The document discusses augmented reality (AR) and augmented virtuality (AV) technologies. It notes that AR was proposed as early as the 1990s but is now growing with the adoption of smartphones which can serve as AR devices. Emerging platforms for mobile AR are mentioned like Wikitude, Junaio and Layar. The document predicts that within the next 3 years, AR will grow significantly as smartphones become the main AR device, dominant AR platforms will emerge, AR will be integrated into social networks and games, and AR will be used to enhance venues and events.

1. augmented world mash-ups
Augmented reality
augmented virtuality
Nov 4 2009
Paul Golding
Saturday, 5 December 2009

2. “The future is already here –
it's just not evenly
distributed.”
—Wi!iam Gibson
phD research 1994...(moto labs)
“AR/vR - the next big thing”
but....
Saturday, 5 December 2009

3. “Traditional AR”
Saturday, 5 December 2009

4. Mobile AR: Sensor-net
Wikitude
http://www.augmentreality.co.uk/
Junaio
Saturday, 5 December 2009

5. Tactile MAR (using Markers)
Saturday, 5 December 2009

6. marketing with mar
Saturday, 5 December 2009

7. Platform contenders...
• MARA (Nokia)
• Layar (SPRX Mobile) @LayarMobile
• Insqribe
• Mateo/Junaio @twitt_AR
• Wikitude.me (Mobilizy) @wikitude
Saturday, 5 December 2009

8. Example architecture...
Layar definitions
Saturday, 5 December 2009

9. Thumb 3rd-eye culture
• New discovery mechanism for digital
services and objects
• Disintermediation of advertising space
• Disintermediation of architecture/design
• New type of attention data
• Elasticity of destination
• Users will adjust to VW representations
Saturday, 5 December 2009

10. Futures...
• Open art
• Graffiti?
• Sketch-based AR
• Tag messaging?
(via cornflake box?)
Saturday, 5 December 2009

11. Real-virtual
sho"ing
Saturday, 5 December 2009

12. Why?
Social networks...
• We connect like this...
• LinkedIn - Facebook - Twitter
Saturday, 5 December 2009

13. Virtual networks...
Saturday, 5 December 2009

14. Virtual World Age 5
Registered www.kzero.co.uk
Second Life (33) Twinity (36) Jumpstart
Accounts Utherverse (32) 2m
17m
2009
Chuggington
Q1 2009 Blue Mars 2150
15m
Woogiworld
Handipoints
Age 30+ GeoSim
1m Age 8
HiPiHi 13m 2008
(30) Philly (31)
Chapatiz
Amazing
Worlds Ecobuddies
VMK NuNu
Virtual
Near 2007 Konstruction Zone
Xivio
ERepublic Hello Kitty
Buildabearville
3m
world
2m Ridemakerz
5m Webkinz
Football 2006 Whirled
Superstars Action Allstars
ActionJetz
Explosion
Coaches Centre Robot Galaxy
17m Barbie Girls
15m Webcarzz
12m
Cyber Town 2005 40m Poptropica
20m
Chobots
Fusion Fall
WilliNilli
Omnidate Moshi Monsters
1m Cars
Age 25 2009 2008 2007 2006 2005 2005 2006 2007 2008 2009 Age 10
Franktown Dizzywood
MinyanLand LEGO Universe
Mycosm Medikidz
45m 50m Neopets
2m
SceneCaster 2m Digital Dollhouse
2005 Club PonyPals
iheartland 3m Whyville
Saddle Club
Activeworlds 1m Webosaurs
Kiwi Heroes
Onverse 10Vox Papermint
12m Vizwoz
Interzone 2006
SportsBLOX 19m Green Zoopri
ClubCooee Faketown 22m Club Penguin
Twinners 1.5m Galactik Football
Weblin 2m My Mini Life
1.5m 1.5m 90m Precious Girls Club
Kaneva
Black Mamba 2m 3m 2007 100m
There 1m Spineworld
Coke
MTV 3D 4m Studio Audree’s World
124m Habbo
vMTV Vivaty 20m Home 6m
Yoggurt
30m Girl Ambition 8m
NASA
IMVU vLES SmallWorlds 2008 goSupermodel
12m 19m
Freggers
Age 20 17m Muxlim Planet Cazmo Age 13
sMeet 7m
vSide 4m 13m Lively Upper Deck U
24m
Live or open beta C3L3B Outspark 8m
Meez 15m 21m
Launched in Gaia Frenzoo 2009 26m
Rocketon 1m
26m Roiworld WeeWorld
In development/private beta Ourworld Taatu
Stardoll
No data shown for worlds under 1m registered accounts. Includes estimates.
Closed/closing
Copyright KZero 2006-2009
Age 15 Permission required prior to republishing
Monday, 23 December 2009
Saturday, 5 February 2009

15. Flickr
Augmented
Virtuality
smallworlds.com
Youtube ATM
Saturday, 5 December 2009

16. A story that I told o2:
O2 is in the co#ection busine$
Today: tomo%ow:
real world virtual world(s)
Co#ectivity is virtualizing...
Saturday, 5 December 2009

17. Metaverse cha!enges?
APIs Search
Web 3.0
Metaverse
(and “real-time web”)
Platform
Trust Charge
Saturday, 5 December 2009

18. Next 3 years...
• Smartphones will become defacto MAR device (AR will grow with SP adoption)
• Emergence of MAR platform winners
• There will be a “Facebook” of AR/VR
• At least one tipping-point craze/app (tattoos? virtual pets?) - UGC!
• Major MAR acquisitions
• Kids 8-14 will spend >50% online time in virtual worlds
• European-led innovation
• Fulcrum of “Web 3.0” (Sensor-net, web of objects etc.)
• Consumer wearable displays will find a breakthrough application
• MAR will become popular means of venue/event/shopping enhancement
• VW will become a standard UI metaphor for some handsets
Saturday, 5 December 2009

19. Mash-up Se!ion: Gra"iti
@btgraffiti
Developer: Richard Spence
Bluetrail.co.uk
@spugamola
Saturday, 5 December 2009

20. Paul Golding
wirele$wanders.com
Fo!ow:
@pgolding
goldingp@gmail.com
Saturday, 5 December 2009