The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research
We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
2008 annual report for Absolute Software Corporation (TSX: ABT), the leader in computer theft recovery, data protection and secure IT asset management solutions. Absolute Software provides organizations and consumers with solutions in the areas of regulatory compliance, data protection and theft recovery. The Company's Computrace software is embedded in the firmware of computers by global leaders, including Acer, ASUS, Dell, Fujitsu, General Dynamics Itronix, HP, Lenovo, Motion, Panasonic and Toshiba, and the Company has reselling partnerships with these OEMs and others, including Apple. For more information about Absolute Software and Computrace, visit www.absolute.com and http://www.absolute.com/blog.
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research
We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
2008 annual report for Absolute Software Corporation (TSX: ABT), the leader in computer theft recovery, data protection and secure IT asset management solutions. Absolute Software provides organizations and consumers with solutions in the areas of regulatory compliance, data protection and theft recovery. The Company's Computrace software is embedded in the firmware of computers by global leaders, including Acer, ASUS, Dell, Fujitsu, General Dynamics Itronix, HP, Lenovo, Motion, Panasonic and Toshiba, and the Company has reselling partnerships with these OEMs and others, including Apple. For more information about Absolute Software and Computrace, visit www.absolute.com and http://www.absolute.com/blog.
There is no escaping the "bring your own device" trend, but organizations need to chart a middle path to strike a balance between employee freedom and corporate control over technology.
http://www.hcltech.com/ -
As CIOs and business leaders try to create a modern infrastructure that can support today’s challenging IT environment, they may find themselves taking wrong turns or pursuing approaches that lead to dead ends. Here’s a technology roadmap for 2012 — one that highlights useful landmarks and identifies areas to steer clear of – that you can refer to as you explore today’s challenging IT environment. Read Now.
Accenture publishes its technology vision annually. It is a distillation of our extensive research over the course of the previous 12 months, the experiences of our research teams and the input of our clients. In it, we outline the emerging technology trends that forward-thinking CIOs will use to position their organizations to drive growth and high performance, rather than just focusing on cost-cutting and efficiency improvements.
Business leaders now accept that their organizations’ future success is bound up with their ability to keep pace with technology. CIOs have to play a key role in helping these business leaders recognize and seize the opportunities enabled by new trends—but the price of progress will have to be paid, along with new risks assumed.
We believe six technology trends will influence business over the next three to five years:
Context-based services. Where you are and what you are doing will drive the next wave of digital services.
Converging data architectures. Successfully rebalancing the data architecture portfolio and blending the structured with the unstructured are key to turning data into new streams of value.
Industrialized data services. The ability to share data will make it more valuable—but only if it is managed differently.
Social-driven IT. Realize that social is not just a bolt-on marketing channel. It will have true business-wide impact.
PaaS-enabled agility. The maturing platform-as-a-service (PaaS) market will shift the emphasis from cost-cutting to business innovation, supporting rapid evolution for business processes that need continuous change.
Orchestrated analytical security. Organizations will have to accept that their gates will be breached and begin preparing their second line of defense—data platforms—to mitigate the damage caused by attacks that get through.
There are five things I usually hear when talking to clients about social media and marketing. These are only 5 of 10 myths. I'll release a part II in the coming months.
New technology trends are being introduced at a speed faster than ever. Amidst several competitions among themselves and with a desire to provide with better future technology gadgets or future technology devices, the world is getting to see new innovations.
Jason Brenier's Presentation "Principles of Conversational Business" - Activa...mPulse Mobile
Jason Brenier of Georgian Partners presents on how conversational and natural language interfaces, including chatbots, are rapidly becoming a way to engage consumers in consumer-focused industries outside of healthcare. Jason introduces the trends driving this change and a framework of principles for adopting it successfully in your organization.
FTC Internet of Things Report
The report includes the following recommendations for companies developing Internet of Things devices:
build security into devices at the outset, rather than as an afterthought in the design process;
train employees about the importance of security, and ensure that security is managed at an appropriate level in the organization;
ensure that when outside service providers are hired, that those providers are capable of maintaining reasonable security, and provide reasonable oversight of the providers;
when a security risk is identified, consider a “defense-in-depth” strategy whereby multiple layers of security may be used to defend against a particular risk;
consider measures to keep unauthorized users from accessing a consumer’s device, data, or personal information stored on the network;
monitor connected devices throughout their expected life cycle, and where feasible, provide security patches to cover known risks.
