The document outlines significant tech and digital trends for 2017, highlighting the rise of chatbots, mobile commerce, and the importance of artificial intelligence in enhancing user experience. It discusses advancements in conversational interfaces, system integration, and the need for businesses to adapt through digital transformation to remain competitive. Additionally, it emphasizes the growing relevance of experiential business strategies and mobile-first initiatives in response to changing consumer behaviors.

1. TECH & DIGITAL
TRENDS 2017

2. 2016
35.000 ChatBot pronti a parlare su FB Messenger
2x retention degli utenti in app con il deep linking
10.000 aziende stanno sviluppando un BOT dotato di AI
65% del tempo speso online è su mobile
644 mln generati dal mercato dell’Intelligenza Artificiale
90% del tempo speso su mobile messaging
62% dei retailer è dotato di mCommerce
download di app al giorno
224 mln nuove app al giorno
40.000 di smartphone in uso
3Miliardi
spese sullo smartphone
Oltre 5h
messaggi ogni giorno in WA
42Miliardi foto su FB al giorno
300mln3Miliardidi like al giorno su Instagram
byte generati al giorno
2.5qln

3. BOTS
DEEP LEARNING
COGNITIVE COMPUTING
SMART VIRTUAL PERSONAL ASSISTANTS
ALGORITHMS
AMBIENT PROXIMITY & AMBIENT INTERFACES
INTELLIGENT CAMERAS
VR & AR
PERSONALITY ANALYTICS
DATA
CLOUD
INTERNET OF X AND WEARABLE
SECURITY
PRIVACY
VERTICAL COLLABORATIVE SOFTWARE
LEADERSHIP & SHARING
VIDEO
MOBILE COMMERCE
SOCIAL PAYMENTS
DEEP LINKING & APP ECOSYSTEM
PUSH
SMARTHOME & HOME ENTERTAINMENT
COME SIAMO PARTITI?
DUEMILASEDICI

4. BOTS
DEEP LEARNING
COGNITIVE COMPUTING
SMART VIRTUAL PERSONAL ASSISTANTS
ALGORITHMS
AMBIENT PROXIMITY & AMBIENT INTERFACES
INTELLIGENT CAMERAS
VR & AR
PERSONALITY ANALYTICS
DATA
CLOUD
INTERNET OF X AND WEARABLE
SECURITY
PRIVACY
VERTICAL COLLABORATIVE SOFTWARE
LEADERSHIP & SHARING
VIDEO
MOBILE COMMERCE
SOCIAL PAYMENTS
DEEP LINKING & APP ECOSYSTEM
PUSH
SMARTHOME & HOME ENTERTAINMENT
COME SIAMO PARTITI?
DUEMILASEDICI

5. AI & MACHINE
LEARNING
Machine learning programs run on
neural networks and analyze data in
order to help computers find new
things without being explicitly
programmed where to look.
Within the field of AI, machine
learning is useful because it can help
computers to predict and make real-
time decisions without human
intervention.

6. DEEP
LEARNING
Programmers use deep learning
algorithms alongside a corpus of data
(typically many terabytes of text,
images, videos, speech etc.). The
system is trained to learn on its own.
What’s changed recently is the amount
of computer power and the volume of
data: this means that more and more
human processes will be automated,
including the writing of software, which
computers will soon start to do
themselves.

7. COGNITIVE
COMPUTING
Cognitive computing systems
use natural language processing
and artificial intelligence in order
to understand our intentions and
to enable people and machines
to interact more naturally.
Cognitive systems like IBM
Watson super-charge our human
ability to think through complex
problems.

8. CONVERSATIONAL
INTERFACES
Computers and human beings don’t speak the same
language, so we rely on graphical user interfaces (GUIs).
But GUIs come with a natural barrier: people have to learn to
use them.
Through conversational interfaces we are on a path that
could make interaction with digital services more intuitive,
more accessible and more efficient.

9. BUSINESS
BOTS
There are now 35,000 Facebook
Messenger bots available, as well as a
number of platforms that make it easy
for anyone to build a bot.
Many brands are using chatbots for
marketing and customer service
because they are capable of intimate
conversations with users and able to
remember details from previous
conversations.

10. MIXED
REALITY
Mixed Reality (MR) combines the physical and
digital realms and encompasses a number of
technologies: augmented reality (AR), virtual reality
(VR), 360-degree video and holograms.

11. GESTURE-BASED
CONTROLS
Movement-based UI is turning the body into
a controller and making digital experiences
both immersive and interactive.

12. OMNICANALITÀ
Omnichannel is the ability to have a continuous experience across brands, across format
and across devices.
The brands who can best interpret omnichannel data and understand all customers are
the winners. There will be a new dimension of customer decision. As a final decision is
being made to purchase, price, relationship, service and continuity will all be considered.

13. MOBILE
COMMERCE
Mobile as a channel is growing in importance for the Retail industry.
The increase in use of mobile as a shopping tool is having a real
impact on retailers who are trying to keep up with consumers’ rapidly
changing shopping behavior.

14. MOBILE ONLY
CUSTOMER EXPERIENCE
Companies that invest in mobile-first programs will lead.
Sophisticated companies are beginning to explore a mobile-
only approach in addition to integrating cross-channel
strategies with omni-channel experiences.

15. DEEP
LINKING
Deep mobile linking make it easier to find and share data across all
of the apps in your phone.
Contextual deep links offer much more robust information: they
take you from site to app, app to site, or app to app, and they can
also offer personalized information.

16. VIDEO 360°
360° video has transformed the viewing experience from a
passive one to an active one, more engaging and exciting. It
brings the viewer into the action and gives them authority in
choosing how to navigate the video content.
Creating content with the use of a panoramic video camera is a
major evolution in how brands can use video to engage with
their viewers.

17. REAL-TIME
FACT CHECKING
Buoyed by new technologies and our
recent election cycle, real-time fact-
checking will be a priority in 2017.
News organizations have a tremendous
opportunity to use AI along with social
media data and their own article
databases, to build tools for real-time fact
checking, adding a critical editorial layer
that’s both good for the public interest and
good for building brand reputation.

18. SYSTEM
INTEGRATION
A total system integration is able to
optimize the information flow and
management between company
systems (eCommerce, CMS, legacy
etc.) and the processes with the
aim of enhancing omnichannels
and efficiency.

19. DIGITAL
TRANSFORMATION
The need to build an organization that can change its technology and its culture
rapidly is no longer an option.
Digital Transformation will be core to not only surviving in the time of business
disruption, but building a business model that is agile, adaptable and designed to
thrive long into the future.

20. EXPERIENCE
BUSINESS
Experience is the key to our future
relationships with customers.
Bringing customers closer to
experiences is the key to driving true
value. Bringing them personalized
experiences is the key to the future of
business.

21. COSA CI ASPETTIAMO?
DUEMILADICIASSETTE
INTERFACCE CONVERSAZIONALI
BUSINESS BOTS
AI & MACHINE LEARNING
COGNITIVE COMPUTING
DEEP LINKING
CONTROLLI GESTURE-BASED
VR & AR
SYSTEM INTEGRATION
DIGITAL TRANSFORMATION
VIDEO 360°
REAL-TIME FACT CHECKING
OMNICANALITÀ
EXPERIENCE BUSINESS
MOBILE COMMERCE
MOBILE-ONLY CUSTOMER EXPERIENCE

22. MASMERRY HAPPY NEW YEAR.&
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