The Gadget Flow at Open Coffee Athens
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The document introduces The Gadget Flow, a website that showcases cool products from the web. It has received over 1.2 million page views and 100,000 app downloads. The Gadget Flow is looking to expand by translating its website, creating Android Wear and Apple Watch apps, enhancing user wishlists, and customizing feeds based on user preferences. It also discusses growth strategies like giveaways and revenue sources like affiliate marketing and ads.
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1. Conversational UI and voice search will redefine engagement through advances in speech recognition and increased consumer adoption of voice assistants.
2. Everyday accessible proactive assistants will see companies focus on integrating services within voice assistants and new players may launch their own assistants.
3. Messaging apps will become an important new social marketing channel as brands experiment with chatbots and advertising within popular apps like WhatsApp and Facebook Messenger.
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2) Mobile banking helps solve issues with securing cash transactions and allows money transfers globally regardless of provider. Speakers called for more ubiquitous mobile banking systems.
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The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
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These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
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Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
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Similar to The Gadget Flow at Open Coffee Athens
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Is Malaysia becoming Digital?
A presentation for digital media consumption my Malaysians.
Figures are awesome ..........
Digital marketing is future
The document provides statistics about internet usage globally and in India. Over 2 billion people use the internet worldwide with over 100 million users in India, the third largest in the world. India also has over 40 million Facebook users and 958 million mobile phone users. Digital media is an important part of modern life where people work, play, learn and share online. The internet and mobile phones provide opportunities to increase visibility, connect socially and conduct business through websites, social media, search engines and online advertising.
Gridley iab growth trends in digital media 2014 v10.16.14
This document summarizes growth trends in the digital media industry. It finds that mobile usage and commerce are growing rapidly, surpassing desktop usage, and that mobile represents a major opportunity for advertising and retail as mobile ad spending and commerce have much room to increase given the amount of time spent on mobile. The document also notes strong growth in areas like digital marketing, e-commerce and ad tech. Recent IPO and M&A activity in the digital space is analyzed.
Growth Trends in Digital Media
Интернет-реклама преодолела очередную историческую отметку. По итогам полугодия объем рынка Digital составил 23,1 млрд долларов. Рост в январе–июне составил 15%, во втором квартале — 14%. Доходы от мобильной рекламы достигли 5,3 млрд долларов, что на 76% больше прошлогоднего показателя. На рекламу в мобильном поиске пришлось 2,7 млрд, на медийную — 2,5 млрд, остальные 103 млн — на прочие форматы. Цифровая видеореклама прибавила 13%, до 1,5 млрд долларов, говорится в отчете Interactive Advertising Bureau (IAB) и PricewaterhouseCoopers.
Подробнее об отчёте по ссылке -
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The document discusses current trends in social media. It provides statistics on major platforms like Facebook, Twitter, YouTube and Foursquare. Facebook has over 600 million active users. Twitter sees over 90 million tweets per day. The document also outlines 5 important trends: 1) Social networks becoming personalized hubs, 2) Rise of social commerce, 3) Increased impact of social media in search results, 4) Continued growth of major platforms, and 5) Growth of location-based services with smartphones. It envisions social media integrated further into daily life in the future through deals, augmented reality, travel experiences and more personalized communication.
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2) Mobile turned social media and content consumption into a real-time, streaming experience where content like photos and videos could be created and shared on the go.
3) The rise of mobile led to a new pattern of content marketing centered around sharing media across large social networks, with the number of photos shared on platforms like Facebook and Instagram exploding as mobile usage grew.
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2) Online transactions in China reached $301.9 billion USD in 2013 and are expected to surpass $651 billion USD by 2017, representing rapid growth in e-commerce.
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- 2. “ We Showcase The Coolest Products of the Web ”
- 6. Evan Varsamis Cassie Ousta Michalis Chliounakis John Antoniou Megan Logan Ashley Timms Mark Myerson Madhurima Nag Weston Launcher Stephanie Stutz Michael Cheng Diana Regal
- 7. Statistics 1.2M Page views 28K 100k App Downloads 40% Mobile Users 4M Time on Site Website Users 55% Returning Users
- 8. 13% 19% Demographics 67% USA Europe ROTW 48% 52% Female Male
- 9. GROWTH HACKING Giveaway [2 Watches ] 307.256 Participants Cost 280 Euro 12.000 New Subscribers 600.000 Pageviews 20.000 New Facebook Fans
- 10. REVENUE SOURCES Amazon Affiliation Fancy Affiliation Product Submissions Display Ads
- 11. WHAT’S NEXT Translate Website Android Wear & Apple Watch App Enhance Wishlist Customized Feed Based on Preference Geo Location Currency & Availability
- 12. 20,000 Attendees 60% of the Fortune 500 Web Summit Dublin 2014
- 13. Crowdfunding Market $2.7 Billion in 2010 $5.1 Billion in 2013 $90 Billion in 2020
- 14. Entrepreneurship 1) Have the right Team 2) Follow your Gut 5) Get Ready to Wear Multiple Hats