1




              “From Apples to Augmented Cognition”
                 Current & Future Mobile Trends
                                 May 2011
                         http://wirelesswanders.com   Copyright Paul Golding, 2011
Friday, 13 May 2011
Why listen to this guy?                                     2




   Paul G
   Some numbers:                          Roles:
   21 years in mobile                     Mobile Product Strategy
   16 patents (mobile chip design)        Developer
   5 continents                           Chief Apps Architect Motorola
   4 books                                Advisor to corps !10k - !10B
   1st mobile apps co. in Europe          Founded the O2 Incubator
   1st mobile internet portal             Mentor at Springboard Incubator
   1st push email solution                connFu* Master at O2



   *connFu is a cloud-telephony platform



Friday, 13 May 2011
Written a few books...                   3




                                          Innovation
                                             is for
                                           Everyone

                                         31 innovation
                                             habits




Friday, 13 May 2011
Not so long ago we didn’t “need” mobiles...          4




                                                          I should
                                                          call Bob




Friday, 13 May 2011
From Islington to Iran   5




  Mobiles are
  everywhere
Friday, 13 May 2011
Indoors and outdoors, they consume attention...   6




Friday, 13 May 2011
And we need them like a fish needs water...                      7




                                                                Immersive



                                             “fish don’t know water exists...
                                                     until beached”
                                                             Marshall McLuhan




Friday, 13 May 2011
A device most of us have most of the time...
                                                               8




                                   In 59 countries:



                                           >
Friday, 13 May 2011
A global communication phenomenon
                                                                 9




           Global text
           messages



                      Six Trillion
                                                     200,000
                                                    per second


Friday, 13 May 2011
A lot of communications power...                        10




   The average teen
   sends or receives




                                                   text messages
                                                    every month




                                                     Source: comScore
Friday, 13 May 2011
A lot of communications power...                        10




   The average teen
   sends or receives




                         3,339                     text messages
                                                    every month


                 15 s per text ~ 14 hours of attention
            (15-24 yrs average 9 hours per month SN sites)
                                                     Source: comScore
Friday, 13 May 2011
The carry principle...                    11




                                         Things we carry...




Friday, 13 May 2011
The carry principle...                    11




                                         Things we carry...




Friday, 13 May 2011
The “pre-history” of mobile...   12




Friday, 13 May 2011
The mobile is dead...long live the...             13




      2007...                                           A is for...




Friday, 13 May 2011
There’s an app for that...   14




     2009...
                         A is for...


Friday, 13 May 2011
A new era of mobile...                                                15




                 Texting, talking                    Doing
                                         Organise lunch
                                         Detect offers
                                         Find a popular place

      Mobiles are                        Share video clips
                                         Hail a taxi
                                         Locate “friend of a friend”

      “everyware”                        Compare shopping prices
                                         Scan & Share the bill
                                         Pin feedback in mid-air
                                         Swap stuff
                                         Do everything?


                         (Voice + Text + Data)         Copyright Paul Golding, 2010

Friday, 13 May 2011
The trend is apps...                                      16




                                                       Source: comScore
                                       40% UK 35% UK

Friday, 13 May 2011
Visitors from Planet Google...             17




                                                 A is for...
Friday, 13 May 2011
The consumerization of smartphones...                                  18




                 Apples




                                                        Copyright Paul Golding, 2010
Friday, 13 May 2011
The consumerization of smartphones...                                    18




                 Apples                                 Androids




                                                          Copyright Paul Golding, 2010
Friday, 13 May 2011
The consumerization of smartphones...                                    18




                 Apples                                 Androids


                 Dec 2010 - 50.3% devices sold = smartphones
                                       ~35% penetration (UK)
                                                ~70% growth




                                                          Copyright Paul Golding, 2010
Friday, 13 May 2011
The consumerization of smartphones...                                    18




                 Apples                                 Androids


                 Dec 2010 - 50.3% devices sold = smartphones
                                       ~35% penetration (UK)
                                                ~70% growth


                             “everyware”
                                                          Copyright Paul Golding, 2010
Friday, 13 May 2011
And now mostly a 2-horse race...                      19




                                            “platform wars”

                                                   +115% EU5




                             Source:
                             Asymco                             Source:
                 (via VisionMobile, Tomi Ahonen)   +951% EU5   comScore


Friday, 13 May 2011
Moore’s Law...                      20



     Millions of                   Hidden engine...
    transistors!




