NOX July 2011

JULY 2011 BUSINESS NEWSLETTER

News Online Xchange
JULY2011 ISSUE

News Online Xchange (NOX) is the o cial monthly business newsletter of New Media Services Pty. Ltd. It
serves to give up-to-date information on the products and services under the NMS brand, as well as
news involving the Web and Mobile industries.

Mobile Apps Trends 2011: The year of localization,
integration and awesome handheld imaging
2010 saw th emergenc of rea -tim alert for mobil vi pus notiﬁcation .
Now say hello to 2011, the year that allowed your check-in status to be visible all across the social media board,
edit your office presentation while on the train, and add all sorts of filters to your phone cam pictures to make
them look like they were taken in the 50's.
Below are the top trending mobile trends that if left ignored, makes your smartphone so 2010.

1. Local e Searc & Dea
Update
How is it possible that your friend keeps getting all
the best deals in your neighborhood? Maybe
because he finds out about them 5 seconds before
you do.

Location-based technology was considered as an
innovation as it can be seen as a cheap alternative
for companies wishing to advertise local-based
updates and alerts.

An example would be Chicago-based daily deals
website Groupon, who has joined forces with Loopt,
bringing mobile-phone customers discounts based
on their physical locations.

e info@newmediaservices.com.au
w www.newmediaservices.com.au

JULY 2011 ISSUE JULY 2011 BUSINESS NEWSLETTER

2. Integratio wit Dropb an
Other Clou Service
It would be nice to put last minute touches to that awesome
report of yours on your commute to work, right? If you have an
app that supports Dropbox, Box.net or 1Password, then that's
possible.

App developers have taken advantage of the APIs provided by
companies like Dropbox and Box.net in building in-app support
for cloud storage and file access.

In a nutshell, the document that you wrote on an iPhone or
iPad can later be retrieved and edited on an Android device, a
Blackberry, a laptop or even on a desktop, and the other way
around.

3. Onc -clic acces t 4. Fron -Facin Camer App
Tumblr, Twitter, Flickr, Today's standard in smartphones and tablets: front and back cameras.

Faceboo &Foursquar In addition, such apps now allow the user to his own real-time photo as an
in-app avatar or integration of video chat support. Moreover, a front-facing
Right now, the norm is to share, camera has now inspired app developers who might not otherwise have
check-in information and status to a bothered with camera integration as part of their app feature.
variety of different networks. Why type in
in the same sentence 5 times when you An example will be the iGotYa iPhone app. This is a very useful tweak,
can updated all your social media which allows you to track who was trying to use your iPhone in your
accounts in one click? absence. iGotYa uses the iPhone's front facing camera to take the picture
of the person trying to use your phone and then uses GPS to record the
Thanks to a growing number of compa- location information and then sends it to your email address.
nies that use OAuth, its now easier for
developers to add support for the most
popular social networks out there.

5. Phot an Vide lter
Photography has always been a popular mobile app category and
mobile phones are consistently the most popular cameras in
existence.

Admittedly, a digital, low level photo filter shouldn't make a big difference in
how often an app is used, but it does. Take a look at the latest mobile apps -
lead by Instagram, Hipstamatic and PicPlz - they all stand out because of its
use of filters and photo effects than can be applied to images before they are
shared.

Video filters are now starting to gain momentum as well, so expect a whole
Source: http://mashable.com/2011/03/22/mobile-app-trends-2011/ sew of faux-vintage videos to hit YouTube anytime soon.



2012 IN MOBILE APPS Get your smartphones ready!
Market researcher and analyst Gartner, Inc. has identified what it believes will be the most important mobile applications in 2012. They've pinpointed
that winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers.

To quote Sandy Shen, research director at Gartner:

" Mobile applications will be a highly competitive marketplace that attracts the interests of many stake
holders. Increasingly, mobile applications will define the user experience on high-end devices and device vendors
that proactively integrate innovative apps and technologies at the platform layer that will have the competitive edge."