There is no escaping the "bring your own device" trend, but organizations need to chart a middle path to strike a balance between employee freedom and corporate control over technology.
http://www.hcltech.com/ -
As CIOs and business leaders try to create a modern infrastructure that can support today’s challenging IT environment, they may find themselves taking wrong turns or pursuing approaches that lead to dead ends. Here’s a technology roadmap for 2012 — one that highlights useful landmarks and identifies areas to steer clear of – that you can refer to as you explore today’s challenging IT environment. Read Now.
Accenture publishes its technology vision annually. It is a distillation of our extensive research over the course of the previous 12 months, the experiences of our research teams and the input of our clients. In it, we outline the emerging technology trends that forward-thinking CIOs will use to position their organizations to drive growth and high performance, rather than just focusing on cost-cutting and efficiency improvements.
Business leaders now accept that their organizations’ future success is bound up with their ability to keep pace with technology. CIOs have to play a key role in helping these business leaders recognize and seize the opportunities enabled by new trends—but the price of progress will have to be paid, along with new risks assumed.
We believe six technology trends will influence business over the next three to five years:
Context-based services. Where you are and what you are doing will drive the next wave of digital services.
Converging data architectures. Successfully rebalancing the data architecture portfolio and blending the structured with the unstructured are key to turning data into new streams of value.
Industrialized data services. The ability to share data will make it more valuable—but only if it is managed differently.
Social-driven IT. Realize that social is not just a bolt-on marketing channel. It will have true business-wide impact.
PaaS-enabled agility. The maturing platform-as-a-service (PaaS) market will shift the emphasis from cost-cutting to business innovation, supporting rapid evolution for business processes that need continuous change.
Orchestrated analytical security. Organizations will have to accept that their gates will be breached and begin preparing their second line of defense—data platforms—to mitigate the damage caused by attacks that get through.
There are five things I usually hear when talking to clients about social media and marketing. These are only 5 of 10 myths. I'll release a part II in the coming months.
New technology trends are being introduced at a speed faster than ever. Amidst several competitions among themselves and with a desire to provide with better future technology gadgets or future technology devices, the world is getting to see new innovations.
Jason Brenier's Presentation "Principles of Conversational Business" - Activa...mPulse Mobile
Jason Brenier of Georgian Partners presents on how conversational and natural language interfaces, including chatbots, are rapidly becoming a way to engage consumers in consumer-focused industries outside of healthcare. Jason introduces the trends driving this change and a framework of principles for adopting it successfully in your organization.
FTC Internet of Things Report
The report includes the following recommendations for companies developing Internet of Things devices:
build security into devices at the outset, rather than as an afterthought in the design process;
train employees about the importance of security, and ensure that security is managed at an appropriate level in the organization;
ensure that when outside service providers are hired, that those providers are capable of maintaining reasonable security, and provide reasonable oversight of the providers;
when a security risk is identified, consider a “defense-in-depth” strategy whereby multiple layers of security may be used to defend against a particular risk;
consider measures to keep unauthorized users from accessing a consumer’s device, data, or personal information stored on the network;
monitor connected devices throughout their expected life cycle, and where feasible, provide security patches to cover known risks.
Our initial idea was to film our extract in black and white, we were rather sceptical of this before our presentation as we weren't sure how our audience would recieve a film in black and white as there aren't many films in the modern age made in black and white but the feedback that we got from our teachers was very positive for our black and white idea and we have now decided to develope this idea and film it in black and white.
In our extract the majority of it is two characters sitting on a bench having a conversation when we presented this idea Mr. Alison pointed out that we have to be very careful on how we filmed it and we have to make sure that it is pleasing to the eye and that it looks like a real film and not just two people talking on a bench.
We were also advised that the extract would have to be written well in order for the story to make sense and for it to be interesting and last for two minutes.
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
The Marketing2020 study by Millward Brown Vermeer looks at the opportunities and challenges facing global marketing leaders, and gives answers on how to future-proof marketing organizations, focusing on the role of marketing in delivering the business strategy, the best way to structure the marketing department and how to build capabilities and equip marketers for success.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
FullSIGHTS is a wide view of the digital communications sector. A collection of what has to be taken into consideration and what we must lose.
Here you won't find prophecies, nor gurus or digital fortune-tellers...
Here you will only see what is happening today, wherever you look around.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
BrandZ Top 50 Most Valuable UK Brands 2017 by Martin Guerrieria, Global Brand...Kantar
On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands
Following the launch of the inaugural BrandZ Top 50 Most Valuable UK Brands, BrandZ experts Peter Walshe and Martin Guerrieria share insights into how the most successful brands are performing and how to build healthy brands that stand the test of time.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets.