          1 GHz                  ...of the revolution
Friday, 13 May 2011
We carry a computer all day long...             21




                                   What we really carry...

                        Some metal...



                                                      A computer!
                       Some leather...
Friday, 13 May 2011
Actually, we carry two of them...          22




      COMPUTER
        #one
                                                    COMPUTER
                                                      #two
                             Inert




Friday, 13 May 2011
But it’s more than just a computer...                                23


                              !"#$%
                            &'()*+(,


                                                           4-.2$
                                                           &56',




                                                                       1-%"-/
                                                                   &922*:*+-)*%*+,
                     4-.2$
                  &4*)3*+(%.+*,
                                                             7"+*2%"-/
                                                            &'-)3(88,



                                                           !-./0
                                                        &1"2+-3$-/*,

                                                        ;*)-%*<8*/8"/#
                                                          &=:.*%--%$,




                      A computer with senses...
Friday, 13 May 2011
We can surf the real world...                24




                                            !"#$%&'()*
                                              +,,-./
                                                    #

                                                !        $

                                                    "




                      Augmented Reality
Friday, 13 May 2011
Real-world connectivity                                         25

                      Security                      Metering




                                                                       Access




         Control




                                                               Money
             Body

                                          Engines

Friday, 13 May 2011
Real-world connectivity                                         25

                      Security                      Metering




                                                                       Access




         Control




                                                               Money
             Body

                                          Engines

Friday, 13 May 2011
Today we carry these...   26




Friday, 13 May 2011
Tomorrow we carry this...   27




Friday, 13 May 2011
There’s a URI for that...                                              28
                                !""#$%%#&'()*+"',,%-&.%/0112003/20/




                                                               %45"&(+%!6&."***




                      %".&5:6.+%76&.%**



    Internet of                                                %7&"-!%"68#6.&"'.6%**




        Things                              %!986%75:;97+%**

Friday, 13 May 2011
There’s a URI for that...                                              28
                                !""#$%%#&'()*+"',,%-&.%/0112003/20/




                                                               %45"&(+%!6&."***




                      %".&5:6.+%76&.%**



    Internet of                                                %7&"-!%"68#6.&"'.6%**




        Things                              %!986%75:;97+%**

Friday, 13 May 2011
Streaming sensor data to the cloud...                         29




       “Sensor Net”                                  Big Data!

                                             !"#$          !"#$       !"#$
                                             %&'"          %&'"       %&'"
                                           (%)!#*"      +!),"((&-*   ).%+.%




             /&(%!&0.%"12("-()!2*!&1(



            Creating value from unthinkably large amounts of data

Friday, 13 May 2011
Which is smarter?                                                       30




                                                          The
                                                         Cloud
                                                !"#$%
                                              &'()*+(,


                                                              4-.2$
                                                              &56',




                                                                          1-%"-/
                                                                      &922*:*+-)*%*+,
                                       4-.2$
                                    &4*)3*+(%.+*,
                                                                7"+*2%"-/
                                                               &'-)3(88,


                            Inert
                                                              !-./0
                                                           &1"2+-3$-/*,

                                                           ;*)-%*<8*/8"/#
                                                             &=:.*%--%$,




Friday, 13 May 2011
Right-time Web                          31



                      “Real Right time”
                                    Social stream

                                  Information stream

                                 Entertainment stream

                                     Event stream

                                    Sensor stream


Friday, 13 May 2011
Connected to streams in the cloud...                                                      32




                                                                                The
                                                                               Cloud

                                      Social stream                   !"#$%
                                                                    &'()*+(,



                                    Information stream
                                                                                       4-.2$
                                                                                       &56',




                                   Entertainment stream                                            1-%"-/
                                                                                               &922*:*+-)*%*+,
                                                             4-.2$
                                                          &4*)3*+(%.+*,


                                       Event stream
                                                                                        7"+*2%"-/
                                                                                       &'-)3(88,



                                                                                      !-./0

                                      Sensor stream                                &1"2+-3$-/*,

                                                                                   ;*)-%*<8*/8"/#
                                                                                     &=:.*%--%$,




Friday, 13 May 2011
What is smart?