Here are Gartner, Inc.'s top ten consumer applications to take the mobile app market by storm come 2012:

1. Location-Based Services (LBS) 2. Social Networking
Mobile social networking is the fastest-growing consumer mobile app
category.

Social network platforms are fast becoming portals, transit hubs and
cloud storage for increasing amounts of messaging and e-mail traffic,
videos, photos, games and commerce.

Build a Cool Profile

Make New Friends

Location is one of the main enablers that deliver service users based Always Be In Touch
on their context. Gartner expects the total user base of consumer
location-based services to reach 1.4 billion users by 2014. Share Private Content
LBS take into account the user's location, personal preference, gender,
Build a List of Favorites
age, profession, intention and so on, which offers a more intelligent
user experience than basic location services can.

3. Mobile Search 4. Mobile Commerce
Visual search is usually related with product
search to enable price comparisons or to check Today, mobile commerce is more of an extension of e-commerce but in
product information. To bring mobile search to a smaller form factor and with a more streamlined experience.
the next level, the app would allow users to take
actions based on the result, such as making a However, over the next few months nearing 2012, Gartner expects the
call or reservation, buying a ticket, placing an emergence of uniquely mobile functions, such as the ability to "check
order, and so on. in" to a store to alert a retailer that you are there, or the ability to add
items to a shopping cart simply by taking a photo of an item or bar
Gartner strongly advices search providers to code in the physical store.
build the experience around mobile to allow
users access to immediate results and to take
actions, given the short time span users have.

5. Mobile Payment
Although near field communication
(NFC) payment will be included in
high-end phones from 2011,
Gartner does not believe that it will
become mainstream before 2015.

In order to get consumers on board,
payment solution providers need to
address easy-to-use for users and
ease of implementation for custom-
ers without compromising security.



6. Context-Aware Service DRIVING
Context-aware applications provide improved user experiences by using the
information about a person's interests, intentions, history, environment, activities,
DRIVING - RELATED
schedule, priorities, connections and preferences to anticipate their needs and PRODUCTIVITY
proactively serve up the most appropriate content, product or service.
MOBILE ENTERTAINMENT
Mobile carriers, along with handset manufacturers, should provide expanded GEO-SOCIAL
location services to include, among others, directory assistance, mapping,
advertising and privacy controls. ADVERTISING

7. Object Recognition (OR) 8. Mobile Instant Messaging (MIM)
Gartner expects MIM to attract consumers to
new types of unified communication (UC)
clients, provided by over the top (OTT) service
providers such as Skype. Additional information
from Juniper Research states that the number
of MIM users will exceed 1.3 billion by 2016.

When Research In Motion (RIM) released its
own version of MIM via the Blackberry Messen-
ger (BBM), it has taken the mobile world by
storm and introduced another stream of
communication for mobile users. BBM is unique
in that it functions almost entirely over a data
connection, meaning you can send messages
without requiring a data plan provided that
Wi-Fi is available.

Recent developments on this app has now taken out its "exclusive to
Blackberry users only" status as app developers will now be able to integrate
High-End devices have increased sensor and processing capability BBM into their apps with the release of the Blackberry Messenger Social
that enable sophisticated applications to recognize the user's Platform SDK 1.0 for Blackberry Java final version.
surroundings, including specific objects of interest
Recently, Apple has joined Blackberry in providing an IP-based messaging
By providing easy-to-use interface, more apps will come to the market application, which is proprietary to the device through the iMessage
with enhances capabilities by 2012. application. iMessage is considered a key feature for the iCloud digital
storage and synchronization service.
9. Mobile Health Monitoring
10. Mobile Video
body weight
activity
heart rate glucose
body weight
blood pressure
auscultation inject registration
tablet dispensing
ECG Monitorpeakflow registration
inhalation

Mobile Health Monitoring has the potential to become
an integral part of chronic disease management and part
of the daily health routine for millions of consumers worldwide.

