset for your consumers. Visitors to your mobile site may be at a different point of the purchase funnel. How does your site appear to mobile users? Are you making it easy for them to connect with you or putting obstacles between them and what they seek?
Adaptive design is server-side, meaning before the page is even delivered, the server (where the site is hosted) detects the attributes of the device, and loads a version of the site that is optimized for its dimensions and native features.
Responsive design is client-side, meaning the whole page is delivered to the device browser (the client), and the browser then changes how the page appears in relation to the dimensions of the browser window.
For the first lot, Cremin suggests responsive design, and for those looking to harness the extra capabilities mobile devices offer (geolocation, touch gestures, compass, accelerometer, etc) to build a mobile-first experience, he suggests adaptive design.If a company chooses to use responsive design, they should have a strategy of designing for mobile constraints, ie. not assuming a site will by default be accessed from a desktop computer, and progressively enhance up to the optimal experience."load small/mobile images first then replace with larger images designed for broadband/desktop experience." It's like coding for the lowest common denominator: a small screen and a slow internet connection.If a publisher chooses adaptive design, it can allow them to go further with optimizing the mobile and tablet experience by taking advantage of the extra features these devices have to offer like accessing location and using touch gestures. Plus, serving the best version of a site to a user can cut down on loading times, further improving their experience. That would explain why, of the Alexa top 100 global sites, 82 percent use some form of server-side device detection to serve content on their main website entry point.As Beizer put it in an email:The larger point here is that, sure, there are technical differences between adaptive design, adaptive layout and responsive design. For publishers, the technical differences aren't really the point. The goal is ensuring content is optimized for our audiences no matter what device they're on. And that's why we're so excited about the possibilities with these approaches.
MOBILE SEARCH QUERIES GROW 5X IN THE PAST TWO YEARSFirst, use mobile-specific formats so you can optimize your performance with mobile campaigns.It’s now possible to layer your search ads with location extensions. These are additional links that appear in the ad that show your business’s location and phone number. What’s more, if consumers are close enough to your business, a distance marker will show up in the ad indicating how close your business is.Text Ads What is it? Text ads on mobile devices, just like those on your desktop computer, contain three lines of text and a URL that links to your website. Why you'd use it You can customize your text ads to be mobile-specific to drive a better response from mobile users. Use them with separate mobile campaigns. Research shows that mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that combine mobile and desktop ads. Reach users across all platforms, smartphones and tablets. Details Make sure your AdWords campaigns target mobile devices with full Internet browsers. Text ads appear on Google.com and the Google Display Network. Click-to-download What is it? Click-to-download ads let you promote your mobile apps in Google search results and on sites which are part of the Google Display Network. Why you'd use it These ads link directly to your Google Play Store or iTunes App Store page, so users can download apps straightaway. The icon for your app will appear automatically in the ad. Details Click-to-download ads appear on Google.com and the Google Display Network. Click-to-call What is it? With Click-to-call you can include a click-to-call phone number in your mobile ad so users can call your business direct. Your phone number appears as an extra line in the ad. Why you'd use it Ads that include a clickable phone number have experienced a 6-8% average increase in clickthrough rates. A click to call costs the same as a click to your website but customers who call are often more qualified leads. Your phone number appears as an additional line of text at no extra cost. See the number of calls received for each keyword, ad group and campaign. Location Extensions What is it? Whether you have multiple storefronts you'd like to promote locally, or a single storefront you'd like to attract a user's attention to, Location extensions can help grow your business by bringing more customers through your doors. They feature your business phone number, clickable directions to your business and can also show how far the person is from your store. Why you'd use it These ads deliver down-to-the-block-level info about your business to the right user, in the right place, at the right time. Mobile local information seekers are ready to take action: research from Google and Ipsos shows that 59% visit a business and more than 40% purchase after looking for local information on their smartphones. Simply enter your business address or link your Google Places account to your campaign as a Location extension to set these up. Mobile Ad SitelinksWhat is it? Sitelinks direct users to specific pages of your website. Why you'd use it It’s not that easy finding your way around the mobile web, so mobile ad sitelinks can be really useful as it takes users straight to the page on your site that you want them to visit. With Sitelinks you can quickly guide customers to your best-selling products or a page with useful info, such as your online store locator. Mobile users find these ads really helpful and campaigns with mobile sitelinks see an average 30% increase in clickthrough rates. Internet, phone and cable giant Comcast makes it easy for mobile users to check service availability and get assistance by providing their phone number on their mobile site and in their search ads. Comcast built a mobile ad extension that lets users call directly from search results, a campaign that had a 270% higher click-through-rate than desktop search ads and led to a surge in mobile sales
MoglueBuilder (used to create content-rich ebooks without programming skills) and MoglueViewer (used to preview ebooks on target devices).When we last covered Moglueback in May, the startup was focused only on iOS but has just started to offer support for Android, too. Authors can now make ebooks with MoglueBuilder, preview the content on any iOS or Android device in real-time with MoglueViewer, and then place their titles as apps directly in the App Store or Android stores – following a “step-by-step” process from within MoglueBuilder.MoglueBuilder is available for PCs and Macs, and again, users don’t need to have programming knowledge to create interactive ebooks. The tool makes it possible to add images, effects, sounds, or animations to text via a simple drag-and-drop-based UI. Users currently have access to over 100 free images and 200 free sounds that come with the platform but can integrate any kind of content themselves. (A set of 90 Halloween-related images has just been added, too.)
Connect Directly to a URL “Like” your Facebook Page Local Maps Follow Your Twitter Page Play a YouTube Video Text Message CampaignContact Info – VCF Card Phone # Campaigns Sweepstakes Product Demos
Connect Directly to a URL “Like” your Facebook Page Local Maps Follow Your Twitter Page Play a YouTube Video Text Message CampaignContact Info – VCF Card Phone # Campaigns Sweepstakes Product Demos
Connect Directly to a URL “Like” your Facebook Page Local Maps Follow Your Twitter Page Play a YouTube Video Text Message CampaignContact Info – VCF Card Phone # Campaigns Sweepstakes Product Demos
mobile is a rework of another initiative such as a web site, and not viewed as strategictechnology choice is made first (i.e. "we need an iPhone app")mobile presence is seen as a publicity tool or simply a have-to-have“we already know our customer base” assumption based on another solutiondoes not include a business case, or has a business case that has not been validatedunique device characteristics and capabilities are not consideredcompetitor or competitive offerings are imitatedattempting to used canned solutions when a custom experience is desired
Our recommendation, at its most basic level, is a simple one: We encourage the appointment of a Mobile Champion within your organization. This person should gather a cross-functional mobile task force to work to determine your company’s approach for each of the questions listed. Benchmark your competition, understand how your customers use mobile through focus groups and surveys, talk to your agency partners, and brainstorm internally.