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Phil Hendrix

Phil Hendrix

122 Followers
19 SlideShares 0 Clipboards 122 Followers 150 Followings
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19 SlideShares 0 Clipboards 122 Followers 150 Followings

Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
Director immr
Industry
Telecom / Mobile
Website
www.immr.org
About
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments. Specialties: Innovation, disruptive strategy, mobile, location, marketing
Contact Details
Tags
mobile market research innovation social tablets value proposition marketing startups behavioral economics gamification m-commerce market adoption testing new products venture capital positioning market size strategy lbs mobile apps enterprises customer needs customer experience disruptive innovation engagement big data location #imediasummit m-payments algorithms signals data digital consumers shopping apps #consumer #ux #retailing #mobile loyalty mobile social strategy customer service mobile social consumers engagement strategy market mobile customer loyalty strategy marketing behavior change mobile tablets price ipad elasticity survey resear mobile m-commerce lbs social research technology ctia pricing choice modeling elasticity ipad mobile device tablets smart phones market adoption mobile device smart phones location-based services geoloco mobile devices geo location-based services wireles market potential new-to-market products statistics demand google
See more
Presentations (18)
See all
Google's Mobile Strategy, GigaOm Research Roundtable
13 years ago • 1619 Views
Communicating The Value Proposition For New Products And Startups, Key Elements, Dr Phil Hendrix, immr, 201002
13 years ago • 6579 Views
Dr. Phil Hendrix - GeoLoco Futures of Location panel - Slides
12 years ago • 686 Views
Tablets Market - Research presented at CTIA iPad and Tablets Conf. - Dr. Phil Hendrix immr 20101006
12 years ago • 1501 Views
Tablet Market Outlook - April 2011 - Dr. Phil Hendrix, immr
12 years ago • 2856 Views
Market Outlook for Tablets - CTIA - March 22, 2011 - Dr. Phil Hendrix, immr
12 years ago • 661 Views
Delivering on the Promise of M-Commerce, Dr. Phil Hendrix, immr - April 2011
12 years ago • 1466 Views
M-Commerce - Social-Loco Slides - Dr. Phil Hendrix, immr
12 years ago • 1177 Views
Using Mobile as an Instrument to Affect Behavior
11 years ago • 893 Views
Mobile and-behavior-change
10 years ago • 732 Views
Customer Loyalty and Mobile Peer Strategies Dr. Phil Hendrix, immr - 20130204
10 years ago • 1182 Views
Driving Revenues and Building Customer Loyalty Webinar Slides
10 years ago • 879 Views
Is the Consumer Experience Broken - NAKU - Dr. Phil Hendrix
10 years ago • 1339 Views
Retailing, Brands and the Consumer Experience - Research Findings and Implications
9 years ago • 1382 Views
Trends Shaping Mobile and Digital Strategy
9 years ago • 1506 Views
Would the Real Mobile Wallet Please Stand Up?
9 years ago • 3272 Views
Engaging Connected Consumers - Strategies for Brands and Retailers
9 years ago • 1170 Views
Perspectives on Disruptive Innovation
8 years ago • 1701 Views
Documents (1)
Drive Revenue and Loyalty by Engaging Mobile and Social Consumers
10 years ago • 975 Views
Likes (106)
See all
Big & Personal: the data and the models behind Netflix recommendations by Xavier Amatriain
BigMine • 9 years ago
What MBA Students Need to Know about CX, Data Science and Surveys
Business Over Broadway • 6 years ago
An Industry Perspective on Subjectivity, Sentiment, and Social
Seth Grimes • 6 years ago
LUMA's State of Digital Marketing at DMS West 15
LUMA Partners • 7 years ago
Data Science: A Mindset for Productivity
Daniel Tunkelang • 8 years ago
Privacy Please: Why Retailers Need to Rethink Personalization
Capgemini • 7 years ago
What Is the Future of Data Sharing?
Center on Global Brand Leadership • 7 years ago
Imagining the physical web
yiibu • 7 years ago
Top 10 iBeacon Questions
Locly • 7 years ago
Hypothesis Testing Workshop (cezary.co)
Cezary Pietrzak • 7 years ago
iBeacon and IoT: Where We're At, Where We're Going
Doug Thompson • 9 years ago
LocalSocial O Reilly Webcast Slides - A Tour of the Beacosystem
Sean O'Sullivan • 8 years ago
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
iVentures Consulting • 8 years ago
Beacosystem V3
Sean O'Sullivan • 8 years ago
Customer Discovery Skills
Stanford University • 9 years ago
Customer Development Methodology
Venture Hacks • 14 years ago
The Physical Web
Scott Jenson • 9 years ago
The Mobile Retail Landscape
Nudge Software Inc. • 9 years ago
Indoor Location / iBeacon @ Digital Summit Ireland by LocalSocial
Sean O'Sullivan • 9 years ago
Designing with Empathy [Beyond Tellerrand 2013]
Aaron Gustafson • 10 years ago
Digital Impact: From Systems of Record to Systems of Engagement
Geoffrey Moore • 11 years ago
David Reed - Social Mobility and the 3rd Cloud
venice sessions • 14 years ago
Smart Gamification
Amy Jo Kim • 11 years ago
The future of consumer insights
Joel Rubinson • 12 years ago
What We Learned at CES 2013 and What Every Brand Should Know - Final Recap
Ogilvy • 10 years ago
Coop First: how non-zero-sum games are reshaping our digital landscape
Amy Jo Kim • 10 years ago
No guts, No glory: 5 steps to become a brave new marketer
Joeri Van den Bergh • 10 years ago
User Insights Start the Design Process
Steve Portigal • 10 years ago
Content Strategy for Mobile: The Workshop
Karen McGrane • 10 years ago
2013 Tech Trends
frog • 10 years ago
  • Activity
  • About

