This document summarizes a webinar about optimizing emails for mobile devices. It discusses trends showing the rise of mobile email and importance of optimization. Tips included using single column layouts, inline styles over style sheets, and testing links and images across different devices. Speakers emphasized the need to design for a small screen and avoid wasting users' time. Rendering tools and testing emails on multiple platforms before sending were presented as important for ensuring proper display.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Michael Nicholas
This is the opening setup for our discussion at the 2012 NYC Mobile Upfront ( http://youtu.be/kf1UTtdMYcI ). These slides were put together by my good friends Jason Newport, SVP, Mobile at Carat and Aubrie LaMar, CSM, Mobile Team Lead at iProspect and myself.
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
Telecom and employability skills for indiaRishi Kapal
Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
A presentation that should make our clients aware that mobile advertising will become huge in the near future and that they should start engage in it now.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Michael Nicholas
This is the opening setup for our discussion at the 2012 NYC Mobile Upfront ( http://youtu.be/kf1UTtdMYcI ). These slides were put together by my good friends Jason Newport, SVP, Mobile at Carat and Aubrie LaMar, CSM, Mobile Team Lead at iProspect and myself.
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
Telecom and employability skills for indiaRishi Kapal
Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
A presentation that should make our clients aware that mobile advertising will become huge in the near future and that they should start engage in it now.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
This presentation provide a brief overview of Compuware's Mobility Center of Excellence. Compuware is enabling customers to realize the benefits of a value-driven mobile strategy by delivering commercial quality mobile applications.
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Mobile 2011 Report is following the predictions of ReadWriteWeb, GigaOm, Juniper, IBM and other leading experts.
Watch for TrendsSpoting's 2011 Social Media Predictions.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
Mobile strategies for the tourism industryJames Burnes
James Burnes, CEO of Mobiltopia (www.mobiltopia.com) presents to the Indiana Department of Tourism's New Media Workshop on how the mobile web will impact the future of tourism and what organizations need to consider.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
Gmail tabs promotions to primary tab emails silverpopSilverpop
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers.
A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab.
While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Optimizing Email for Mobile Devices
1. Optimizing For The Small Screen
Optimizing Emails for Mobile Devices: Trends,
Tips and Best Practices
August 19, 2010 – Silverpop Webinar @Silverpop
2. Speakers and Agenda
• Len Shneyder • The Mobile Landscape
– Director of Deliverability & • The Nuts & Bolts of Mobile
Messaging
• Rendering Tools & Testing
– Unica
• Q&A
• Wrap-Up and Survey
• Loren McDonald
– VP, Industry Relations
– Silverpop
– Moderator
4. Buried in Nielsen blog…
Email Remains Top on Mobile Internet Activities
…the dominance of email activity on mobile devices continue with an
increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.
5. Optimizing For The Small Screen
Len Shneyder, Director of Deliverability & Messaging, Unica
7. With 4.6 billion current mobile
subscriptions projected to
surge to 6.5 billion mobile
connections by 2014, there's
no denying it:
Mobile is no longer the future,
it’s the present!
Confidential
2010 Unica Corporation
8. Everything is a mobile device.
Confidential
2010 Unica Corporation
9. The Mobile Explosion
“The day when more people
Mobile Phone Email Users (millions) read and respond to email via
their handhelds than any
1,200 other platform is approaching,
underscoring how critical it
1,000 is to build email campaigns
800 that are optimized for
mobile devices.”
600 - Mobile Marketer, October 13, 2009
400 1,107
200 659
139 234 392
0 Mobile Internet adoption is
outpacing desktop adoption
2009 2010 by 8X
2011 - Morgan Stanley, Web 2.0 Summit,
2012 October 20, 2009
2013
Chart: The Radicati Group, “Wireless Email Market, 2009 – 2013,” October 12, 2009, www.radicati.com.
Confidential
2010 Unica Corporation
10. The Industry is Evolving
Confidential
2010 Unica Corporation
12. Mobile Is Global, but there are clear
leaders
Confidential
2010 Unica Corporation
13. eReaders – New Mobile Vanguards
Confidential
2010 Unica Corporation
14. Mobile is not just on the go
Confidential
2010 Unica Corporation
15. More food for thought: Social vs. Email
Email is the lubricant and
glue of social media.
Social actions translate
into email notifications.
Businesses are
increasingly leveraging
social channels.
Confidential
2010 Unica Corporation
16. Mobile Marketing Food Pyramid
Mobile
Lifestyle
Location
Based
Coupon Mobile
Barcodes Email
Mobile Mobile
Video/TV Games
Mobile
SMS MMS
Internet
Confidential
2010 Unica Corporation
17. The Nuts & Bolts of Mobile
Confidential
2010 Unica Corporation
18. Mobile isn’t tied to any specific mail client
Confidential
2010 Unica Corporation
19. Mobile Email Crosses Borders
A recent study found that
52% of mobile phone
owners access the same
email account across
multiple devices (PCs,
laptops, mobile phones,
etc.), with the other 48%
using a distinct account for
mobile-email only.
Confidential
2010 Unica Corporation
28. Pre-Headers – The Jury Is Still Out
Confidential
2010 Unica Corporation
29. The Same Rules Apply
CSS has varied support depending on the mobile
device/email client in question.
– Inline-Styles are more widely support than Style Sheets
Brand yourself at the top of your email, your fold line is a
matter of inches so be sure who you are and what your
email is attempting to convey is easily discerned
Forms and scripts will appear as problematic in mobile
clients
Use single column layouts vs. double or triple column
Confidential
2010 Unica Corporation
31. Design optimization is a process:
1 – Test Your Links & Images
Confidential
2010 Unica Corporation
32. A 2nd set of eyes never hurts
2 – Check your spelling
Confidential
2010 Unica Corporation
33. The best defense against poor rendering
3 – Validate your code
Confidential
2010 Unica Corporation
34. Visualize the future
4 – See what your customers are seeing!
Confidential
2010 Unica Corporation
35. Contact Information / Q & A
• Len Shneyder, Unica
– lshneyder@unica.com
– Twitter: @LenShneyder
• Loren McDonald, Silverpop
– lmcdonald@silverpop.com
– Twitter: @LorenMcDonald
– Twitter: @silverpop
36. Resources
• Resource Center
– White papers
– Archived Webinars
– Blogs
– Case studies
– Newsletters
– http://www.silverpop.com/marketing-resources/index.html
• Many presentations available on SlideShare
– www.slideshare.net/Silverpop
37. Thank You!
On Twitter: @Silverpop
www.slideshare.net/silverpop
www.silverpop.com