This document discusses mobile marketing trends in 2010, noting that the rise of smartphones like the iPhone increased consumers' portable accessibility and dependency on their devices. It also notes the growing popularity of apps and their many uses. Statistics show that 24% of the mobile phone market in the US uses smartphones, and the average smartphone user downloads 37 apps. Teens spend over half their time on mobile devices. The document advises marketers to develop mobile strategies based on goals and audiences, test tactics, and expand successes.

1. Today’s Mobile Marketing Trends Dick Strassburger VP, Integrated Media Strategies February 2010

2. What makes 2010 the Year for Mobile Marketing? iPhones Increased the universe of consumers with portable accessibility Increased dependency Raised marketers’ consciousness Increased communication capabilities 2

3. What makes 2010 the Year for Mobile Marketing? 3 Apps m-commerce widgets information resource activities (games, etc) productivity uses reference mini-sites Video convenience

4. By the numbers… 24% 4 Smartphone penetration of mobile phone market (USA): Nielsen

5. By the numbers… 37 5 Average number of downloaded apps on iPhone Feature phone Smartphone Palm Android OS Other Blackberry Windows Mobile iPhone OS Nielsen

6. By the numbers… 54% 6 Teen activity with mobile devices PEW Internet and American Life Project

7. By the numbers… 2011 Q3 7 When feature phones and smartphones reach parity

8. CBD Survey: 8 Which use of mobile marketing is your company now utilizing?

9. CBD Survey: 9 Planning to use in 2010?

10. CBD Survey: 10 My biggest concern is…

11. CBD Survey: 11 My smartphone is a…

12. Mobile is Marketing Strategy based on marketing goals and objectives Establish outcomes and measurement Understand your target audience Understand the opportunities unique to mobile devices Develop tactics based on the target’s media consumption Test, track and optimize Expand based on successes 12

13. Thank you! 13