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 YearsKantar
Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team.
At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust.
Take a look at his presentation and notes here.
BrandZ Top 100 Most Valuable Chinese Brands 2016Kantar
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster.
Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands.
http://www.millwardbrown.com/brandz/top-chinese-brands/2016
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
THE UK Stars OF 2015’s Christmas Advertising - InfographicKantar
Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool.
Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs.
The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons.
Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience.
Consumer receptivity to advertising is our industries most precious asset – it is our oxygen.
Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it.
Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness.
People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
How Technology And New Platforms Are Changing Brand CommunicationsKantar
Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication.
Is It The Death Or Rebirth Of Digital Advertising?Kantar
Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend.
With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers.
But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all?
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Business Valuation Principles for EntrepreneursBen Wann
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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12 Digital Predictions for 2012
1. 12
FOR
2012
Top 12 digital predictions for 2012
Millward Brown’s Global Futures Group brings
you the hottest trends for the New Year
2. #01
Gamification Unlocked:
Big Brands become even
more playful
The idea of gamification is a simple one: to motivate Brands that create their own closed-badge systems are
and engage people by applying game design techniques likely to fail, as gamification is inherently social, either by
and mechanics to non-game situations. Points, level some element of competition or collaboration between
progression, badges, achievements, power-ups, virtual you and your social network friends and contacts. The true
currency, quests, puzzles, loss aversion – all of these game winner will be the first massive multi-player multi-brand
concepts are involved in this growing trend that spans multi-channel real-life game system, a “World of Purchase-
areas from education and work to keeping fit and green craft” where you and your friends will combine purchasing
actions to improved brand experience and loyalty schemes. habits to unlock branded benefits.
While the principle of gamification may be simple, effective Perhaps a program like Nectar, in the UK, will be the
execution is not, as people’s motivations and approaches pioneer? Soon enough I would unlock my Super Dad
vary so widely. The crudest forms of gamification such achievement for purchasing Pampers five weeks in a row
as Foursquare-style badges and points-based reward (earning me a 10% discount for life), get 50 bonus points
schemes have been subject to an intense backlash from each time my friends and I buy Special K in the same week
marketers and game designers alike. They tell us that this (worth 50 pence), and level to Master Environmentalist
is not gamification but mere “badgification”—a one-size- (giving me access to special green offers from selected
fits-all solution to a far more complex problem. partners) for reducing my car’s weekly mileage while
refuelling at BP.
Right now gamification in marketing is uneasily balanced
between hype and reality. 201 will see a lot of great
2 Jorge Alagon & Maarten Peschier
examples but also a broader understanding of its limits.
3. #02 Just Tap It!
Wide spread adoption
of the mobile wallet
Many of us take our cell phone everywhere; it never
leaves our side. It goes where we go – to the cinema,
a friend’s place, out to dinner, to the local gym. It’s become
a necessity that we carry with us, just like our wallets.
So what if we combined the two?
£ $
Over the years, the way we pay has changed from coins
to paper money to plastic cards. We’re now on the brink
of the next era—mobile payment systems. In 201 2,
we will see the rise of the “Mobile Wallet.”
There are currently several ways to pay on a mobile
phone, but one of the most exciting technology
developments is Near Field Communication (NFC).
Y
NFC enables the transfer of data between two devices
in very close proximity.
Imagine a simple trip to the grocery store. After rummaging
the aisles and filling your basket, you want to check out,
fast. Rather than fumbling with cash or trying to get the
machine to read your damaged magnetic-card-strip,
you simply pull out your phone, tap it on to the payment
reader and you’re ready to go.
What does this mean for brands and marketers? The rise
of mobile payment systems is one of many indications
the mobile phone will become “the hub and center” of
our busy lives. Not only is it a social enabler – bringing us
text, calls, email, and Facebook – it enables practicality.
Payment systems are just the beginning. In a couple of
years we’ll be using phones as identification – license,
passport, office pass - as keys to unlock our car and
apartment, as boarding passes and subway tickets
– all from a simple tap.
For this reason, brands and marketers need to pay
more attention to mobile and continue to leverage
the medium to connect with consumers in a
compelling and meaningful way.
