Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
Director immr
Industry
Telecom / Mobile
Website
www.immr.org
About
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments.
Specialties: Innovation, disruptive strategy, mobile, location, marketing
Tags
mobile
market research
innovation
social
tablets
value proposition
marketing
startups
behavioral economics
gamification
m-commerce
market
adoption
testing
new products
venture capital
positioning
market size
strategy
lbs
mobile apps
enterprises
customer needs
customer experience
disruptive innovation
engagement
big data
location
#imediasummit
m-payments
algorithms
signals
data
digital
consumers
shopping
apps
#consumer #ux #retailing #mobile
loyalty mobile social strategy customer service
mobile social consumers engagement strategy market
mobile customer loyalty strategy marketing
behavior change
mobile tablets price ipad elasticity survey resear
mobile m-commerce lbs social
research
technology
ctia
pricing
choice modeling
elasticity
ipad
mobile device tablets smart phones market adoption
mobile device
smart phones
location-based services
geoloco
mobile devices geo location-based services wireles
market potential
new-to-market products
statistics
demand
google
See more
Presentations
(18)
See all
Likes
(106)
See all
What MBA Students Need to Know about CX, Data Science and Surveys
Business Over Broadway
•
6 years ago
An Industry Perspective on Subjectivity, Sentiment, and Social
Seth Grimes
•
6 years ago
LUMA's State of Digital Marketing at DMS West 15
LUMA Partners
•
7 years ago
Data Science: A Mindset for Productivity
Daniel Tunkelang
•
8 years ago
Privacy Please: Why Retailers Need to Rethink Personalization
Capgemini
•
7 years ago
What Is the Future of Data Sharing?
Center on Global Brand Leadership
•
7 years ago
Imagining the physical web
yiibu
•
7 years ago
Top 10 iBeacon Questions
Locly
•
7 years ago
Hypothesis Testing Workshop (cezary.co)
Cezary Pietrzak
•
7 years ago
iBeacon and IoT: Where We're At, Where We're Going
Doug Thompson
•
9 years ago
LocalSocial O Reilly Webcast Slides - A Tour of the Beacosystem
Sean O'Sullivan
•
8 years ago
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
iVentures Consulting
•
8 years ago
Beacosystem V3
Sean O'Sullivan
•
8 years ago
Customer Discovery Skills
Stanford University
•
9 years ago
Customer Development Methodology
Venture Hacks
•
14 years ago
The Physical Web
Scott Jenson
•
9 years ago
The Mobile Retail Landscape
Nudge Software Inc.
•
9 years ago
Indoor Location / iBeacon @ Digital Summit Ireland by LocalSocial
Sean O'Sullivan
•
9 years ago
Designing with Empathy [Beyond Tellerrand 2013]
Aaron Gustafson
•
10 years ago
Digital Impact: From Systems of Record to Systems of Engagement
Geoffrey Moore
•
11 years ago
David Reed - Social Mobility and the 3rd Cloud
venice sessions
•
14 years ago
Smart Gamification
Amy Jo Kim
•
11 years ago
The future of consumer insights
Joel Rubinson
•
12 years ago
What We Learned at CES 2013 and What Every Brand Should Know - Final Recap
Ogilvy
•
10 years ago
Coop First: how non-zero-sum games are reshaping our digital landscape
Amy Jo Kim
•
10 years ago
No guts, No glory: 5 steps to become a brave new marketer
Joeri Van den Bergh
•
10 years ago
User Insights Start the Design Process
Steve Portigal
•
10 years ago
Content Strategy for Mobile: The Workshop
Karen McGrane
•
10 years ago
2013 Tech Trends
frog
•
10 years ago
Presentations
(18)
See all
Likes
(106)
See all
What MBA Students Need to Know about CX, Data Science and Surveys
Business Over Broadway
•
6 years ago
An Industry Perspective on Subjectivity, Sentiment, and Social
Seth Grimes
•
6 years ago
LUMA's State of Digital Marketing at DMS West 15
LUMA Partners
•
7 years ago
Data Science: A Mindset for Productivity
Daniel Tunkelang
•
8 years ago
Privacy Please: Why Retailers Need to Rethink Personalization
Capgemini
•
7 years ago
What Is the Future of Data Sharing?
Center on Global Brand Leadership
•
7 years ago
Imagining the physical web
yiibu
•
7 years ago
Top 10 iBeacon Questions
Locly
•
7 years ago
Hypothesis Testing Workshop (cezary.co)
Cezary Pietrzak
•
7 years ago
iBeacon and IoT: Where We're At, Where We're Going
Doug Thompson
•
9 years ago
LocalSocial O Reilly Webcast Slides - A Tour of the Beacosystem
Sean O'Sullivan
•
8 years ago
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
iVentures Consulting
•
8 years ago
Beacosystem V3
Sean O'Sullivan
•
8 years ago
Customer Discovery Skills
Stanford University
•
9 years ago
Customer Development Methodology
Venture Hacks
•
14 years ago
The Physical Web
Scott Jenson
•
9 years ago
The Mobile Retail Landscape
Nudge Software Inc.
•
9 years ago
Indoor Location / iBeacon @ Digital Summit Ireland by LocalSocial
Sean O'Sullivan
•
9 years ago
Designing with Empathy [Beyond Tellerrand 2013]
Aaron Gustafson
•
10 years ago
Digital Impact: From Systems of Record to Systems of Engagement
Geoffrey Moore
•
11 years ago
David Reed - Social Mobility and the 3rd Cloud
venice sessions
•
14 years ago
Smart Gamification
Amy Jo Kim
•
11 years ago
The future of consumer insights
Joel Rubinson
•
12 years ago
What We Learned at CES 2013 and What Every Brand Should Know - Final Recap
Ogilvy
•
10 years ago
Coop First: how non-zero-sum games are reshaping our digital landscape
Amy Jo Kim
•
10 years ago
No guts, No glory: 5 steps to become a brave new marketer
Joeri Van den Bergh
•
10 years ago
User Insights Start the Design Process
Steve Portigal
•
10 years ago
Content Strategy for Mobile: The Workshop
Karen McGrane
•
10 years ago
2013 Tech Trends
frog
•
10 years ago
Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
Director immr
Industry
Telecom / Mobile
Website
www.immr.org
About
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments.
Specialties: Innovation, disruptive strategy, mobile, location, marketing
Tags
mobile
market research
innovation
social
tablets
value proposition
marketing
startups
behavioral economics
gamification
m-commerce
market
adoption
testing
new products
venture capital
positioning
market size
strategy
lbs
mobile apps
enterprises
customer needs
customer experience
disruptive innovation
engagement
big data
location
#imediasummit
m-payments
algorithms
signals
data
digital
consumers
shopping
apps
#consumer #ux #retailing #mobile
loyalty mobile social strategy customer service
mobile social consumers engagement strategy market
mobile customer loyalty strategy marketing
behavior change
mobile tablets price ipad elasticity survey resear
mobile m-commerce lbs social
research
technology
ctia
pricing
choice modeling
elasticity
ipad
mobile device tablets smart phones market adoption
mobile device
smart phones
location-based services
geoloco
mobile devices geo location-based services wireles
market potential
new-to-market products
statistics
demand
google
See more