Friday, 13 May 2011
The augmented human...                              34



                                         Augmented cognition:
                                          Person + right-time computer
                                            ! personalized computing

                                           = new person!


               Smartphone = smarter people
Friday, 13 May 2011
Where are we headed?                 35




                      The not-so-distant future...
                                       100 GHz
                                       100 Mbps
                                       100 TB
               Just imagine the possibilities...
Friday, 13 May 2011
36




    Thank You
   paul@wirelesswanders.com
   wirelesswanders.com

                      @pgolding
                                  (C) Copyright Paul Golding, 2010
Friday, 13 May 2011

From Apples to Augmented Cognition (Current and Future Trends in Mobile)

  • 1.
    1 “From Apples to Augmented Cognition” Current & Future Mobile Trends May 2011 http://wirelesswanders.com Copyright Paul Golding, 2011 Friday, 13 May 2011
  • 2.
    Why listen tothis guy? 2 Paul G Some numbers: Roles: 21 years in mobile Mobile Product Strategy 16 patents (mobile chip design) Developer 5 continents Chief Apps Architect Motorola 4 books Advisor to corps !10k - !10B 1st mobile apps co. in Europe Founded the O2 Incubator 1st mobile internet portal Mentor at Springboard Incubator 1st push email solution connFu* Master at O2 *connFu is a cloud-telephony platform Friday, 13 May 2011
  • 3.
    Written a fewbooks... 3 Innovation is for Everyone 31 innovation habits Friday, 13 May 2011
  • 4.
    Not so longago we didn’t “need” mobiles... 4 I should call Bob Friday, 13 May 2011
  • 5.
    From Islington toIran 5 Mobiles are everywhere Friday, 13 May 2011
  • 6.
    Indoors and outdoors,they consume attention... 6 Friday, 13 May 2011
  • 7.
    And we needthem like a fish needs water... 7 Immersive “fish don’t know water exists... until beached” Marshall McLuhan Friday, 13 May 2011
  • 8.
    A device mostof us have most of the time... 8 In 59 countries: > Friday, 13 May 2011
  • 9.
    A global communicationphenomenon 9 Global text messages Six Trillion 200,000 per second Friday, 13 May 2011
  • 10.
    A lot ofcommunications power... 10 The average teen sends or receives text messages every month Source: comScore Friday, 13 May 2011
  • 11.
    A lot ofcommunications power... 10 The average teen sends or receives 3,339 text messages every month 15 s per text ~ 14 hours of attention (15-24 yrs average 9 hours per month SN sites) Source: comScore Friday, 13 May 2011
  • 12.
    The carry principle... 11 Things we carry... Friday, 13 May 2011
  • 13.
    The carry principle... 11 Things we carry... Friday, 13 May 2011
  • 14.
    The “pre-history” ofmobile... 12 Friday, 13 May 2011
  • 15.
    The mobile isdead...long live the... 13 2007... A is for... Friday, 13 May 2011
  • 16.
    There’s an appfor that... 14 2009... A is for... Friday, 13 May 2011
  • 17.
    A new eraof mobile... 15 Texting, talking Doing Organise lunch Detect offers Find a popular place Mobiles are Share video clips Hail a taxi Locate “friend of a friend” “everyware” Compare shopping prices Scan & Share the bill Pin feedback in mid-air Swap stuff Do everything? (Voice + Text + Data) Copyright Paul Golding, 2010 Friday, 13 May 2011
  • 18.
    The trend isapps... 16 Source: comScore 40% UK 35% UK Friday, 13 May 2011
  • 19.
    Visitors from PlanetGoogle... 17 A is for... Friday, 13 May 2011
  • 20.
