This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
The Future of Marketing is Less AdvertisingOmari Matthew
Human instinct tells us more is better—which usually ends up not being the case as the law of diminishing returns typically prevails. And so it goes for brands fighting the daily share battle against competitors armed with massive marketing budgets that simply cannot be matched. While challenger brands may want to fight “fire with fire,” flooding the market with louder and more intrusive advertising impressions will actually have the opposite effect. What's a challenger brand to do? Compete on what actually matters to consumers: customer experience.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
Consumers are in charge, and brands are in charge of ensuring they remain front and center along the consumer journey. To do that, they must understand the touchpoints that matter, enhance the targeting triple play, and ensure that the process is working properly. This requires understanding and quantifying consumer behavior. Thankfully, consumers in charge also means that consumers reveal a great deal—if you know where to look and don’t shy away from big data. This presentation looks across industries to reveal key tenets for how to make marketing remarkable.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions.
In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game?
To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Presentation outlining:
Is the digital model we currently use flawed/
Content and brand selection
Platform evolution
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
Digital Australia Monthly Update - March 2014Damus Chu
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides.
This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013.
If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+.
Thanks for visiting.
Update: Actual version used on stage for Cannes Lions 2013 with our CEO Rene Rechtman and Mihkel Jaatma, Founder of Realeyes. Youtube video inserted in the end...
2014 - A year of transformation,
consolidation and disruption.
New brand tops the rankings
Top 100 brand values increase
Surprising top riser
A first for sector growth
First time a retailer makes the coveted Top 10
more : http://www.wpp.com/wpp/marketing/brandz/brandz-2014/
The Future of Marketing is Less AdvertisingOmari Matthew
Human instinct tells us more is better—which usually ends up not being the case as the law of diminishing returns typically prevails. And so it goes for brands fighting the daily share battle against competitors armed with massive marketing budgets that simply cannot be matched. While challenger brands may want to fight “fire with fire,” flooding the market with louder and more intrusive advertising impressions will actually have the opposite effect. What's a challenger brand to do? Compete on what actually matters to consumers: customer experience.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
Consumers are in charge, and brands are in charge of ensuring they remain front and center along the consumer journey. To do that, they must understand the touchpoints that matter, enhance the targeting triple play, and ensure that the process is working properly. This requires understanding and quantifying consumer behavior. Thankfully, consumers in charge also means that consumers reveal a great deal—if you know where to look and don’t shy away from big data. This presentation looks across industries to reveal key tenets for how to make marketing remarkable.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions.
In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game?
To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Presentation outlining:
Is the digital model we currently use flawed/
Content and brand selection
Platform evolution
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
Digital Australia Monthly Update - March 2014Damus Chu
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides.
This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013.
If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+.
Thanks for visiting.
Update: Actual version used on stage for Cannes Lions 2013 with our CEO Rene Rechtman and Mihkel Jaatma, Founder of Realeyes. Youtube video inserted in the end...
2014 - A year of transformation,
consolidation and disruption.
New brand tops the rankings
Top 100 brand values increase
Surprising top riser
A first for sector growth
First time a retailer makes the coveted Top 10
more : http://www.wpp.com/wpp/marketing/brandz/brandz-2014/
A key area of interest for the Guardian as a business in recent times has been to focus on 'influence', how influential we are as a news content provider as well as how influential our audience are.
Generation News explores newsbrand habits in a connected age, and provides evidence that that those habits are stronger and greater in number than ever before. In a world saturated with news, the role of newsbrands as a trusted lens on the world is more important than ever.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Hướng dẫn sử dụng máy photocopy canon ir 1024Tí Tí
Canon iR 1024 với thiết kế nhỏ gọn, tính năng tuyệt hảo, tin cậy và hiệu quả-Tất cả có trong một thiết kế theo phong cách mới.Canon đã đưa vào sản phẩm những vật tư có độ bền cao cùng với sự kiểm tra chất lượng kỹ lưỡng sẽ mang đến cho bạn một thiết bị văn phòng ở tầm cao mới. Đây thực sự là một thiết bị lý tưởng không chỉ có in, copy và quét màu mà còn đảm bảo bạn sẽ hoàn thành công việc đúng thời gian với chi phí hoạt động thấp. Máy photocopy canon iR 1024 chắc chắn sẽ mang lại cho người dùng sự an tâm về chất lượng, với các tính năng ưu việt
Hotline: 0909 42 49 58
When it comes to Building your team, Who Makes the Cut? by Reo KobayashiReo Kobayashi
When it comes to finding that perfect candidate or that perfect team, it is imperative that you consider these various questions before you may any decisions you regret. Remember, you are only as strong as your weakest link.