Marie Ng
4. “Virtual Togetherness”
#03
TV and Social Media will fuel an
explosion in tools, technologies &
platforms for interaction and research
RECIPE
F OR SOCIA
L TV
One TV
One backs
tage blog
A pinch o
f Twitter
One hand
ful of hash
-tags
Two inter
active App
s
Social tools, technologies and platforms that enable people all the ingredients to put TV on social steroids. Not only
to interact with TV programs will explode in 201 We will
2. will social media allow users to interact with TV shows as
see innovations that allow people to engage with shows they never have before, but TV producers and networks
in ways we haven’t even thought of yet. will use this data for ideas and inspiration.
To some degree, TV has always been a sociable activity, Will our TV viewing and discovery habits increasingly
whether it’s family and friends gathering to watch a be influenced by what our friends are watching, leading
program or colleagues gathering around the water cooler to the rise of the “social program guide”? And with the
at work to discuss last night’s episode. However, with the emergence of services such as Bluefin Labs/GetGlue,
explosion of social media, TV will become an even bigger will traditional TV ratings start to be complemented by
echo-chamber for interaction and engagement for both “social ratings”? They could well be, since advertisers
viewers and TV networks. will no doubt be keen to understand how well a show
is travelling beyond the TV viewing audience itself.
Throw in a bit of Twitter, a backstage blog, a handful of
hash-tags and an interactive app or two, and you have David Barrowcliff
5. #04
Online Video
invades the living room
Barring global Armageddon, technological change will continue.
Gadgetry such as smart phones and tablets have brought about
a major shift in media consumption; as they take advantage
of the convergence of enhanced hardware and affordable
broadband, these devices give their users a new lane on the
Internet highway. Video is surely along for the ride.
In 201 the consumption of video will begin to take on
2,
evolved forms in new contexts. As the adoption of increasingly
consumer-centric, multi-faceted home entertainment
technology catches on, video that had previously been
consumed online, including YouTube videos, webisodes, and
even professionally curated content by established media
companies will begin to “reverse-migrate” to the living room.
The underlying concept is not exactly new: Slingbox, Roku,
Boxee, Apple TV, and Google TV are all attempting to bridge
the capabilities of the Internet and the sacred living room
experience. However, only a few of these have begun to
scratch the surface of a truly dynamic and immersive
multimedia experience. Major barriers to widespread
adoption remain, including lackluster consumer demand,
powerful incumbent interests, technology compatibilities,
and licensing/content agreements.
It will take a formidable company to shift the massive inertia
that exists, but the convergent forces that are reshaping
personal computing in recent years have already begun to
change the landscape for video too. Apple has succeeded in
changing consumer behavior before and it may just have the
vision, consumer insight, resources, and reputation needed
to complete the push into the living room. Amazon, with its
eye on the future and its massive clout, powering its new
media tablet, also has the potential to grab market share.
As companies like these continue to pursue innovation
toward creating the quintessential multimedia hub,
you can bet that content agreements, distribution
channels, and strategic partnerships are being
created behind the scenes to supply the hardware
and software that consumers will find appealing.
201 is just the beginning.
2
Christopher Bian
6. Mobile Marketing
#05
will become more social & local
than ever before
The future of mobile marketing will be intertwined marketing with companies like Placecast. Social buying
with social and location-based marketing (SoLoMo: companies like Groupon and Living Social will become
Social Local Mobile). The most successful marketing more app-focused and provide push content and alerts
messages will combine relevance and location with the on real-time local deals. Brands will create more of their
right timing. Today, 28 percent of U.S. mobile phone own apps that tap into both geo-location services and
owners (55 percent of smartphone owners) rely on their social networking. Brands will also continue to increase
phones for directions or recommendations that are based the relevance of their messaging in traditional mobile ads
on their current location. These numbers will grow rapidly. by using more location targeting and embedding social
It’s obvious that mobile, by nature, allows brands to content and shareability. Improvements in technology and
talk to the right people at the right times in the right richer mobile ads will help facilitate these approaches.
places, and brands will start to use the platform more We’ll start to see less purely mobile marketing in exchange
effectively in the next year. for more SoLoMo strategies.
We will see increased SoLoMo marketing prevail in existing Jennifer Okula
geo-social apps like Foursquare, Shopkick and Yelp.