    The consumerization ofsmartphones... 18 Apples Copyright Paul Golding, 2010 Friday, 13 May 2011
  • 21.
    The consumerization ofsmartphones... 18 Apples Androids Copyright Paul Golding, 2010 Friday, 13 May 2011
  • 22.
    The consumerization ofsmartphones... 18 Apples Androids Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK) ~70% growth Copyright Paul Golding, 2010 Friday, 13 May 2011
  • 23.
    The consumerization ofsmartphones... 18 Apples Androids Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK) ~70% growth “everyware” Copyright Paul Golding, 2010 Friday, 13 May 2011
  • 24.
    And now mostlya 2-horse race... 19 “platform wars” +115% EU5 Source: Asymco Source: (via VisionMobile, Tomi Ahonen) +951% EU5 comScore Friday, 13 May 2011
  • 25.
    Moore’s Law... 20 Millions of Hidden engine... transistors! 1 GHz ...of the revolution Friday, 13 May 2011
  • 26.
    We carry acomputer all day long... 21 What we really carry... Some metal... A computer! Some leather... Friday, 13 May 2011
  • 27.
    Actually, we carrytwo of them... 22 COMPUTER #one COMPUTER #two Inert Friday, 13 May 2011
  • 28.
    But it’s morethan just a computer... 23 !"#$% &'()*+(, 4-.2$ &56', 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, 7"+*2%"-/ &'-)3(88, !-./0 &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$, A computer with senses... Friday, 13 May 2011
  • 29.
    We can surfthe real world... 24 !"#$%&'()* +,,-./ # ! $ " Augmented Reality Friday, 13 May 2011
  • 30.
    Real-world connectivity 25 Security Metering Access Control Money Body Engines Friday, 13 May 2011
  • 31.
    Real-world connectivity 25 Security Metering Access Control Money Body Engines Friday, 13 May 2011
  • 32.
    Today we carrythese... 26 Friday, 13 May 2011
  • 33.
    Tomorrow we carrythis... 27 Friday, 13 May 2011
  • 34.
    There’s a URIfor that... 28 !""#$%%#&'()*+"',,%-&.%/0112003/20/ %45"&(+%!6&."*** %".&5:6.+%76&.%** Internet of %7&"-!%"68#6.&"'.6%** Things %!986%75:;97+%** Friday, 13 May 2011
  • 35.
    There’s a URIfor that... 28 !""#$%%#&'()*+"',,%-&.%/0112003/20/ %45"&(+%!6&."*** %".&5:6.+%76&.%** Internet of %7&"-!%"68#6.&"'.6%** Things %!986%75:;97+%** Friday, 13 May 2011
  • 36.
    Streaming sensor datato the cloud... 29 “Sensor Net” Big Data! !"#$ !"#$ !"#$ %&'" %&'" %&'" (%)!#*" +!),"((&-* ).%+.% /&(%!&0.%"12("-()!2*!&1( Creating value from unthinkably large amounts of data Friday, 13 May 2011
  • 37.
    Which is smarter? 30 The Cloud !"#$% &'()*+(, 4-.2$ &56', 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, 7"+*2%"-/ &'-)3(88, Inert !-./0 &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$, Friday, 13 May 2011
  • 38.
    Right-time Web 31 “Real Right time” Social stream Information stream Entertainment stream Event stream Sensor stream Friday, 13 May 2011
  • 39.
    Connected to streamsin the cloud... 32 The Cloud Social stream !"#$% &'()*+(, Information stream 4-.2$ &56', Entertainment stream 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, Event stream 7"+*2%"-/ &'-)3(88, !-./0 Sensor stream &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$, Friday, 13 May 2011
  • 40.
  • 41.
    The augmented human... 34 Augmented cognition: Person + right-time computer ! personalized computing = new person! Smartphone = smarter people Friday, 13 May 2011
  • 42.
    Where are weheaded? 35 The not-so-distant future... 100 GHz 100 Mbps 100 TB Just imagine the possibilities... Friday, 13 May 2011
  • 43.
    36 Thank You paul@wirelesswanders.com wirelesswanders.com @pgolding (C) Copyright Paul Golding, 2010 Friday, 13 May 2011