In today’s transparent, social world, employees are more powerful than ever as brand ambassadors. The ability of leaders to communicate and lead through complexity is critical to engaging employees and, through them, consumers. Co-hosted with Ketchum Change, we will explore the latest Ketchum Leadership Communication Monitor research – a global study, which over the past five years and across five continents has looked in depth at the specific attributes of successful leaders and leading corporations. The event will provide case studies of how successful leaders are applying these attributes using Ketchum Change’s proven Liquid Change Leadership™ approach and will give you the chance to assess how ready your organisation and leaders are for this brave new world.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul WestJessica Tams
Delivered at Casual Connect Europe 2017. With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Join us for a preview of 2017 and see what’s working for the top 100 mobile marketers — and what isn’t — during this data-packed session revealing insights from the latest App Install Marketing Survey.
3 ways to improve your next cross-device campaignJim Nichols
EXCLUSIVE CONVERSANT INSIGHTS
Three keys to maximizing results for your next cross-device advertising campaign.
To get the most out of your next advertising program, you need to think about cross-device in terms of data, delivery and insight. Inside this quick and easy whitepaper, you’ll also discover the importance of:
Reaching, connecting and converting the consumer across all devices
Measuring interactions that take place in-app
Leveraging the interactive strengths of each medium
Download this compelling marketing research today so you can develop solid cross-device strategies that will drive great results.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Mummy and Daddy, what did you do in the Truth War?Newsworks
Patrick Barwise, emeritus professor of management & marketing at London Business School, on how digital media have contributed to a 'post-truth' world.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. We
wanted to
know… 1 2
How effective are campaigns
that use multi-platform
newsbrands versus those
using just one platform?
How does each platform
and each combination
of platforms build brand
responses?
6. Print + digital newsbrands =
3.4 times multiplier effect
Average uplift across
brand health measures
Print Print + digital
+5%
+17%
7. +17%
+5%
+3%
v
Multiplier effect is dependent
on print being in the mix
Average uplift across
brand health measures
Print
Print + digital
Multiple digital
14. Campaign
impact on brand
health measures
by platform
2.4m
8.8m
3.4m
1.1m
8.1m
14.3m
8.9m
+21%
+21%
+4%
+4%
+3%
+11%
+5%
Source: NRS PADD inc Mobile Devices
Apr’15-Mar ‘16 + comScore Mar ‘16
15. 33%
73% 74%
81% 83%
98% 100%
15.6m 34.4m 34.5m 38m 38.8m 45.8m 46.9m
+1.2% +3.7% +2.2% +2.7% +7.8% +7.4% +10.1%
Campaign impact ready reckoner
Average uplift across brand health measures among total newsbrand audience as each platform is added:
Source: NRS PADD inc Mobile Devices
Apr’15-Mar ‘16 + comScore Mar ‘16
Computer only
campaign
Print only
campaign
Mobile only
campaign
Mobile + computer
campaign
Print + computer
campaign
Print + mobile
campaign
Print + computer +
mobile campaign
18. How newsbrands work across platform
to build brand health
Print is effective
at brand building
and also primes the
multi-platform reader
Digital platforms
need print to
activate
Different platforms
impact on different
metrics - use of all
helps maximise
brand effect
All newsbrand
digital platforms
command attention
and drive online
interactions -
smartphone is
the most
effective
Editor's Notes
Our aim was to provide benchmark guidance on what each newsbrand platform contributed to brand health measures - on its own and in combination with others - that would help when deploying budgets
Newsworks collaborated with media agencies to measure five client campaigns across newsbrand print and digital platforms. We worked with big brand advertisers, where brand metrics are harder to shift – and none were first time newsbrand advertisers
BDRC Continental were the research partners. We used a matched controlled exposure study among readers of the relevant titles as each campaign went live. The test sample was exposed to advertising and the control was not exposed.
Each platform was researched and analysed individually and in combination with every other platform. Each respondent read their usual title – and used the platform or platforms they would normally use. This gave us a very large and robust sample totalling 10,856 interviews.
We covered 13 brand health measures, ranging from awareness to consideration, to more emotional measures, such as brand warmth and trust:
We used analysis of variance to assess the impact of campaign exposure on brand health measures. This gave us the net uplift, taking into account competitor shifts, across all newsbrand platforms solus and in combinations.
Digital interactions data was supplied by publishers, collated by Newsworks and anonymised.
We found a consistent pattern of responses across all 5 tests:
Print is the most effective single platform for brand building
But print plus digital is a more efficient combination
The print and digital newsbrand combination has a strong multiplier effect – bigger than the sum of the individual platforms
As we will see later, campaign data shows that newsbrands’ digital platforms also provide a high quality context for driving high levels of engagement and interaction.
