This document discusses mobile marketing trends in 2010, noting that the rise of smartphones like the iPhone increased consumers' portable accessibility and dependency on their devices. It also notes the growing popularity of apps and their many uses. Statistics show that 24% of the mobile phone market in the US uses smartphones, and the average smartphone user downloads 37 apps. Teens spend over half their time on mobile devices. The document advises marketers to develop mobile strategies based on goals and audiences, test tactics, and expand successes.

1. Today’s Mobile Marketing TrendsDick StrassburgerVP, Integrated Media StrategiesFebruary 2010

2. What makes 2010 the Year for Mobile Marketing? iPhonesIncreased the universe of consumers with portable accessibilityIncreased dependencyRaised marketers’ consciousnessIncreased communication capabilities2

3. What makes 2010 the Year for Mobile Marketing? 3Apps m-commercewidgets information resourceactivities (games, etc)productivity usesreferencemini-sitesVideoconvenience

4. By the numbers… 24%4Smartphone penetration of mobile phone market (USA):Nielsen

5. By the numbers… 375Average number of downloaded apps on iPhoneFeature phoneSmartphonePalmAndroid OSOtherBlackberryWindows MobileiPhone OSNielsen

6. By the numbers… 54%6Teen activity with mobile devicesPEW Internet and American Life Project

7. By the numbers… 2011 Q37When feature phones and smartphones reach parity

8. CBD Survey: 8Which use of mobile marketing is your company now utilizing?

9. CBD Survey: 9Planning to use in 2010?

10. CBD Survey: 10My biggest concern is…

11. CBD Survey: 11My smartphone is a…

12. Mobile is Marketing Strategy based on marketing goals and objectivesEstablish outcomes and measurementUnderstand your target audienceUnderstand the opportunities unique to mobile devicesDevelop tactics based on the target’s media consumptionTest, track and optimizeExpand based on successes12

13. Thank you!13