Retailers will experiment more with geo-fenced mobile
BUY
NOW
7. Growth:
#06
The only App trend that
really matters
6’0”
5’0”
4’0”
3’0”
The usual suspects have already booked their slots at the ‘In-App’ ads will also be richer, with increasing
top of the app charts and they’re likely to be difficult to opportunities for video, and a blurring of the boundaries
depose. Developers and marketers should look beyond between mobile, online and TV. At the same time HTML5
Apple’s app store if they want to ride the next Angry Bird. will continue to drive down the cost of cross platform
Expect to see cross-media app promotion and clever use development as well as allowing apps to be downloaded
of the social echo chamber to create the next blockbuster. directly from publishers, freeing them from the restrictions
of iTunes.
Sales of the iPhone continue to break records whilst
Android activations accelerate. Every new device sold either Expect to see apps used more consistently across devices;
creates a new app or frees up a second hand smart phone not just mobiles and tablets but desktops and TVs too.
that could be re-cycled into an emerging market. So even The app story is by no means over - it is simply moving
though app usage will consolidate around those at the up to the next level.
top of the charts, there will be a tsunami of demand from
first-time smart phone users exploring their new device. Andy Lees
A rising tide lifts all ships, and in-app ad spend will continue
to explode with the key beneficiaries being the mobile ad
exchanges and enabling platforms.
8. #07
Social CPG e-commerce:
Tiptoeing between engagement
and marketing leads us back to
traditional marketing vehicles
Currently contributing to less than 5% of all consumer
packaged goods (CPG) sales, CPG eCommerce is poised
for continued growth as online grocery shopping becomes
more main stream.
Firstly we are likely to see an increase in paid media
which raises awareness and knowledge about the benefits
of CPG ecommerce, and more CPG ads on shopping
sites such as walmart.com. In addition, CPG brands
will cautiously experiment with using social media to
drum up ecommerce.
“Social commerce” needs to be approached with
caution because fans primarily want to enjoy a genuine
relationship and a sense of community with others like
them. Marketers therefore need to be careful not to tip
the balance of engagement toward marketing. There
is no “dislike” button but if there is too much focus on
selling instead of delivering an experience with the brand,
consumers can vote with their wallets or even worse
negatively influence others in a very fast and powerful way.
We have all seen how quickly bad experiences can morph
into a bad situation for a company, quickly eroding the
equity that has been carefully built up over time.
That said, CPG marketers can and should push the
technological boundaries to deliver the least obtrusive
but most e-commerce vehicles. Social media can be
used to kick start conversations, build awareness and trial;
sampling and couponing have tremendous popularity
within fan pages while sneak previews/special offers can
spur sales for new products online before they even reach
traditional shelves.
Christophe Moerman
9. The Social Graph
#08
will generate meaningful data
for brand measurement
Facebook now definitively owns our social graph. With Mining those platforms for explicit, implicit, and analytic
over 750 million users (and growing), our real-life social consumer data will become a core measurement
networks, personal and professional, have been mapped. approach for brands.
Nearly every social platform now takes advantage of
Facebook Connect, to bolster user experience and As adoption of social media becomes more widespread in
adoption and to create more value for the service and the general population, marketers will also simultaneously
its users. And users constantly generate a stream of data increase the role of social media in their broader media
that gives us a higher level of insight into their habits and mix. Social media will function as a more accurate
attitudes than we’ve ever had before. This is the age of Big barometer of consumer opinion. As consumers react to
Data, and brands will grow even more eager capitalize on it. the mix of messages in the marketplace, it will become
even more necessary for us, as researchers, to be able
With the Facebook identity so thoroughly enmeshed to identify key points of significance within social data
in the development of new applications and platforms, that can serve as surrogates for the larger survey data set.
it facilitates aggregation of that data, while Twitter’s From there, we will be able to extrapolate more broadly
functionality as an information-sharing platform means to measure the impact of that media on a brand.
it also captures a wide variety of additional data.
Anne Czernek
This unified social graph will give rise to new brand value
generation across many categories and many platforms.
10. #09
Regulators narrow their focus
as consumers pay the real price
for ‘free’ access
With mobile and digital out-of-home allowing for
ubiquitous media engagement and interactions, consumers
will be confronted with the prospect of paying to manage
the way data about their online activities is shared.
Their options might include paying for applications that
will manage their identity information, paying to access
content that would otherwise be free of charge, or they
might simply have to disconnect from networks where
information sharing is the cost of entry.
Most consumers will not accept these options. Therefore,
regulators will need to take a closer look at the actual
conflicts in the marketplace as they continue to define the
permissions paradigm for digital data sharing. While the
model of ad-supported content promotes ever-increasing
data flows worldwide, the detailed digital dossiers on
consumers generated in the process will be a concern.