Presentations (18)
See all
Google's Mobile Strategy, GigaOm Research Roundtable
13 years ago • 1619 Views
Communicating The Value Proposition For New Products And Startups, Key Elements, Dr Phil Hendrix, immr, 201002
13 years ago • 6579 Views
Dr. Phil Hendrix - GeoLoco Futures of Location panel - Slides
12 years ago • 686 Views
Tablets Market - Research presented at CTIA iPad and Tablets Conf. - Dr. Phil Hendrix immr 20101006
12 years ago • 1501 Views
Tablet Market Outlook - April 2011 - Dr. Phil Hendrix, immr
12 years ago • 2856 Views
Market Outlook for Tablets - CTIA - March 22, 2011 - Dr. Phil Hendrix, immr
12 years ago • 661 Views
Delivering on the Promise of M-Commerce, Dr. Phil Hendrix, immr - April 2011
12 years ago • 1466 Views
M-Commerce - Social-Loco Slides - Dr. Phil Hendrix, immr
12 years ago • 1177 Views
Using Mobile as an Instrument to Affect Behavior
11 years ago • 893 Views
Mobile and-behavior-change
10 years ago • 732 Views
Customer Loyalty and Mobile Peer Strategies Dr. Phil Hendrix, immr - 20130204
10 years ago • 1182 Views
Driving Revenues and Building Customer Loyalty Webinar Slides
10 years ago • 879 Views
Is the Consumer Experience Broken - NAKU - Dr. Phil Hendrix
10 years ago • 1339 Views
Retailing, Brands and the Consumer Experience - Research Findings and Implications
9 years ago • 1382 Views
Trends Shaping Mobile and Digital Strategy
9 years ago • 1506 Views
Would the Real Mobile Wallet Please Stand Up?
9 years ago • 3272 Views
Engaging Connected Consumers - Strategies for Brands and Retailers
9 years ago • 1170 Views
Perspectives on Disruptive Innovation
8 years ago • 1701 Views
Documents (1)
Drive Revenue and Loyalty by Engaging Mobile and Social Consumers
10 years ago • 975 Views
Likes (106)
See all
Big & Personal: the data and the models behind Netflix recommendations by Xavier Amatriain
BigMine • 9 years ago
What MBA Students Need to Know about CX, Data Science and Surveys
Business Over Broadway • 6 years ago
An Industry Perspective on Subjectivity, Sentiment, and Social
Seth Grimes • 6 years ago
LUMA's State of Digital Marketing at DMS West 15
LUMA Partners • 7 years ago
Data Science: A Mindset for Productivity
Daniel Tunkelang • 8 years ago
Privacy Please: Why Retailers Need to Rethink Personalization
Capgemini • 7 years ago
What Is the Future of Data Sharing?
Center on Global Brand Leadership • 7 years ago
Imagining the physical web
yiibu • 7 years ago
Top 10 iBeacon Questions
Locly • 7 years ago
Hypothesis Testing Workshop (cezary.co)
Cezary Pietrzak • 7 years ago
iBeacon and IoT: Where We're At, Where We're Going
Doug Thompson • 9 years ago
LocalSocial O Reilly Webcast Slides - A Tour of the Beacosystem
Sean O'Sullivan • 8 years ago
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
iVentures Consulting • 8 years ago
Beacosystem V3
Sean O'Sullivan • 8 years ago
Customer Discovery Skills
Stanford University • 9 years ago
Customer Development Methodology
Venture Hacks • 14 years ago
The Physical Web
Scott Jenson • 9 years ago
The Mobile Retail Landscape
Nudge Software Inc. • 9 years ago
Indoor Location / iBeacon @ Digital Summit Ireland by LocalSocial
Sean O'Sullivan • 9 years ago
Designing with Empathy [Beyond Tellerrand 2013]
Aaron Gustafson • 10 years ago
Digital Impact: From Systems of Record to Systems of Engagement
Geoffrey Moore • 11 years ago
David Reed - Social Mobility and the 3rd Cloud
venice sessions • 14 years ago
Smart Gamification
Amy Jo Kim • 11 years ago
The future of consumer insights
Joel Rubinson • 12 years ago
What We Learned at CES 2013 and What Every Brand Should Know - Final Recap
Ogilvy • 10 years ago
Coop First: how non-zero-sum games are reshaping our digital landscape
Amy Jo Kim • 10 years ago
No guts, No glory: 5 steps to become a brave new marketer
Joeri Van den Bergh • 10 years ago
User Insights Start the Design Process
Steve Portigal • 10 years ago
Content Strategy for Mobile: The Workshop
Karen McGrane • 10 years ago
2013 Tech Trends
frog • 10 years ago
Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
Director immr
Industry
Telecom / Mobile
Website
www.immr.org
About
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments. Specialties: Innovation, disruptive strategy, mobile, location, marketing
Tags
mobile market research innovation social tablets value proposition marketing startups behavioral economics gamification m-commerce market adoption testing new products venture capital positioning market size strategy lbs mobile apps enterprises customer needs customer experience disruptive innovation engagement big data location #imediasummit m-payments algorithms signals data digital consumers shopping apps #consumer #ux #retailing #mobile loyalty mobile social strategy customer service mobile social consumers engagement strategy market mobile customer loyalty strategy marketing behavior change mobile tablets price ipad elasticity survey resear mobile m-commerce lbs social research technology ctia pricing choice modeling elasticity ipad mobile device tablets smart phones market adoption mobile device smart phones location-based services geoloco mobile devices geo location-based services wireles market potential new-to-market products statistics demand google
See more

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