Tactio Software, for example, develops iPhone applications that help
people manage their health. To date, 1.2 million users have downloaded
their TargetWeight for Adults and TargetWeight for Teens apps, and
they consistently rank among the top 50 mobile health applications in
50 countries.

Mobile phones with larger screens and media tablets offer the ideal
The growing number of manufacturers developing next-generation
platform for video consumption and with careful marketing and consumer
healthcare devices such as scales, pedometers and blood pressure and
education, Gartner believes that carriers and content providers would be
glucose monitors that can collect and transmit all sorts of data over a
able to drive mobile video usage in the coming years.
wireless network is an added factor in the continued emergence of
(cont. on Page 5)
Mobile Health Monitoring applications.


According to the Screendigest website, 20th Century Fox is planning to launch full feature length movies for Android devices to be distributed as a free
complement to Blu-ray editions via sideloading. Included in that said report, BBC Worldwide, which is the commercial subsidiary of the BBC announced
over 12 million application downloads on smartphones and tablets in 2010, out of which 9 million were generated from the Lonely Planet travel apps. In
the 2010/2011 financial year, BBC Worldwide digital sales - including mobile - grew 8.1%.

On the Mobile Video Chat side, mobile video sharing company BlipSnips recently introduced the latest version of its iPhone app, adding a whole slate of
new features to its app, from sharing mobile videos on social networks, including geolocation support and the ability to tag your friends within the
timeline of the video, and link comments to action while its happening.

Mobile video sharing is fast becoming a crowded market, thus innovation is a key factor in getting ahead of the competition.
Sources: http://www.itbusinessedge.com, http://www.teknylate.com, http://www.themobileindian.com/news, http://www.wirelessweek.com/News/2011/, http://blogs.informatandm.com/, http://www.financialpost.com/, http://gigaom.com/video/blipsnips-iphone-app/

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Dail� Dea� Site� an� Mobil� App�
Mobile Business
A match made in digital heaven
The concept of having an online daily deals available to the masses has
Acquisition on
been such a hit, just ask Chicago-based Groupon, which is now part of a
multi-billion dollar industry.
the Go
If launching your own website has seemed to play a significant part in
launching your company, current market behaviour dictates that having
awesome mobile applications for the iPhone and Android devices has
proved to be as crucial.

Take note that Daily Deal services rely on impulse buys and the ability to
capture potential customers in the exact time and location of their choos-
ing. A perfect example would be announcing happy hour through a
smartphone push notification when a prospect is passing a bar. The idea of
capturing your market right then and there is the goal.

Groupon
The company's hope of raising billions in an IPO could hinge on the
success of its Groupon Now service, available as iPhone and Android
applications. Groupon Now is a location-based instant gratification, and
consumers in Chicago and select markets across the country are taking
advantage of multiple deals near them that are offered (and expire) at
different times of the day.

Poggled
being funded by the people behind Groupon, it was able to raise $5.6
million because of its laser focus on one particular area - drink specials!
Their apps both support the iPhone and Android phones.

DealRadar MobiGo allows you to deliver mobile
DealRadar is a handy app and website that broadcasts deals from several
providers that are happening near you. Currently, it's only available as an
iPhone app.
application packages to your End-Users via
Dealavue
content subscription and one-fee models!
The developers behind Dealavue say they focus more on their mobile apps
than their website. This allows them to have creative promotions like
sending push notifications for cheaper cellphone options just as a customer
walks into a rival store.
PRODUCT EDGE
Available in all Languages
Advertised via WAP 2.0, WEB
Automated In-House Platforms and TV Banners
for all your company needs! Customized Brand and Web Layout

Human Resources, Key Benefits:
Mobile Format Ready

Email, Moderation, Allows Easy Sharing Of The Site
Revenue Sharing Model

Chat for the August Client Set Up Artwork Creation
Secured Content Management System

issue of NOX!
http://demo.mobigo.newmediaservices.com.au/


NOX July 2011

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