Chief among monitored practices will be the ability to use
an individual’s digital footprints to assign a commercial
score that can be used to evaluate that individual’s eligibility
for certain products and services. Most developed markets
have rules that either prohibit or control such trading
practices generally; however, framing online data-sharing
practices under traditional terms will prove difficult to do.
This may strain consumers’ trust of brands that are seen
as having used data in a way that consumers would not
have expected or approved.
George Pappachen
11. #10
The arrival of
Seamless Sharing
Social networks have established themselves as an better understand how information travels. Views of
integral part of today’s online experience. Tomorrow’s certain content will eventually be measured alongside
successful social networks will be those that allow users its shareable power to determine its impact.
to overcome barriers that separate them from others;
online traffic will be content-driven, not platform-defined. While Google+ will not merge with Facebook anytime
soon, sharing seamlessly to either network (and from
We see the beginnings of this trend in the “sharing” one to the other) is starting and will establish itself sooner
buttons that are on many web pages. It is estimated that rather than later. Shareability will open up an interesting
50% of the world’s 10,000 largest websites now include opportunity for brands: those that create the most
such links, leaving the other half to realize that the real innovative and engaging pieces of content will ride the
power of the web is in sharing. While “shareability” is shareable wave and reap the benefits above competition.
a relatively new concept, ideas like virality - a natural
consequence of sharing - have been an established Juan Manuel Hernandez
measure of online success for some time.
Providing the necessary conditions for shareability will
become a basic prerequisite for any successful online
outlet; it is in everyone’s interest that sharing is made easy.
The ability to measure shareability will establish itself as
a useful way to determine levels of influence and to
12. China will see ‘One Stop Shop’
#11
convergence of micro-blogging,
social networks & information portals
The explosive growth in social media has had undoubted and video facilities and enough character spaces (1 to40)
world-wide repercussions, least not in the world’s most give substantive feedback. Layouts are basic, easy to follow
populous country, China. Though Facebook is officially and users can split interfaces into different categories,
delisted, social media thrives under the umbrella of local themes and threads.
alternatives like Ren Ren and Kaixin, both overwhelmingly
used by locals. With a keen desire to broadcast and The allure of Social Network Sites is now, from this angle,
share opinions, bloggers (over half of Internet users statistically on the wane. According to CNNIC, in 20 0 the
1
were purportedly active bloggers according to the China penetration rate of Social Network Sites amongst Chinese
Network Information Center (CNNIC) in 2009) migrated Internet-goers was 5 and in 201 this has fallen to 47%.
1% 1
towards the user-friendly environment of the Social From December 20 0 to the end of June 201 Weibo
1 1,
Network Sites in which to provide personal musings. usage has grown 200%. Weibo is fast usurping other Social
Network Sites as the place to broadcast. 20 2 will bring about
1
That tide, however, is turning fast- as is ever the case the effects of integration and how to manage consumer
in China- with the advent of micro-blogging (the most expectations on news, communication and information
popular being Sina.com’s Weibo). Weibo is fundamentally sharing. Portals (who want a piece of the action), micro-blogs
different from Twitter and offers multi-functions that and Social Network Sites will converge under one umbrella
essentially make it a simplified version of a Social Network to offer users an integrated one-stop shop.
Sites. In China, where recreational time is a premium, this is
critical. Weibo, for instance, offers visual, audio Chris Maier
13. #12
Online Advertising:
Real-time decision making
takes centre stage
There will be an increased demand for real-time campaign
insight, fuelling the emergence of intelligent automated
decision-making processes for campaign optimization.
If 201 was the year that real-time bidding emerged in Europe and
1
took hold of online advertising in North America, then 201 will be
2
the year when the impact is felt across the industry. Media buyers
will invest heavily in their demand-side platforms and become
accustomed to responding to real-time analytics. Industry players
such as market researchers and creative agencies will rise to the
challenge laid down by real-time purchasing of media, and create
solutions that can provide a) real-time ad evaluation and b) real-
time creative recalibration.
The nature of real time will permeate online advertising
throughout 201 and the successful players will be those who
2,
learn to merge real-time data from media plans with insight,
analytics, and creative evaluation into a holistic approach to
truly optimize their online advertising on the move.
There will be an increased demand for immediate actionable
insight as the time between campaign measurement and
response is reduced. Intelligent demand-side engines that can
collate real-time media plans, brand insight, direct response
analytics, and creative recalibration will emerge and drive decision-
making on the who, what, when, and where of online advertising.
Martin Ash