Across the five campaigns, we found that print newspapers increased brand health measures by 5%. There is also consistent evidence that exposure to print advertising primes readers to respond more positively to digital advertising. Print plus one other digital newsbrand platform increased brand health measures by an average of 17%.
It is not simply the effect of being exposed twice rather than just once – the uplift is almost 3 ½ times higher and is only seen when one of the exposures is print
Exposure to ads in digital newsbrands also has an impact on brand health – on average 3% for each digital platform on its own.
However, there is no evidence that exposure on multiple digital platforms has a multiplier effect – consistently we find that print is needed to kick-start this process.
The strongest 2-platform impact on brand measures is print and tablet, followed closely by the print and pc combination. Smartphone adds a little brand building power – but this is not the main strength of mobile in the mix, as we will discuss later when we look at digital interaction rates.
Looking at the reasons why print is so powerful, we find that print solus is particularly effective at raising perceived brand salience (seen/heard a lot about) and spontaneous awareness. Perhaps contrary to assumptions, print is also the platform which most confers a sense of innovation on the advertised brand.
Each print and digital combination builds slightly different brand strengths – although the powerful influence of print can be seen in all dual platform combinations with the strong impact on brand salience and spontaneous awareness.
Tablet is really interesting – on its own, it primarily affects brand quality perceptions – but in combination with print, it is the most powerful multiplier.
Print plus smartphone has the lowest multiplier effect on brand building measures – but that’s not really surprising as smartphone’s role is more suited to activation
In order to provide guidance for the likely impact of newsbrand campaigns, we need to look at the size of various reader groups - how many are reading print solus, how many are reading only on mobile devices, how many are multi-platform readers – and on how many devices.
Source: NRS PADD inc Mobile Devices Apr’15-Mar ‘16 + comScore Mar ‘16
First we need to look at the numbers of readers that a campaign running on different newsbrand platforms will reach in a month. These are the latest NRS PADD figures. We can’t split out tablet and smartphone on NRS, so we will refer to them both as mobile.
A computer only campaign will reach 15.6million readers, and a campaign that runs across print, computer and mobile will reach just under 47 million readers in a month.
Source: NRS PADD inc Mobile Devices Apr’15-Mar ‘16 + comScore Mar ’16
Then we need to look at how many people read on more than one platform.
This shows how platforms overlap. For example, 8.9million people are only reading print – so cannot be affected by the multiplier effect. Whereas 14.3 million are reading on mobile as well as in print – and a further 8.8 million are reading on all platforms – so these would all be affected, to a greater or lesser degree, by the newsbrand multiplier effect.
Source: NRS PADD inc Mobile Devices Apr’15-Mar ‘16 + comScore Mar ’16
We can model the brand uplift effects for each of the readership segments.
Our ready reckoner then puts audience size, multi-platform readership patterns and impact on brand health measures together, to show the projected uplift among the total newsbrand audience for campaigns on each of the platforms and platform combinations. Newsbrand readers represent about 90% of all adults. As we can see here, a print only campaign will reach 73% of the audience – and among these readers the average impact on brand health measures will be 5%. But not everybody in the newsbrand audience reads print, so the overall impact will be an uplift of 3.7%. By adding computer and mobile, a campaign will reach 100% of readers and also benefit from the multiplier effect – so brand health measures are anticipated to increase by just over 10%.
All newsbrand digital platforms outperformed industry benchmarks for click-through rates.
While print, tablet and computer have the strongest effect on brand values, newsbrand advertising on smartphone drives the highest level of interaction.
Attention and engagement is vital in today’s multi-media environment. The interaction time with digital newsbrand ads – as measured by MOAT analytics in was an impressive 10 seconds. This obviously varied by campaign – ads which specifically encouraged deeper engagement witnessed interaction times of up to 16 seconds.
Interaction time = Average length of time the user interacted with the ad when they entered the frame of the ad for at least 0.5 secs
There is a significant multiplier effect when people are exposed to a campaign in print plus at least one digital newsbrand platform - Print is effective at brand building in its own right and also primes the multi-platform reader to respond more positively to the campaign on digital platforms
There is a limited multiplier effect across the different digital platforms, they need print to activate:
- using only digital platforms – smartphone, tablet and computer – will add reach and increase online interactions, but not improve brand health measures further
Different platforms impact on different metrics
- as well as adding reach, use of all newsbrand platforms helps maximise brand effect
All newsbrand digital platforms exceed benchmarks for driving online interactions
- smartphone is the most effective